Demo Prospecting Emails By Aakshey

Email 1

Howdy George,

It was great talking to you on Facebook. I hope you remember me. I am Sushil from R Systems.

I was wondering if you could give me the name and email address of the person in-charge of your company’s Information Technology department. I have some information that might be of use to them.

Thanks in advance!

Sushil Sen
R Systems

Email 2:

Hello Michael,

George gave me your reference and said that you head the company’s IT department.

By the way, I’m Sushil from R Systems.

I was wondering whether you’re looking to outsource one of your applications and/or maintenance projects to a third party vendor. I had talked to George about the financial application your company was interested in.

You’ll be glad to know that R Systems is a company listed in India that has developed lots of applications across several industries. And we just happen to specialise in Finance, Banking, and other related verticals.

You need not share your project brief with me immediately. But. Would you be up for a complimentary consultation regarding your prospective project? No obligation to commit to anything!

And, don’t worry. There will be no pitching. You can discuss your doubts with me and I’ll just advise you on the way forward. Regardless of the company you wish to go forward with.

So. Do you you think you’d like to discuss this further over a phone call and/or private meeting?

Looking forward to a response, even if it is not a yes. πŸ™‚

Thanks & God Bless!

Sushil Sen
R Systems

P.S. Find a link to our portfolio and past projects:

P.P.S. Here are our references:

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Demo Prospecting Email 2 By Aakshey

Hi Adam,

I’m sure you’d have heard about the upcoming IBC 2016 in Amsterdam.

To tell you about myself, I’m Rakesh, the IPTV Engineering Head at R Systems (USA).

I was just wondering whether you’re planning to go to IBC. Because I have some stuff I’d like to discuss with you. Important stuff.

So. Are you going to this event?

Warm Regards & God Bless!

Rakesh
Engineering Head – IPTV
R Systems

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Apology Email By Aakshey to Head-Fi.org (Successful)

Head-Fi.org

Email 1

Respected Mods,

I have made this account only to contact you. I won’t use this account to make a single post anywhere. I hope you give me a patient listen.

I’m a banned member – techboy.

I know I haven’t been an ideal member in the past, and neither recently as milosingh. I’d like to apologise for that. I was very wrong in my behaviour towards fellow members and mods. And I apologise.

I would like to start with a fresh slate and I promise to turn over a new leaf.

Head-Fi means the world to me. Whether you like it or not, it is a part of my world. And I’m willing to change entirely to remain a part of this amazing community.

I cross my heart and vow the below:

I’ll only use my techboy account if you unban me. I won’t use any other account.

I won’t say negative about any brand. If I have a personal negative experience with any product, I’ll stick to that product or the service I received. I won’t flame the brand.

I will keep my objective shit under control.

I will keep my subjective shit under control as well.

I will not insult any member or mod or brand. I will be humble and polite and will respect everybody unconditionally even if I need to show it without meaning it. I will respect everybody. Period.

I won’t start flame wars.

I will listen to every single mod, senior member and genuine advice from any member at large.

I promise to turn over a new leaf.

I will be a good boy, trust me on this one.

If you feel I’m not up to it, ban me immediately after that. And keep me banned forever then. But trust me, that won’t happen.

I’ll live up to my promise. I need Headfi. Life otherwise is too depressed.

Please help me. I’ll live up to my word, I swear to my God. I swear on my mother, please! ;S

techboy / Aakshey Talwar / akshaytalwar@gmail.com

Just one honest interim chance, please. ;(

Email 2

I know I have no right to disturb you. But I’m really anxious my friend. I’m really hoping for a miracle.

Email 3

Hi Aakshey,

We’d be happy to have you back if you can reign yourself in as you’ve promised.

Let me check with the other staff that there are no objections first.

Amos

CC: moderators

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Feedback Email By Aakshey

Guys,

Aakshey this side.

I apologise for our past rejections. I was unable to convey how the Perry tool was to be used. Please STOP using it with immediate effect. Go back to writing the way you were writing earlier.

The team as a whole has misinterpreted what I meant when I said to write at Grade 5. What we have delivered has lost us precious clients. And I take the full blame. Stop using the Perry tool, like yesterday.

I’ll pay you in full for all your rejected work. And we will make this right for our clients going forward. Because it was all my fault.

Please find below the checklist that you need to follow for all future work, for all clients:

You’re writing for mature, educated and smart adults. They are your target audience. You’re NOT writing for 10 yr olds. You need to talk intelligently and not mention obvious stuff. They know all that!

Use a witty writing style. Use sarcasm, satire, tongue in cheek humour. Use pun. Make the reader think. Be complete and specific. But raise the bar. Talk to mature and smart college educated adults. Talk smartly.

You have to talk in a conversational manner. But while educating your reader of stuff they don’t know. Don’t mention obvious stuff that is targeted at kids. Your readers are educated and smart adults. They want to know stuff that the average person doesn’t know.

Talk like an expert on the subject. And talk on complicated subjects. Advanced concepts. Try to explain it like you’d explain it to your 25 yr old friend. Not how you’d explain it to your 10 yr old niece. Talk of stuff that is rare and difficult to research. And stuff that passionate 25-30 yr olds could get fascinated about. Don’t assume they know complicated concepts, you’ll need to explain all that to them. But in a mature manner. You don’t need to explain basic stuff to them.

Use flowery vocabulary. Use difficult words. Colorful language. Jazzy words. Difficult slang. And do that in a witty and clever manner. Don’t write for PHDs, but for college educated 25 yr olds who are earning six figure salaries.

Stop using the Perry Tool. You can consider using it for You:Me. But that is it. Don’t use it. It is fine if you use 12-15 words per sentence on an average.

2-4 sentence paragraphs are fine. Don’t go beyond 4 sentences though.

Don’t write for 10 yr olds. Write for 25 yr olds. Don’t write for teenagers. Don’t use words like ‘gross’ that teenagers use. Don’t talk of stuff a 25 yr old already knows. Talk of what they don’t know. Talk of stuff that can excite them. Talk smartly. Be clear. Be specific. But talk what smart adults want to learn. Not kindergarten basics. Everybody knows all that. Talk stuff they don’t know nothing about.

Don’t worry. I’ll be paying you for all the rejected content.

But. Going forward we need to fix this.

So anything that you submit onwards of now, has to take into consideration the above.

Case Studies – Examples of where we went wrong

There is no concrete evidence available yet, that these plastic compounds can cause cancer. However, we do know plastic is unnatural and that it is clearly handled.

Everybody knows that plastic is unnatural and how it is handled. Writing this is insulting the intelligence of the reader. Would you tell this to you 25 year old buddy?
No.

It is not fun to be sick. What if you already have the ingredients to make a miracle tea?

Again. This is okay if you’re writing for a kindergarten audience. But would you write like this for a 25 yr old college educated adult who works as an engineer or banker?

People get the disease when someone else spreads the virus in the air.

Again. You’re insulting the intelligence of the reader. Would you like to read this on Forbes.com? Of course not!

Cancer: It’s a big, scary disease that takes lives every day.

A cute way to scare a 3 yr old. But this isn’t what you write when you’re teaching a MS 1st year student.

What makes this fruit core so powerful? It’s a vitamin. B17.

I won’t write this way for a 25 yr old audience.

Doctors have told us that vaccines are good. They can save your life. They are also the main way that we can fight debilitating and fatal diseases.

You’re not their mommy trying to preach them. You need to convince your 20-25 yr old buddy why life insurance could be critical. For example. Would you do it this way?

Bodies are weird and kind of gross.

The readers are no longer in high school. They aren’t teenagers.

Avoiding sleep keeps you up later, forcing your body to sleep less.

What does this tell you? Who doesn’t know this?

I know you’ve worked very hard. And I really really appreciate that.

And I’ll be paying you for your work. And giving you a lot of other work very soon.

I’ll even try to add a tiny bonus if possible.

But. We need to win back our good old clients.

We need to fix this. You need to fix this.

Going forward, keep the above in mind before you write a single sentence.

Assume you’re writing for a college educated and mature adult who is in their 20s or 30s and earning mid five figure or low six figure salaries.

An adult who is either a Bachelor or Masters and is working in a good corporate job.

Talk smartly. Don’t talk stuff they know. Talk to them like you’d talk to your friend. And talk of stuff they’d be curious to know about.

Use flowery language. Colourful vocab. Pun. Wit. Humour. Sarcasm. Satire. Be clever. Don’t over do it. But do it naturally. Use words that will catch their attention. Be jazzy.
You’re writing for an audience that is in their 20s/30s/40s. Not adolescents or teenagers.

I’m sure you’ll nail it this time. I’m banking on you.

Wait for the next email from Jo.

She has an off today. She will get back to you within 16-30 hrs tops. Make sure you have understood this email by then.

And do remember, don’t overdo it. But don’t under do it either.

Forget about Perry. I couldn’t explain what I had in mind. Let us move further without that tool for the most part.

Looking forward to doing business with you. Lots of it. Soon.

All the best, God Bless!

Thanks

Aakshey
Weaving Thoughts

P.S. I take full blame for this. You’re not to blame. I am. πŸ™

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Sample Article By Aakshey

http://pokerandbridge.blogspot.in/

Last Post: 4th March 2016

Active Since: May 2008

Profile Views : > 150,000

Memphis MOJO is a very active blogger who juggles his time between Memphis and Florida.

What will strike you when you first MM’s blog is his love for images. You’ll probably find his blog to be as much about pics as the actual content itself.

His writing style is crisp and clean. He writes to the point. And that makes his posts a light and casual read.

He talks about more than merely Bridge or Poker, unlike what the URL suggests.

His blog also talks a great deal about sports, fantasy and otherwise; Boom beaches and of course, photography. His love for photography is evident from the many pics on his blog.

Most of his blog posts don’t have too much content. But they are well structured and illustrated with suitable pics. And that really adds to the reader’s overall experience.

He has paid great attention to detail and yet managed to convey the right emotions about how he feels about something, by using colourful vocabulary. The blog posts are detailed without being overly wordy or complicated.

In short, MOJO has done well at writing a blog that has a tongue in cheek style humour and is witty enough to hold your interest.

P.S. MM’s recent posts about his Costa Rica trip really add a personal touch and interactive feel for you, as a reader.

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Sales Reminder Email (Demo – Aakshey)

Dear Ashish and Sanjay,

You now have a new time bound offer. That expires on 31st March 2016.

In case you’re still interested, that is.

The price hasn’t been reduced. And nor have the terms changed.

But.

I’ll add in something else. Something that could really help you. Perhaps. And is worth more than what you’re being charged for the entire project. And you can get that without paying a penny extra.

What is it, you’re probably wondering. Coming to that now.

I’ll personally write an email series for you. One, that you could use to contact your vendors via email to book a meeting.

It will probably be a series of 3-5 emails or so, short ones at that. But optimised for conversion.

Something that won’t alarm your prospect and work step by step to put your point across.

A good email series can really help your business. If you contact vendors through email, that is.

They will be short. Because that is how they’re meant to be. But. An amateur can never do proper justice to your email series.

These emails will be written only after the full project is completed and the full payment has been received. I’ll only start writing these emails after that. No extra charge if the project is awarded within March though. πŸ˜›

But.

A good email series can be the difference in achieving a 0.5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} conversion rate or a 3{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} or higher conversion rate. So 600{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} the business with the same effort!

Reply to this email if you’re still interested.

You need to confirm within the end of March to avail this time bound offer.

The previous offer still stands, without any limitation of time. πŸ™‚

Thank You so much, God Bless!

Aakshey Talwar

P.S. Looking forward to your response, hopefully a positive one!

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Landing Page Copy For U&I (Demo – Aakshey)

Make way for the world’s only Intelligent Collaborative Distribution Network!

Exclusively focussing on Information Technology & Telecommunications

Video

Hold on. What is an Intelligent Collaborative Distribution Network?

U&I operates the world’s only inventory less comprehensive distribution network. We channelise the available shared infrastructure so that resource wastage is minimised.

This may be a bit difficult to adjust your mind to in the first go, as this is something unprecedented.

Think of it this way.

When you go to a restaurant, the restaurant doesn’t have a separate chef for each of its customers.

They have one, maybe two main chefs who balance their time and ensure a balance of delivery time, customer satisfaction and profitability for the restaurant owner. I’m sure you agree with that. Don’t you?

Unfortunately, this isn’t what is happening in the IT Distribution Network in India right now. And U&I is here to solve this bleeding neck problem of yours.

The U&I Edge

Comprehensive Distribution
We have ties with 123 Distributers, 123 Vendors, 123 Retail Units and 123 Sales Consultants in over a 1000 Indian cities across all 36 states of India. And you can partner all of them by just fixing a call with us!

Real-Time Analytics & Big Data
Get detailed real-time insight and information across several metrics, about your industry, sales, inventory, competition and a lot more, using U&I’s proprietary CRM.

Advanced CRM
Use your advanced custom software (PC, iOS and Android) to track every single of your tasks, from inventory to dues payable and a lot more.

Manage Your Finances
Our software minimises your losses by hedging your cash flow and realising possible credit risks well in advance.

Local Sales Consultants
A country like India is a conglomerate of cultures. And the sales process needs to be tweaked from one district to the next. You get instant access to over 1200 sales consultants who are master salesmen within their respective districts.

Increase Your Sales
We help you sell more units by streamlining your inventory management and helping with accurate supply and demand forecasts using your cutting edge technology. Sell more units while spending less to bring in those sales.

Execute A Pull Based Supply Chain Network
This results in a more responsive and agile distribution channel that not only costs less per unit but helps sell more of them.

Promote Your Product
You’ll gain access to infrastructure and resources that will allow you quick, easy and economical product promotions and advertising across all 36 states of India.

Do What You Do Best
All of the above allow you to focus more on your product rather than trying to distribute it a vast country like India that is impossible for a small business or even funded startup! Leave that to us.

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Email to HeadphoneZone.in (Successful)

Hey Raghav,

This is Aakshey Talwar from New Delhi. I have been trying to get in touch with you directly, through your IVR. But haven’t been successful yet. Hence this email to you.

The work you’ve done with HeadphoneZone.in so far is impressive. Schiit, Audeze and the other brands you’ve got here at such reasonable prices, is really commendable.

Honestly, you’re one of the few startups I’m truly impressed with. Anybody can lose somebody else’s dollars. But. What you’re doing right here is a really BIG achievement.

I decided to write this email to you when I listened to your IVR messages on the phone. One of a kind. Just my style. Something that only the best copywriters and marketers understand and you are able to deliver that so well.

Your unique approach with your IVR and even other elements of your web design etc, truly stand out. Even your web copy is above average for a small business. Even by international standards.

Anyway.

Why I wanted to get in touch with you?

There is a Whatsapp audiophile group by the name of Audiophilia. With over 40 members, mostly Indians, but a few foreigners as well. The group also includes important Audio people including:

Sennheiser India’s Head of Marketing
Owner of Lakhozy
Distributer of iFi Audio in India
Owner of Hifinage.com
Eminent Hifivision.com members like Hari, Keath etc.
Eminent TE members like Chaos
A moderator from Erodov forums
And many fun loving audiophiles.

So.

I’d like to invite you to become a member of this group. You can help this small audiophile community in many ways. Like making it larger. And many other ways.

You can add me : +91-9910623813
And I’ll add you.

I would also like to talk with you once over phone. May I please have your mobile number?

I wish you every success in your business. And I hope you’ll answer this email soon. πŸ™‚

Thank You so much, God Bless!

Aakshey

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Marketing Quotes

1. If you have a great product or service, it is your duty to market it well. Your prospect needs it but doesn’t know it yet. It is in your prospect’s best interest to buy from you. Make it happen!

2. You know your MARCOM department is doing its job when the will of the buyer to purchase from you is greater than your will to sell to him.

Inspired by Jeff Walker and Perry Marshall respectively. Revamped by Aakshey Talwar.

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Landing Page Copy U&I (Dummy Draft)

Make way for the world’s only Intelligent Collaborative Distribution Network!

Exclusively focussing on Information Technology & Telecommunications

Video

Hold on. What is an Intelligent Collaborative Distribution Network?

U&I operates the world’s only inventory less comprehensive distribution network. We channelise the available shared infrastructure so that resource wastage is minimised.

This may be a bit difficult to adjust your mind to in the first go, as this is something unprecedented.

Think of it this way.

When you go to a restaurant, the restaurant doesn’t have a separate chef for each of their customers.

They have one, maybe two main chefs who balance their time and ensure a balance of delivery time, customer satisfaction and profitability for the restaurant owner. I’m sure you agree with that. Don’t you?

Unfortunately, this isn’t what is happening in the IT Distribution Network in India right now. And U&I is here to solve this bleeding neck problem of yours.

The U&I Edge

Comprehensive Distribution
We have ties with 123 Distributers, 123 Vendors, 123 Retail Units and 123 Sales Consultants in over a 1000 Indian cities across all 36 states of India. And you can partner all of them by just fixing a call with us!

Real-Time Analytics & Big Data
Get detailed real-time insight and information across several metrics, about your industry, sales, inventory, competition and a lot more, using U&I’s proprietary CRM.

Advanced CRM
Use your advanced custom software (PC, iOS and Android) to track every single of your tasks, from inventory to dues payable and a lot more.

Manage Your Finances
Our software minimises your losses by hedging your cash flow and realising possible credit risks well in advance.

Local Sales Consultants
A country like India is a conglomerate of cultures. And the sales process needs to be tweaked from one district to the next. You get instant access to over 1200 sales consultants who are master salesmen within their respective districts.

Increase Your Sales
We help you sell more units by streamlining your inventory management and helping with accurate supply and demand forecasts using your cutting edge technology. Sell more units while spending less to bring in those sales.

Execute A Pull Based Supply Chain Network
This results in a more responsive and agile distribution channel that not only costs less per unit but helps sell more of them.

Promote Your Product
You’ll gain access to infrastructure and resources that will allow you quick, easy and economical product promotions and advertising across all 36 states of India.

Do What You Do Best
All of the above allow you to focus more on your product rather than trying to distribute it a vast country like India that is impossible for a small business or even funded startup! Leave that to us.

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