Simultaneously intuitive and complicated, colour choice shows your customers a lot about you. The colours you choose and how you combine them are sending your customers messages, of which you may not be aware.

Color choice

The design of any space sets the tone for the interactions that take place there. This includes everything, even the colour you choose. A few spots of vibrancy are bold and uplifting, while softer colours and shades of white give a sense of space and tranquillity, according to ezibuy.com.

Leatrice Eiseman, executive director of the Pantone Color Institute, says that “Paint colour is an expression of your personality,” and this holds true for everything you find yourself designing. According to realsimple.com, colours such as yellow and orange (and all of their many variations) present you as being cheerful and welcoming. Blues, lavenders, and green are associated with nature and give your clients a sense of tranquillity and calmness.  

Colours associated with precious gems (think sapphire, topaz, and ruby) say that you are creative, outgoing, and creative. If this is your choice of colour scheme, you send the message that you are skilled at creating intimacy in an imposing space. If neutrals such as beige, ivory, and grey appeal to you, you are presenting yourself as practical and steady.

Color combinations

Use combinations of colours to your advantage. While there are many ways to combine colours when designing something, knowing a few of the fundamental aspects allow you to focus on a particular aspect without overwhelming your guests.

The simplest colour scheme is that of complementary colours. Some examples are combinations of blue and orange, yellow and purple, or red and green. According to freshome.com, using a neutral background with these combinations allows you to draw the eye to a particular aspect of what you’re designing. If you’re looking to accentuate a particular view or piece of art, centre it in these colours! It won’t be missed.

In contrast, you could choose an analogous colour scheme. This allows you to have similar colours throughout the room. Think of a combination of red, orange, and yellow to create a warm, glowing environment. This is a slightly less jarring take on the complementary colour scheme and gives your space a more relaxing feel.

You can also have a monochromatic colour scheme. This would be a combination of black, white, and grey to give your space a sense of calm. What you are looking to achieve in your space determines the colour scheme you choose.

Designing your space

We have barely touched the surface in designing basics. As you can see, even the colour you want is meaningful and conveys a message to your clients. It also serves as the basis of your corporate identity.

Let us help you create the message that you want to send. We create logo designs and presentations, and can even help you build your entire brand if you’d like! Never pre-made and always authentic, we deliver professional designs that sure to catch the eye.

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