How to Select An e-Commerce Service Provider

Making a fortune out of a businesswould definitely seem vague if we take a look back in the past. The investments of setting up a physical store, promoting and advertising for the same and more such related tasks would require huge investments and thus, involve a lot of risks.

Well, of course, the risk is a characterised factor in every and any kind of business, but one must definitely know how to minimise risk in order to take the venture ahead in the long run. It was until e-Commerce came in the scenario businessmen have followed this traditional approach.

E-Commerce came in with a revolution that had made trading easy and simple with the involvement of an electronic media. With time, E-Commerce has come a long way and has been looked at as one among the most necessary key factors behind a successful business. An efficient e-Commerce Service Provider which facilitates simpler and convenient business transactions online is the need of the hour.

What Is An e-Commerce Service Provider?

In order to know more about e-Commerce and how it helps in boosting a business, you need to know about an e-Commerce Service Provider.

An e-Commerce Service Provider is a platform that enables you to set up a virtual store online to sell your products with setting up any physical store. The merchants can arrange, customise and set up their products for purchase right away and maintaining the site is super easy. Also accepting card payments in the national and a number of available international currencies can be facilitated and Also, keeping track of all the orders and supplies are super easy.

Availing the benefits of an e-Commerce service provider surely come across as a lucrative deal for every small and medium-sizedbusinessmen,but while you do, you need to make sure that the e-Commerce Service Provider that you select must be efficient as well as economical. It must come with a user-friendly shopping cart software and a trusted payment gateway. But how do you know if you are choosing the right e-Commerce Service Provider? How do you know it is worth your money?

At ShopNix, we provide the most required e-Commerce services to our customer’s satisfaction. We provide our customers with strong technical support like building and hosting a website. We provide everything that you expect when you give your business a push with e-Commerce.

Get started with us with a very reasonable minimum monthly chargesand easy registration process. Avail the benefits of zero transaction fee, myriad payment gateways, wide storage space, over 50 free themes and more just as you get along and boost your business to limitless heights with

Points To Keep In Mind Before Availing Services Of Any E-commerce Provider

Seeing your business grow to it’s highest potential is undoubtedly thrilling and in today’s world E-Commerce is the route towards the growth. But there are certain points that you need to bear in mind while choosing an E-Commerce Service Provider. These are as follows:

  • User interface and user experience are definitely among the most important points that you need to focus upon.
  • The software has to be user-friendly, providing great user support for the ones with little technical know-how.
  • Look at the payment handling section. Does it provide considerable payment making options?
  • The flexibility of the platform is to be kept in mind. How many products and categories can it handle?
  • Price is to be considered. What is the minimum and the maximum monthly cost and many

Primary Keyword- E-Commerce Service Provider

LSI Keywords- E-Commerce, E-Commerce platforms, Best E-Commerce Service Provider, User Interface, E-Commerce portals, Payment Gateways



Ahmedabad to Mumbai – All you Wanted to Know (Rank Princess)


The city of dreams! The city that never sleeps! The city where hope never dies! Call it by any name, yet the city will remain the same – Mumbai! It is considered to the heart of the nation, as it is the most happening city regarding fashion and culture, while the same city is known to be flourishing multiple folds in no time.

Known as Bombay until 1995, it is the capital city of Maharashtra. It has over 18.4 million population and has well-connected modes of transport to all cities and countries across the globe. This city has been acclaimed as the Alpha world city and has a record of holding the highest GDP in the south, Central, and Western Asia.

Ahmedabad to Mumbai Flights

If one wanted to drive from Mumbai to Ahmedabad or vice versa, it is possible via the well-connected roads and highways within approximately 9 hours. However, both cities are well developed and have multiple flights to and fro.

Both these cities are just 532 km away, and thus the flight journeys are not too long. A direct flight from any of these cities will take about an hour to reach the destination. There are about 36 direct flights to these cities, and there are numerous domestic and international connecting flights from Mumbai to Ahmedabad and vice versa.

The flight charges may vary depending on season, availability and dates. However, you can get the flight tickets at quite a pocket-friendly price, starting from Rs. 1, 00 and going as high as possible.

Best time to visit Mumbai

Speaking in general, the city Mumbai has the 12 months divided into three seasons – the cool or winter season which begins in December and ends in February. Then the dry season starts in March and ends in June and again leading to the humid season from September through November. The monsoon season lies in the middle from Mid-June to August.

Multiple surveys and real-time feedback from tourists have proved that there is no right or wrong season to visit this beautiful place. All the seasons have experience high tourist footfalls – local or global. The season depends on your likings –

  • November to February is the best time for you if you love chilly mornings and windy evenings. These months are the most pleasant months in the city of Mumbai as the temperature in these days can go up to as low as 10 degrees. Majority of Christians love to be in this city at that time, keeping in mind the fantastic events during Christmas and New Year.
  • June to October – Well, well! Who doesn’t like the monsoon? A hot cup of coffee and some Indian snacks by the beach on a cool, breezy day, where it might look like it could rain later in the day. It is the perfect scene a Mumbai beach can get. This is considered to be the best time to plan your weekend getaways too – to cities like Pune and Lonavala, which are beautiful hill stations, not very far from Mumbai.

Hotels in Mumbai

This place has a mix of hotels. If you want some exotic stays, there are a lot of 5 stars and 7-star hotels like Taj and Oberoi that will give you the best experiences. The place also has some decent 3 and 4-star hotels for those who are looking for comfortable hotels, which are not very expensive. Some of the best hotels in Mumbai are –

  • The Leela – Located in the Sahar, this hotel is one of the best-reviewed places
  • Ibis Novotel – Located in two different locations of the city, this hotel will never disappoint you regarding view and services.
  • Hyatt Regency Hotels – Who doesn’t know about the world-class services of the Hyatt group? Located very near to the airport, this hotel is just perfect.
  • The Taj Group – When in Mumbai, how could you NOT go to one of the Taj hotels? They are known for their excellent services, rich heritage and emphasises on the Indian culture.

Restaurants in Mumbai

You just cannot afford to miss some amazing foods that you get in this city. From the local street food to some exquisite dine-ins, this place is known for its food. Here are some brilliant places, you shouldn’t miss –

  • Ziya – A restaurant within the Oberoi hotels is known for its innovation in the traditional Indian cuisines.
  • The Table – This place has been listed as one of the top restaurants in Asia. Need we say anything else? You are going to fall in love with the ambiance of this place and food is just exceptional!
  • Indigo – Love a romantic ambiance? Then this is one place you just cannot escape. It has an open terrace option too where you can enjoy the multiple cuisines served here.
  • Leopold Café – If you love art and old heritages of different countries, then you are simply going to love this place which is one of the oldest famous cafes and restaurants of the city.

Offbeat things to do in Mumbai

  • Explore and have a look at each Bollywood celebrity’s house from outside (you apparently won’t be allowed in). You may get lucky, to have a glimpse at the actor!
  • Visit the Asia’s largest slum – Dharavi. It is located right in the heart of the city
  • Art lovers? Have a look at the street art in Bandra
  • Experience traditional Indian wrestlers have their day of practice in the real ‘Akhara.’


Connectivity from Mumbai Airport?

The city roads and metro lines are well developed, and hence you can choose to take a private transport of public transport from the airport to any place in the city

The first flight from Ahmedabad to Mumbai?

Operated by Air India, at 4:30 AM. Reaches the destination in about an hour

Last flight from Ahmedabad to Mumbai?

Operated by Go Air, at 11:50 PM. It reaches the destination in one hour, 20 minutes

What are the Major attractions in Mumbai?

Gateway of India, Essel World, Haji Ali Dargah, Siddhi Vinayak Temple, RBI Monetary Museum, Maratha Mandir



Ahmedabad to Mumbai Flights & Other Details (Rank Princess)

Ahmedabad and Mumbai, being amongst the popular cities in Western India are well-connected by air. The distance between both the cities is 523.9km, and they are connected by National Highway 48. The travel time by air is close to an hour. Air travel between both the cities has become easy in the last few years, thanks to the frequent flights and also the availability of discounted tickets throughout the year.

Best Time to Visit Mumbai

  Mumbai, being a cosmopolitan city, is frequented by tourists throughout the year. It is a coastal city, and the climate is pleasant all year round. There are no harsh winters. Mumbai has three primary seasons in a year.

Winter: From November to February, the city experiences winter that is mild. Though the temperature can go as low as 10ºC, the days are considerably warmer and perfect for outdoor activities.

Summer: Summer starts by March and prolongs up to May. During this season, there is humidity in the air, and the temperature can rise to 40º C in May. Days in summer may not be perfect to step out, but evenings are pleasant for shopping or sight-seeing.

Monsoons: Mumbai’s most famous season begins by June and extends up to October. The rainfall is heavy especially during July and August. Public transport is available throughout the year, and taxis operate even during monsoons.

 Any time of the year is good to visit Mumbai. However, if you consider rain as a hindrance, you can avoid the rainy season. Monsoons are an excellent time to visit the beautiful hill towns around Mumbai.

Hotels in Mumbai

Mumbai has a plethora of choices when it comes to accommodation that caters to the business class and budget traveller. There are several picturesque resorts in and around the city and lodges to suit the various kinds of travellers. A few are listed below.

  • The Ambassador Marine Drive: Situated in Church gate, this is a mid-range hotel with a pleasant ambiance. The hotel offers free Wi-Fi and parking. It is safe for single travellers, especially women.
  • Mint International Airport Suites: Situated in Marol, Andheri East, it is a service apartment style hotel. They are 2 BHK flats converted into hotel rooms and is an apt place for a budget traveller. It is situated in a calm area and offers friendly service.
  • IBIS Navi Mumbai Hotel: Situated in Navi Mumbai, this 3-star hotel is among the most reputed hotels in the locality. The hotel offers free Wi-Fi and parking with a good breakfast spread. The rooms are spacious and are non-smoking rooms.
  • Vivanta by Taj – President: Situated in Cuff Parade, this 5-star property offers the best of amenities like a fitness centre and a pool with a huge breakfast spread. The air-conditioned rooms are well-lit and spacious. The property houses restaurants along with a bar.

 With several hotels in the city, you can pick the best based on your budget and locality.

Restaurants in Mumbai

 Mumbai is a paradise for food lovers and adventurers. The diners in the city offer the perfect assortment of cuisines from across the world. Listed below are a few of them.

  • Le Pain Quotidien: Situated in Bandra East, this café offers Continental and French cuisine with a pleasant, ambiance. Alcohol is served here, and your order can also be delivered home.
  • Under the Banyan Tree: Situated in Peddar Road, South Mumbai, this casual dining resto café offers finger food and Italian food. The outlet is open for breakfast, lunch, and dinner and has an outdoor seating area.
  • Delhi Darbar Fusion: This casual dining restaurant in Thane West, offers North Indian cuisine along with a range of international dishes like Mexican, Mughlai, Chinese, and Continental. This outlet also serves alcohol
  • Upper Crest: This multi-cuisine restaurant offers North Indian, Chinese, and Thai fares and is situated in Powai.

 Be it local fare or fusion cuisine, Mumbai houses the best of both.

Offbeat Things To Do In Mumbai

   This charming city has something for everyone. From beaches to wildlife parks, it offers varied flavours. Here are a few things you can do in Mumbai.

  • Take a walk along the Promenade: A relaxing stroll along the Marine Drive Promenade is a perfect way to unwind
  • Explore Wildlife: The Sanjay Gandhi National Park in Borivali East has a fascinating array of flora and fauna
  • Cruise along the Arabian: Yacht rides near the Gateway of India take you to nearby islands like Elephanta islands and Khandheri islands
  • Visit the world famous Monument, The Gateway of India

 Mumbai also has some famous hilly towns in the neighbourhood where you can plan a weekend.

Frequently Asked Questions

  1. What are the Domestic and International airlines on the Ahmedabad to Mumbai route?
  • The Domestic Operators in the Ahmedabad to Mumbai route include Jet Airways, Indigo, Go Air, Air India, SpiceJet,
  • The International airlines available along this route are Emirates, Kuwait Airways, Etihad-Jet Airways and Vistara


  1. What is the Connectivity from Mumbai Airport

     Taxis and Car rentals are the best options to move to the city centre from the airport. Local trains can take you to the city. The closest Train station to the Domestic Terminal is the Vile Parle. One has to hire a taxi or rickshaw or take a bus to get to the station. Bus services can connect you to other train stations. There are no direct buses to the city centre from the airport.

  1. When is the earliest flight from Ahmedabad to Mumbai?

 The first flight out of Ahmedabad is at 4.00 am

  1. When is the Last flight from Ahmedabad to Mumbai?

 The last flight from Ahmedabad leaves the city at 11.50 p.m

  1. What airlines provide direct flights from Ahmedabad to Mumbai?

  The airline operators that provide direct flights from Ahmedabad to Mumbai are Air India, SpiceJet, GoAir, Indigo and Jet Airways.

  1. What are the hotels in the vicinity of Mumbai airport?

 The hotels that are situated within a 2 km radius of the airport are:

  • The Orchid Mumbai at Vile Parle
  • Hotel Transit at Vile Parle East
  • Hyatt Regency at Andheri East
  • Sahar Garden Hotel at Andheri East
  • IBIS Mumbai Airport at Junction of Nehru Path
  • Hilton Mumbai International Airport at Andheri East

Shopping In Mumbai

 Mumbai is famous for its fashion and street shopping. Indulge in retail therapy at Hill Road in Bandra, Lokhandwala Market, Mira Road in Shanthi Nagar, Chor Bazaar and Crawford Market. You can also visit the swanky malls like Inorbit Mall, Viviana Mall, High street Phoenix and R City Mall.

Major Attractions In Mumbai

  Mumbai has several places of attractions apart from The Gateway of India. They include:

  • The Haji Ali Dargah- A tomb and mosque in Worli
  • ChattrapatiShivajiMaharajVastuSangrahalaya – a grand art and history museum with Indo-Saracenic architecture
  • Kanheri Caves- Rock-hewn ancient temples with Buddhist shrines and paintings
  • Siddhivinayak Temple- An opulent Hindu temple for Lord Ganesha

Ahmedabad Airport

  The SardarVallabhai Patel International Airport caters to both the cities of Ahmedabad and Gandhinagar. The airport is located 9km from central Ahmedabad in Hansol and has two terminals. The terminal 1 operates domestic flights, and Terminal 2, both domestic and International flights. Both the terminals have restaurants and duty-free shops.

Connectivity to Ahmedabad Airport

  Taxis are available from the airport. The prepaid counters are available at the airport premises. Bus services connect the airport to the city.

Frequently Asked Questions

  1. What are the popular domestic routes from Ahmedabad?

 Being the financial capital of Gujarat, Ahmedabad is connected by flight to major metropolitan cities like Mumbai, Kolkatta, New Delhi, Bangalore, and Chennai. Flights are also available to other important cities like Goa, Guwahati, Siliguri, and Dibrugarh.

  1. What are the popular airlines flying from Ahmedabad airport?

Jet Airways, Air India, Go Air, Indigo, SpiceJet and JetLite are some of the popular airlines operating here.

  1. What are the prominent hotels near Ahmedabad Airport?

   Some of the reputed hotels near the airport in Ahmedabad are The Holiday Inn Express, The Ummed, Airport Residency, and Comfort Inn Sunset    

  1. What are the Key attractions in Ahmedabad?

There are several interesting places to visit in Ahmedabad like Sabarmati Ashram, Sabarmati Riverfront, Kankaria Lake, SardarVallabhai Patel history museum and Dada Hari Ni Vav

  1. Which is the Best time to visit Ahmedabad?

 Winters, between November to February are the best time to visit Ahmedabad and enjoy the outdoors. The maximum winter temperature averages around 30°C and the minimum around 12 ºC.




IVF Could Be the Way to Go (Content Princess – SEO)

One theory suggests that IVF will be the first choice for older couples wishing to start a family in the future.  It is true that assisted reproduction technology has grown since its inception in 1981 in the United States.  Experts say that it should remain the last choice for all couples.  Several implications should be considered before going down this road.

An Australian Theory

Two vets from Australia have indicated that over the next 5 to 10 years, older couples will access In Vitro Fertilization (IVF) over natural conception.  They suggest that test tube embryo production in cattle is 100 times more effectual than the natural way of having calves. 

According to this theory, there are problems with natural fertilisation. These are not experienced when a single sperm is injected into an egg.  Future success rates will make assisted reproduction the way to go.

Critics of this research have argued that people cannot be compared to cattle.  Humans are impelled to form multi-faceted societies composed of families and couples.

IVF is a Popular Alternative

When natural methods fail, more and more couples have turned to technology.  Since 1981 the use of assisted reproductive technology, primarily IVF has increased.  The number of fertility clinics offering this technology has grown to meet the demand. 

The latest figures from the Centers for Disease Control and Prevention, show that assisted reproduction technology is a satisfactory alternative.  In 2013, nearly 68,000 reported live births accounted for 1.5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of all infants born.

IVF – Under Consideration

Couples who are unable to conceive naturally consider IVF as a viable alternative.  Improvements have resulted in a safer method of conception.  The risky issue of multiple births – three babies or more, has been eliminated.

Society’s attitudes have changed for wider acceptance of the reproductive technology.  However, religious objections can result in some couples choosing fertility drugs alone.  There is also the cost factor.  A single cycle can cost around $12,500.

Ovaries can be overstimulated, and sometimes this can be dangerous.  In rare cases, it can cause the heart to stop.  In 2005, a woman in London died from this condition.  There is also a small risk of ectopic pregnancy where the embryo embeds in the fallopian tube rather than the womb.  This situation is can also be life threatening.

On the positive side, half of all couples using IVF can achieve pregnancy in one treatment cycle.

An Alternative Way to Start Your Family

You are tired of spending money and not getting results.  You can go down the road of egg and embryo donor IVF.  Donor eggs are used in 11{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of all assisted techniques.  This procedure is becoming more customary especially among women over 40.  Women choosing fresh embryos (not frozen) have a 43.4{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} probability of getting pregnant during each cycle.

Invitro or egg donor IVF will never entirely replace natural childbirth.  For some couples, there is no alternative if they wish to start a family.  Possibly, in the future adoption will become more accessible and more attractive as an alternative.

Primary Keyword – IVF

Secondary Keywords – reproduction technology, natural fertilisation, embryo, multiple births, fertility drugs, ectopic pregnancy, natural childbirth, egg and embryo donor IVF, reproduction techniques.




The Impact of GST on India’s Small Business Owners (Rank Princess – SEO)

While the passing of the Goods and Service Tax (GST) bill was a much-celebrated accomplishment of the incumbent government, it has managed to transform the scenario for small businesses across the country drastically. The new system promises to score far better regarding transparency and less paperwork. Moreover, it requires far greater compliance as well.

To begin with, the owners of relatively smaller commercial services are finding it considerably difficult to migrate to the freshly released GST format. The primary reason for the same is that they have been unable yet to invest in hardware and software, and are still relying on old-school methods of manual calculations and hand-inscribed account journals painstakingly maintained over the years.

The pressure on these owners has increased manifold owing to the government’s order to have such businesses filed for tax returns in the new GST format by July 1, 2017. This deadline has led to shop-owners frantically rushing from pillar to post to complete all the necessary formalities before the stipulated date.

For small-time establishments which are yet to evolve in the variety of their products and services, or in the size of their clientele, the latest online format poses a major inconvenience. This is due to the need for thorough orientation, a precise understanding of the financial mechanism and greater work regarding employing third parties and agencies to handle the affairs arising for implementing GST. Without comprehensive elucidation in these matters, minor business owners will have no dearth of confusion in uploading documents and submitting them.

For others, the e-way bill, which aims to move goods from one point to another, is proving to be a rigmarole of sorts because of the incessant form-filling. Not only does it have to be filed electronically on a common platform, but there are also multiple times one has to repeat the procedure for various events.

In light of the multiplicity of forms being a bane in India, GST has, at least initially, only fuelled the fire. The shipment of goods has been rendered into a complicated, cumbersome process. Also, because each business will try to prop up their resources on the portal, the traffic on the same will skyrocket, increasing compliance costs.

As though this was not enough, there are now problems arising out of the system of unique e-way bill number (EBN). If one single vehicle carrying many goods is crossing a state boundary, it is subject to scrutiny and detainment by authorities. This remains irrespective of whether the vehicle is merely passing through or intends to halt and unload. Stopping vehicles at state entries and commercial tax checkpoints would delay delivery and cause a loss of revenue for the concerned businesses.

Fortunately, however, tax consultancy experts report that once the nascent conflagration has died down and once business owners grasp the concept of the GST format, problems will be resolved and the system will come back as better and more secure.

So the wait for betterment continues.

LSI keywords: GST format, goods and services bill, e-way bill






Illustrations – The Exceptional Curios (Rank Princess – SEO)

As a nation, we have failed time and again to celebrate the value of art, though our history declares otherwise.  The large part of the population still considers art as a non-essential affair, not paramount to our living. In the recent years, the scenario has begun to change. More people embrace the craft, and there an increase in its patronage. The success of art biennials in prominent cities across the nation are proof of this fact.

An Introduction to Illustrations

   An illustration is simply a printed work of art. It can be anything from a drawing to a painting or a simple sketch. Illustrations mostly accompany any text, which can also be of commercial nature. For several years illustrations were predominantly a part of newspapers and magazines.

  One can commonly find illustrations in comic books, cartoon strips, greeting cards, advertisements, and as animation. Many techniques are used to create illustrations, like sketching and painting.

  To replicate these illustrations processes such as woodcuts, etching and lithography were commonly used. Since the advent of technology, the graphic software is used to create illustrations. Among the most widely used software are Photoshop, Abode Illustrator and Corel Draw.

 A few illustrators, however, stick to the traditional methods of pen and ink, watercolours, and wood engraving.

The History of the Craft

   The origins of illustrations are as old as civilisation. From the cave paintings of India to the ones in Spain, different races have embodied this form of art. These caves have several illustrations of what the people observed around them. The artwork on the cave temples of Ajanta and Ellora are renowned for their unique style. It has survived thousands of years since its inception.

   From the earliest collectives, it is apparent that several rulers and kingdoms across the Bharat continent patronized art. From the Mauryans to Guptas to the Mughals, there have been great connoisseurs of art. Before the Mughal era, the illustrations on the temple walls in the Northern region were imminent.

  In the Medieval age, during the rise of Bhakti Movement, illustrations were found accompanying texts that supported the Vaishnava cult.

  Following the Medieval period, since the early days of printing, illustrations have accompanied written texts in the newspapers and magazines. During the independence struggle, several home grown publishing houses, depended on the power of illustrations to add dynamism to the written texts of patriotism.

The Styles of Illustration

    There are several styles of illustrations. The ones for children or the ones used for arts and crafts are prevalent. The other forms that are practised include:

  • Art Deco
  • Expressionism
  • Romanticism
  • Realism
  • Gothic
  • Surrealism
  • Punk
  • Comic
  • Caricatures
  • Post-modern illustrations
  • Digital

Is Illustration Considered Fine Art?

   An illustration is seen as an explanation of an idea, and hence people do not view it as a fine art. Fine art is an approach that creates thoughts and raises questions. However, these petty differences cannot deny the fact that any art is supreme.

  The illustration is a more freeing art form, something that a common man can appreciate and enjoy without much examination of the minute details. Illustrators require high levels of skill and vision and a signature style. Several talented and young Indians embracing this art form are on the rise.

  In the recent years, corporate houses have supported this type of art, in accommodating them in their spaces. There are several platforms including the virtual ones and flea markets that bring this kind of art to the masses. Illustrations are the objet d’art that is an aesthetic collectable for a common man.

LSI Keywords: work of art, drawing, painting, plain sketch, fine art, illustrations in comic books, pen and ink, watercolours, wood engraving, illustrations for children, collectable for a common man.


Illustrations = Art? Yes, Indeed (Rank Princess – SEO)

Why would buying a comic book cover illustration be any lesser than getting a reproduction of a famous painting? What is modern and tacky may very well be cherished memorabilia with time. Postergully thinks over this difference.

Any art gallery worth its salt will have a corner shop with reproductions and posters of the art hung willy-nilly on its walls. That’s the butter on the bread, for those who have yet to figure out why. Get impressed by the psychotropic blazing of colour on that wall? Buy a copy at the annexe.

But here’s the thing, why would an illustration be any less than high art? Would a Will Eisner cover of the Spirit comic be any lesser than a painting by KG Subramanyan? Or a Frank Miller cover of Dark Horse be a sullying factor if it stood next to a Goya masterpiece?

Illustrations Got Them Fame

Some of the world’s greatest painters and artists delved into illustrations to express their vision to the world. Take Salvador Dali, for example. In a pinch, his paintings are enough to motivate art lovers to pitch puppies into hot water. The artist created some of the most profound art via the medium of illustrations. Take ‘Les Diners de Gala’, a cookbook which Dali graced by illustrating. The illustrations of food, done by the master of the surrealist art, have layers of meaning unto themselves.

Or, Norman Rockwell, one of America’s most famous and revered artists. Bestowed with the Presidential Medal of Freedom, Rockwell did hundreds of illustrations for magazines such as Life, Literary Digest, The Saturday Evening Post and Country Gentleman.

Even Satyajit Ray, Andy Warhol and Amrita Shergill for that matter. But we know the tree we’re hacking away.

Coming Back To Modern Material, Comics

Some of the most enduring art has come forward via the medium of comics and t-shirt ideas. Take the comic book Iron Man issue #128 aka ‘Demon In A Bottle’. Bob Layton’s cover gives a heart-rending synopsis of the whole story in a single picture.

So why can’t a chibi drawing of Deadpool as a laptop cover be the expression of fine art, if not High Art? Or a creative imagining of roly-poly pandas as wontons on a mouse pad cover be even a shade lesser than a framed canvas of an MF Hussain?

We’re pushing the envelope here, but so did all the names mentioned above.

Postergully – The Rebel in Prints, Canvas and Sofa Covers

When Banksy made walls and underpasses into famous art landmarks, why the raised eyebrows at art on a phone cover? Or a t-shirt or a tote-bag, for that matter?

Postergully makes bringing art to daily life its mission. In as creative ways as possible, and in various media – all to provide that extra spark in the daily drudge. Illustrations as High Art can be discussed ad nauseam, but as a way of bringing a little bit of fantasy and dreamland, nothing even comes close.

LSI keywords-

High Art

Chibi drawing


Surrealist art

Illustrations as High Art


The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business is not an easy job to do, and those who are brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by the business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

  1. Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid smoother functioning and operations.

For example, utilizing working capital, business owners can build better workstations for workers, better offices for employees. This improves the overall environment and safety of workspaces and directly contributes to improved productivity.

  1. Hire Competent And Skilled Workmen

Running a successful business requires having an efficient workforce. This is truer for electricals and electronics businesses due to their liabilities with regard to the safety of the workers involved in their manufacturing as well as their customers.

Working capital loans shall allow the employers to hire skilled workers and employees, without any money constraint.

  1. Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in advanced machinery and equipment that can be utilized to increase productivity and produce quality products.

The latest equipment and machinery increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

  1. Better Preparedness

Working capital helps business owners insulate against unforeseen circumstances that may arise in the future. Such circumstances can range from emergency payments that might need to be made to employees to any expenses relating to repair or upgrade of existing machinery.

  1. Support For Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment.

Working capital provides owners of such businesses with existing and easily available cash that can be used to settle regular payments with workers, raw material providers/ service providers and customers.

  1. Speculation Opportunities

Working capital also helps business owners broaden their horizon by providing them with sufficient funds to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them.

Working capital loans help business owners to invest in better quality raw materials for their products, which directly impact the overall quality of the product and also improve the safety quotient associated with the same. Its availability can result in improvement in customer satisfaction, and of course, positive impacts for the business.

LSI keywords: electricals and electronics business, business owners, working capital, working capital loans


Content Marketing- The Secret to a Sustained Success

In a world of never-ending possibilities, the battlefor customer acquisitioncan seem more intense than running the business itself. When the same product is offered throughout, how can you, as a seller, stand out and reach the mass of customers?

The Online Generation

You may sell the best products in the market. But what do you sell that your competitors don’t? What do you offer that the customers will want to spend their money on? To establish yourself as a successful business, you must work to embed your name in the hearts of the buyers. They must know that what you sell is authentic and worth the price tag. You must show your customers that you are selling more than just a product.

The evolution of the internet has opened up a new global platform that reaches the customers faster and leaves a lasting impact.

While traditional marketing focuses on Product, Pricing, Placement and Promotion, which are the physical attributes of a commodity, e-Marketing or Content Marketing, gives life to a product. The customer, who is virtually seeing and experiencing the product will know it’s worth and recognize its quality without having to physically see the product.

That is the power of words. They can be compelling without being manipulative if used properly. That idea which sprawled in the online content is the product’s projection which will be planted in the minds of the readers.

When the reader, who is also the customer, can get updates, information and reviews on a product at the comfort of his home, he/she is more likely to be convinced of the authentic value of the product.

How does content marketing affect sales and profitability?

The concept of putting your content out there, right in front of the customer, is what is known as Influencer Marketing. Influencer Marketing, which is the primary attribute in online Content Marketing, has influenced the business and sales in the following ways:

  • 46{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Indian consumers opt to click and peruse relevant ads while browsing online.
  • In the IMRG Capgemini e-Retail Sales Index, an escalating growth has been recorded in sales in the UK outlets due to the increase in their content displayed in popular search engines like Google, Bing, and Yahoo, and Social media like Facebook, Twitter, and Tumblr. The retail sales have seen an increase of 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} apart from the online sales, which has also increased by 13{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.
  • 65{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of leading marketing researchers believe that visual content has a higher reach than auditory content.
  • B2C (Business to Customer) businesses such as retail brands depend 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on Influencer marketing of their content online. 63{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of those retailers have seen an increase in their retail sales due to Content Marketing.
  • It’s no wonder that 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of businesses around the world have resorted to Content Marketing.
  • 45{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of sellers say that blogging online is their #1 marketing strategy.
  • Mobile browsing, which is the quickest accessible tool in online marketing, is said to create a sustained 72{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the readability and usage of online content.

The Verdict

Content marketing is a concept that has to be taken seriously. It is a boon for retailers who wish to grow and expand their brand. In this digital age, investing your two primary resources of Time and Cost in Content Marketing will not only decrease your expenditures but will help you make three times more profit than the predicted profit you could get as a result of traditional marketing.

Believe it or not, Content Marketing has been foreseen as a $300 Billion Industry by 2019, which means that it will become twice as bigas what it is today.

Investing in content marketing seems the safe bet and the wise choice, given the benefits you will reap out of it.



Why is Content Marketing the Future of Advertising?

While every marketer is quite happy following the traditional path of advertising, sampling and selling, in today’s world where no single person moves without a portable device, it’s important to understand that “Content” is indispensable to marketing. Marketing without content is like the Earth without water. While there is oxygen to survive, without water, there is no sustenance.

So, why is it so important to use content marketing? And what is the significant buzz surrounding it?

What is Content Marketing?

It is the type of marketing that doesn’t explicitly advertise a brand but inspires enough curiosity within the consumer to know more about the brand. It is a personalised form of marketing where the brand is promoted without being completely in-the-face.

Hike in Ad-Blocking

Well, a lot of marketers don’t realise that as of December 2016, Asia Pacific is the largest driver of ad-blocking tools (Mobile Segment), with about 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} using ad-blockers on mobile/ portable devices. While the advertisement is one of the major drivers of sales, one can’t overlook the increase in Ad-blocking apps and tools that consumers put to use.

More Traffic

According to stats, a Content marketing leader attracts almosteight times higher website traffic compared to non-leaders. While charisma, networks and good values become the backbone of thebusiness, you can’t overlook the fact that personalised content is always more attractive to the consumer than generalised content.

Higher Engagement

About 56{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of marketers believe that customised content arouses higher engagement rate, according to IBM Digital Experience Survey 2015. It builds better brand recall as the brand connects with the consumer at a personal level and the consumer tends to remember the brand because of a higher engagement score.

Lower Costs

Despite charging around 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} less than traditional marketing, Content Marketingcan generate more than triple the leads. This means that there is more output than traditional marketing methods and that too at a lower cost. Content marketing leads to higher savings and bigger margins.

Higher Conversion Rates

About 88{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of B2B marketers use content marketing because of their underlying confidence in it. That’s because content marketing drives higher conversion rates regarding sales via impression and it is about six times as much as their competitors. Content Marketing adopters feel that it is value for money with more leads than traditional platforms.

Increased usage

Content marketing has become so indispensable for major organisations that now about 73{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} organisations hire employees or outsource their content marketing strategy to generate leads and sales.

The Key Take-Away

While traditional marketing efforts are important for business, one needs to understand the importance of content marketing in a world filled with busy lifestyles and short attention spans. The median time that a person now spends on an article online is about 37 seconds. Therefore to make those 37 seconds worthwhile, an effective content marketing strategy shall be employed.

Primary Keyword

Content Marketing