Industry Archives - Page 2 of 53

Stripe Hits A Strike With Third Acquisition- Indie Hackers (Content Princess – SEO)

US technology company Stripe has announced it has made its third acquisition in March 2017 with Indie Hackers, a knowledge-sharing community for independent start-ups.

Reason for the acquisition

In an attempt to build and grow relationships with the ever expanding independent start-up scene, US digital payments company Stripe has recently acquired Indie Hackers for an undisclosed sum.

Patrick Collison, co-founder of Stripe said about the acquisition in March 2017: “Our goal in the acquisition of Indie Hackers is to ensure that the site becomes as successful as possible.”

With Stripe’s revenue upwards of $111 million and the current valuation of around $9 billion, the acquisition seems to be a move towards increasing its customer base.

About Indie Hackers and its Founders

You may not have heard of them, and that’s because Indie Hackers was only founded less than a year ago, in July 2016.

Courtland Allen, the founder, set out to create a space where both entrepreneurs and successful business owners could come together in a community for advice and inspiration.

Allen is quoted as saying, on the company’s website, that he is “impressed by Stripe’s aspiring mission of making it simpler for entrepreneurs to establish and grow their businesses.”

With business increasing and recently bringing in a reported $6,000 per month, Allen found his attention was being diverted away from producing content and increasingly towards filling ad inventory.

Why Buy A Knowledge Sharing Community Company?

So what was the interest for a digital payment company in acquiring a company like Indie Hackers?

Stripe, based in San Francisco, already has a significant percentage of new companies choosing their product. Their aim in the acquisition of Indie Hackers, they say, is not to increase that fraction but to increase the overall number of sales.

Stripe hopes that their new acquisition will “strengthen the relationship with the start-up community and further increase the GDP of the internet.”

Stripe’s Fortunes

Stripe has received more than $355 million in funding, with names such as Elon Musk and Sequoia Capital contributing to that fund. The company provides payment processing services for mobile and online payments. It supports credit card payments in more than 135 countries.

In March 2013, Stripe acquired Kickoff. RunKit was purchased in September 2016. Both were bought for a similar reason to Indie Hackers- to benefit Stripe’s customers.

The online payments firm understands that if it supports and nurtures smaller, knowledge- sharing communities, it will have a knock-on effect. It will ultimately filter through to Stripes own potential customers.

What’s In It For Everyone?

Courtland Allen now goes by the official title of ‘Indie Hacker at Stripe’.

Now that Stripe has relieved him of a financial burden, Allen can continue with his first intentions for the entrepreneurial community. Soon, the team plans on developing the Indie Hacker community and working on more original content for the website.

Stripe has an aim to make it easy for entrepreneurs to establish and nurture their businesses. And this is where Indie Hackers will turn up. In turn, Stripe will also benefit as more customers will sign up for their product.

No doubt, this acquisition has created a win/win situation for both companies.

Keywords/LSI

technology company, online payments company, digital payment company, internet payments, payment processing service, online payment service, online payments firm, credit card payments, online payment firm

References

https://www.indiehackers.com/blog/acquired-by-stripe

https://www.owler.com/iaApp/100441/stripe-company-profile

https://www.wsj.com/articles/stripes-valuation-nearly-doubles-to-9-2-billion-1480075201

http://www.cbronline.com/news/verticals/fintech/stripe-buys-indie-hackers-push-entrepreneurs/

https://venturebeat.com/2017/04/11/stripe-acquires-indie-hacker-in-bid-to-strengthen-relationship-with-entrepreneurs/

Droom Is Vrooming Ahead With Plans for $60 Million Investment In 2017 (Content Princess – SEO)

India’s largest online automobile marketplace is driving forward with visions to globally expand the car buying and selling sector with a huge investment planned in 2017.

Massive Investment ForDroom

Indian company Droom is accelerating at an impressive speed as CEO Sandeep Aggarwal announced to PTI plans of a $60 million investment for 2017.

He stated the funds raised would be to fuel international expansion and assist the development of new products.

Aggarwal is keen to point out that these funds are not to plug losses in the company. Instead, this money will let Droom “dominate the market share in future with new products and enhanced market share”.

Droom’s Current Presence In The Automobile Market

Starting back in only April 2014, in less than two years, Droom became India’s largest hyperlocal automobile marketplace. Having a presence in 500 cities across the country, it is currently the fifth largest e-commerce company in India with a workforce of just over 200 employees.

Global Expansion

Speaking to PTI, CEO Sandeep Aggarwal declared his desire to raise $60 million this year.

This investment is meant to expand the car buying and selling platform out of India. Droom’s visions for 2017 are to set up operations first in Indonesia followed further by South East Asian countries shortly afterwards.

Where Will The Investment Come From?

Last year Droomraised Rs. 200 Cr from a mixture of Chinese and Japanese investors such as Beenext and Digital Garage. That was the fourth round of fundraising done by Droom. The current round will, therefore, be the fifth and their largest by far to date.

Aggarwal has made recent trips to Hong Kong and China. He is quoted as saying “there has been significant interest from China” and the company also did an “investor day in Hong Kong”.

It has not yet been confirmed where the money is coming from or who the investors might be. But with an estimated revenue of $52.7 million, it is clear to see that Droom is firmly in the driving seat, racing forward which will surely attract some lucrative investors both new and old.

How will this investment impact the revenue?

The massive investment will fuel Droom’s rapid expansion further East in Asia. These foreign enterprises hope to bring Droom 15-20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of their revenue by March 2019. Eventually, the percentage will go up to 30-40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.

Given the amazingly large potential customer base in India, Aggarwal states: “the local Indian market will continue to have the greater share of our revenues in the coming years”.

As well as operating in Indonesia, Droom is also considering a secondary base in the country.

Where Next For This Rapidly Growing Company?

Currently, the company is accelerating at a rate of 350{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} year on year. Compare this to India’s e-commerce growth of 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} year on year.

The goal is to achieve $1.2 billion in GMV (gross merchandise value) by the end of March 2018. GMV currently stands at $400 million.

2017 is set to be an exciting year for Droom’s online selling portal. The road ahead certainly looks clear for Droom. And With Sandeep Aggarwal at the wheel, they seem to be continuing this race in pole position.

Keywords/LSI

online automobile marketplace, car buying and selling, hyper-local automobile marketplace, automobile market, car buying and selling platform, online selling portal

References

http://news.webindia123.com/news/articles/Business/20170323/3078955.html

http://droom.in/about

http://www.thehindubusinessline.com/companies/droom-to-raise-60-mn-for-global-expansion-product-development/article9642117.ece?utm_campaign=RSS_Syndication&utm_medium=RSS&utm_source=RSS_Feed

http://economictimes.indiatimes.com/small-biz/startups/droom-raises-rs-200-crore-from-a-consortium-of-japanese-and-chinese-investors/articleshow/52543785.cms

Successful Growth of Online Car Portal Droom Knows No Bounds (Content Princess – SEO)

The successful growth of Droom has become one of India’s greatest start-up stories, and it has now officially been named as the biggest online car portal site in India, both regarding its income and the number of users and traffic visiting the platform itself.

On the way to achieving the Unicorn Status

The story doesn’t end there, however, as the CEO and founder of Droom – Sandeep Aggarwal has huge plans to take the company to unicorn status, which means a startup firm worth 1 billion dollars – at the end of this financial year. He is already well on the way to achieving his ambition.

Currently, Droom is reaching around $400 million per year and is already achieving a traffic level of 15 million per month to its website. This online car buying and selling platform is also home to well over 105,000 car dealers, and it is on track to grow rapidly. The company is set to end March 2018 at $1.2 billion.

To add to its business accolades, Droom is the fifth biggest E-commerce company in India, and while the general E-commerce market in India is growing around 20 percent each year, Droom’s growth is at a staggering 350 percent every year.

The Secret of its Success

So how did the company achieve such tremendous success so quickly? The company has always had a strong customer service ethic, regularly adding in numerous features and additions to the platform which have made it incredibly popular with all of its users and led to this extraordinary growth.

Droom has also kept up-to-date with all the latest technology to ensure its online car portal works super efficiently and meets all of the expectations for both buyers and sellers using it.

Customer Confidence is Key

The sellers are big fans of the unique pricing algorithm utilised by the site which ensures that all vehicles are priced appropriately and justly. The Orange Book Value (OBV) as they call it, is unique to Droom and provides a fair market value for all the vehicles listed.

This policy has led to a real sense of trust among the users of this online car site and this confidence, in turn, has created a reflected belief among investors, with the company already receiving $45 million in the past two years, and plans for $50 million more on the cards.

What’s New and on offer for customers at this online car portal?

More recently, the company added in another unique service which will no doubt please those looking to buy their vehicles from the online car trade site as it makes the whole purchase process seamless on the portal.

Droom Credit is their brand new credit platform, which enables buyers to secure loans for their vehicle purchase on the site. It was launched very recently and is the first service of its kind in India – offering an entirely automatic vehicle credit marketplace.

With a loyal following of both buyers and sellers, an active investment base and a very ambitious CEO, the future of online car portal Droom looks bright, with unicorn status firmly in sight. Not bad for a company which was only started three years ago and has just 167 employees.

LSI Keywords: online car portal, online car site, online car trade, online car buying and selling platform, E-commerce company, E-commerce market, vehicle purchase, car dealers, startup firm, unicorn status, buy their vehicles, credit platform, secure loans, vehicle credit marketplace

Chance to buy shares in Tech Company Stripe completely ruled out by CEO (Content Princess – SEO)

If you were hoping to buy and sell shares in tech company Stripe, then you will face disappointment today as CEO Patrick Collison has completely ruled out taking the firm public anytime soon.

Going Public might not be that great, says Collison

He is bucking the trend of other tech companies who have been rushing to go public recently, including MuleSoft and Snap. However, Collison was speaking at a conference and said he was concerned that many tech firms faced great difficulties when first going public.

Stripe has been running for around seven years and made its success by offering an online and mobile payment platform to businesses and individuals. It has been valued previously at over $9 billion.

But its founder believes that making an IPO at this time could cause problems for the company such as reducing opportunities to move forward at the present rate and to take the kind of risks he had in the past.

A new service from the Tech Company to help Start-ups

Apart from the payment platform, Stripe has also recently launched a new toolkit to help startup businesses get going. This reason is another one the CEO gave for not wanting to go public.

Stripe Atlas is the name of the new toolkit which aims to help new startups and entrepreneurs to get their online businesses up and running within days. It pulls together all of the legal, admin and other information in one place to help make life easier. Around 62 per cent of those using this system are not first-time starters of companies, which shows just how much the entrepreneurs welcome this service.

But supporting startups is another reason the CEO has given for not taking Stripe public at this stage. He explained that he feels Stripe is very early on down its business path, and now it has this extra service helping other startups. As the clients are starting their business paths, there is a real affinity between the companies.

Won’t follow Biggies like Amazon

He explained that going public would only be an option if the business reached a plateau in its growth trajectory. But that time has not been reached yet.

People have been comparing the success of Stripe, with that of Amazon, which became a public company after just three years. However, Collison always quotes that while it is hugely successful now, Amazon had to get through a few years of the struggle initially and he is not ready for that with Stripe.

Going strong since the start

He certainly has had no problem attracting investors to Stripe after raising around $150 million last year, with General Catalyst Partners and CapitalG, which altogether doubled the value of Stripe compared with 2015.

The online payment company is believed to have around 300 employees currently and is on track to grow further in 2018 with the successful launch of Atlas. But anyone wishing to jump on the bandwagon and make money with shares in this tech company could be in for a long wait. With Stripe, it’s a case of watching this space carefully over the next few years.

LSI Keywords: tech company, tech firms, mobile payment platform, online payment company, payment platform, public company, going public, startups, investors

KYB: KYC compliance for businesses, a vital new tool (Content Princess -SEO)

We’re all aware of why KYC is necessary. For companies concerned with their image, and for whom moral probity is an essential part of the corporate DNA, ensuring that you’re dealing with individuals who aren’t going to tarnish the brand is critical.

Effective KYC ensures that businesses who want to operate the right way, avoiding fines and building a strong and trustworthy brand can do so. Effective KYC is achieved by verifying that customers, vendors, agents and otherwise have the right stuff, aren’t susceptible to bribery and don’t leave the corporate body open, knowingly or not, to be being used for money-laundering, fraud, or any other damaging criminal activity.

KYC? KYB

If the criminal activity can affect a corporation as large as HSBC, it can affect anyone. In a varied and fast-moving corporate world, it is increasingly difficult to know with who you’re dealing. The internet offers a degree of anonymity unthinkable a generation ago. KYC compliance is essential.

But your organisation will be dealing with as many businesses as it is for individuals. It’s important to use the same levels of rigour and due diligence when dealing with an organisation as it is when dealing with an individual.

A complex global marketplace

Standard KYC protocols exist to prove that people are who they say they are. But the world market these days is so impossibly complex that it’s not always easy to establish that companies are who they say they are, let alone individuals.

The opacity of offshore dealings, the privacy laws of tax havens and complex webs of shell companies created for tax purposes can make it difficult to prove that you’re dealing with credible, genuine businesses. In particular, property and financial services are notoriously difficult to police offshore.

Domain names can be registered anywhere on earth and could be a front for anything. But it’s important for the credibility of your corporate brand that you know who you’re dealing.

Prevention’s better than cure

What’s necessary is a vigorous, root and branch approach to company identification which can take place in real-time. Your business needs to be positioned to validate the business you’re dealing with as fast as possible. Commercial imperatives dictate that you don’t want to be dragging your feet waiting to see if you can deal with them, but nor do you want to act too hastily, and find your brand associated with something unsavoury. Fraud and corruption take a long time to sort out, and it’s just plain bad business to be wasting time and resources resolving a problem which could have been prevented.

Learn and evolve

KYC services need to keep evolving to stay a step ahead of fraudulent businesses, as tech companies have to keep learning to stay ahead of hackers. Here at ThisIsMe, we think that KYB is the next battleground and one which only a speedy and dynamic process which, crucially, keeps learning can keep your business clean, compliant and hassle-free.

Keywords: why KYC is important, trustworthy brand, KYC compliance, due diligence, KYC protocols, global market, genuine businesses, corporate brand, commercial imperatives, fraudulent businesses, hassle-free.

Knowing your seller: the process of identity verification for business (Content Princess – SEO)

Know your customer (KYC) procedures

Financial institutions around the world, from New York to London, to Johannesburg, are required under the regulations of their country, to adhere to KYC procedures. In South Africa, the law is known as the Financial Intelligence Centre Act (FICA). Such institutions include banks, foreign exchange dealers, stockbrokers, attorneys and real estate agents.

The procedures are in place to ensure due diligence on the part of such organisations, so that they are not inadvertently complicit in criminal activity, for example, money laundering, smuggling, poaching, and theft of precious metals, which could lead to substantial fines. By ensuring that they have rigorous procedures in place to be compliant with such laws, companies help to minimise the risk of being involved in such activities and coming under the scrutiny of authorities.

Customer Due Diligence (CDD) measures

CDD measures are often carried out by banks and other financial institutions to ensure that they are compliant with KYC laws; such measures usually include verifying identity using documents and data from a reliable and independent source, as well as gathering information on the nature and intent of the business relationship. Such procedures can be time-consuming and costly for the firm, especially if carried out on an individual-by-individual basis.

It can also involve repeated scanning or fax the documents. However, it is often part of standard bank policy; by minimising supplier risk, their costs are lowered in the long term. They also reduce the risk of adverse damage to their reputation and credibility if high profile clients were to be discovered to be involved in the illegal activity; such a revelation could result in negative media coverage, sanctions or blacklisting.

The release of the Panama Papers in 2015 mainly brought the concept of ‘dirty money’ into the public spotlight around the world, and a large number of companies and individuals suffered reputational harm as a result.

KYC for businesses

Whatever industry a company is involved with, it will invariably be associated with a vast network of vendors, suppliers and intermediaries, making it tricky to exactly know who one is doing business with at all times. As it is illegal in many jurisdictions to conduct significant transactions with an entity known to be involved in criminal activity, it is of the utmost importance for companies to engage in robust, due diligence procedures to ensure compliance with federal requirements. Also, many banks need to make sure that their clients are properly engaged with appropriate compliance programmes.

KYC regulations, such as South African FICA or the US PATRIOT Act, apply both to individuals and to corporate entities such as sole proprietorships, close corporations and listed companies. There are checklists which must be completed depending on the type of client one is dealing with, being compliant with regulations. The records usually involve providing reliable documented evidence of the registered business name, head office address, operating address, tax and VAT reference numbers, plus personal details of persons who are connected to the company, such as members, agents, shareholders, beneficial owners, etc.

LSI Keywords: KYC, supplier risk, identity verification, regulation, due diligence, procedure, checklist, bank policy, shareholder, compliance, requirements

Learn English By Grabbing A Newspaper

English newspapers are a useful tool in learning English. Media outlets like The Korea Times or English Daily are a bridge between plain English content and prevalent social issues.

English as A Universal Language Across All Industries

On a global scale, English is commonly recognised as the international language while dealing with business.

There is a gap existing between countries when it comes to their current level of English proficiency. Standards of being proficient in English are based on what is deemed acceptable for the workforce.

Harvard Business Review indicates countries with a higher mastery of the English language will have a stronger economy. These countries will also be more innovative as compared to the others.

Global Ranking of English Proficiency

In 2015, EF Proficiency Index Rankings were used to compare the control and command of the English language across the globe. South Korea was ranked 27th out of 70 countries.

Top-ranked states held more common linguistic roots to English countries – mainly Western European countries.

Category 5 languages are those most significantly different from English. Category 5 languages:

– Japanese

– Mandarin

– Korean

– Other Asian languages

Useful tool For Learning and Improving English

In 2007, Deputy Prime Minister and Education Minister, Kim Shin-il pointed out the potential in English newspapers. He believed newspapers were beneficial for students in developing and becoming more familiar with the English language.

Bringing in more foreign scholars into the education system was also considered to be a useful measure. In 2007, 2540 (3.6{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}) of a total of 69,201 professors were from a foreign country.

Today, many Korean classrooms are using English newspapers within their curriculum. English newspapers are believed to be a practical and cost-effective solution for improving English.

Newspapers vs. Textbooks

A Newspaper in Education (NIE) was first introduced in 1994-1995 by newspapers printed in Seoul, Korea. ENIE – English Newspapers in Education, is an extension of the NIE system first integrated into educational programs.

Could a newspaper be better than a textbook? Newspapers hold a different educational value than textbooks and other books used in the classroom setting. Newspapers expose readers to social issues at present on a national and federal level.

Newspaper articles are well-written with the intent to convey information in the clearest and most concise fashion. Standard of writing for published materials are relatively high. Aside from simple comprehension, there is the potential for readers to develop their written communication skills.

Newspapers are useful teaching materials. Inexpensive and mass-produced, newspapers are readily available for distribution in classrooms.

Newspapers Foster a Specific Set of Skills

The use of English newspapers remains heavily integrated into the education system in Korea, as well as in many other countries across the globe.

English newspapers help improve English proficiency through:

– Critical writing

– Comprehension

– Logical thinking and analysis

– Synthesizing information

Technology Facilitates Access to English Newspapers Outside Traditional Classrooms

According to Forbes, 99.2{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of about 19 million households in Korea have Internet access in 2017. English newspapers can be found through online resources. Students have the ability to improve their English outside the classroom through browsing newspapers on their computers or phones.

LSI Keywords – English proficiency, proficient in English, comprehensive English, control, and command of English, mastery of English, foreign scholars, international language, English language, improving English, improve their English

Why ‘The Korea Times’ is the Best Tool for learning English? (Content Princess – SEO)

English is one of the most frequently spoken languages in the world, but for a learner of the English language, it isn’t the easiest thing to perfect.

What makes English different from most other languages is that the order of the wording used in a sentence follows distinct rules that don’t come naturally to non-native speakers. Like most things in life, learning a new language is a skill that ought to be honed regularly.

Daily reading enhances a Learner’s Vocabulary

Habitual daily reading in English creates a sense of familiarity with the tongue. The Korea Times always has a new story to share. That’s the thing about news; there is always something new to tell. The Korea Times offers readers daily news in real time. Reading about a different story each day introduces a person to a new theme and range of vocabulary on a regular basis.

The Korea Times follows up on leading stories. For an English learner, reading about a follow-up story can help the student to know how to form connections with stories they have read before. Not only does this spark a memory of the new language they are learning (English), re-reading the details of a previously read story helps learners to be able to speak more confidently of a topic in open dialogue.

Similarly, reading a follow-up helps learners to understand how to talk about a previous account in past tense and the correct pool of words associated with adding to an existing account.

The Korea Times heralds itself in providing people with the latest news in a whole score of fields, including political, social and scientific news. Regularly reading news from different areas promotes a wider depth of understanding of the world. The reader also learns a pool of sophisticated vocabulary to suit each subject.

Readers can relate to the English Language

Furthermore, reading of current world events in English builds a stronger foundation of knowledge, as readers are introduced to new names and places.

However, being exposed to local news in the foreign language that is English, illustrates the words to the reader in a way that reading world news cannot. The concept of reading about events taking place within and around Korea, events that are close to home – allows the reader to put the language into retrospect. English then acts not as a distant form of communication, but a language that is tangible.

K Times dedicates an entire section of their online news site to ‘culture,’ which includes a subsection titled, ‘Korean Traditions.’ Reading of traditions, they are acquainted with and partake in them, accompanied by images of locations and artifacts that they are more accustomed to seeing. This certainly boosts the connection a Korean looking to not only learn English but attach meaning to the language. Retaining a new language that consists of information that can be digested easier pushes the learner to see the new language from an outlook to which they are familiar.

Each new issue of The Korea Times acts as a tool to enhance a reader’s knowledge of English.

Keywords: English, communicate, learn, English language, news, reading, daily news, information, vocabulary, dialogue

What Your Colors are Telling Your Customers? (Content Princess – SEO)

Simultaneously intuitive and complicated, colour choice shows your customers a lot about you. The colours you choose and how you combine them are sending your customers messages, of which you may not be aware.

Color choice

The design of any space sets the tone for the interactions that take place there. This includes everything, even the colour you choose. A few spots of vibrancy are bold and uplifting, while softer colours and shades of white give a sense of space and tranquillity, according to ezibuy.com.

Leatrice Eiseman, executive director of the Pantone Color Institute, says that “Paint colour is an expression of your personality,” and this holds true for everything you find yourself designing. According to realsimple.com, colours such as yellow and orange (and all of their many variations) present you as being cheerful and welcoming. Blues, lavenders, and green are associated with nature and give your clients a sense of tranquillity and calmness.

Colours associated with precious gems (think sapphire, topaz, and ruby) say that you are creative, outgoing, and creative. If this is your choice of colour scheme, you send the message that you are skilled at creating intimacy in an imposing space. If neutrals such as beige, ivory, and grey appeal to you, you are presenting yourself as practical and steady.

Color combinations

Use combinations of colours to your advantage. While there are many ways to combine colours when designing something, knowing a few of the fundamental aspects allow you to focus on a particular aspect without overwhelming your guests.

The simplest colour scheme is that of complementary colours. Some examples are combinations of blue and orange, yellow and purple, or red and green. According to freshome.com, using a neutral background with these combinations allows you to draw the eye to a particular aspect of what you’re designing. If you’re looking to accentuate a particular view or piece of art, centre it in these colours! It won’t be missed.

In contrast, you could choose an analogous colour scheme. This allows you to have similar colours throughout the room. Think of a combination of red, orange, and yellow to create a warm, glowing environment. This is a slightly less jarring take on the complementary colour scheme and gives your space a more relaxing feel.

You can also have a monochromatic colour scheme. This would be a combination of black, white, and grey to give your space a sense of calm. What you are looking to achieve in your space determines the colour scheme you choose.

Designing your space

We have barely touched the surface in designing basics. As you can see, even the colour you want is meaningful and conveys a message to your clients. It also serves as the basis of your corporate identity.

Let us help you create the message that you want to send. We create logo designs and presentations, and can even help you build your entire brand if you’d like! Never pre-made and always authentic, we deliver professional designs that sure to catch the eye.

Keywords –

Color

Design

Combination

Space

Scheme

Environment

Sense

Message

Identity

Create

What your brand’s colours say about you (Content Princess – SEO)

First impressions do count!

The ‘primacy and recency’ effect is well-recognized in psychology, this is why first impressions are so important. The very first pieces of information that a person stumbles across when searching for something new are the ones most likely to stay in the memory, and for your brand, this means your logo design is crucial. It’s the thing that people will immediately mentally identify with your business, so make sure you find something that speaks to the people you’re trying to reach out!

According to market research and psychological surveys, 51{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of brands use one colour only. Advertisements in colour are read 42{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} more often than those in black and white, brand recognition increases 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} with colour, and up to 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of judgments can be based on colour alone.

The associations behind certain colours

Many widely recognizable brands use a consistent colour scheme based on one particular colour as a core part of their brand identity. The colour is carefully chosen to convey a particular message, culture or set of values. Intuitively, you will recognise the connection between colour and image for many of these brands, even if it’s not something you may have thought about consciously. Here are some examples:

The colour red is widely known to be a ‘power colour’ but is also associated with and passion and represents success, which is why companies like Coca-Cola and Virgin use it. Blue represents integrity, trust, and communication, and is used by Samsung and Facebook. Black represents luxury and is often used in more upmarket brands, while yellow represents fun and creativity.

Colour shades and combinations

Colours come in all different shades and can be combined in countless different ways to produce compelling subliminal messages and possibilities. Colour palettes number in the tens of thousands, and knowing which shades to use, and the best colour combination to use in your brand logo can seem like a daunting task!

Certain combinations of colours can bring up powerful feelings or memories in potential customers, according to psychological research and colour theory. Pastel pinks, oranges, mauves, and purples can conjure up imagery of a tropical sunset and feelings of warmth, while a colour palette including mint green, cadet blue, and blue-black is calming and reminiscent of nature and cold mornings.

Choosing the right colour combination for your brand requires a degree of expertise and experience. Every colour represents a set of ideas, and some colours are unsuited to individual businesses while extremely well-suited to others.

Thankfully, this is not a decision that needs to be made on your own. Tailor Brands specialises in quickly finding just the right colour combinations that your brand needs to stand out against the competition really, and our bespoke services have helped hundreds of thousands of users worldwide. We offer our expertise and experience at a very affordable price. Check us out and see what we can do for you to make your brand stand out from the crowd!

LSI Keywords: colours, logo, palette, brand, identity, meaning, corporate colours, best colour combination, represent success, power colour

Category: Industry