Category: Technology

How Indian Businesses Are Leading A Digital Revolution (Rank Princess – SEO)

Six years ago, in India, there was a single billion dollar product company in terms of market cap, Info Edge. As of 2014, there were five – MakeMyTrip, Info Edge, Just Dial, Flipkart and Snapdeal, and others coming up.

What do these five all have in common? They took advantage of the new wave of Technopreneurship. The internet, smartphones, and new tech are still very new in India, with a history of barely five years. However, the impact has already been felt. Today’s startups are the technopreneurs.

The Indian Association of Mobile and Internet and market research firm IMRB International reported in March 2017, that internet users in urban India had already crossed the 60 percent mark, and that rural India as per the 2011 census, had only 163 million (17{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}) Internet users. There are a potential approximately 750 million users yet to be accessed. The market, in a word, is huge.

Startup culture in India has transformed with the coming of the digital age, and it has transformed the economy in turn.

Case Study of Technopreneurship: PayTM and Radio Cabs

In 2016, PayTM internet mobile wallet founder Vijay Shekhar was the richest under-40 entrepreneur. Notably, another technopreneur, the co-founder of Ola Cabs Bhavish Aggarwal is another notable young one on the list. They are both great examples of successful technopreneurs.

PayTM started as a classic mobile wallet, offering utility-bill payments and mobile recharges. It is now an end-to-end consumer marketplace; with over 120 million active users who use the wallet to do everything from booking cabs and hotel rooms to buying movie tickets.

Based on the volume of transactions in India’s top 10 metro cities, PayTM is hogging the market share at 67.9{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} while rival Freecharge had a share of 11.4{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. This proves a truism of Technopreneurship, all other things being equal, early adopters will get preference. PayTM has continued to evolve, and is now unlikely to lose out to any other mobile wallet offering the same options.

WhatsApp proves this, having no real rival in the Indian market, so does BookMyShow. There are other options, but only when these have failed.

Uber and Ola Cabs have created a gig economy with self-employed cab drivers and have nearly driven out all others in the business including the limping Meru Cabs.

The Radio Taxi Association of India mentions that the taxi business in this nation is steadily growing at a rate of 20-25 percent every year. The organised-taxi side of the sector just accounts for 4-5 percent of the taxi industry and totals close to Rs. 100 Crores. The growth potential is clearly massive. The importance of Technopreneurship is that new markets are created, rather than companies fighting for ever-smaller shares of old markets.

Upcoming Days

The next big thing will probably be in the realm of the Internet of Things (IoT). About two-fifths of the world’s IoT market is owned by the information technology (IT) service companies in India accounting for approximately $1.5 billion or 43 percent of the world’s market of $3.5 bn.

The largest share of the Indian IoT is owned by Product engineering services, of about Rs. 4,168 Crores as of 2017, but the fastest growth is expected in managed IoT services where data collection and interpretation and management is outsourced to outside parties.

Just like with mobile apps, IoT has a massive potential, particularly with clever start-ups that can find the right market.

LSI Keywords: examples of successful technopreneur, Case Study of Technopreneurship, the Internet of Things, importance of Technopreneurship, startups are the technopreneurs, Technopreneurship, technopreneurs, startup culture

Links:

http://www.businesstoday.in/magazine/cover-story/india-taxi-market-war-heats-up-ola-cabs-uber-strategy-leaders/story/222542.html

http://gadgets.ndtv.com/apps/news/uber-india-500-million-rides-uberpool-driver-rider-statistics-1733047

http://www.business-standard.com/article/current-affairs/india-has-43-of-global-iot-market-survey-117080700984_1.html

http://www.thehindubusinessline.com/opinion/cellphones-less-cash-india-and-digital-empowerment/article9535111.ece

http://www.financialexpress.com/industry/paytm-hogs-market-share-at-68-vs-rival-freecharge-at-11-4-airtel-money-at-5-4/726968/

https://dazeinfo.com/2016/09/09/paytm-founder-vijay-shekhar-richest-entrepreneurs-india/

http://www.livemint.com/Industry/QWzIOYEsfQJknXhC3HiuVI/Number-of-Internet-users-in-India-could-cross-450-million-by.html

http://www.huffingtonpost.in/rajan-anandan/the-best-time-to-be-a-tec_b_6372484.html

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How Indian Businesses Are Leading A Digital Revolution (Rank Princess – SEO)

Over the past decade, India has shown great promise and proved leadership in digital technologies. Today, India showcases a digital economy that has the biggest potential for global market players. This ‘Indian digital revolution’ is anticipated to create new growth opportunities in jobs and businesses sector over the next few decades.

As a new world order, entrepreneurship is out, and technopreneurship is in. A technopreneur must take risks, mobilize resources, gain expertise in his chosen line and master intricacies of technology he wants to advance and profit from his enterprise. A successful technopreneur will pioneer a digital revolution.

Indian Government Initiative

India’s initiative in the digital technologies has been an enabler and has fuelled its economy to turn it into a major growth facilitator. Prime Minister Narendra Modi’s ‘Digital India’ program promises a huge boost to the digital revolution in India. Key areas that have been positively impacted by this program are:

  • Digital empowerment of citizens

The main objective of the Digital India program is to empower all parts of the country even the rural regions with digital literacy. The first step is to improve their digital connectivity with high-speed internet networks and WiFi-enabled villages.

The ICT (Information and Communications Technology) programme ensured that high-speed internet connectivity reached every village by 2016.

Cities with over 10 lakh population were provided with WiFi hotspots for public use.

All schools were connected via broadband, and free WiFi was provided to secondary schools.

  • Provide digital infrastructure as a service to every citizen

Availability of open source software, local language computing, and enterprise solutions for creating ‘smart’ cities or villages is a big step towards this initiative.

The Indian government has recently announced 98 smart cities and has allocated Rs. 48,000 CR as the budget for building smart cities.

  • Governance and services on demand

Every sector like education, infrastructure, and healthcare is being affiliated with the digital revolution and reaping benefits from it.

DetY (Department of Electronics and Information Technology) has developed a online registration system as a part of the e-hospital project for online registration, appointment, fees payment, access of reports and so on.

e-Kranti is a tool that provides electronic delivery of services to all citizens.

The MyGov platform is designed to help citizens become partners with government in nation building and assist in policy formation.

  • Effect of demonetization on digital payments

India is now one of the world leaders in payment system technologies. Programs like Jan Dhan, Aadhar, mobile services and recent demonetization have favored adaptation to digital payment systems on a large scale.

e-Sign facility for digitally signing documents and digital locker for storing and sharing digital documents.

Digital Revolution in Indian Banking Sector

Banks upgraded to Local Area Network Connectivity from just being standalone PCs for a long time. With technological advancement, Core Banking was adopted with no more dependence on particular branches. Customers could then conveniently perform ‘Anywhere Anytime’ banking.

Examples of platforms used in core banking are BaNCS by TCS, Finacle by Infosys and Flexcube by i-Flex.

Numerous commercial banks have introduced digital customer service for easy accessibility and convenience. E-banking has brought about significant cost reduction in performing bank transactions. Human error has diminished to a great extent because of digitization.

Banks like Axis, ICICI, HDFC are implementing robotics to provide centralized services like loan processing and selling.

More than 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of chequebooks requests happen digitally.

Axis bank has more than 1,500 cash deposit machines.

Telecom and Technology’s role in digitization

Telecom and technology has now become accessible to every nook and corner of the country. India now boasts of almost 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} telecom ingress, and its people have gladly accepted new technology adoption.

This telecommunication boom has catalyzed for the citizens to realize their ambitions and dreams. The telecom and technology industry has enabled key payment solutions such as:

  • Mobile wallets that can be used for paying bills or purchasing goods.
  • United Payment Interface (UPI) has made money transfers over phone safe and secure.
  • Micro ATMs have been successfully deployed where full-fledged ATMs could not be established.
  • Telecommunications has been the secret enabler for uninterrupted connectivity and smooth communication between banks and financial institutions. It has aided apps that perform digital payments to be successfully implemented.
  • Technologies like automation, artificial intelligence and Big data empowered by digitization empower the economy and make it more productive.

Challenges that lie ahead for Digital Transformation

  • Connectivity

Slow and delayed infrastructure could pose as a major hurdle for providing high-speed data connectivity. Digital divide should be overcome to improve rural area reach.

  • IT Literacy

For the masses to warm to the digital revolution, IT literacy is essential.

  • Security

With easy access to data comes threat of financial data security. Data susceptibility and phishing attacks are always a concern in large-scale financial transactions.

  • Partnerships

Public and private partnerships should be adopted by technology companies to promote modernization in a digital economy.

To lean on its historical past and leverage on its IT competencies, India needs to use digital services further in public services, financial technologies, and trading mechanisms.

Progressive digital solutions can be applied even to solve most challenging problems of the country thereby helping it emerge as a prolific economy globally.

 

LSI Keywords: Digital economy, digitization, technology, telecommunication, digital revolution, Digital India, digital connectivity, data security, high-speed connectivity, IT literacy, digital services.

Reference Links:

http://www.forbesindia.com/article/weschool/digital-revolution-in-the-indian-banking-sector/47811/1

http://www.firstpost.com/business/technology-a-disruptive-force-powering-indias-digital-revolution-3897507.html

http://www.thehindu.com/opinion/op-ed/indias-digital-transformation/article8224206.ece

http://www.businesstoday.in/opinion/columns/digital-evolution-in-india/story/259227.html

https://www2.deloitte.com/in/en/pages/technology-media-and-telecommunications/articles/digital-revolution-in-making.html

 

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How Indian Businesses are leading a Digital Revolution (Rank Princess – SEO)

The world today is embracing digital transformation in almost every aspect and every field. There are hardly a handful of countries that are yet to experience the benefits of digital transformation. And of course, India is certainly not one of those countries. India is slowly but steadily emerging to be one of the biggest digital hotspots in the world.

The Need for a Digital Revolution

India’s focus is on improving connectivity in the rural areas of the country, farmers, and owners of small businesses to have better access to education, proper healthcare, and good financial services. This is the main reason why Indian businesses are leading India to a Digital Revolution through Technopreneurship. According to Cisco, by 2018, more than 40,000 villages are likely to be under the banner of digital technology.

Technopreneurship as a Driving Force

IT services in India accounts for 43{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, or $1.5 billion of the total $3.5 billion, of the global Internet of Things. The emergence of technopreneurship in India has been a driving force in putting India on the list of emerging technology hubs. There may be many digitally developing cities in the world, but not many can match the potential of India’s IT industry.

The competition between India’s local tech companies and their multinational adversaries has been going on for decades. There was once a time when experts used to leave India to work in tech companies in Silicon Valley. But today, tech companies in India are attracting professionals from all over the world. The immense success of Indian businesses like TCS, Infosys, and Wipro are a testament to the sheer potential of India as a technology hub. In fact, even multinational companies like Xerox and Dell have invested in India and witnessed their growth here. IoT services are expected to grow by almost 23.5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} or Rs 2,036 crore in business for Indian companies annually.

Indian Start-ups and their Role in the Digital Revolution

India is known to have almost 4,500 tech start-ups, which is the third-highest in the world. Some Indian start-ups have proven their worth not only in India but also in countries from around the world. A good example is Hike which is a mobile messaging app that has almost 40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of its users located in the Middle-East and Europe. Another well-known start-up is Zomato which carries out its operations in almost 100 cities in 18 different countries of the world.

Of course, there is little doubt as to why this sector has gained so much momentum in India. The total number of internet users in the country is increasing every day. In fact, India happens to be ranked first in countries where internet users are added each year, with an expected increase of almost double from 250 million users to 500 million users. In just a couple of years, the Internet of Things is expected to reach $15 billion in India! The domestic market in India itself accounts for almost $35 billion out of the total $150 billion IT industry.

Online shopping websites like Flipkart and Amazon have given a tough competition to their more well-known adversaries like Amazon and eBay. These Indian companies are also trying their best to expand their businesses outside of India.

With a number of opportunities available in this sector, it is quite exciting to think about what more India can achieve in the years to come.

LSI Keywords–

Benefits of digital transformation

Digital hotspots

Digital Revolution through Technopreneurship

digitally developing cities

India as a technology hub

embracing digital transformation

emerging technology hubs

India’s IT industry

Reference Links-

 

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Why The New iPad Is A Big Deal? (Content Princess – SEO)

This Is The iPad We’ve Been Waiting For

The New iPad – A Bigger, Better Experience

If you’re like most people, your iPad is a Netflix machine that doubles as a social media wonderland and throws in a jukebox and an arcade.  The new iPad is more so.

Tell me about the price! I will just let me say a few other things first.

First things first – it’s called the iPad. No numbers or fancy names like Air – like you’re buying basketball shoes.  Just iPad.  That’s what it is.  It’s THE iPad.

The Air 2 was a skinny little thing at 6.1 mm thick and felt almost fragile when holding it.  This iPad is an easier to hold 7.5 mm with rounded corners and a smooth (but not slick) back. Total size specs are 240×169.5×7.5mm, so it fits great in your hands and gives you a 9.7” screen. It weighs in at one pound, with an aluminium uni-body construction for durability.

You still have the Touch ID fingerprint sensor – and that’s getting bigger and bigger with payment options, such as Apple Pay in apps and websites.

Did We Say Screen?

The iPad has a shinier screen than the Air2 without the Air 2’s anti-reflective coating. It’s a whopping 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} brighter and superior for off-axis viewing.  Can you say bolder, brighter picture with a vivid high-res Retina display?  I thought you could. Enjoy that next Netflix binge even more.

Tell me about the price!  I’ll get to it.

With a performance upgraded A9 chip (the Air 2 had an A8), the new iPad supports split screening with two apps at once – and other advanced features. It’s a bigger, better iPad experience.

Social Media Magician

The new iPad has an 8-megapixel camera and a 1.2 mp FaceTime HD camera, so you’re still in good hands, and you can shoot 1080p HD video.

So what do you do with all that imagery tech?  You can edit all your imagery right on your iPad using Photos, iMovie, or even your favourite app.  Lights, camera, action – ready for your Facebook and YouTube stardom.

Games and Music Aficionado

So with everything going on with the new iPad’s display, A9 chip, and iOS 10, your gaming experience will be that much upgraded too.  And the iTunes store still has everything you need music-wise.  You do have two speakers instead of the four that the Air 2 has, but they’re not the tiny little phone-like speakers that you see on some other tablets. You still have excellent sound quality as you play from your iTunes library or stream from Apple Music.

But what’s The BIG DEAL, Lucille?

Tell me about the price!  Okay, okay – I’ll tell you about the price.

Everyone knows that you have to pay for quality and everyone knows that Apple means quality.  The first iPads would run you $500 way back in the day. The Air 2 when it came out was $629 for the 16GB model, $729 for the 64GB model and $829 for the 128GB model suggested retail price.

Would you believe me if I told you that you could get the new 32GB iPad with WiFi – in Gold, Silver, or Space Gray – for just $329.99?  What!?  Only $329.99!  About half as much as an iPad Pro.  Believe it.

And the new 128GB iPad with WiFi in any of the same colours for just $429.99?  Believe that too.

The new, upgraded iPad for only $329.99. Wow. Just, wow.

Should I Buy One?

Is this a trick question?

Seriously – If you have an Air 2 already, you can hang on to it for awhile and still be okay.  If this is your first iPad, or you have an older model, now is the time for the new iPad.  The price is a HUGE selling point – and this is upgraded Apple quality.  And the $329.99 is almost impulse buy money. 

So don’t run to the store – wouldn’t want you to trip and fall – but walk on into the store and get your new iPad.  They’ll be selling like hotcakes, but you can’t watch Netflix on a hotcake.

LSI Keywords:

The New iPad, Netflix, social media, Touch ID fingerprint sensor, Apple Pay, 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} brighter, high-res Retina display, A9 chip, supports split screening, 8 megapixel camera, 1.2 mp FaceTime HD camera, 1080p HD video, Photos, iMovie, Facebook and YouTube, iTunes, iTunes library, Apple Music, quality, Gold, Silver, or Space Gray, $329.99

 

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The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business is not an easy job to do, and those who are brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by the business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

  1. Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid smoother functioning and operations.

For example, utilizing working capital, business owners can build better workstations for workers, better offices for employees. This improves the overall environment and safety of workspaces and directly contributes to improved productivity.

  1. Hire Competent And Skilled Workmen

Running a successful business requires having an efficient workforce. This is truer for electricals and electronics businesses due to their liabilities with regard to the safety of the workers involved in their manufacturing as well as their customers.

Working capital loans shall allow the employers to hire skilled workers and employees, without any money constraint.

  1. Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in advanced machinery and equipment that can be utilized to increase productivity and produce quality products.

The latest equipment and machinery increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

  1. Better Preparedness

Working capital helps business owners insulate against unforeseen circumstances that may arise in the future. Such circumstances can range from emergency payments that might need to be made to employees to any expenses relating to repair or upgrade of existing machinery.

  1. Support For Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment.

Working capital provides owners of such businesses with existing and easily available cash that can be used to settle regular payments with workers, raw material providers/ service providers and customers.

  1. Speculation Opportunities

Working capital also helps business owners broaden their horizon by providing them with sufficient funds to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them.

Working capital loans help business owners to invest in better quality raw materials for their products, which directly impact the overall quality of the product and also improve the safety quotient associated with the same. Its availability can result in improvement in customer satisfaction, and of course, positive impacts for the business.

LSI keywords: electricals and electronics business, business owners, working capital, working capital loans

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Content Marketing- The Secret to a Sustained Success

In a world of never-ending possibilities, the battlefor customer acquisitioncan seem more intense than running the business itself. When the same product is offered throughout, how can you, as a seller, stand out and reach the mass of customers?

The Online Generation

You may sell the best products in the market. But what do you sell that your competitors don’t? What do you offer that the customers will want to spend their money on? To establish yourself as a successful business, you must work to embed your name in the hearts of the buyers. They must know that what you sell is authentic and worth the price tag. You must show your customers that you are selling more than just a product.

The evolution of the internet has opened up a new global platform that reaches the customers faster and leaves a lasting impact.

While traditional marketing focuses on Product, Pricing, Placement and Promotion, which are the physical attributes of a commodity, e-Marketing or Content Marketing, gives life to a product. The customer, who is virtually seeing and experiencing the product will know it’s worth and recognize its quality without having to physically see the product.

That is the power of words. They can be compelling without being manipulative if used properly. That idea which sprawled in the online content is the product’s projection which will be planted in the minds of the readers.

When the reader, who is also the customer, can get updates, information and reviews on a product at the comfort of his home, he/she is more likely to be convinced of the authentic value of the product.

How does content marketing affect sales and profitability?

The concept of putting your content out there, right in front of the customer, is what is known as Influencer Marketing. Influencer Marketing, which is the primary attribute in online Content Marketing, has influenced the business and sales in the following ways:

  • 46{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Indian consumers opt to click and peruse relevant ads while browsing online.
  • In the IMRG Capgemini e-Retail Sales Index, an escalating growth has been recorded in sales in the UK outlets due to the increase in their content displayed in popular search engines like Google, Bing, and Yahoo, and Social media like Facebook, Twitter, and Tumblr. The retail sales have seen an increase of 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} apart from the online sales, which has also increased by 13{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.
  • 65{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of leading marketing researchers believe that visual content has a higher reach than auditory content.
  • B2C (Business to Customer) businesses such as retail brands depend 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on Influencer marketing of their content online. 63{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of those retailers have seen an increase in their retail sales due to Content Marketing.
  • It’s no wonder that 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of businesses around the world have resorted to Content Marketing.
  • 45{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of sellers say that blogging online is their #1 marketing strategy.
  • Mobile browsing, which is the quickest accessible tool in online marketing, is said to create a sustained 72{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the readability and usage of online content.

The Verdict

Content marketing is a concept that has to be taken seriously. It is a boon for retailers who wish to grow and expand their brand. In this digital age, investing your two primary resources of Time and Cost in Content Marketing will not only decrease your expenditures but will help you make three times more profit than the predicted profit you could get as a result of traditional marketing.

Believe it or not, Content Marketing has been foreseen as a $300 Billion Industry by 2019, which means that it will become twice as bigas what it is today.

Investing in content marketing seems the safe bet and the wise choice, given the benefits you will reap out of it.

 

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Why is Content Marketing the Future of Advertising?

While every marketer is quite happy following the traditional path of advertising, sampling and selling, in today’s world where no single person moves without a portable device, it’s important to understand that “Content” is indispensable to marketing. Marketing without content is like the Earth without water. While there is oxygen to survive, without water, there is no sustenance.

So, why is it so important to use content marketing? And what is the significant buzz surrounding it?

What is Content Marketing?

It is the type of marketing that doesn’t explicitly advertise a brand but inspires enough curiosity within the consumer to know more about the brand. It is a personalised form of marketing where the brand is promoted without being completely in-the-face.

Hike in Ad-Blocking

Well, a lot of marketers don’t realise that as of December 2016, Asia Pacific is the largest driver of ad-blocking tools (Mobile Segment), with about 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} using ad-blockers on mobile/ portable devices. While the advertisement is one of the major drivers of sales, one can’t overlook the increase in Ad-blocking apps and tools that consumers put to use.

More Traffic

According to stats, a Content marketing leader attracts almosteight times higher website traffic compared to non-leaders. While charisma, networks and good values become the backbone of thebusiness, you can’t overlook the fact that personalised content is always more attractive to the consumer than generalised content.

Higher Engagement

About 56{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of marketers believe that customised content arouses higher engagement rate, according to IBM Digital Experience Survey 2015. It builds better brand recall as the brand connects with the consumer at a personal level and the consumer tends to remember the brand because of a higher engagement score.

Lower Costs

Despite charging around 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} less than traditional marketing, Content Marketingcan generate more than triple the leads. This means that there is more output than traditional marketing methods and that too at a lower cost. Content marketing leads to higher savings and bigger margins.

Higher Conversion Rates

About 88{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of B2B marketers use content marketing because of their underlying confidence in it. That’s because content marketing drives higher conversion rates regarding sales via impression and it is about six times as much as their competitors. Content Marketing adopters feel that it is value for money with more leads than traditional platforms.

Increased usage

Content marketing has become so indispensable for major organisations that now about 73{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} organisations hire employees or outsource their content marketing strategy to generate leads and sales.

The Key Take-Away

While traditional marketing efforts are important for business, one needs to understand the importance of content marketing in a world filled with busy lifestyles and short attention spans. The median time that a person now spends on an article online is about 37 seconds. Therefore to make those 37 seconds worthwhile, an effective content marketing strategy shall be employed.

Primary Keyword

Content Marketing

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Lenders in the Millennial Temple: Revolutionizing Mortgages in the Digital Age

Just a few brief decades ago, almost no one had internet access. Now, the internet has fully invaded every industry, and housing mortgages are no exception.

The housing market has struggled in grabbing the new millennial consumer audience. Research shows that, largely due to the emergence of the sharing economy and changing generational values, young people are not buying homes or cars.

Compared to their parents’ generation, hardly any millennials plan on buying a home in the next decade. Mortgage rates are low, and employment rates are high, but it is simply not a priority for many.

How are mortgage companies capturing millennial audiences?

Instead of trying to rope in young audiences with expansive ad campaigns or through rate incentives, some mortgage companies are taking a different approach. Instead of getting the customer to come to them, they are picking up their businesses and taking it to the customer. And where else could millennials be but – you guessed it – the internet.

It is widely known that millennials essentially live on the internet. They conduct much of their public and private business online. They are the children of the internet age – the expectation is that information on products (in this case, homes) will be readily available, easily accessible and accurate.

Information Access is the key appeal for younger generations

Companies like Zillow, Redfin, and Realtor.com operate well-interfaced real estate search engines that cater to young people’s preference for finding information online rather than heading to an office or hiring a real estate agent.

This online search capability gives a sense of power to the buyer, as they feel they have more control over their finances and future when they are secure that they have accurate information and are not being exploited by a salesperson.

Online mortgages have also entirely changed the lending market. By moving from banks to the web, more peoplecan take out mortgages and gather information about the best rates applicable to them.

Most millennials want to do as much of the homebuying process as possible by themselves, but eventually many also want the affirmation of a real, expert agent. Therefore, even though mortgages are being steadily shifted into the online world, it can never quite push out the importance of loan agents and realtors.

There are plenty of benefits to online mortgage boom, but some negative impacts as well

Online mortgages are often acquired at the lowest possible rates, but without the help of an expert to walk you through the entire process and regulations.

This could actually lead to additional costs down the line due to a lack of understanding of the terms of a mortgage.

However, current technology has made us biased towards the belief that most large purchases can be made very quickly, an aspect where online mortgages have a huge advantage over traditional ones.

Advisory HQ published their recent list of the best-rated online mortgage companies, including:

-Quickenloans
-AmeriSave
-LendingTree
-Sebonic Financial

These companies all have a few things in common which determine online lenders’ success:
  -Understandable online interface
-Customizable products
-Low rates
-Fast turnover

Further reading:

https://academymortgage.com/news/article/industry-updates/technology-continues-to-impact-the-housing-industry
http://www.themreport.com/news/origination/05-12-2016/the-digital-revolution-in-the-mortgage-industry

http://www.advisoryhq.com/articles/best-online-mortgage-lenders/

keywords:
housing market, millennial consumer, online mortgage, online lenders, online mortgage companies, real estate search engine, online mortgage, loan agent, online interface, online search, millennia

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The Face of Digital Disruption in the Mortgage Industry – Roadblocks and High Points

The industry is bursting with digital disruptions across verticals, whether its taxi services, accommodation providers or cinemas. Smart players who have spearheaded the digital revolution have done so by single-mindedly caring for the customer experience, as opposed to the resources fed into their service delivery.

How about the mortgage industry then? How far are we from crossing thisdigital chasm?

Key Roadblocks in Digitally Disrupting the Mortgage Landscape

Caring about your customers can profoundly control the extent and degree of innovation and eventual transformation for revolutionary market domination.But there is more to the mortgage industry,and it seems to lag behind. There are obvious reasons, inhibiting a welcome change:

  • Regulatory complianceis hard to traverse and mainly creates roadblocks in the way of innovation.
  • Complexities in mortgage products make them more costly and harder to convert into revenue generators.

Customer Experience is Still the Single Most Important Piece of Mortgage Processing

Here’s what’s preventing an excellent customer experience when it comes to mortgage products:

  • Customers find mortgage products and getting to their core featurescomplex, and determining the value they provide is a tough task for the average consumer.
  • When applying for a mortgage loan, they might want to take advantage of professional advice to exercise their best possible choices.

The attitude of innovation in the mortgage mindset itself has to undergo a drastic change, to unleash the right degree of force for digital disruption.

Traditional processes, underlying complications, the regulatory maze and most importantly, acceptance for the digital drive weighs you down considerably.

If you are in the mortgage space and creating a haven for your customers, then you are at your best by rolling out a plan that will care of the following:

  • The best digital and mobile experience on par with parallel industry verticals
  • An effective no-hassle plan to handle financial documents
  • Secure end-to-end processes with best in the industry security standards, audit and encryption mechanisms
  • High priority customer experience and an effectively guided path through your workflow

How Far Can You Get with Mortgage Digitization?

Digital technology can profoundly influence the mortgage process. You might empower the consumer by simplifying the mortgage process considerably, so your consumer feels empowered.

When getting your reliable and scalable product in the market, allowing your consumers to compare available options and getting through with the help of a pre-qualification tool and online application increases your efficiency.

Security is one of the most important aspects of the mortgage transaction and instils customer confidence. Encapsulating your digitization with the help of enterprise-grade technology helps effectively position your product on a global scale.

Competitive lenders must ensure that their technology solution must be extensible and flexible. Also, you must be easily able to configure technology for changing lending scenarios.

The digital world is pushing lenders to embrace digitization that matters to their consumers. Therefore, those who deploy meaningful solutions that create unmatched customer experiences are here to stay.

 

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Digital Marketing and Mortgages in 2016

Online and digital marketing services are in a grand and exciting flux with things like dynamic marketing becoming more flexible and sophisticated. In the mortgage market, typically skewed towards traditional methods, with banks retaining large parts of the markets, digital presence of mortgage lenders is changing the scenario.

Non-bank and digital mortgage servicing is a hit for a very obvious reason, which is that they are customer-friendly. The tech is often marketed as customer-friendly too, proving that there is a real need.

Unlike banks which are traditionally uncomfortable for those who want to borrow money, digital services can seem like a nonjudgmental space for those looking for the best deal.  All the information can be accessed from home or in a comfortable atmosphere.

Some digital mortgage services that are gaining in popularity include:

  1. Digital Application Takers

Digitizing the application process leads to a situation where borrowers can access all the information and track the progress of their mortgage application. The borrower gains power by being able to keep track of the various steps in the digital mortgage process without extra work.

This streamlines the process for lenders as well, since much of the communication happens online, in a traceable way. The discussion and processing can happen almost simultaneously with digital mortgage applications once the borrower has made their decisions.

There is no missing paperwork problem to worry about and with a visible list of required documents; borrowers can handle the document check without issue.

  1. Home Market Research

Want to buy a home? There’s an app for that too!

Apps and online marketplaces for home buying is a huge hit. And why not? You can:

  • Compare the lists of pros and cons of your favorite places right on the screen.
  • Customers can ‘window-shop’ for houses or apartments without going to a real estate dealer.
  • The site may often have listings not available anywhere else
  • They may help with finding agents or other additional matters. On a site, you can read reviews and select from a lot of options.
  1. Pre-Approval

Pre-approval apps get realtors and loan officers to digitize their process. They promise to remove the repetitive and redundant aspects of the work and promote customer engagement.

Dealing with digital risk mortgage problems becomes easier when the mundane tasks are taken care of by software.

Lenders can see results faster when loan officers can focus on customers who are more serious and engaged. This is also helped by pre-approval websites which promise to help with helping them provide customers what they want.

The other way that mortgages have become digitized is the ‘all in one’ solution method. This is where a digital mortgage marketplace has been built up.

There are quite a few lenders who are now jumping on this bandwagon. Going for an online mortgage can allow for several antiquated systems to be left behind. There are applications where the borrower can directly share their financial information with the mortgage application to remove the hassle of doing and redoing the financial paperwork.

With digital mortgage companies and a streamlined one-stop process, borrowers get approval faster than they could otherwise have hoped and lenders and loan officers can get results faster as well. Finding affordable mortgage solutions is much easier with the digital mortgage services.

LSI Keywords: digital mortgage, Digital mortgage applications, digital mortgage process, digital risk mortgage, online mortgage, digital mortgage companies, digital mortgage services

References:

http://www.pwc.com/us/en/consumer-finance/digital-mortgage-streamlining-borrower-experience.html

http://www.zillow.com/blog/can-mortgage-process-be-digital-191267/

https://www.cml.org.uk/events/digital-innovation-in-the-mortgage-market-395/

 

 

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