Sharks of the pond like Flipkart, Paytm and many others were never always the epitomes in the startup hall of fame. They were mere ideas pondered by a visionary mind. The shape that these remarkable startups took later is a result of careful management of resources and planning.
The early stage of a budding startup is crucial. The goals, strategies, planning and coordination need to be in alignment to hit the target.
Starting one’s own venture is often a long-term or even lifetime aspiration, and therefore it is essential to plan the finances efficiently, specifically in the beginning where the risk-return ratio rests more in the former’s side.
So, here are five cheap advertising ideas that one can take to build the consumer empire in a newbie startup.
Pay-Per-Click (PPC) Ads
Anyone in the virtual commerce sector is well aware of Google Business Accounts. Both Google and Bing let businesses space to place their ads on their search engines result pages.
As the business, you’re supposed to pay every time someone clicks on your ad and effectively lands on your website. The cost depends on the keyword you place with popular keywords costing more.
For this promotional tactic, SEO optimization of your website content is important. The keywords input by a surfer should easily pick up your website content.
PPC Ads are a flexible method of promoting one’s startup. Newbie startups must start off with lower budgets to experiment and analyze the result.
Content-Centric Email Campaigns
Email-marketing is a useful way of promotion. Every business must have an email list of prospective consumers. People join the list because they want to hear more from you.
Thus, new startups with fewer subscribers should hire free services provided by MailChimp and other similar service providers who offer free services to businesses with less than 2000 subscribers.
The emails also shouldn’t contain bland content. They must be of relevance to hold the attention of the consumer.
Exploring Local Networking Events and Startup Conventions
One of the classic and essential promotional tactics is meeting people.
Attending startup conventions and local events organized to connect peers of the industry is a sure shot way to get more people to know your product.
Collaborations and Guest Posts on Popular Sites
Posting as a guest on a popular niche site and spreading the informational content of your product can help you reach whole new audiences and prospect customer segments.
Collaborating with popular YouTubers or sponsoring a cause that is connected to your target community or venturing with other startups can help you gather popularity for your product.
Customer Testimonials and Reviews
Customers tend to place more faith in a fellow customer than a seller.
A good tip could be to highlight the positive experiences of your old customers on your website to build the trust and confidence in new consumers.
Document the honest testimonials and reviews of the consumers. Highlight the improvements you made to fit the consumers’ needs and expectations.
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