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Here’s Why Customer Onboarding is More Than Just Customer Acquisition

Customer Acquisition is essentially gaining new customers which involves convincing consumers to buy a company’s products and services.

Customer onboarding is a phrase used to describe the method users go through from the beginning of the journey to becoming a customer and beyond it. While both are interrelated customer onboarding goes a lot further than customer acquisition.

Customer Acquisition

Customer acquisition management points to the methodologies and systems used for handling customer potential and inquiries. Many marketing methods generate them, which need strategy and forethought. The process:

  • Potential customers are identified through mailing lists and call centres. Consumers and businesses who already use or show an interest in similar products to those of your business are determined.
  • Companies assess the needs further, using research methods. If the prospect of getting this new customer seems viable, his status is elevated, and he is assigned to a salesperson.
  • Most customer acquisition programs then involve establishing an association with potential consumers to determine their need and how the offered products relate to those needs.
  • Staff will attempt to ascertain unstated needs determined by interactions and continuing conversations with the prospects.
Word of Mouth – For Customer Acquisition
Word of Mouth (W.O.M.) continues to be the most successful marketing channel

for acquiring new customers and leads. In a Bright Local survey, 28{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of participants indicated that W.O.M. is the most effective of 12 online and offline channels. The next three most effective were online marketing channels. SEO is the most successful marketing channel according to 1 in 5 respondents. 15{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} cited online local directories and 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} email marketing. Word of Mouth is still the most frequently cited expressions in marketing.

Customer Onboarding

Successful customer onboarding results in your customers becoming enthusiastic about your product or service. It gives the consumers useful information and engagement to ensure they get the most from their purchases.

Some advantages are:

  • Revenue – If your customers are onboard, they will stay with your product or service and continue doing business with you. This will improve total conversions and lessen customer acquisition costs.
  • Recurrent Business – It’s a considerable loss to lose regular revenue when you have secured a customer. Customers who have gone through a robust “out-boarding” process are more likely to stay with you.

20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of existing customers can contribute to 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of a corporation’s future income (Gartner Group). However, research has shown that most B2B companies allocate only 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of promotion efforts towards retaining customers.

  • Word of Mouth – Your customer’s experience successful outcomes with your product or service and are happy with the quality thereof. They’ll want to speak to their contacts about you.

 More than 92{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of consumers base their purchase choices on peer reviews. Word of mouth is promoting, and referrals can direct serious revenue to your business.

  • Reduced Customer Service Load – Your customers are better educated on gaining success from your product or service. They are less likely to have issues in the early adoption stages.

All Your Teams Can Be Involved in Customer Onboarding

It involves:

  • Marketing
  • Customer Service.
  • Technical Support.
  • Sales and Account Management.

Customer Onboarding is a more intensive and a longer process than the initial customer acquisition. It also involves all the teams in the business. Digital Customer Onboarding is a top priority for 2017 according to 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of 200 attendees in a recent Digital Account Openings webcast.

Primary Keyword: Customer Onboarding.

Secondary Keywords: Customer Acquisition, potential customers, word of mouth, recurrent business, revenue, research methods, future revenue.

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Working Capital For Industries That Never Stop Working?

Working capital is something no industry can do without at some point or the other.

A primary measure of the Working Capital is Working Capital per revenue, defined as the measure of working capital required to generate one unit of sales.

Electronics and electrical component manufacturing firms show themselves to be in the top 100 users of working capital for the past decade consistently. These industries alone account for close to 5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of working capital users in the US.

They also show favorable ROI almost across the board and on average required <20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Working capital per sales unit, as calculated by NYU Stern as of January 2018, (343 firms out of 7247 surveyed across all industries).

But it’s requirement and effects are probably best demonstrated in the electronics and electrical components industries for the following reasons:

Endless Applications and Users

Take a look around your living room, office or even your car.

Almost anything you see from your lights and wireless routers to your TV and computers is made out of hundreds of individual components. On a larger scale, these can have up to thousands of electrical components, from aim-assist and target acquisition on a tank to geological cameras and horizon scaling imaging devices on weather satellites.

We often only see this larger picture since the constituent elements are so varied and complex in their own right.

Vast Inventory Catalogue

Everything from solenoids to start cars, a circuit board for a transformer to RAM chips for your computer are likely to be manufactured, imported and sold by local and major electrical concerns in varying amounts.

Where the complication arises is – these aren’t always on an order-basis, that is, they need to maintain minimum stocks of these at all times. Otherwise, they risk ending up with the unsold inventory at the end of the lifetime of the product – especially in an industry so fast-moving.

PWC has also attributed the noticeable increase in Net Working Capital (NWC) in the electronics sector (the first since the 2008 market crisis) to these same industry conditions as per a 2015 report.

Lucrative Options For Small To Mid-Tier Firms

With a varied catalog of services ranging from flexible tenure and repayment options to EMI-based loans, working capital loans ensure that even a small to medium-sized business can maintain essential inventory while continuing to innovate in this rapidly-evolving, competitive industry.

With firms like Flexiloans and ICICI offering benefits like low one-time processing fees and zero collateral options, emerging companies, and established concerns are further incentivized to pursue a working capital loan from such institutions.

As per David Clayton of BlueVine Capital Inc., Working Capital is absolutely essential to growth for new firms of firms in the small to mid-tier, especially if they are going up against much larger, established concerns.

Fast-Paced Industry

Studies show that instead of making better phones that last longer, the industry is edging towards revolutionary new products that consumers, casual or “techie,” upgrade almost annually.

This could range from your smartphone and wearables to even your laptop – updated on average, every 3-5 years in the US for even casual users.

Smartphones see annual updates amongst large segments of their user base, the best example of them being Apple’s iPhones. As per a PEW research poll, 96 percent of American adults lacking broadband at home are still smartphone users, showing proving the market is continuing to skyrocket despite lacking infrastructure for broadband and wireless.

Great Option For Component Manufacturers

Another good example is the specialized materials and cabling infrastructure in the new routers you’ll need to support high internet speeds. These can go over 1 GB/second and are making their way into developing markets as well.

With revolutionary new technology from the advent of fingerprint sensor-unlock to Apple’s new FaceID, manufacturers constantly have to update their stocks of components and materials.

Specialized Raw Materials and Parts

Speaking of Apple, did you know that your average iPhone contains fractions of a gram each of palladium, silver, and platinum? This isn’t even taking into account the sapphire crystals on its cameras (the newer models have two lenses at that, so double the sapphire).

Balancing efficient inventory (all/mostly sold before becoming outdated or downright obsolete) and efficient supply chains is difficult. Especially in the electronics industry with such specific and often expensive parts that can be hard to source.

Ideal Users?

This is one of the primary reasons electronics and electrical companies are ideal candidates to apply for working capital loans.

Especially since constantly updating inventory, maintaining spares and older parts for repairs and managing a company of any scale – particularly start-ups, can be expensive.

More importantly, the need for capital is often more specific and inconsistent than say, construction or legal firms, where financing requirements are usually more predictable.

LSI Keywords used: Working Capital, electronics and electrical companies, revolutionary new technology, Specialized Raw Materials and Parts

 

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The Need For Working Capital Loans By The Electricals And Electronics Businesses

A strong and secure capital is the foundation of any good business. Small to medium scale businesses should be especially careful about their working capitals and where they acquire it from. 

Loaning working capitals has recently been appreciatingly welcomed in the market, especially by SMEs including electricals and electronics businesses.

Why Do You Need A Working Capital Loan?

  • Loaned working capital can effectively eliminate problems of regular cash flow
  • Businesses have recorded increased profits and greater sales margins
  • The credit limit for loaning out working capital to SMEs is relatively higher, with a lower interest rate
  • Many loan providers provide customized working capital loans to specific ventures such as electronic and electrical market which allows features like collateral-free terms

Management Of Working Capital For Electrical and Electronics Market

Like any other business, the electronics and electrical businesses need to source their capital from various places. Along with that, methodical management of finances is a necessary driving force for the success of any venture.  

Working capital loans or liquidity loans are mainly categorized as:

  1. Short-term liquidity loans: these last for a minimum period of three months to less than one year. Short-term working capital loans mainly function as turnover funds.
  2. Medium-term Working Capital loans: with a loaned period of 1-3 years, these funds are primarily used as turnover funds for day-to-day production and operation in a company.

Most electronic and electrical businesses depend on initial bulk capital, profits, and fixed assets for the functioning of the business. But what you must keep in mind is that this field of business is a day-to-day affair which requires regular sourcing of cash. In such a scenario, working capital loans tend to benefit an SME business owner to a great extent.

Understanding Working Capital Loans

A Working Capital loan is the capital your company requires for short-term goals and investments. The company’s assets and liabilities that hold for a short-term count as its working capital.

For example, if your electronics company requires several bills to be written every day, a billing machine would be a better alternative to save money and time. The acquisition of a billing machine would thus require working capital.  

Loaning Working Capital will not only ensure that your businesses run smooth but will also allow you the repayment of short-term debts and fulfilment of current expenses. Management of inventories, short-term assets and liabilities, and payable accounts is of utmost importance while running the company on working capital. 

Working Capital Loans For Small Businesses 

While working capital can serve the needs of large-scale ventures, small and medium scale businesses have markedly performed well in the market with a loaned working capital. The only difference is their market footprint size. Businesses that deal in electronics, electrical appliances, hardware appliances can greatly benefit with loaned working capital. Retail business also requires regular cash flow and will perform excellently well with loaned working capital. 

There are many banks both private and public that provide businesses with working capital loans. The ICICI Bank Working Capital Finance, HDFC Working Capital Finance, and the Channel Financing Program by YES Bank are some well-known working capital schemes amongst Small to Medium Scale Business owners. 

The HDFC Working Capital Finance provides capital regarding cash credit, letter of credit, and term loan.  All in all, if your business requires regular cash flow, availing Working Capital might be a good option for you.

LSI Words: Loaning working capitals, electricals and electronics businesses, Why Do You Need A Working Capital Loan, loaned working capital, customized working capital loans, Management of inventories, short-term assets and liabilities, repayment of short-term, Loaning a working capital, Working Capital Loans For Small Businesses, loaned working capita

 

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The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business isn’t an easy job to do, and those brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

  1. Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid the smooth functioning of the same. For example, using funds from working capital, the business owners can build better workstations for workers, better offices for other employees and improve the overall environment of the workspace that could directly result in improved productivity.

  1. Hire Competent and Skilled Workmen

Running a successful business requires having an efficient workforce. This becomes truer still for electricals and electronics businesses due to their critical relationship with the safety of the workers involved in their manufacturing as well as the customers who buy such products. Working capital loans allow employers to hire skilled workers and employees, without any financial constraints.

  1. Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in technologically advanced machinery and equipment that workers can utilize to increase productivity and produce a quality product. Equipment and machinery pertaining to the latest technology increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

  1. Better Preparedness

 Working capital helps business owners be slightly better prepared for any and all unforeseen circumstance that may arise in the future. Such circumstances may include any emergency payments that may need to be made to employees, and any expense relating to repair of machinery, upgrade of machinery and the like.

  1. Support for Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment. Working capital provides owners of such businesses with cash in hand that they can use to settle regular payments with workers, raw material providers/ service providers, and customers.

While over 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of loan requests from small businesses are currently not approved due to their inability to provide collateral, companies like Flexiloans come to their rescue in such situations.

  1. Speculation Opportunities

Working capital also helps business owners widen their horizon by providing them with enough money to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them. Flexiloans also offers a line of credit facility, which allows clients to withdraw money as and when they require them.

Working capital loans help business owners to invest in better quality raw materials for their products, which not only improves the overall quality of the product but also improves the safety quotient associated with the same. It results in improvement in customer satisfaction, and of course, positively impacts the business.

LSI keywords: electricals and electronics business, business owners, working capital, working capital loans

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Rapid Urbanization Leading To Demand Growth In Steel Detailing Market

With the construction of skyscrapers and iconic structures mushrooming around the world, employing large quantities of steel in developments has been a rising trend seen in the densely populated developed cities. Currently, over 50{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of world’s steel production is used in construction.

Moreover, as the global population is expected to reach 8.6 billion in 2030 and 9.8 billion in 2050 along with rapid growth in urbanization, the demand for buildings and infrastructure will rise globally. Building high-rise towers is one of the solutions that most nations are adopting to address the future need for housing.

Also, since buildings are reported to be responsible for around 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of global greenhouse gas emissions, the need to minimize consumption of natural resources is becoming vital for future sustainability.

Constructing sustainable, as well as extraordinary structures have become a norm in most metropolises, who want to set them apart from the rest. The world’s marvel structures like The Eiffel Tower – Paris, The Brooklyn Bridge -New York, Burj Khalifa -Dubai, Taipei 101 in Taiwan and numerous other projects across the globe are erected using tons of steel that provides design flexibility and the endurance to a structure. Steel is recognized as a green product for been wholly recyclable, and its ease of maintenance makes it an attractive building material.

Steel is strong enough to resist any damage caused by natural disasters including tornadoes, hurricanes, and earthquakes. It is also preferred the choice of the architects who get more flexibility in designing buildings and homes, creating more great spaces with steel.

Hence, both in the developing and developed nations, there is a significant growth potential for use steel in construction and manufacturing. This, in turn, provides steel detailing companies to become an essential part of the sustainable construction solutions, enabling development of low-carbon-neutral buildings.

Steel Detailing Aids In Development Of Engineered Steel Structures

With the high-paced growth in the development of incredibly engineered steel structures, the field of structural steel detailing services is becoming technologically innovative, thus performing the job more efficiently and cost-effectively.

Structural steel detailing is divided into two parts: first is the structural steel shop drawings or detail drawings that provide all information necessary for the steel fabrication process. It includes information like materials used, component sizes, dimensions and all other information concerning to the fabrication of each component.

The second is about the erecting drawings consisting details about erection and fitting of the steel components, i.e., information about the position of each part, the requirements for installing them, and all the associated field works.

Another essential area of steel detailing services is steel design, connectivity diagrams areas, anchor setting plans, shop bolt summary, BoM (Bill of Materials), and more.

With all the essential detailing information provided beforehand for standard sections, steel bolts, and welds, etc., the builders can then picture their proposed steel building structure and build up efficient construction systems.

Technology Driven Steel Detailing

The development of steel structures is done under controlled industrial processes. With the advancements in software technology such as computer-aided design (CAD), steel detailing and the structural design that was earlier completed manually with hand drawings is now prepared using software, making the task easier, quicker and very proficient. Use of mechanical aid as part of its structural design has made the transition from imagination to reality was quite beneficial.

Structural Steel Detailing Facilitates Flawless Developments

Steel detailing services furnish a precise image of each structural element, its position, connections with other parts and exact dimensions, thus being instrumental in proper assembly and flawless development, which is a growing need in the urban communities.

Pre-engineering of steel structures makes these constructions affordable and low-cost. It also allows measuring the longevity of a project, taking into account the physical, environmental and economic factors before the actual engineering is done.

The construction industry across the world has thus seen a surge in steel detailing companies that offer expert and experienced engineers for accurate and cost-effective detailing services.

Tekla Steel Detailing Enhances Works Performance

While traditional detailing methods have been supporting the industry over several years, the visual representation of structures through the BIM (Building Information Modeling), intelligent 3D model-based detailing software such as Tekla Steel Detailing has made the process of erecting buildings more accurate, reducing the likelihood of errors.

Therefore, city developers are increasingly looking at enhancing their structural steel detailing process using 3D modeling programs that reduce the chances of costly surprises and reworks, permitting total process optimization, ensuring that delivery is error free and on time.

Thus, the structural steel detailers using the advanced 3D detailing and modeling options assist the engineers, fabricators, constructors, and builders across the construction process, as it is impossible to build any structure without using detailed drawings, reports and plans that illustrate various phases of the construction process.

Steel Detailing Challenges

The primary challenge for the industry stakeholders is that 3D modeling software programs costs/training is higher and the process is far more complicated – so it requires specialized expertise.

Therefore, only an expert steel detailer that knows about the various types of steels and materials and architectural details will be capable of giving accurate information.

This makes the presence of high-quality steel detailing companies a vital part for any urban city development across the world, for they aid in planning city’s buildings and model structures like flyovers, bridges and various other types of buildings residential and commercial buildings, factories with the highest level of precision.

LSI Keywords: steel detailing, structural steel detailing, steel detailing companies, tekla steel detailing, Steel structures, 3D modelling software programs, 3D modelling programs, 3D detailing, steel detailing, structural design, steel fabrication process

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The Steel Detailer – The Foundation Upon Which Structures Are Built

Real estate is one of the biggest and most lucrative industries currently, what with the need for individuals/groups to find a space of their own in today’s ever-expanding world.

By extension, construction has also become a big part of this process, and such is the demand to complete high-end work in today’s world that different agencies are willing to bid the highest amount for a particular project. This means that construction firms now play a vital role in ensuring that building of any structure goes off smoothly, sans hitches or incidents.

This, in turn, means the need for experienced and smart project managers, structural engineers and architects has become highly important. However, the most important task arguably is that of the steel detailers’, who take inputs from both the engineers and architects to make a blueprint of how the structure should be built –  inside out. This process is known as steel detailing, and this is what we will take a closer look at here.

Such has been the impact of the real estate industry that it contributes to almost 4 percent of the total world output, with the total global property value coming up to $217 trillion by 2015 end. 75 percent of this is made up of residential property. For those interested, the world economy had a Gross Domestic Product output of $80 trillion in the same timeframe.

In the Indian context, the real estate domain is the 2nd largest employer after agriculture and is scheduled to develop exponentially over the next ten years approximately. The real estate market of Indian is projected to reach $180 billion by the year 2020. The housing sector itself forms around 6 percent of the country’s GDP.

Know The Work

To begin with, let’s have a look at two of the key terms here: steel detailing and steel fabricator. A steel fabricator is a company that provides – and at times installs – steel foundations for any construction project.

Steel detailing is the process where a person, known as a steel detailer, makes shop drawings for the steel fabricator. Shop drawings are a set of drawings or a kind of blueprint which shows how the steel members have to be erected to get the best possible shape and stability for the structure being constructed.

Based on the steel detailers’ drawings, the fabricator will cut and weld the members together. Along with this, the detailer will also generate instructions for layout which will aid in building and put together the steel skeleton.

Number crunch: In the US, ironworkers (those who install and reinforce iron and steel to form the structure’s skeleton) are paid substantial salaries for their work. According to the country’s Bureau of Labour Statistics, ironworkers’ median pay is $50,830 per year, and $24.44 per hour, for 2016. There were around 90,300 such ironworkers who were employed in 2016.

Did you know: Structural engineering dates back to around 2,700 BC in Egypt, with the construction of a step pyramid by Imhotep, the chancellor to pharaoh Djoser. However, the oldest structures in the world are the Megalithic Temples of Malta, a group of temples even older than the great pyramids of Egypt or the Stonehenge in England.

Why The Steel Detailer Is So Crucial

The detailer is so crucial to how the overall project shapes up. Having to combine the design of the architect and calculations for size and locations of the steel by the engineer is not easy, and slight deviations can lead to stumbles in how the structure finally looks. The steel detailer needs to be aware of the guidelines and norms of all aspects regarding construction so that the structural steel detailing can be made according to the common standards followed. A good detailer should be able to make even the most difficult of projects conceivable within the given budgets and timeframe.

Did you know: The average pay for a steel detailer per hour is $19.75, while total pay can range from $30,000 to $70,000!

Why Is Steel Detailing Now In High Demand?

Anyone who has followed the developments around the world recently will know that construction is a growing field, what with the worldwide population heading towards a “population explosion”, this means that both residential and commercial complexes need to be constructed every other day. There is no lack of construction work around the world, but each country will have its own sets of challenges and regulations to work around.

This is where a good steel detailer, who knows his/her way around a construction site and can communicate clearly with the various people he has/she to work with (engineers, architects, contractors, fabricators) as to what is the best way to move forward with the project.

While there is no shortage of steel detailing companies around the globe, finding a detailer who can provide quality and clarity is not easy. Of course, this is not to say that the detailer is the be all and end all when it comes to construction of a structure.

But someone who is good at the job can be a big difference between extra costs or losses incurred and making optimum use of available resources to come up with the best structure possible.

Know the union: Most developed countries have trade unions, which include those working in the construction field. These unions take care of demands, requirements, wellbeing and safety of workers.

Technology Cutting Off Detailers

Many companies have started making use of technology to aid detailers in coming up with the best models for a structure. In fact, nowadays, they are doing away with detailers, instead focusing on using the accurate virtual models that are prepared by machines. All that is to be done is feed in details of the construction site and structure, and an accurate blueprint is brought out by computers.

For example, the Tekla steel detailing model has been a big success, thanks to the BIM (Building Information Modeling) technology that is used by the company. This form helps reduce fabrication errors and minimizes the need for rework.

Technology has made its presence in many fields in today’s world, be it sports, finance, politics or human resources, and it wouldn’t be a surprise if the construction field embraces its use shortly. Until then, combining the best quality of steel, the best manpower, the best engineers and architects and detailers can help contractors and fabricators come up with the best structures.

Some of the software used for steel detailing are:

  1. Bocad by AVEVA
  2. Advance Steel by Autodesk
  3. ProSteel by Bentley Systems
  4. Tekla Structures by Trimble Navigation
  5. TecnoMETAL by Steel&Graphics
  6. SDS/2 by Design Data
  7. Soft Steel
  8. SSDCP
  9. SOLIDWORKS
  10. TSD (The Steel Detailer)

Primary Keywords: steel detailing, structural steel detailing, steel detailing companies, Tekla steel detailing

LSI Keywords: real estate, construction, project, project managers, structural engineers, architects, steel detailers, blueprint, steel fabricator, steel foundation, shop drawings, steel members, cut and weld, steel skeleton, common standards, technology, virtual models, fabrication errors

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Print Your Own Reality, Print Your Own Home?

“I’ve Heard Of This, But How Does It Affect Me?”

Though there are no limits to an artist’s creativity, there are of course limits to his/her execution of their creative vision – though that is rapidly changing due to relatively recent technology.

We’ve all heard the buzzwords – 3D Printing, biometrics, blockchain/cryptocurrency and the like. But these are largely looked at as the basis for a futuristic science-fiction TV show or a way to unlock our smartphones at best.

2014 saw a growth rate of 35{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} in the 3D printing industry alone, across every conceivable industry, from art design and construction to the medical industry and aerospace/ defense as per Forbes.

“But What Changes Can We Anticipate?”

3D Printing, however, is something we’re seeing touch our lives more and more in the past decade – quite literally. Structural steel detailing, in particular, is making great application of the three-dimensional physical mapping and planning properties.

The ability to map a physical space down to a couple of microns is revolutionary in the Structural Steel Detailing industry for very obvious reasons. The first of them is a reduction in the cost of procurement of materials and eliminating wastage thereof.

Constructions materials, TMT Bars, cement blocks and ceramic tiling often go wasted in the tons, with 3D modeling used in conjunction with Steel Detailing, to map out every bit of material required down to the last bits and scraps.

Saving Resources, Saving Lives

This is especially important since Steel Detailing and other construction material consumption are both on a massive rise, given that global poverty was cut in half in the past 30 years.

With government-funded projects across the world, everything from army bunkers and weapon system components, to water storage and pumping parts in developing countries are seeing a massive increase in production via structural steel detailing from several local and global stakeholders.

You can 3D print anything you download the model for. And given the right machinery and resources, it can become a life-changing or life-saving reality in a very short period.

Conventional Examples

A great example and early adopter of this in the manufacturing sector is Ford in the US. As per 2015, Ford was saving over $500,000 per month producing large segments of cars as per 3D modeling.

Ford is also known to revolutionize 3D modeling and structural steel detailing in automobiles through their patented Ford Freeform Fabrication Technology. This is claimed to have cut production time down to hours (from days or weeks required to manufacture it earlier).

NASA’s Made in Space programs allows astronauts and engineers in the International Space Station(ISS) to fabricate their own parts and replacements without needing expensive and time-consuming resupply (through conventional resupply rocket launches and docking).

It’s also known to offer free 3D blueprints for everything from 3D models of launch vehicles and satellites to texture models of the moon’s surface for example.

Creative Examples

From Van Gogh’s Ear to entire housing blocks, the potential and spectrum of what Steel Detailing companies can achieve have only recently seen proper utilization given fairly recent strides in technology.

The applications of Steel Detailing have touched industries extend from bridges to offshore oil rigs such as the ones that Tekla Steel Detailing solutions deal in. Another great example would be this mansion and apartment complex, both mapped and constructed from 3D models entirely.

The components were mapped and “printed” separately and then assembled onsite with almost zero wastage and huge savings in planning and design costs as well.

Artists and inventors can now envision a project in a 3D environment, mapping it dimension by dimension down to the last detail. Curves, load-bearing structures, pylons and the overall picture come together like never before – giving the architects and planners unprecedented accuracy in their execution and assembly phase.

Application Where It Matters the Most – On the Battlefield

Even though eliminating material wastage and ensuring higher accuracy and lower build times are admirable achievements by themselves, they are already being used in crucial operations across the world in literal life or death situations.

The military shows a great deal of interest in the technology as it would eliminate a huge amount of logistical problems about resupply and repair of everything from rifle parts to the components of a guided missile or tank.

These could then be manufactured near the front in a Forward Operations Base (F.O.B) instead of having to be flown, driven or sailed in from their home bases (a logistical nightmare in hostile territory for the US, flying supplies to US troops operating in Afghanistan or Iraq).

Pre-modelled bridges and bunkers can similarly be deployed within hours of entering a combat zone instead of the usual days – even under fire.

Separated by Continents – Connected Via (3D) Blueprints?

Out of over 7.2 billion people who live on this planet, an estimated 1.6 billion lack adequate housing, electricity, water, and sanitation wise – or housing altogether in most cases.

The past decade hasn’t been kind to some of the harshest places to live in politically or climatically. Whether its political instability across Africa (Boko Haraam) and the Middle East (Syrian civil war and rise and fall of ISIS), more than a million people have been displaced by violence alone. This isn’t even accounting for recent droughts, earthquakes, and hurricanes.

NGOs and Governments along with international bodies have made rehabilitation of an estimated 66 million refugees worldwide (as per a UNHCR report) a top priority if peace and development are to reach these regions.

After all, you can’t be curing cancer or inventing the next Mars rover without even a roof over your head. Structural steel detailing companies are no strangers to this reality.

To this effect, “prefab” or prefabricated components are increasingly being used in refugee camps and rebuilding projects, not just because of lower costs than conventional building and conceptualization, but from a time perspective as well.

Endgame…Or Is There An Even Bigger Picture?

While housing the worlds homeless and bringing crucial resources to use are noble pursuits in themselves, one can’t help but wonder if there’s more that can be done with this concept and what it’s future applications could be. 222

3D Modelling is used in everything from designing lifesaving pacemakers, and metallic skull plates post craniotomy to life-ending weapons systems with everything in between being a distinct possibility.

It’s now possible to print tissues and organs, plaster casts and even pills in the Biotech industry. Recent science has shown developments in 3D printed prosthetics for limbs to facial prosthetics and reconstruction surgery.

This is one industry and technological concept to keep an eye on in the years to come.

LSI Keywords used:

  • Steel detailing
  • Structural steel detailing
  • Steel detailing companies
  • Tekla steel detailing

 

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Why Is Customer Onboarding More Than Just Customer Acquisition?

More Than Just Expanding A List

Customer on-boarding can be short and sweet or lengthy and involved, depending on your product or service. Upon signing up, their name goes on to a list of others. And doesn’t that feel good – to see your list grow?

But there’s more to gather than just names. What about picking information that could help you plan your business growth? What about information that could inspire or focus your marketing team?

Beyond The Name

Gender-based has come under fire lately, but there is still room to segment customers in this way. Some products are bought more by women, others by men. Most are largely gender neutral.

So, consider asking a gender question to verify your suspicions about who buys your product. But keep in mind this isn’t an easy question. 1&1.com says this best: as you segment your market by gender, you must “see the current social situation and contemporary needs of both sexes.”

It’s worth noting that you would need to see to the needs of those who do not identify male or female. Then you can confidently tweak your marketing to appeal to your target market.

Choosing The Right Medium

Carol Luther of the Houston Chronicle points out that younger customers are more likely to see your marketing message online or on television. Older clients and customers are more likely to see print ads in a newspaper or hear a radio spot. So, gleaning some data about age at onboarding can be very helpful.

Maps And Tracking

Consider asking where your customer is living. The US Census Bureau’s 2016 census data shows that people from rural areas in the US are more likely to own their home. And if a rural person owns their own home they are more likely to hold it free and clear – 44{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} for agricultural homeowners as opposed to 32{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} for their urban counterparts.

This is information that could be helpful to anybody in the construction or mortgage industries. Anybody with a product for older homes might like to know this as well. You can often gather location data during on-boarding by collecting IP addresses eliminating the need for a separate question.

Products Have Personalities Too!

Finding out other personality traits of your customer can help your marketing team modify the product presentation to better match their characteristics. Carol Kinsey Goman writes in Forbes magazine that mirroring has been proven to increase rapport among people.

Babies mirror and mimic their mothers, and we continue to echo our peers and acquantainces throughout our lives to develop relationships.

So, it stands to reason that by simulating our customers’ attitudes and lifestyle choices, a company can foster a closer relationship with its customers. That’s where onboarding comes in.

You’ll need to know those on your list who share these same attitudes as your product so that you can specifically tailor your marketing campaigns accordingly.

Loyalty At Onboarding Isn’t An Oxymoron

Likewise, you’ll want to identify prior or long-term customers. Just because they’re going through the onboarding process doesn’t mean they’ve never done business with you before.

Usually, people analyze sales data about the most recently and most frequent customers. A strategically worded question during on-boarding can increase the number of loyal customers you can identify. Ask prior customers who would like to come back to you!

https://www.forbes.com/sites/carolkinseygoman/2011/05/31/the-art-and-science-of-mirroring/#5b6ca1de1318

 

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What is Recruitment 3.0?

The professional environment and the way people search for jobs is changing rapidly thanks to technology, globalization and various other factors, which means recruitment as an industry needs to change to keep up. There is no such thing as a job for life anymore, and more and more people change their entire careers, not just jobs, several times during their lifetime.

If companies and HR teams don’t keep up, they won’t be able to attract the best talent, and this could have a significant impact on the future of the whole company. After all, a company relies on people. So how does the future of recruitment look?

There are some fundamental differences between current hiring practices, and what is required for Recruitment 3.0 so let’s take a look at some of them here:

  1. The Best Candidates are not Looking for a Job Right Now

One of the key issues with traditional recruitment is that it involves contacting people who are looking for jobs, so those on job boards or signed up with agencies, however, the likelihood is that the best candidate for your position is not actively looking. Market research shows that only 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the people with the skills you need are looking for a job at any one time, so that means 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of all the suitable candidates you could be in touch with are not looking. With traditional recruitment you won’t be talking to them at all so are missing out on a huge talent pool.

  1. What Makes a Good Job Candidate?

Traditionally, a candidate is only someone who has applied to you for a role, and whom you have invited for an interview. They only became a candidate because of that process. Recruitment 3.0 aims to turn that assumption on its head and redefine a candidate as anyone out there who has the necessary talent. It is up to the company to go out and create the candidates, not just wait for them to come to your HR department.

  1. A Good Employment Brand is Essential

While most companies spend a lot of money on their corporate brand for marketing purposes and to sell their products or services, not many spend time developing an employment brand to attract the best talent and showcase what it’s like to work for the organization. This is a key factor which needs to change for Recruitment 3.0.

  1. Creating a Talent Community

No-one can dispute the power of the internet and social media to bring people together and create engaging communication, but very few companies are taking advantage of this when it comes to engaging with a potential new talent pool for their workforce.

Many create job boards or post jobs on Twitter, but this is outdated. Recruitment 3.0 is about building talent communities, using brand ambassadors to spread the word about how great you are at work.

This was a very quick summary of some of the fundamental changes which Recruitment 3.0 will bring to the world of job hunting and talent acquisition. Companies need to progress with their HR and realize that the new era of recruitment is about building communities by listening and engaging with new talent.

LSI Keywords

  • Recruitment
  • Recruitment 3.0
  • What is recruitment 3.0?
  • What does recruitment 3.0 mean?
  • The future of recruitment
  • New era of recruitment
  • Job hunting
  • Talent pool
  • HR
  • Talent acquisition

 

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