Five Liberal Art Graduates Who Became Tech CEOs (Rank Princess – SEO)

In today’s world of emerging technologies, most of us opt to pursue a technical degree and strive hard to succeed. This notion is surprisingly not true as there are gems born in this world who have changed the face of technology, despite a humanities degree on their CV.If you still believe that a technical degree is a mandate to rule the world of IT, this article will completely change your perception.

Some successful IT giants like Bill Gates, Steve Jobs, Evan Williams, Michael Dell and others have made it evident that a degree is not a pre-requisite for success.

There are people who did not prefer to learn the rules, but make them. Only these people have left their graduate friends behind and occupied the top notch.As they say, ‘if you are willing to learn, you can do it by any means, and if you are not prepared to learn, you will find excuses’.

When it comes to a techie striving hard to code a software, it is a sales or marketing person who sells it for money.This article will walk you through a list of 5 CEOs who obtained a liberal arts degree but went on to lead many IT companies.

1. Carly Fiorina

Former CEO, Hewlett-Packard

Degree – B.A.(Medieval History and Philosophy)

Alma Mater: Stanford University, 1976

Journey Towards Success

Despite holding a Stanford degree, Fiorina had struggled hard before she could land a job of a secretary, receptionist, and English teacher post graduation.

At the age of 25, she landed a management trainee (sales) job at AT&T and slowly moved into IT through Lucent Technologies.

In July 1999, Fiorina was declared as the first female CEO of Hewlett-Packard Company and also the first woman to lead a Fortune20 Company.

Fiorina also acquired an MBA degree from Smith School of Business, College Park in 1980. She also earned an M.S. in Management at MIT Sloan School of Management in 1989.

2. Susan Wojcicki

CEO, Youtube

Degree – B.A. (History and Literature)

Alma Mater: Harvard University, 1990

Journey towards success

After graduating with honours in 1990, Wojcicki decided to go for PhD in Economics but changed her mind after discovering technology. Later, she decided to go to Silicon Valley and landed a job.

Wojcicki worked in marketing at Intel in California and also as a management consultant at R.B. Webber & Company and Bain & Company before becoming Google’s first marketing manager in 1999.

She became the Senior Vice President in Google and led its advertising and analytic products such as Adsense, Google Analytics, Double Click and Adwords. She also developed Adwords – one of Google’s largest sources of revenue.

She was declared the CEO of Youtube in February 2014.

Wojcicki also earned M.S. in Economics from the University of California at Santa Cruz in 1993 and MBA from UCLA Anderson School of Management in 1998.

3. John Thomas Chamber

Former CEO, Cisco Systems (currently, Executive Chairman)

Degree – B.A.(Business)

Alma Mater- West Virginia University, 1971

Journey towards success

At the age of 27, Chambers started his career in technology sales at IBM (1976-1983).

In 1983, he went to Wang Laboratories and became the vice president (US operations) in 1987. Wang made a profit of $2 million in 1989 and faced a massive loss of $700 million in 1990.

In the year 1991, Chambers quit Wang and joined Cisco at the age of 42.

In January 1995, he became the CEO of Cisco Systems. Later, Cisco became a multimillion dollar company, making a massive profit from $70 million to $40 billion in 2007.

In November 2006, he took over the responsibility of Chairman of the Board in addition to his role as the CEO.

Chambers also received a law degree from West Virginia University College of Law (1974). He also earned an MBA degree from Kelly School of Business, Indiana University (1975).

4. Stephen J. Luczo

Chairman of the Board of Directors and CEO, Seagate Technology

Degree – B.A. (Economics & Psychology)

Alma Mater – Stanford University, 1979

Journey towards success

Steve started his professional career as a staff accountant (audit practice) at Touche Ross & Co. (1979-1980) after gaining a liberal arts degree.

Later, he joined the Port of San Francisco and became the acting chief financial officer in 1981, and later resigned in August 1982.He returned to Stanford to pursue an MBA degree, and after graduating in 1984, he joined Salomon Brothers as an investment banker (1984-1992).

He was appointed as the Senior Managing Director of the Global Technology Group of Bear, Stears & Co. Inc. (February 1992-October 1993).

In October 1993, he joined Seagate Technology as Senior Vice President of Corporate Department and got appointed as the CEO in July 1998.

5. Meg Whitman

Former CEO, Hewlett-Packard Enterprises

Degree – B.A. Economics

Alma Mater – Princeton University, 1977

Journey towards success

She obtained an MBA degree from Harvard Business School in 1979.

She started her professional career as a brand manager at Procter and Gamble in Cincinnati, Ohio. Later she moved to Bain & Company where she earned the position of senior vice president.

Whitman also served at the Walt Disney Company (1989), Stride Rite Corporation(1991) and Dreamworks SKG. She joined eBay in March 1998 where she was appointed as the CEO and later moved to Goldman Sachs in October 2011.

In January 2011, she joined Hewlett-Packard’s board of directors and got promoted to CEO on September 22, 2011.


This is just a small list to inspire those who consider a liberal arts degree futile. These CEOs have earned remarkable success through sheer hard work and determination and have changed the face of the world.

Thus a technical degree might help in gaining a super senior position in a company, but it is not a mandate for those who are born to win.


Keywords: liberal arts degree

LSI Keywords: CEO, degree, technical degree, MBA degree, technology, job



Security Issues Inhibiting the Growth of Cloud Computing (Rank Princess)

Security Issues Inhibiting the Growth of Cloud Computing

Reports of breaches in cloud computing security have developed a dark cloud over the growth of cloud computing. Worries about security issues have kept the rate of adoption of cloud computing considerably low.

Cloud computing is a new technology

Cloud computing is a new technology in the field of IT. This technology uses the Internet to share resources and information instead of using local servers and personal devices.

It promises global exposure to small and medium-sized companies desiring to make a mark in the global market. Cloud service providers offer flexible yet cheaper alternatives to many problems.

Beneficial to businesses

Cloud storage can be beneficial to companies as it involves reduced operating expenses as compared to traditional computing. The implementation of the cloud platform complements growth with innovation.

Even companies with a small budget can develop extraordinary business agility through cloud computing.

Security issues hampering the cloud market’s growth

Instances of shortfalls in cloud computing security of many cloud service providers have generated questions regarding cloud computing risks. Fear about the security of the data stored in cloud storage is inhibiting the growth of cloud computing.

Almost half the companies globally are ready to embrace cloud computing if they are assured of air tight security.

Types of clouds and deployment models

There are three types of cloud services provided to clients by cloud service providers namely, SaaS or Software as a Service, PaaS or Platform as a Service, and IaaS or Infrastructure as a Service.

There are different deployment models for cloud computing – private cloud, public cloud and hybrid cloud.

Security risks associated with these deployment models

The security risks that hamper the growth of cloud computing vary with each model.

In the private cloud deployment model, the security risk is the least as the cloud is owned by the company and the functionality is not divulged to customers.

The public cloud deployment model involves some additional risk factors due to the sharing model.

The third model or the hybrid cloud is the riskiest one. This model uses both, the private and public cloud to provide customized and enhances services to companies worldwide.

The major threats inhibiting the growth of cloud computing:

• Immoral or disreputable use of cloud computing.
• Programming interfaces with inherent security lapses.
• Insiders wicked enough to compromise the security system for vested interests hinder the growth of cloud computing.
• Defenselessness arising from the use of shared technology.
• Security issues resulting from traffic and service hijacking also hinder the growth of cloud computing.

Steps to win trust for combating cloud computing risks

To fight the issues obstructing the growth of cloud computing, cloud service providers need to win the trust of their clients.

The following security measures can develop a certain minimal level of trust and promote growth in cloud computing:

• The use of SSL or Secure Socket Layer.
• The use of digital signatures.
• The formation of strict authentication protocols.
• The use of access control methods for dealing with authorization.

If security issues are handled with care and utmost efficiency, the fear associated with the cloud can be reduced to an extent. Clients may feel more comfortable opting for your cloud services.

Primary keyword – growth of cloud computing

LSI keywords – cloud computing, cloud computing security, security issues, growth in cloud computing, cloud computing market, cloud storage, cloud service providers, cloud computing risks, cloud platform, cloud services, security risks, security lapses.


Do Big Data and Data Analytics Outweigh Standard Human Judgment? (Rank Princess)

Do Big Data and Data Analytics Outweigh Standard Human Judgment?

Big Data or a large mass of complex, diverse, heterogeneous information; challenges traditional data processing methods. As a result, it questions the capability of human judgment to analyze a large body of data. So, do Big Data and Data Analytics outweigh standard human judgment?

Some of the applications of Big Data in daily life:

• Predictions made by Google while searching for things using the search engine. Google analyzes the accumulated data based on the previous queries on similar subjects.
• Intimations from debit/credit card companies about unsolicited activities based on findings from millions of transactions every day.
• Different companies take online surveys for gathering data about their clients. The resulting data is used to predict customer requirements.
• Data analytics based on the medical history of patients can help doctors in predicting patients’ responses’ to drugs and aid in finding possible cures to diseases.

Impossible for humans to process Big Data manually

Judgment making abilities of human beings are inadequate to deal with Big Data. Information of such an enormous size and complexity cannot be analyzed by our brains.

Helping people make better informed decisions

Human beings may be inefficient in analyzing Big Data but the outcomes of data analytics by computers can help them achieve meaningful conclusions. The development of algorithms for advanced data analytics is likely to lead to social, economic and political development.

Benefiting people through Big Data

• The Management of organizations’ could become more transparent and increase workforce efficiency.
• Data analytics will offer a greater scope for performance-related experiments.
• Categorization of a population for customized results.
• Automated algorithms for effective inferences.
• Customized services will increase profitability in business.

Some drawbacks of Big Data and data analytics

Too much dependence on Big Data can lead to false confidence leading to errors in judgment. Ruling out human judgmental powers will allow powerful people manipulate findings and satisfy their interests.

Dealing with data analytics in a positive manner

In today’s world, it is beyond doubt that we need computer-generated data analytics for processing of large information. That does not necessarily mean a complete elimination of the standard judgment skills of human beings.

Data analytics and human judgment should complement each other

The results from analytics can complement human judgment for making important decisions. This realization has inspired multiple scientists across the world to look for new methods of data analytics for quick effective results.

Need for storing large data

Effective storage and data processing of Big Data can generate wonderful results. Data processing can help determine the causes of failures. It can help identify defects. It can increase business by analyzing buying habits of customers. It can also help organizations detect fraudulent behavior.

In order to get important results and their subsequent utilization, there cannot be a rivalry between Big Data, data analytics, and standard human judgment. Making do without any kind of human judgment is currently out of the question. Ruling out standard judgment can create misleading conclusions. On the other hand, data analytics and human judgment can together reap beneficial results.

Primary keyword – Big Data

LSI keywords – data analytics, analytics, analyzing, human judgment, judgment skills, judgment making, data processing, judgment, advanced data analytics, judgmental powers, standard judgment.




The United States of America is a country where casinos generate a considerable amount of revenue. Some of the world’s richest casinos are located in the US. Casinos also encourage tourism. As a result, the richest casinos are now parts of magnificent resorts that offer diverse means of entertainment.

The following are some of the richest casinos in US:

1. The Wynn in Las Vegas

The Wynn luxury resort houses the richest casino in the US. One of the finest hotels in the world is part of this resort. The resort with AAA five diamond, Forbes five-star, Mobil five-star and Michelin five star ratings, is also a favorite shooting spot for film directors.

2. Bellagio

Bellagio is a luxury hotel and casino that draws inspiration from the Lake Como town of Bellagio in Italy. This hotel and casino on the Las Vegas Strip in Paradise, Nevada, is owned by MGM Resorts International. The most spectacular feature of this hotel is its 8-acre lake between the building and the Strip with a water fountain that dances to music.

3. MGM Grand

MGM Grand is also a hotel-casino on the Las Vegas Strip in Paradise, Nevada. In 1993, at the time of the opening, MGM Grand was the largest hotel resort complex in the world. Now it is the second largest in the world. The casino holds a unique place because of a monorail.

4. Foxwoods Resort Casino

Foxwoods Resort Casino is the second largest casino in the US with a huge 340,000 sq ft of gaming space consisting of more than 380 gaming tables and 6,300 slot machines. It is in Ledyard, Connecticut on the Mashantucket Pequot Indian Reservation.

5. WinStar World Casino

WinStar World Casino is the largest casino in Oklahoma and the second best in terms of gaming space in the world. WinStar provides 7,200 electronic games, 76 table games, 46 table poker room and High Limit Room.

6. Borgata

Borgata royal luxury mega-resort has the top revenue-generating casino in Atlanta City. The resort hotel is the largest in New Jersey.

7. Caesar’s Palace

Caesar’s Palace is a royal casino that offers a majestic Roman experience. This casino on the Las Vegas Strip in Paradise, Nevada, plays host to a World Series of Poker Circuit Event.

8. Rio All-Suite Hotel and Casino

Rio All-Suite Hotel and Casino is influenced by the Brazilian culture in the city of Rio de Janeiro. This hotel casino has the largest publicly displayed wine collection. The wine cellar has a capacity of about 50,000 bottles.

9. Mandalay Bay

Mandalay Bay is a hotel-casino on the Las Vegas Strip that flaunts some of the best pools in Las Vegas. It also includes a topless pool.

10. Paris Las Vegas

Paris Las Vegas is a hotel resort with the city of Paris as its theme. As a result, the architectural pattern of this resort includes a 541 ft replica of the Eiffel Tower and frontal portions resembling the Paris Opera House and the Louvre.

In the United States, Las Vegas is the most popular destination for gambling. The Las Vegas Valley has the most number of casinos in US. In terms of revenue, Atlanta City, New Jersey comes second. And Chicago gives the third largest turnover from its casinos.


Eat, Pray and Find love- The top 10 dating websites of 2015 (Rank Princess)

Eat, Pray and Find love- The top 10 dating websites of 2015

Dating online can be a daunting task for some individuals whereas for some it could be breaking away from the shambles of a mundane life. The Ten websites below are a much-needed respite for the casual as well as the serious dater. Let’s take a look at them.

It is the most traditional way of meeting one’s prospective partner. The user needs to create a profile, check other users matching his preferences, send them a request, start chatting and then arrange a date to meet in has microsites for Asian dating, Christian dating, and Polish dating. The matchmakers of the site also conduct events for singles and provide advice on their website.


This website is meant for serious dating and is on the look for profiles who want to be in love and take their relationship further. Their website has a relationship questionnaire which the users go through and then the profiles are matched according to compatibility. This website is great for people who want to end in everlasting love and companionship.


It is one of the largest free dating online sites in the world. It has subscribers from all over the world thus giving it a very international appeal. The user can sign up, browse through profiles and message for free. There is also premium subscription which has added features. This item connects the user to people who want to grow as friends and then start casual dating. It does not promote serious dating and is meant for people to know each other and have fun at the same time.

Christian Mingle

This website looks at meaningful and long lasting relationships connected through Christian faith. This is a very impressive and one of its kind religious online dating website, and its membership is offered to like-minded people. Its strongest feature is the color coding personality test that helps the user connect to compatible partners.

Ourtime helps the user find someone special especially if the user is above 50 years and looking for companionship. There are basic and advanced searches that help the user to connect with like-minded individuals. One can interact by sending instant messages, live chats or sending flirts. It has success stories on the website for other users to help them find their partners.

This site especially caters to black singles who want to meet their partners within the same community. It is one of the largest Black dating sites in the web world and has more than 1 million users. It has very basic features. The user can get messages only from people who they wish to connect and hear from.The users can be single, divorced, widowed or for the ones who simply want to engage in a relationship.

This website is designed for individuals above the age of 50 who are looking for companions, romantic affairs, travel partners and long term relationships. It has simple features and is meant for people who aren’t technologically savvy. It has straightforward questions while signing up and a lot of customization offers.

Be naughty

The signing up process is incredibly simple on this website as it helps users meet new partners, flirt with them and also enjoy in webcam chats. It is a no-nonsense dating websites which makes the user drop his inhibitions and date without any false pretentions.

Love struck

Love struck geographically connects partners and helps them find love according to location and cities around the world. It helps professionals who are busy with work and have no time to mingle socially during foreign travels. It helps the user to connect to people who live closer in the area that he is working in.

Muddy Matches

This is a unique site started by two young girls who want to connect people through ‘muddies’. What this simply means is that people who love the countryside and aren’t afraid of mud and dirt. It helps the user move out of his regular space into the country side for a relaxed and tension free date.


Does True Image make Acronis the Best Cloud Storage Vendor? (Rank Princess)

Does True Image make Acronis the Best Cloud Storage Vendor?

The advent of Cloud Storage systems has made archiving vital information a piece of cake. The threat of losing important data in natural or accidental hazards has reduced considerably.

But what is not easy is choosing between many options available for Cloud Storage. With Carbonite, IDrive, Crashplan, Acronis vying for top positions, it’s all a question of necessity.

People should realize that Cloud Storage is a different concept as opposed to Cloud Backup. Cloud Storage deals with storing data manually into folders. But Cloud Backup performs a periodic backup of your system onto the cloud without manual intervention or repetition of existing data.

Acronis is one such Cloud Storage vendor taking great strides in this domain. With its True Image Software, Acronis is competing for the top slot.

Facets of Acronis’s True Image software

Established in 2003, Acronis has multiplied its customer base to 5 million customers expanding over 500,000 businesses. True Image is their software product that allows subscribed users to smoothly backup their hard drives to the cloud and recover them as well.

True Image creates a disk image of the hard drive. This can be easily restored to a different device to precisely the same state as the previous drive. It also facilitates partition resizing and disk cloning if the new device is a different capacity.

It offers unlimited local or online cloud backup and is even available on cell phones and tablets. All these services provided at very reasonable prices.

Taking a look at the efficiency of True Image

Acronis boasts of a customer-friendly user interface where just the click of a button starts the backup. Along with ease of use, it also features incremental backup. So after completing the first backup, all the next backups capture only the data that have changed ever since.

It rules out some of the system files like pagefile.sys, hiberfil.sys to save system space. Encryption keys are available to ensure security. True Image has high backup speed, but the recovery speed is a small let down.

Troubleshooting and Customer service availability

Acronis provides some FAQs and tutorials that help the user troubleshoot and gain a complete understanding of the product.

There is no telephonic customer service available which causes a small inconvenience. But that can be overcome to some extent with the help of their email or live chat supports.

Pros of True Image software

• Unlimited cloud storage and backup provisions
• Ability to schedule a backup and specify the files to be excluded
• Total restoration performed even in the event of a complete system failure
• Secure encryption keys to protect files from unwanted authorization.
• Upon shutting down the system, it automatically resumes backup from where it left off
• Retrieve all data stored on one account from different machines anywhere anytime

Cons of True Image software

• Recovery of data is time-consuming
• No telephonic customer support
• Involves paid service for issue raised

Is True Image the best among Cloud Storage services?

Basically, it is all a question of necessity. If one is looking for cheap services to backup gargantuan data then True Image is the product for them. It is highly recommended for consumers looking for duplicating entire hard drives effortlessly.


10 Companies That Are Way Ahead Of Their Time in Copywriting Advertising (Rank Princess)

10 Companies That Are Way Ahead Of Their Time in Copywriting Advertising

There is so much written material around us that people are very selective about what they read. They are indifferent to or annoyed with the written word unless it catches their attention. Good copywriting is indeed, an art which needs to be mastered in such a scenario.

Copy, copy everywhere

Copy is everywhere; everywhere. Some companies have managed to stand out in the sea of copy with their refreshing copywriting. What makes them worth our precious time? The most liked copywriting always has some or all of these features:

• getting the essential message through in few words
• humour
• straightforwardness
• simplicity
• consistency

Here’s a list of ten companies that have been doing a great job of copywriting.


Innocent is a drinks manufacturer. The highlight here is the, shall I say, innocence of their copy. From their site navigation options to their product descriptions, everything is refreshingly simple and straightforward.


After you’ve read EAT24’s job description, you would’ve giggled at least thrice. That is how cool they are. Their ‘About’ page is light and straightforward. Within the first paragraph itself, they declare the most important information. One would know they’re here to handle their customers well and better the takeout service.


UrbanDaddy has got its hands on some of the best copywriters. They maintain a funny-yet-informative style in every piece of copy they write. You will not find them beating around the bush. They arrive at the point quickly instead of dragging readers in with suspense.

They can make you pay more than two second’s attention to their emails. How, you ask? Catchy subject titles, that’s how. You are in a hurry, and you want to scroll past to that email from your lover. But then your brain registers the words, “Losing this umbrella is nearly impossible”. How can you not click?


GymIt cleverly conveys its main idea through its catchy tag-line “get in, work out”. They want customers to be able to work out without any unwanted side features. They elaborate this in a short, straightforward paragraph – an admirable feat.


Copywriters at ModCloth seem to enjoy stringing together words into quirky names for their products. They are also great at whipping up engaging scenarios as product descriptions. One might just buy that skirt just to live out that imagination.


Hipchat is immediately likable due to the creative twist in its copywriting. They incorporate the characters of The Office and copywriting is done keeping in mind their personalities. While being entertaining, they effectively communicate what they want to say to the readers.


Dropbox is noticeable for its simplicity, and the copywriting is in sync with that spirit. The clean, fresh look is accompanied with a few words that do their job very well.


It is a B2B company which aids businesses by developing products and services for them. Their twitter copy is funny enough for them to make it to this list.


Trello is an app designed to help people organize and manage projects. These can be day to day activities or something more complex. The copywriters have done a great job of keeping it simple and clear-cut.

Intrepid Travel

Intrepid travel gets points for having spot-on descriptions. They have various packages according to different kinds of travelers’ preferences. Their copy, in a few sentences, conveys the nature and perks of the package.




Las Vegas is undoubtedly the most famous gambling spot in the world. It is well known for its casinos. But many of the world’s best casinos are outside Las Vegas. For getting entertained and trying one’s luck people flock at one of the following casinos:

1. Mohegan Sun:

Mohegan Sun is one of the largest casinos in the United States. The casino houses slots and table games spread across 364, 000 square feet. The casino is owned by the Mohegan tribe. Apart from the casino, the arena includes a luxury hotel, spa, nightclubs, restaurants and theaters. An 18-hole golf course was added to the casino in 2007.

2. Thunder Valley Casino

Being one of the largest casinos in Northern California, Thunder Valley allows people to gamble across its 275,000-square-foot area. People can choose from its 3000 machines and 125 table games. There is also a live poker room. This casino holds the record of the largest payout in the state ($12,014,971) from a single progressive jackpot slot machine.

3. Morongo Casino

Morongo Casino is not only one of the largest casinos in California, but it’s also one of the four AAA four diamond casinos in the state. The casino covers 148,000 square feet and consists of over 2,000 games.

4. Casino at the French Lick Resort

The 3,000-acre French Lick Resort is in the Hoosier National Forest in southern Indiana. This casino has a historical significance. It consists of the historic French Lick Springs and West Baden Springs Hotels, established in the late 1800s and the early 1900s respectively.

5. Tulalip Casino

Tulalip Casino in Washington is a perfect blend of traditional Native American art and modern luxury. Apart from a full-service spa, the casino includes a twelve-storey hotel and 192,000 square feet of gaming space.

6. Casino at the Trump Taj Mahal Resort

The Trump Taj Mahal resort casino is the fourth largest gambling spot in the world. In 1990, at the time of its inception, it was the biggest casino. A gigantic gaming area of 167,000 sqft. and over 2,000 luxurious hotel rooms are two of its most attractive features.

7. Mount Airy Casino

Mount Airy Casino is another AAA Four Diamond Resort. Located in Pennsylvania’s Pocono Mountains, this casino resort offers a variety of outdoor activities such as horse riding, skiing, golf and ice skating for its guests. It also has a spa and a gym.

8. Casino at Harrah’s Lake Tahoe

Harrah’s Lake Club was renovated in 2000 and named Harveys Lake Tahoe. The renovated hotel with 512 rooms and two floors of luxury suites justifies that the fact that the casino is one of the biggest on the south shore.

9. Sycuan Casino

At a distance of only thirty minutes from San Diego, the Sycuan Casino offers the guests both smoking and smoke-free experience.2000 video poker machines and 54-hole golf coarse show how much the guests find this casino to be irresistible.

10. Seminole Hard Rock Hotel & Casino

The Seminole Hard Rock Hotel & Casino with a 190,000-square-foot casino is the fourth largest in the US and the sixth biggest in the world. The entertainment package here includes live stage performance, gaming floors, shops, and restaurants.

These casinos across the globe steal a considerable amount of attention from Sin City casinos. Each of these casinos appears as a spectacular paradise of entertainment.


Improving Marketing with Conjunction of Big Data and Thick Data (Rank Princess)

Improving Marketing with Conjunction of Big Data and Thick Data

In the last ten years, the world witnessed an increasing shift towards online business. As online retailers offered lucrative opportunities, consumers began to prefer the convenience of digital purchasing.

Sharp incline in digitization let to a huge influx of customers. This led to a stiff competition between various merchants. Numerous marketing strategies came into force to lure people towards their brand. And with this came the need to manage and utilize Big Data.

What exactly is Big Data and how important it is in the world of digitized marketing?

Big Data is any huge set of data which is beyond the capability of the usual databases used for sorting and relating data. For the past five years, Big Data has been the Big word. It’s been sought after like a pack of wolves. From small businesses to large, everyone wants to gain advantages by compiling, sorting and analyzing huge data.

Data analytic tools are used to find correlations and patterns between vast data extending up to zettabytes, which is not humanly possible. Different data mining and predictive analysis tools, optimization and mathematical algorithms are deployed to get the relevant details. These are then used to derive important trends and make ground-breaking decisions.

Where and how does Thick Data come into the picture?

What lacks in Big Data is that is it too technical. Since trade is solely client-centric, it becomes imperative to understand their needs and expectations. No amount of mathematical curves or principles can precisely predict the unpredictable human behavior.

This is where Thick Data comes into the picture. Thick data essentially bridges the gaps in Big Data. Where Big Data is quantitative, Thick Data is qualitative. It aims at understanding the emotional quotient of the consumers. Thus probing at the dynamic human behaviors and draws conclusions over what and when customers are most likely to make their purchases.

Amalgamation of Thick Data into Big Data

Thick Data takes quantitative data from Big Data and incorporates it into the evolving human approach. This helps organizations develop customer-centric methods and build positive relations with them.

A short example would be the decline in sales of Lego Toys which led them to conclude that kids were not interested in building toys anymore. A further human-level assessment, in the form of spending time with kids playing Lego, proved that there are some who enjoy building Lego blocks while some don’t. They are all different with separate needs.

Marketing with the union of Big Data and Thick Data

There are some methods employed to tackle the merger of Thick Data into Big Data :

• Exploratory Data Analysis (EDA) – By exploring the compiled data specific undiscovered features are detected.

• Confirmatory Data Analysis (CDA) – This confirms the existing stats to be true or false based on human actions.

• Qualitative Data Analysis (QDA) – Qualitative Analysis deals with non-numeric data like pictures, videos or words to extract experiences of the customers.

There is no doubt that Big Data is the next Big thing in the world of marketing, but it is not complete. Graphs and Excel tables cannot provide human empathy. And Thick Data provides this missing human connection making it complete.


The Steps to Becoming an Advertising Copywriter (Rank Princess)

The Steps to Becoming an Advertising Copywriter

Writing copy for advertisements can be an exciting job. Copywriters may work on several kinds of customer accounts. This is a great protection against work becoming dull. While there might be tight deadlines, there is great scope for creativity and fun.

And we need good advertisement copywriters! We could do with more witty lines that make us laugh, or cry. Simply watching language and knowledge coming together in a great way is a pleasure. So all you aspiring copywriters, march on!

Let your creativity flow

Saw an advertisement that you thought could do better? Had an idea for your favorite running shoes? Thought of a better pun than the company’s original you scoffed at? Let it grow, write it down! Let what is around you stir you.

Read a lot and expose yourself to all the ways words can be played around with. Try to come up with clever ways to describe something. Think of analogies. Create puns. Let your mind be abuzz with words and wit. This is a great exercise for the brain in fact.

What to do with all that talent!

If you’re a student, try landing copywriting work online and do freelance copywriting. This is a great space to learn the minutiae and work on your own skills. You will be able to see what you were missing and what you are doing well. If your work is good, you will develop the confidence to move to bigger platforms. If not, take it easy and give yourself time to develop gradually.

An internship in copywriting is a welcome step in the plan to become an advertising copywriter. But also try to get employed in an advertising agency eventually. That will expose you to better experience and progress opportunities.

Your portfolio is your best friend

Most importantly, whatever you do and wherever you do it, keep a record of your work. This is your portfolio. You can build a tangible file or book of your work. But you will inevitably find that having a portfolio on the web is a must. This is the age of the internet after all.

Facebook, WordPress, LinkedIn are commonly used web spaces for displaying portfolios. But having a separate all-my-own website is also a good idea. Make sure to have a link to this website in your other accounts. It gives a sense of being in control of, and owning your work. It shows you are serious about it. And if your work is really good, it looks best on its own, personal website.

You can do it!

Even if you think you don’t have a natural flair for writing interesting copy, don’t lose faith. There are some things that you and any aspiring copywriter should be doing:

• Reading as many advertisements as you can.
• Reading in general; it helps.
• Perceiving reactions of people around you- friends, family, or strangers at the bus stop.
• Keeping up with the internet’s reaction.
• Learning how to grasp the essence of what is to be advertised.
• Learning how to get the essential message across in a catchy, concise and effective manner.