Company Specific Preparation: Key To Landing Campus Recruitment

Campus placements are important to students and companies alike. For the students, this is a positive first step towards their future in the professional world and a recognition of their talent and hard work in the academic arena. Companies, on the other hand, gain a fresh perspective on their established policies and projects.

Every year several reputed colleges organise a placement drive for their graduating class. The aim is to afford them a chance to be hired directly into the recognisable workforce.

Institutes that offer 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} placement figures and opportunities from top tier companies get a maximum number of student applicants. Students too want to enter colleges that offer them a job placement guarantee after completion of their respective courses.

The Need For Online Assessment

In the current economic climate, just being part of a premier institute and being a top scorer is not enough.

The organisations these days look for dynamic individuals who stand apart yet are part of a team!

Typically, college recruitment process includes:

  • Presentations
  • Written tests
  • Group discussions
  • Panel interviews
  • Technical rounds.

This old system of campus recruitments, though effective, costs the company in terms of time, human and financial resources.

Therefore, online assessment has been adopted by the companies to screen for the most eligible candidate! This ensures that the most suitable person reaches the last rounds of the campus selection procedure!

How Should You Do Placement Preparation

To begin making company specific preparation, first, you need to know which organisations visit your campus. Like TCS, Cognizant, Infosys, Wipro, Accenture, etc.

Then, you need to find out what percentage chances your campus holds regarding the ratio of its students that get recruited by these companies. This will help you prepare for the competition accordingly.

Next, you need to be aware of their individual recruitment process. If the respective companies have eligibility criteria, you would know beforehand if you should be preparing for placement in that company or not.

Last, you need to find a suitable employability product to help you in your placement preparation.

How Do These Online Placement Preparatory Solutions Help

These company-specific learning and assessments like StudyBud, help you save about 40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of your preparation time while you are getting ready for the aptitude and technical test rounds.

With them, all you need to do is select the companies for which you want to prepare. They would then assist you with learning key modules that are important for those organisations.

Lastly, they will assess you on your preparedness for that organisation.

What Do These Employability Products Offer To The Job Candidates

College job seekers are offered an interactive learning module which features more than 100 lecture videos that cover all placement related topics.

These modules are flexible and are easy to use. Because they are cloud-based solutions, there are no operational hassles.

This online preparation for placement products like StudyBud, offer company specific learning and assessment for over 150 organisations.

They test you on everything including verbal ability, data interpretation, logical reasoning, body language, HR interview, technical ability, and much more.

They offer dashboard and constant analysis to measure your speed and accuracy, as well as real-time monitoring to keep track of your improvement and progress.

To Conclude

These online placement assistants give students an option to prepare specifically for organisations they wish to work for in the future.

The online preparations help mould the student in the thought process of their ideal recruiter improving their chances of succeeding!

Keywords – Company Specific Preparation, Online Assessment, StudyBud

LSI Keywords: online placement assistants, online preparations, online preparation for placement products, employability products, online placement preparatory solutions, placement preparation, recruitment process, campus recruitments, campus selection procedure, college recruitment process, 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} placement, job placement guarantee, placement drive, campus placements.

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7 Inventions To Revolutionise The Lives Of The Visually Impaired

As we break barriers in science and technology at blitzkrieg pace, we hope tobetter serve those among ourselves who haven’t been lucky enough to receive the gift of vision. In recent years, our endeavour in this direction has moved only forward letting us know that we are coming close to eliminating visual impairment as a problem.

Here are a few inventions that have made lives of blind people a little easier-

  1. Shoes That Guide In The Right Direction-

Available for online purchase, these ‘Lechal’ shoes designed by Ducere Technologies connect with your smartphone to guide you in the right direction. As you walk, a vibration produced in the shoes will help you navigate routes with relative ease. A vibration in your left shoe indicates that you need to turn left while a vibration in your right shoe indicates that you need to turn right.

These are almost a necessity for the people who are both blind and deaf, as people with only vision loss can still use sounds to navigate routes.

  1. Guide Dots-

Guide Dots is an app that makes use of social networking sites to let you know which friend is near you. Plus, you can also use it to let your friends know where exactly you are. The app also informs you of points of interest with geotagging. It does all this via the use of sound. You need to wear earphones to keep listening to the information the app gives you. You can also give certain commands to the app using its push to talk feature.

  1. iBrailler Notes-

iBrailler brings the standard Brailler device used by the visually challenged onto an iPad. Once the app is opened on an iPad, you need to calibrate the device by placing your hands where usually, the keyboard would be. The app places a virtual Braille pad in place of a keyboard.

You can now use this calibrated Braille pad to do your work, type documents, write or Google. Google can be used by one-touch open button on the Braille pad itself. Using the Apple VoiceOver option, whatever you want to hear will be read back to you.

  1. Argus II Bionic Eye

Taking a page out of ‘The Terminator’ book, Dr Robert Greenberg workedfor 25 years to make the bionic eye a reality.

Argus II is designed to help patients with retinal pigmentosa, which causes vision loss and eventually leads to blindness.

Patients are implanted with a small device that sits on their retinas. Patients have to wear a set of corresponding glasses which has a camera. When the glasses are on, the signal from the camera turns into electrical impulses on the patient’s eye allowing them to be able to see.

  1. Enchroma Lenses-

Enchroma lenses are lenses specially designed to help colour blind people see properly. The lenses have a lot of scientific work going on in them that makes it hard to produce these glasses. These lenses are shaded such that people who have trouble seeing particular colours will no longer have the same problem. From outside, these glasses look like regular sunglasses.

  1. Tiffy Template-

Tiffy template is an extremely simple device which helps people to keep track of what kind of currency notes are there in their pockets.

Made by Paul D’Souza, the Tiffy template is a metal plate which helps the blind measure the length and width of their currency notes, thus being able to differentiate between them. The length and breadth are measured using grooves on the template that can be felt after placing currency notes against the template.

  1. Be My Eyes-

Be my eyes is a non-profit app that helps blind people feel the world around them a little better. This app is aimed at blind people who don’t have anyone living with them to take care of them.

First, a person needs to take a video by pointing his camera at the place or object about which he wants to know more. The app uploads this video online, and volunteers using the Be My Eyes app will help describe the look of that object via audio.

Further, this app can also be used by taking pictures of documents and having the text read aloud by potential volunteers.

We still have a long way to go to make the lives of the visually impaired as comfortable as the rest of us. It is our duty to appreciate, and bring to forefront ways that help the visually challenged.

LSI Keywords- visual impairment, vision loss, Blind, blindness, visually impaired, Revolutionize The Lives Of The Visually Impaired, make the lives of the blind as comfortable as the rest, Enchroma lenses, retinal pigmentosa, Argus II Bionic Eye,

Reference Links-


7 Inventions To Revolutionise The Lives Of The Visually Impaired

For people who aren’t visually impaired, it’s sometimes difficult to comprehend how much the world is designed for people who aren’t visually impaired.

From traffic lights to coffeemakers that indicate they’re done with lights, even the smallest thing can be frustrating because of designs that are automatically made for people without visual impairments.

Here are seven innovative products for visual impairment to even the score just a little bit:

  1. Braun Bell Concept Mug: Sang-hoon Lee and Yong-bum Lim have made a mug that emits a sound when the liquid reaches water sensors that mark certain places inside the mug: you can now fill up your mug to exactly 3/4ths with no problem. People who can’t see how full the cup is, have to resort to dipping a finger in, this is not only unsanitary, it’s downright dangerous for mugs full of scalding hot liquid.
  1. The Eye Stick: The walking stick that sees for you. This walking stick is equipped with a lens that recognises special hazards like stairs, or traffic lights and then communicates to the user through sonic vibrations. New environments are now less dangerous and unknown for the visually impaired who get hold of this nifty little thing.
  1. The B-Touch Mobile Phone: Designed by the brilliant Zhenwei You, if this smartphone had an IQ, it would be off the charts. Along with braille touch screen tech, this phone incorporates voice activated software as well. This phone will read out loud to you, act as a navigator, and do object recognition, so you don’t have to, and so much more. All it needs now is a laundry setting.
  1. LeChal Shoes: Wear the future with Lechal’s shoes. They connect with apps on your phone or tab to act as navigator. Vibrations on your shoes will tell you how to walk. Move left if you feel a vibe on the left shoe and so on. The latest version doesn’t work with obstructions in your path yet, but they’re working on it, and I for one am eager to explore what they come out with.
  1. Enchroma Lenses: Opening up a whole new world for colourblind people, these spectacles may look like shades, but they can help a lot of colourblind people see more colours than before. Colour blindness happens due to a different balance of absorption in retinal cone cells which will cause ‘spectral overlap.’ Red-green colourblind people are likely to not have full spectral overlap so that they can be helped through this.
  1. Bionic Eye: Visual impairment through retinal pigmentosa can be a terrible thing. However, with Robert Greenberg and the Argus II, there may be a light at the end of that tunnel. This is a two-step process with a device that is implanted in the retinas combined with a pair of glasses which will send signals to the device that will then send electrical impulses. The image is low-resolution, but at least it’s possible. Unfortunately, it is still extremely expensive and unlikely to be accessible to a majority of patients.
  1. Braille E-Book Reader: Electroactive polymers may fulfil the dreams of many readers worldwide. While not a reality yet, and not cost-effective enough to be commercially available, it’s a good thought and one that needs to be pursued.

    Using electromagnetic signals, it is possible to produce refreshable braille patterns or an e-book reader that will make millions of books accessible to visually impaired people in a lightweight and simple form. The design was proposed by Seon-Keun Park, Jin-Sun Park, Sun-Hye Woo, Byung-Min Woo.

Seven things that prove that with technology and will, you really can change the world for the better. This will improve the lives of many people, and give them the tools to change the world as well. It’s a beautiful domino effect.

LSI Keywords:visual impairment, visually impaired, blindness, blind, Accessible to visually impaired people, Products for visual impairment, Visual impairment through retinal pigmentosa, Colorblind people, Braille



What Monsoons Might Have To Do With Your Start-up’s Productivity? (Content Strategi)

What Monsoons Might Have To Do With Your Start-up’s Productivity?

Some might assume that the 21st-century urban entrepreneur is free from the vagaries of nature. Some might assume that, apart from the agro-industry, no one really needs to care about the eccentricities of the weather and least of all Internet start-ups. They would be categorically wrong.

Monsoons have a surprisingly strong and unquestionably harmful impact on start-ups’ productivity.

Rain, rain, go away

Quite simply, the monsoon rains and storms damage the rather vulnerable infrastructure that is used to maintain the Internet connections.

Without an Internet connection or at least a reliable one, start-ups struggle to keep up their operations. Most transactions and data keeping and updating are online. These vital operations become difficult without the Internet.

How important is the Internet to Indian start-ups?

Start-up companies in India are increasingly being based on the Internet.
Popular examples include PepperTap, CommonFloor, and UrbanLadder. In fact, even if the core of their work doesn’t relate to the Internet, they at the very least heavily rely on the Internet for most of their operations.

Without the Internet, it is very hard to imagine that India would have such a budding and lively start-up culture.

Are there any solutions?

Well, theoretically, yes. Practically? Not so much.

Most start-ups use either underground fiber networks or overhead cables. These structures are quite vulnerable to damage due to the rain and monsoons. In fact, even the lightest of stormy weather could cause power cuts in some areas.

And because of these power cuts, the transmitters that relay Internet signals don’t work. The solution would be to invest in a leased line Internet connection.

What is a leased line connection?

Well, to avoid going into recondite engineering definitions, suffice it to say that a leased line is much more resilient to monsoon weather.

With a leased line, the bandwidth that the client has asked for is reserved solely for the client’s use. That is, the connection is dedicated. Moreover, the hardware design is such that it just isn’t harmed by rain or storms.

Then what’s the problem?

The problem is, that leased line connections cost too much money. At least, from the point of view of start-ups.

By definition, start-ups function on initially low reserves of capital money. They don’t have a lot to invest.

And leased line connections can cost up to and more than ten times the amount they are paying for with the other connections, depending on the speed and reliability they desire. These costs can understandably be prohibitive to the start-up founders.

The Money Problem

For start-ups, lack starting capital and need to invest in the latest technology present a daunting conflict. Many start-ups fail because of lack of investment, and/or poor technological infrastructure. Examples include, SASLAB Technologies, HashTag – to name a few.

Is The Grass Greener On The Other Side?

Unfortunately, the urban, hopeful Indian entrepreneur isn’t the only one hit by the rains. Another important victim is the rural, hard-working farmer.

The unpredictability of the weather combined with a lack of information about sustainable modern farming methods causes untold misery to farmers who depend on the rains for their daily bread.

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LSI Keywords: agro-industry, technological infrastructure, modern farming methods, latest technology, unpredictability of the weather


Masala Bonds – How They Work and How They Help India’s Investment Ecosystem (Content Strategi)

Masala Bonds – How They Work and How They Help India’s Investment Ecosystem

Since September 2015, the Reserve Bank of India (RBI) has given clearance to Indian companies to delve in Masala Bonds – an amazing way to expand a company’s market of investors to the world at the comforting rate of the rupee.

Almost a year later The London Stock Exchange welcomed Housing Development Finance Corporation (HDFC) into the UK stock market. They’ve raised Rs.3000 crore because of it.

NTPC also raised Rs.2000 crore from bonds dedicated to supporting alternate power sources and solutions.

This is just two of the bonds entirely worth 1 million USD the Indian Prime Minister Narendra Modi issued in the UK last year.

So, What Is A Masala Bond?

Before this concept, it was only common
for companies with foreign currency earnings to delve into international stock markets and diversify their portfolio of investors.

Foreign investors meant profits from stocks being in a different currency so; there was the conversion charge as well as a large part of your stock now riding on the economy of another country.

This meant that if the price of the INR fell, companies would have to put in more rupees to meet say, the same price in Euros.

It’s a loss-making strategy to depend on too many variables, and every company recognized that, so it was a rarely opted for choice for Indian companies.

It was only common for companies with foreign currency earnings to delve into international stock markets and diversify their portfolio of investors.

These bonds bridge the gap between the currency exchanges.

With this, stock buyers buy in INR, no matter where they’re buying from. It works out cheaper for investors as well as Indian companies.

With the stock dependent of the value of INR alone, business is steadier and can flourish under an expanded buying market.

Benefits of Bonds

They’re Rupee Denominated – Since most foreign investments come in a different currency, a stock will depend on the currency fluctuation of other countries. This is an added risk.

With bonds, investors pitch in using INR and help make our currency an international one.

  • Big Returns, For a Lesser PriceFor a foreign investor to buy stocks in INR works out best; for both the company and the investor.
  • Companies like NTPC, HDFC, Indian Railway Finance Corporation (IRFC), Adani Transmission, Shriram Transport Finance have all begun to put out international stocks and are making big bucks from it.
  • Additionally, it’s about 200 basis points lower in cost for companies when foreign investors buy their Masala bonds.
  • Safe and Secure – The RBI issues Masala Bonds and only allows foreign persons who have cleared the Financial Action Task Force’s examination to decide that the investor is not of malicious intent like an international money launder and a beneficiary for any terrorist organization.

This keeps the company-investor relationship a close one, even if they’re miles apart.

How Does It Benefit India as A Nation?

Masala Bonds help in roping in international investors and divert all eyes to the Indian stock market.

This sort of attention compels advice and feedback that is useful to companies so that they may increase their market value and the investor’s capital

If other nations invest in the long-term stability of the Indian Rupee, both intellectually and financially, it helps boost INR to international standards
and increase in value.

It is in India’s best interest to spread its stocks out to the world, so they can find value and give value to our economy and helps us grow into a


LSI Keywords: bonds, stock market, investor’s capital gain, investors, currency, market value of the rupee, stocks, Indian Stock Market