What is Recruitment 3.0?

The professional environment and the way people search for jobs is changing rapidly thanks to technology, globalization and various other factors, which means recruitment as an industry needs to change to keep up. There is no such thing as a job for life anymore, and more and more people change their entire careers, not just jobs, several times during their lifetime.

If companies and HR teams don’t keep up, they won’t be able to attract the best talent, and this could have a significant impact on the future of the whole company. After all, a company relies on people. So how does the future of recruitment look?

There are some fundamental differences between current hiring practices, and what is required for Recruitment 3.0 so let’s take a look at some of them here:

The Best Candidates are not Looking for a Job Right Now

One of the key issues with traditional recruitment is that it involves contacting people who are looking for jobs, so those on job boards or signed up with agencies, however, the likelihood is that the best candidate for your position is not actively looking. Market research shows that only 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the people with the skills you need are looking for a job at any one time, so that means 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of all the suitable candidates you could be in touch with are not looking. With traditional recruitment you won’t be talking to them at all so are missing out on a huge talent pool.

What Makes a Good Job Candidate?

Traditionally, a candidate is only someone who has applied to you for a role, and whom you have invited for an interview. They only became a candidate because of that process. Recruitment 3.0 aims to turn that assumption on its head and redefine a candidate as anyone out there who has the necessary talent. It is up to the company to go out and create the candidates, not just wait for them to come to your HR department.

A Good Employment Brand is Essential

While most companies spend a lot of money on their corporate brand for marketing purposes and to sell their products or services, not many spend time developing an employment brand to attract the best talent and showcase what it’s like to work for the organization. This is a key factor which needs to change for Recruitment 3.0.

Creating a Talent Community

No-one can dispute the power of the internet and social media to bring people together and create engaging communication, but very few companies are taking advantage of this when it comes to engaging with a potential new talent pool for their workforce.

Many create job boards or post jobs on Twitter, but this is outdated. Recruitment 3.0 is about building talent communities, using brand ambassadors to spread the word about how great you are at work.

This was a very quick summary of some of the fundamental changes which Recruitment 3.0 will bring to the world of job hunting and talent acquisition. Companies need to progress with their HR and realize that the new era of recruitment is about building communities by listening and engaging with new talent.

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