When technology has been progressing in leaps and bounds, the above-posed question in the title is bound to surface for most digital marketing agencies. And it does take more than an insight to determine the validity and extent of such concerns.

Being on Top of the Game:

One thing cannot be denied, the presence of digital marketing agencies in the virtual world have been increasing on a continuous basis, making the existing competition between them tougher.

Thus, to make a mark concerning ingenious web solutions like a responsive website or a user-friendly app, for example, web designing and development companies are going to great lengths to have their clients make the most out of the digital world.

The Question of Choosing Wisely:

Yes, it is always about choosing the best possible platform for the client for a web designing and development agency. The platform which can be from an extremely appealing mobile app to that of a very informative website happens to trigger some decisive factors. These can be;

• The expected budget. Mobile apps tend to be built at a much higher cost than the very basic and simplest form of available websites.
• Aiming for the target audience. Websites have a definitive edge over most apps by being available to a greater number of users.
• Users or clients that have the requirement of knowing the location of their end user customers along with the provision of navigation can aim for app development.
• Apps are also suitable for the real-time deliverance of information.
• Compatibility is another requirement that should also be of consideration. Mobile apps are nowadays readily made for application platforms like Androids.

Money is Not a Constraint:

What if we have a situation where the client is willing to spend a good amount of money for effective digital presence? It is there that follows the feasibility of both app and website development.

A client can very well vouch to develop an informative website with the right content as well as delightful mobile apps suited to every available platform of handheld devices. With the existence of such a ground, a company can be largely successful by being accessible to all.

The Rising cost of Mobile Apps:

You might be wondering as a reader of this piece as to why mobile based apps tend to be much costlier than the good old websites? The answer mostly lies in the fancy features of the app which can be understood going by its intended use.

No to Websites:

It is this standpoint that most business organisations should be observing if they are to have a complex representation of data such as financial reports. It would be a nightmare if, in place of a dedicated mobile app, a website is accessed through mobile devices for viewing such data.

Easy Updating Procedure:

When it comes to informative websites, they are much more suitable to be updated on a timely basis than apps. This is the same reason why hybrid apps exist that are web based as websites undergo frequent updating procedure.

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