Month: May 2017

Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

The world of finance is going through a major transformation. Business corporations are becoming more dependent on the strategic and financial proficiency of their CFOs and other financial leaders. Due to this finance companies are becoming even more pre-eminent.

The impact investments create, appears to be growing by the day as it is becoming universal throughout the corporate world.

Therefore, people in top financing roles such as CFOs are facing new responsibilities and challenges. They have to manage the past, present and future of a company.

From vindicating emerging technology risks to managing universally expanded business, they have to do it all.

Trends CFOs should focus on

There are 4 trends CFOs should know and focus on for empowering finance:

  • Using the influence of emerging finance technology to facilitate operational competence and cost cutting.
  • Galvanising clever business decisions by converting data into valuable insights
  • Collaborating with other lines of business to encourage innovation and develop a progressive financial environment
  • Sustaining a stable financial organisation amidst changing business situations

New tools like Microsoft Dynamics AX

To help them grow in this new era of technology, CFOs are using the power of emerging technology. For instance, Microsoft is helping CFOs transform their business organisations by increasing the speed of doing business.

In this new age of finance, financial leaders are using tools like Microsoft Dynamics AX. With this tool, they get real-time access to market and organisational data and improved evaluation.

This tool also provides a single cohesive view of the entire financial organisation and that in turn, helps people in strong financial positions manage risks better. It helps CFOs manage the business with greater proficiency and swiftness.

Changing CFO roles with changing financial trends

The financial world is evolving. And with that, so is the role of a Chief Financial Officer. Financial leaders are transforming from being just a CFO to a Technology CFO. With a new generation of workforce, the emergence of big data, globalisation, etc. financial leaders have access to more information and opportunities than ever before.

Since its inception, the role of a CFO has been progressing. From business strategy to operations, from operations to risk management, and from risk management to an IT leader. A modern CFO skills and competencies are limitless. The primary reason for this is that corporations rely a lot on the strategic and financial expertise of their senior-most financial leader.

Therefore, a CFO should be well-aware of the changes occurring in his responsibilities.

Finance Trends 2017: Big Data and Cloud Deployment

The biggest emerging technology of today is Big Data. With the huge amount of data being used in organisations, CFOs need to know how to launch data projects.

They must efficiently evaluate market trends, distinguish target customer demographics and make smart decisions for their firm that maintains financial stability.

Financial corporations need to start exploring and deploying cloud storage solutions. With the emergence of transportable devices and flexible work hours and locations, clumpy online servers will soon be replaced by fast cloud storage solutions. CFOs should be well familiar with this technology.

This will give employees at a remote location a steadfast way to connect with the data they require.

SAP’s HANA is the centre of emerging technologies in the world today. It is the core of cloud, analytics, and big data. This will give the financial services of a company a new edge.

LSI KEYWORDS: Technology , CFO, Finance, Technology, Modern CFO skills and competencies, IT, finance technology, technology CFO, connect with the data, fast cloud storage solutions, SAP’s HANA, emerging technologies, big data, changing CFO roles, financial trends, finance trends 2017, cloud deployment, new age of finance, Microsoft Dynamics AX.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

With the advent of technology, the role of a CFO has grown vastly more than just being a keeper of money. While understanding the company’s finance and accounting is important, it is also essential for the ambitious CFO to have a firm hold over emerging technologies to offer insightful business suggestions and take strategic decisions.

Smarten Up

Success is all about seizing an opportunity when it comes knocking. Being a Technology CFO, having a clear and concise grasp of the modern CFO skills and competencies can work wonders for your career. Be the finance executive who takes the lead in the transformation and sets CFO trends in 2017.

There are various techs in the market right now, and new ones keep getting added to the list. The four biggest fintech trends in the market to keep an eye on are:

  • Big Data Platforms: Enormous amounts of data are generated because of Information Technology being a part of almost everything. If the underlying pattern and trend are used to understand the opportunities, it could result in decreased costs and potential revenues.
  • In-memory Computing: This improves data processing time. Used in Finance Technology, it can report and process in real time. This can be a breakthrough in how financial planning and forecasting is carried out.
  • Data Visualization:Visualisation is making data graphic. When companies tap into data from various sources and bring it together at one place to be easily accessed by operations, sales, and finance, then it has the power to drive change and improve results.
  • Mobile Everything:CFO’s have the greatest technological power in the form of their smartphones. People are on the go these days and having access to data will help achieve agility in business and economic competitiveness. Focus on everything mobile like laptops, tablets, etc. can give that special edge.

Effective Innovation is Prudent and Practical

In my opinion, a CFO needs to push his Chief Integration Officer (CIO) to find the most efficient way to fit new technologies to enhance or replace the existing system. He also needs to partner with the CIO in exploring new trends.

One of the biggest trendsetters affecting the financial domain is SAP. This technology is currently positioning as the ‘digital core’ of modern business. SAP CFO, Arlen Shenkman states that “the role of a CFO today is not just to know about the current technology that their business relies on, but to also be attuned to how their competitors are dealing with the new offerings.”

Digitisation is speeding up, and this is how SAP is keeping up

  • S/4 HANA Finance

Also known as SAP Simple Finance, this is an ERP financial software that runs on SAP HANA in-memory computing platform. It is instant and real time for better decisions.

  • FIORI

A collection of apps in FIN area, it helps yo improve the user experience. It aids in making the finance tool easily understandable because SAP understands.

  • ABAP, CDS and Solution Manager

Hierarchies help business analyse their data. This add-on feature helps segregate vast amounts of data in tables and column to analyse them better.

  • SAP and CLOUD

Imagine finance for the digital age. The use of cloud technology shifts a big chunk of the company’s fixed costs to variable costs providing better control over operational costs.

Over time, technology is changing the way businesses are run. There is a fast growing demand for investment in the most suitable tech. You as a CFO need to be ready for this ‘Technolution’!

LSI Keywords: fintech trends, technolution, finance for the digital age, finance tool, ERP financial software runs in SAP, technology CFO, financial domain, CFO trends in 2017, technology trends impacting CFO’s, modern CFO skills and competencies, finance technology.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

The only thing that is permanent is change itself. One needs to keep evolving and reinventing oneself to stay abreast of the modern trends and stay competitive in today’s market. CFOs are no exception to the rule either.

Technology is altering the way financial operations take place. Below is a list of modern technologies that will boost modern CFO skills & competencies and make a positive impact on business decisions and processes that all CFOs must be aware of.

When it comes to technological advancements, SAP is never far behind. Below is a touchdown on the latest technological advancements in SAP and other major players around the world.

Types of technologies

  • The ones that enable innovations
  • Disruptive innovations

The first category consists of finance technologies that are already changing and impacting financial operations around the world. These innovations improve the way business is being done. Mobility, in-memory computing and Software-as-a-Service (SaaS) belong to this category. Such innovations help finance organisations achieve lower ownership cost and improved performance from the systems.

Disruptive technologies are the ones that involve changing the traditional business processes from the inside-out. These technologies have the capability to alter business processes drastically in the years to come. Some of these technologies are social media, crowdsourcing, big data and cognitive and predictive analytics.

Advantages of Enabling Technologies

  1. The SaaS model: This can help CFOs with cost reduction and an increased overall efficiency. It enables CFOs to migrate a part of the IT cost from capital expenditure to operational expenses.
  2. Mobility: When mobility is leveraged properly, it can extend the financial capabilities to a greater extent in the organisation. Through mobility, business finance can boost the business’s need for remote enablement and provide crisp analytics for the decision support system.
  3. Visualisation: This is also a powerful technique that provides finance with the ability to uncover hidden insights and enhance finance’s communication and partnership abilities with business. The biggest USP of visualisation is the language in which the data is presented. The language is easily comprehended and consumed by business.

Advantages of Disruptive and Emerging Technologies

  1. Crowdsourcing and Social Media- Social media are put down for being a platform for casting outrage and misdirected anger. However, they have many positive aspects as well. Crowdsourcing and social media can bring external and internal perspectives from “wisdom of the crowds” to the traditional finance capabilities and processes. Content can be collected and analysed from networking platforms and collaboration, information-sharing can be facilitated by finance, increase collaboration in analysis and reporting and give an “outside view” of the organisation’s outcomes to the business partners.
  2. Predictive analytics: using this technique, finance can use historical data correlations and trends and employ them for modelling of the various potential outcomes along with varying risks. It helps finance to predict results by making models of the probable outcomes considering real-time variables and inputs.
  3. Cognitive analytics: This is quite similar to the predictive analytics technique. It incorporates technologies such as natural language processing and in-machine learning to improve hypotheses identification.
  4. Big data: This technology is already bringing about transformative changes and major improvement in the supply chain, customer interactions and operations in different organisations.

While adapting to these technologies may seem like an uphill task for business professionals who are set in their ways. It is certainly the need of the hour. One important thing that technology CFOs should bear in mind is that perfect results are not achieved on the first day itself but by continuously trying out new approaches that eventually lead to improved processes and business performance.

LSI Keywords: Predictive analytics, Big Data, Cognitive analytics, SaaS model, Disruptive Innovation, mobility, business finance, modern CFO skills & competencies, in-machine learning, technological advancement in SAP, technology CFOs, finance technologies, technology trends.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Boost Your Brand Activation Through Effective Brand Communication (Rank Princess – SEO)

Brand Building is essential for the success of any product or service in free market economies. When a new product enters the market, it is virtually unknown. Along with the quality of the product and service, customer engagement is also required to build a broad consumer base.

Marketing and brand communication can go a long way in expanding customer outreach and thereby gain customer loyalty.

Brand Communication refers to a group of activities that shape and influence the opinion of customers towards a company and its products or services. Brand Communication also helps to create an effective brand image.

Brand Activation or brand engagement aims to influence the consumer’s actions and choices through interaction with the brand. Digital Marketing via various social media platforms enables brands to communicate directly with their customers. This is crucial, especially in today’s markets as marketing and brand promotion have become largely customer-based.

Effective brand communication can go a long way in ensuring a positive reaction towards a brand.  Brand Communication employs strategies like experimental marketing, promotional marketing and in-house retail marketing for effective brand activation.

Measuring Effective Brand Communication

Using the following criteria, you can easily determine whether your brand communication is encouraging brand activation:

Consumer Network-It is important to reach out to a broad and relevant consumer base to boost brand activation. A good brand communication campaign will have a target audience at the local, regional, national or international level that it seeks to cover.

Strategy and Authenticity-A thorough review of the campaign strategy must be carried out to ascertain whether the proposed brand communication campaign will lead to brand activation while staying to the core values and aims of the brand or company. The information provided to the public must be authentic else it may lead to loss of confidence in the brand.

Investment and Returns-The expected costs, benefits and returns must also be thoroughly evaluated. The returns and benefits will include not only the expected boost in sales, but also the anticipated expansion in the consumer-base, and increase the number of loyal customers and brand followers on social media platforms.

Consumers’ Response- The success of brand communication can be determined through the evaluation of the customers’ response. The campaign must be designed such that it creates interest and tempts its target audience. The consumers must enjoy their interaction with the brand.  In this respect, it is not just the sheer volume of response that matters, but also nature. A positive response implies successful brand activation and vice versa.

Creativity and Timing- The interaction with the consumers must be creative, keeping in mind their tastes and preferences. The timing also has to be spot on, the right customer at the right time, in the right place.

Brand Image in the Long Run- Any proposed brand communication campaign has to be undertaken keeping in mind the long-term goals and aims of the brand and company. Brand Activation has to be such that it boosts the image of the brand in the long run.

LSI Keywords: brand building, brand communication, brand activation, customer engagement, widening consumer-base, digital marketing, brand communication via social media, effective brand communication.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Brand Activation Is The Next Step In Brand Communication (Rank Princess – SEO)

Is brand activation strategy a millennial concept? The marketing and advertising industry have been practising this in the past leading to some of the most successful campaigns.

One of the best brand activation campaigns that will go down in history is Toyota’s launch campaign of their RAV4 Hybrid, ‘The Wall,’ that involved 100-foot rock climbing wall. The rolled in Christina Fate, Toyota’s rally car driver, to go for the climb to inspire the audiences to face their challenges.

When Brand Communication Is Not Enough

All successful branding engage their clients and inspire them in the process to be loyal to the product or the brand itself. When the brand communication process fails to connect to the audience emotionally, it is difficult to sustain the business. It is also important to distinguish the product or the brand from existing competition to get the attention of the prospective customers.

Why Brand Activation

When the clientele bond emotionally, they believe in what the brand stands for. This is what eventually leads to a loyal customer base who can give you repeated sales. Brand activation ideas, such as interactive events that involve one-on-one communication with the target audience will build trust.

Choosing the right time to launch or re-launch a brand image is as essential as a great ad campaign. Establishing connection at the correct time and place draws the consumers faster and closer to the brand.

Being creative is essential to put out the brand that will meet the customers’ passion. Campaigns must change according to the current trends that the general audience is inspired from.

How Do You Measure a Successful Brand Activation

Consumer base: Calculate the number of consumers the activation campaign will reach and bring a reaction? Will the campaign be worldwide, national, city-wide, or local?

The relevance of the brand: Always choose a campaign that is relevant to the core value and the message the brand is trying to send.

How much to invest: More than calculating the sales and financial terms, brand activation campaigns should be measured in brand marketing and consumer data. Focus on how much social media coverage the brand has, enquiries being made, etc.

Long-term benefit: Activation campaigns ideally must focus on building the long-term loyalty of their clients to the brand and maintain trust to promote references.

Integrating with other campaigns: Brand activation campaigns should compliment and integrate with other ongoing as well as future marketing strategies of the company.

Always be unique: Setting the brand apart draws audiences closer and faster to the brand, makes them talk about it and prevents them from going over to another.

Flexibility in Brand Activation: Activation campaigns are better cost-wise when the components of the brand strategy are flexible where just the content can be changed in line with the season.

Advantages of Brand Activation

Brand activation, especially interactive events, brings quality feedback direct from the consumer. The Millennials are always looking for fresh ideas with standard content to spread around the social network. This strategy almost works for all kinds of brands and products out thereRe-launching the brand takes patience and is a financial burden that may not yield results.

Brand activation ideas can help reinforce the positioning of the brand in the consumers’ minds. It is easy to get lost in the clutter of traditional advertising such as print, we-based ads, and TV commercials. Set yourself apart with brand activation.

Conclusion

Experiential brand activations can increase the relevance of a brand and shape the future of the company. Such campaigns help long-term loyalty of the clients by building trust. Brand activation plans generate visibility by engaging the audience at a personal level to create awareness.

LSI

brand activation ideas

brand image

components of brand strategy

brand marketing

brand activation strategy

best brand activation

brand communication process

Brand activation plan

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Is Your Brand Communication Encouraging Brand Activation (Rank Princess – SEO)

Have you ever wondered how a reputed popular brand in the market became so famous and trustworthy? How did it engage so many loyal customers and why is it admired by so many? When a product is first launched in the market, it is unknown to the general public.

To popularise their brand and product, companies engage in consumer engagement marketing.  They come up with marketing strategies like ad campaigns, viral growth, experiential events, surveys, consumer participation activities, etc. They engage in brand communication. They try to spread the word about their brand and their products in the market.

But the real question is: Is brand communication enough to bring about brand activation?

What Is Brand Activation?

Brand activation is the process of making a brand famous and admired by customers. It is a demonstration of how you plan to manage your brand marketing activities. It plays a very important role in creating a positive perception of the brand.

To encourage brand activation, your brand communication strategy needs to be right. You need to know clearly what your brand stands for and who your target audience is. The entire process needs to be carried out systematically.

First, your brand activation process requires an input for brand communication. Through this communication process, you should be able to convince more customers while maintaining the market share of your brand.

Key Principles of Brand Activation

  • Formulate creative ideas and strategies to understand the consumers’ passions and needs. You can create a huge demand for your brand by doing so.
  • To transform a consumer into a fan of the brand and a loyal customer, selecting the right place and right time is very crucial. Connect with your consumers at the right time.
  • Use activation strategies like in person experience events. This way you can connect with the customers and make them start believing in the brand and what it represents.

Your Ladder to Convert Brand Communication to Brand Activation

There are five steps you need to follow so that your brand communication results in brand activation:

  1. Be sure of what message you are trying to communicate. Articulate your goals and make sure they are quantifiable. The way you approach branding is more important than simply raising awareness.
  2. There is a famous quote by Teddy Roosevelt which says “people don’t care how much you know ’til they know how much you care”. Do not just show off your brand. Let your customers know how much you care about the brand.
  3. The next step is to strategise an idea for brand activation. Formulate a strategy which helps you embody all your brand attributes. Think outside the box to leverage cross-channel strategies.
  4. Try to come up with ways in which you can leverage your activation for promotional activities. You can adopt programming, digital strategies, content and public relations strategies, paid advertising, etc. for customer engagement.
  5. Lastly, formulate strategies to generate additional consumer touch points. Stay connected with them through social channels. Do not just focus on one product of your brand. Focus on your brand as a whole.

Push all the right buttons during your brand communication process. Don’t just communicate; connect with your customers. Keep your brand relevant, reflective and visible to encourage brand activation.

LSI Keywords: Brand Communication, Brand activation strategies, brand activation process, brand communication process

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Make Mother’s Day Special with IndiaCakes (Rank Princess – SEO)

Your mother is someone who is always there for you and loves you no matter what. This Mother’s Day, show her your appreciation by getting her something special, her very own flowers and cake from IndiaCakes.

We at IndiaCakes seek to make special occasions even more remarkable. Choose something special for your mother from our wide range of cakes, bouquets, and gifts to show her how wonderful she is.

We can help you celebrate Mother’s Day even from afar. Even if you cannot make it home on Mother’s Day, or can’t get a break from work, you can order our special Mother’s Day cakes online, and we will deliver them to your loved ones.

You can also order an assortment of flowers and gifts from our site, and we will deliver them along with our special Mother’s Day cakes anywhere in Delhi.

Explore Our Mother’s Day Delights

Our Mother’s Day cakes come in all kinds of flavours and sizes, from Butterscotch, Black Forest, Pineapple and Chocolate Truffle, to Red Velvet, Irish Coffee and Orange cakes in half and 1 kg optional sizes.

Give your mother a special treat by ordering our special Mother’s Day heart-shaped cakes with fruity flavours like Mango, Strawberry, Kiwi and our special Pineapple Mousse cake.

We also deliver combos that consist of various combinations of cake, a bouquet and an assortment of chocolates or an adorable little teddy bear. Pick and choose what you want, and we will make the delivery anytime and anywhere you want in Delhi.

Celebrate Mother’s Day this year with IndiaCakes.

LSI Keywords:  this Mother’s day, special Mother’s Day cakes, Mother’s Day cakes, special Mother’s Day cakes delivery anywhere in Delhi, Mother’s Day cakes and flowers delivery in Delhi.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Make Your Mother’s Day Special (Rank Princess – SEO)

When a person embodies selflessness and love, you want to celebrate her being every day. She has an undying passion, and that passion is you. Whatever name you call her by; mummy, mummyji or baybay, no one can make her feel as special as you do.

We at Indiacakes.com know how much you love your mother. She knows you are special to her; now it is your turn to show her how special she is to you.

So let’s give her the much-needed appreciation and love that she deserves. Make her Mothers Day a memorable one by celebrating it with cake and flowers.

Here’s A Plan!

Wake her up with a lovely bunch of flowers from our range of bouquets. Prior, quiz her on her favourite colour, and you can buy it from our store.

Plan the day full of surprises and kisses and end it with a sweet cake from our collection of more than ten cakes. When you order cake online, same day delivery is our promise. You will find new flavours among the regulars like black forest and fruit cake.

This will be a treat that she will never forget.

What Makes Us Stand Out?

To keep it simple, we also have combo offers. So save yourself the hassle, you can select a combination of items to please your mom.

Our online birthday cake with name customisation is our speciality. You can now gift her a cake with her name on it!

Another feature is India Cakes order tracking. You can check your order number online and track your cake’s progress. We deliver anywhere in Delhi.

So go ahead and make this Mothers Day special, for you and her.

LSI Keywords

order cake online same day delivery

online birthday cake delivery

India Cakes order tracking

online birthday cake with name

online cake delivery Delhi

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Mother’s Day Cakes (Rank Princess – SEO)

There is no love greater than the love of a mother, and there is no stronger bond than that of a mother and a child. Our mothers are one of the most special people in our lives.

They stand by us and give us strength in the hardest of times. Mother’s day is the perfect occasion to express gratitude to these special women. Since no celebration is complete without a cake, gift your mothers the perfect mother’s day cake this season.

Delivery at Your Doorsteps

At IndiaCakes, we deliver Mother’s day cakes in Delhi at your doorsteps. You don’t have to waste long hours in the traffic, scooting from bakery to bakery to find the perfect cake for your mom.

You will find cakes in all sizes and all flavours at Indiacakes. You can select your favourite, and we will deliver it to your home. If you’re looking for Mother’s day cakes in Delhi, we are the one stop choice for you.

Flowers and Cakes Combos

If you want to make your mother feel extra special, you can gift her flowers too, available at IndiaCakes. From beautiful red roses to exotic fresh lilies, we have them all. You will not have to go through the trouble of finding a florist near your locality.

We will deliver fresh flowers to your home. We also have several flowers and cake combos available. You can surf through the ones available on our website and select your pick.

So get ready to give your mother the perfect surprise this mother’s day and give her the attention she deserves.

LSI Keywords: mother’s day cake in Delhi, deliver mother’s day cake in Delhi, perfect mother’s day cake, flowers and cake combos

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

App or Website: Which Way to Go? (Rank Princess – SEO)

With the expansion of internet services and the boost in E-commerce, digital marketing is the way to go for increasing your revenue streams. More and more consumers are turning to online sites or mobile apps for product information and purchasing.

In the age of start-ups, online marketing and brand promotion can be a cost-effective way for launching new businesses and firms. The accessibility and consumer-friendly quality of your website can go a long way in establishing your presence and gaining a wide range of customers. So, now the question arises; Websites or Mobile Apps: which is the right way to go?

The suitability of either option depends on the nature of your business and various other considerations like budget, the type of products and services offered, the type of notifications and promotion required and finally the extent of the customer base that you want to reach out to.

Deciding Factors

Budget: Mobile apps cost more to build, usually a budget of more than 10 thousand US Dollars, while a simple website can be designed for a much smaller amount.

Requirements: If you need location-based or navigational elements then apps are the better option. Additionally, if you need to deliver quick or real-time information, updates and notifications, then again, apps are the way to go.

Ability to function across a wide a range of devices: Hybrid apps can be developed for a wide range of devices using iOS, Android and Windows.

Competition: If getting a mobile app will make your business stand out concerning competition, then again apps are the way to go. The best option in this scenario would be to get both a website and an app to expand your reach.

Advantages of Apps

  • With the constant expansion of the internet and smartphone usage, apps represent a convenient platform for users to search and compare products and services.
  • In the case of apps, geofencing can be used for marketing based on the location of your customers.
  • Apps make it easy to send out notifications of the latest products and offers.
  • Apps can be used to send customised invitations and offers to expand your customer base.

Advantages of Websites

  • A website can help you reach out to a wide consumer base, especially if you are a newly launched business.
  • A website can be an important step in the process of brand-building, potential clients or customers have to be impressed by the content on your website. The website needs to contain all the information about your company and why you are a better choice than your competitors.
  • An interactive forum on your website can go a long way in building loyal customers. Customers will feel gratified if their requests and complaints are dealt with in a swift and courteous manner.
  • Not all internet users have a smartphone, but most of them will have a computer or access to one nearby. A website will enable you to reach out to a large number of people.

The Best of Both Worlds

In the end, getting both a website and an app will be of great help in establishing and expanding your business. You will be able to combine the features and advantages of both these platforms and reap the benefits. In other words, you will be able to eat your cake and have it too.

LSI Keywords: mobile apps, hybrid apps, digital marketing, expanding consumer base, customer base, wide range of customers, brand-building, iOS devices, Android devices.

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail