MoMagic Technologies was recently in the news for its joint venture with Spice Digital to launch AdGyde, an application analytics platform.
In the little over six years of its existence, this company has created a user base of 400 million people for different clients and partners. AdGyde is the most recent in a long line of creative and mobile-technology oriented/implementing projects that it has either funded or helped shape into a deployable product.
What Is AdGyde?
AdGyde offers software development kits for real-time application analytics. In an integration with any Android app. It allows viewing of tracked data, i.e., campaign performance, visual reports, retention reports, usage reports, etc.
MoMagic & AdGyde developers began working on this particular product in 2016. Spice Digital joined the equation for its expertise over handsets and experience with mobile operators.
AdGyde services include post back URL(server to server), cohort analysis, geo-location based performance analysis, revenue analysis, among other features.
What Does This Company Expect to Achieve With AdGyde?
Founder and CEO of MoMagic, Arun Gupta, who was present at the AdGyde launch event, commented on how the application carries a uniqueness to its services.
He believes that AdGyde will help clients improve their product quality, point out user loss, and determine the best possible channel for user acquisition.
Speaking on MoMagic Being India’s Biggest Offline User Acquisition Platform
Addressing the company’s position as one of the leading players in the mobile internet ecosystem in India at present, Gupta also commented on how his organisation is concerned about assisting developers, app marketers, and other businesses related to the industry.
Developing an application that helps in extracting meaningful patterns from any application’s user engagement data is one of the organization’s many current projects.
With his eyes on helping start-ups improve their ROI, gather quality consumer bases, and benefit from revenue acceleration- all through mobile engagement, Gupta plans to continue being supportive towards innovative endeavors in the future.
Consumer Realisation, Application Deployment, Mobile VAS, and More- Other Recent Ventures That MoMagic Took an Interest in
While it started out as a Mobile VAS provider in 2011, MoMagic has built its brand around content delivery in cell phones, application development and deployment on all platforms.
Before AdGyde, MoMagic was in the news for grabbing the title of India’s largest offline user acquisition platform in 2016.
It launched its operation in Bangladesh with the Pickaboo.com launch last year with existing services in different countries(including India, China, Indonesia, Sri Lanka, etc.) At present, the company works with retailers and OEMs. It works through OTA updates for publishing content and advertising.
It recently contributed Rs. Five crores to mChamp and a $1 million to the holistic learning solutions’ company EduAce (both contributions were seed funds directed from Foxconn invested MoMagic to the start-ups.)
What Is Next for the Multifaceted Organization?
As a user acquisition company, its approaches are well-known for their careful factoring of the customer’s intended audience, resources, and business’s life stage.
In addition to helping other companies locate channels that are most favorable for their growth, MoMagic has also been seen investing in EdTech. It can be expected that the company would grab more projects like EduAce, given the estimated increase in Indian e-learning space by 2019.
Certain strategic partnerships and collaborations with many tech ventures are also possible aspects of its future.
There is no doubt that this organization is a key player in the Indian mobile Internet domain. With investments from Foxconn subsidiary FIH and mobile giant MediaTech and a client base in millions, it is quite reliable an assumption that there is a lot more to be seen of MoMagic in the future.
Keywords: MoMagic Technologies, MoMagic AdGyde, AdGyde analytic platform application, MoMagic Arun Gupta, user acquisition company MoMagic.
