First impressions do count!
The ‘primacy and recency’ effect is well-recognized in psychology, this is why first impressions are so important. The very first pieces of information that a person stumbles across when searching for something new are the ones most likely to stay in the memory, and for your brand, this means your logo design is crucial. It’s the thing that people will immediately mentally identify with your business, so make sure you find something that speaks to the people you’re trying to reach out!
According to market research and psychological surveys, 51{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of brands use one colour only. Advertisements in colour are read 42{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} more often than those in black and white, brand recognition increases 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} with colour, and up to 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of judgments can be based on colour alone.
The associations behind certain colours
Many widely recognizable brands use a consistent colour scheme based on one particular colour as a core part of their brand identity. The colour is carefully chosen to convey a particular message, culture or set of values. Intuitively, you will recognise the connection between colour and image for many of these brands, even if it’s not something you may have thought about consciously. Here are some examples:
The colour red is widely known to be a ‘power colour’ but is also associated with and passion and represents success, which is why companies like Coca-Cola and Virgin use it. Blue represents integrity, trust, and communication, and is used by Samsung and Facebook. Black represents luxury and is often used in more upmarket brands, while yellow represents fun and creativity.
Colour shades and combinations
Colours come in all different shades and can be combined in countless different ways to produce compelling subliminal messages and possibilities. Colour palettes number in the tens of thousands, and knowing which shades to use, and the best colour combination to use in your brand logo can seem like a daunting task!
Certain combinations of colours can bring up powerful feelings or memories in potential customers, according to psychological research and colour theory. Pastel pinks, oranges, mauves, and purples can conjure up imagery of a tropical sunset and feelings of warmth, while a colour palette including mint green, cadet blue, and blue-black is calming and reminiscent of nature and cold mornings.
Choosing the right colour combination for your brand requires a degree of expertise and experience. Every colour represents a set of ideas, and some colours are unsuited to individual businesses while extremely well-suited to others.
Thankfully, this is not a decision that needs to be made on your own. Tailor Brands specialises in quickly finding just the right colour combinations that your brand needs to stand out against the competition really, and our bespoke services have helped hundreds of thousands of users worldwide. We offer our expertise and experience at a very affordable price. Check us out and see what we can do for you to make your brand stand out from the crowd!
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