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MoMagic Technologies: 14 Million Users. Seven Countries. One Success Story.

The key to success in the industry, MoMagic believes, is bridging the gap between what technology has to offer and what users want from technology. And this formula seems to be working for the company as it wins the award for the fastest growing mobile internet company in India.

A Mobile First World

Technology has been evolving at an unprecedented rate in the last decade. What this means is that what might have been a groundbreaking idea yesterday, could be obsolete tomorrow. The constant category creation and disruption that we witness is proof to that. But there is an exception.

The exception we’re talking about are the tiny screens we spend our days staring at. The presence of mobile phones has not been challenged. In fact, it only seems to get stronger. And MoMagic knows this all too well.

There’s an App For It

The single biggest advancement in the history of mobile phones is them becoming smart. And the sole credit for that goes to mobile applications.

Apps have put the bank in your pockets. And they’ve done the same with the tickets, office, fitness instructor, celebrity chef, etc. You get the idea!

It’s Possible

MoMagic is a classic example of the small percentage of companies which recognize potential where it’s present and learn to harness it early on. The app ecosystem is a similar story.

Starting off as content developers for feature phones, this young company sensed when the tide was turning to smartphone territory. And now, it has some of the widest deployment of mobile applications across platforms and in multiple countries.

Seizing the Moment

When MoMagic entered the market, it was evident that they were striving to provide a profitable and consistent user base to app and content developers through Mobile User Acquisition.

It was a simple goal, and yet the industry was shaken with the response MoMagic received.

Partnering with the chipset maker MediaTek, manufacturing giant Foxconn, MoMagic put its efforts in the technological advancement of the company itself and widened its partner base across the globe.

These were signs that MoMagic was doing something very right, something that would pave the way for future expansion of the firm.

It’s All In the Detail

Though functionality is great, at the core of MoMagic’s philosophy is end user experience.

This attention towards users allows MoMagic to gain valuable knowledge about Consumer Behaviour and enable app developers to have a wide and profitable user base that pays for the services it benefits from.

The future, the chief of Momagic believes, lies in Online Distribution and further enhancing its partnership strategies with new players in the market. That’s a lot of work.

Under The Spotlight

The result of all that work? Over 10 million new users in 2016, growth predictions of 50{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, and numerous awards for excellence.

Now in its sixth year, the company is looking to spread its feet even further and experiment in other business areas and other countries in Asia.

Possible plans for the company include using its substantial consumer base and user behavior expertise to try and create a similar success story in the Advertising and Marketing industry.

So whether you are an investor, market analyst or just a student interested in tech, MoMagic Technologies is one company to set your eyes on.

LSI Keywords

MoMagic app market leader

MoMagic consumer base

MoMagic business partnership

MoMagic success story

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Why MoMagic is Front Ranked in the Mobile Internet and Applications Ecosystem

The Indian technological applications industry is undergoing a sudden spurt in growth, thanks to the various initiatives of the Government. Though the growth has stimulated in the start-up trend, there are a few players in the field who are the early entrants. MoMagic is one such technological company that entered the arena of applications development before the onset of aggressive growth.

About MoMagic Technologies

MoMagic is a private limited tech company based outside Noida, India. The company has its presence in India since the year 2011, and it currently functions across five nations in South East Asia. The company has more than a 125 million app installations to its credit.  It is involved in the distribution of mobile apps both online and offline.

  Apart from applications, the company also engages in content distribution. In a short span of time, MoMagic has emerged as a bigwig in the mobile internet market and app environment. The company’s partner enterprises are Original Equipment Manufacturers (OEMs), start-ups, e-commerce players, production houses and gaming houses.

MoMagic is a commonly used mobile platform, and it is delivered to the customer through all three core channels namely Factory Level Preloads, Retail Offline Stores and Online User Acquisition Platform. Since it was among the first few companies to enter the mobile internet ecosystem, nobody understands the market better than MoMagic. As a result, it is vitally associated with the end customer.

  MoMagic is a dominant player in the areas of innovation and development, and while developing applications, services, and own products, the company is looking at a dynamic expansion.

Investing Partners

The principal investor of MoMagic Technologies is MediaTek, a company that specializes in system-on-chip for mobile devices, DVD, wireless networking, and HDTV. In November 2015, FIH Mobile Limited owned 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} stake in MoMagic. FIH is a global tech company that provides green manufacturing services.

Numbers that reveal that MoMagic is the Industry Leader

As of 2015, MoMagic had more than 90 million users in India. This figure includes 75 million phone and smartphone users (as a result of OEMs), 12 million smartphone users through Over the Air (OTA) sources and close to three million users through offline sources.

   The first eight months of 2015 saw a rise of 15 to 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of application installations. This number is on a monthly basis. The most popular application categories that were installed include Social Network, Games and entertainment related apps.

  In the offline user acquisition platform, MoMagic is ranked Number 1 in India. The number of impressions per month is currently more than 10 million. The 10 million mark was made across 250 cities that include 15000 retail shops and 30 million app user acquisitions through the offline platform.

  The reasons for the tremendous result in the offline platform are due to lesser usage of internet services in Tier II and Tier III cities, along with network issues.

The Future Scenario

MoMagic is expecting a tremendous growth in the revenue this Financial year and more than twice the existing increase in workforce. 

  The current growth rate of the handset market is said to be between 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} and 30{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. MoMagic is looking to expand its user base by 12 million more by the financial year 2015-2016. With the Government of India promoting the Make in India and Digital India initiatives, a colossal growth is predicted for the Indian app and m-commerce environment.

LSI Keywords:

Technological applications industry, technological company, applications development, distribution of mobile apps both online and offline, content distribution, mobile platform, developing applications, MediaTek, smartphone users through Over the Air, users through offline sources, application installations.

 

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MoMagic and Spice Digital’s Recent AdGyde Launch- How Will the Venture Work out for the Former?

MoMagic Technologies was recently in the news for its joint venture with Spice Digital to launch AdGyde, an application analytics platform.

In the little over six years of its existence, this company has created a user base of 400 million people for different clients and partners. AdGyde is the most recent in a long line of creative and mobile-technology oriented/implementing projects that it has either funded or helped shape into a deployable product.

What Is AdGyde?

AdGyde offers software development kits for real-time application analytics. In an integration with any Android app. It allows viewing of tracked data, i.e., campaign performance, visual reports, retention reports, usage reports, etc.

MoMagic & AdGyde developers began working on this particular product in 2016. Spice Digital joined the equation for its expertise over handsets and experience with mobile operators.

AdGyde services include post back URL(server to server), cohort analysis, geo-location based performance analysis, revenue analysis, among other features.

What Does This Company Expect to Achieve With AdGyde?

Founder and CEO of MoMagic, Arun Gupta, who was present at the AdGyde launch event, commented on how the application carries a uniqueness to its services.

He believes that AdGyde will help clients improve their product quality, point out user loss, and determine the best possible channel for user acquisition.

Speaking on MoMagic Being India’s Biggest Offline User Acquisition Platform

Addressing the company’s position as one of the leading players in the mobile internet ecosystem in India at present, Gupta also commented on how his organisation is concerned about assisting developers, app marketers, and other businesses related to the industry.

Developing an application that helps in extracting meaningful patterns from any application’s user engagement data is one of the organization’s many current projects.

With his eyes on helping start-ups improve their ROI, gather quality consumer bases, and benefit from revenue acceleration- all through mobile engagement, Gupta plans to continue being supportive towards innovative endeavors in the future.

Consumer Realisation, Application Deployment, Mobile VAS, and More- Other Recent Ventures That MoMagic Took an Interest in

While it started out as a Mobile VAS provider in 2011, MoMagic has built its brand around content delivery in cell phones, application development and deployment on all platforms.

Before AdGyde, MoMagic was in the news for grabbing the title of India’s largest offline user acquisition platform in 2016.

It launched its operation in Bangladesh with the Pickaboo.com launch last year with existing services in different countries(including India, China, Indonesia, Sri Lanka, etc.) At present, the company works with retailers and OEMs. It works through OTA updates for publishing content and advertising.

It recently contributed Rs. Five crores to mChamp and a $1 million to the holistic learning solutions’ company EduAce (both contributions were seed funds directed from Foxconn invested MoMagic to the start-ups.) 

What Is Next for the Multifaceted Organization?

As a user acquisition company, its approaches are well-known for their careful factoring of the customer’s intended audience, resources, and business’s life stage.

In addition to helping other companies locate channels that are most favorable for their growth, MoMagic has also been seen investing in EdTech. It can be expected that the company would grab more projects like EduAce, given the estimated increase in Indian e-learning space by 2019.

Certain strategic partnerships and collaborations with many tech ventures are also possible aspects of its future.

There is no doubt that this organization is a key player in the Indian mobile Internet domain. With investments from Foxconn subsidiary FIH and mobile giant MediaTech and a client base in millions, it is quite reliable an assumption that there is a lot more to be seen of MoMagic in the future.

 Keywords: MoMagic Technologies, MoMagic AdGyde, AdGyde analytic platform application, MoMagic Arun Gupta, user acquisition company MoMagic.

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Cold Brewed Coffee vs. Hot Brewed Coffee – The Chemistry (Rank Princess – SEO)

For coffee lovers, coffee is the most important meal of the day.  They believe that it gives them superpowers. A cup of coffee gives them an unrealistic expectation of an increase in their productivity. Any coffee connoisseur can distinguish between hot brewed coffee and cold coffee. 

Coffee facts

  • There are approximately 250,000 coffee growers in India. Maximum coffee production is in the southern states of India.  
  • Almost 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the country’s coffee production is exported.
  • Over 2.25 billion cups of coffee are consumed in the world every day.
  • An interesting fact is that more than 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of coffee productionhappens in developing countries like South America.
  • Most coffee consumption happens mainly in the industrialised economies.

Well, that explains why it’s the favourite beverage of the world!

Hot brew vs. cold brew

The real difference between the two lies in its aroma and flavour.  The former is strong and acidic while the latter is cool and refreshing.  Although they have the same initial ingredients – coffee grounds and water, they differ widely in preparation and taste.

The process

Hot coffee is typically prepared by letting hot water drip over a coffee filter either by using traditional coffee pots or modern coffee making machines. They are caught straight into a cup. It is as simple as that. Hot coffee is relatively quick to make and has a strong aroma.  

Cold brew coffee is made by soaking coffee grounds at room temperature or cold water and then let it sit, for hours or even days. Then they strain the resulting coffee from the mushy solids.

Which one wins?

It is not possible to endorse one type of coffee over the other as it depends on the consumer.  It is ultimately decided by the coffee enthusiast’s palate and the weather on any given day.  

If one wishes for less acidic, subtle taste than traditional coffee, cold coffee is his best bet. If he craves for a strong, aromatic flavour, the hot brew is perfect.

Cold brew has a creamier taste to it.  Its cool refreshing flavour makes it a perfect beverage for a hot sunny day.

Hot brew coffee gives you the energy to pump you up on a lethargic day.     

Cold brew coffee must not be mistaken for iced coffee. Iced coffee is made by brewing hot coffee and immediately adding ice. Cold brew demands more patience than the hot brew during preparation.

Choosing the right cuppa

Cold brew stays fresh for a longer time. Hot coffee usually has to be consumed within a day as otherwise, it becomes stale.

Since cold brewing doesn’t volatilize the solubles, it has a blunt smell compared to hot drip coffee.  For people who wish for an aromatic coffee experience, hot coffee is the better option.  

Cold coffee costs more than its hot counterpart because it takes a longer time to prepare and uses up more coffee grounds.

Now that you know the chemistry of hot and cold brew coffee, you will appreciate it the next time you grab a cup of hot steaming java or deliciously rich and soothing cold coffee.

Whether you are a conservative hot coffee fan or a contemporary cold coffee addict, as long as there is caffeine in your cup, the right chemistry clicks between your soul and your cup of coffee and then everything is just perfect.

LSI words: hot brew coffee, cold brew coffee, caffeine, chemistry, aroma, flavour, coffee grounds

References:

https://en.wikipedia.org/wiki/Economics_of_coffee  

https://en.wikipedia.org/wiki/Coffee_production_in_India 

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Cold Brewed Coffee vs. Hot Brewed Coffee – The Chemistry (Rank Princess – SEO)

Choose from an amazing variety of cold and hot brews! The best coffee blends are achieved keeping coffee chemistry in mind.

Coffee is universally one of the most loved beverages. For most of us, our mornings begin with a cup of steaming hot coffee that stimulates every inch of our being.

No wonder it is loved by all, with over 2.2 billion cups consumed worldwide every day! Around 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the coffee in the world is produced in developing countries. South America, especially Brazil is the leading coffee producer. India follows closely.

One Beverage, Many Renditions: The Pulsating Chemistry Always Works

A variety of caffeine options is served nowadays, keeping your passion for coffee in mind. Coffee blends are customised to satisfy your taste and budget. Cafes have started exploring new renditions of coffee by diversifying their menus.

Freshly-roasted, handpicked, aromatic coffee from Karnataka and Andhra Pradesh, help make some great blends!

Choose From The Best Of Cold And Hot Brews!

You have some amazing choices between two caffeine beverages – cold brewed coffees, and hot brewed coffees.

The two beverages are brewed keeping in mind their distinct taste profiles.

Cold Brews Have Some Great Specialities!

  • Brewed for long hours.
  • Amazing hand-crafted blends.
  • Smooth taste.
  • Less acidic.
  • Refreshing and stimulating!

Try Out The Best Of Hot Brews- Especially The South Indian Filter Coffee!

Although both coffee blends use the same base materials, their tastes differ wildly.

Among the finest hot brewed blends, you must try out the South Indian filter coffee. These are chicory blended. A strong, dense and creamy offering!

Hot brewed coffees have a brilliant aroma as well.

Understanding Why Coffee Brews are so Amazing

When the ingredients of coffee are mixed with water, solubles from them dilute in the liquid. This gives the resulting blend a unique flavour and aroma.

Coffee best dissolves at a temperature between 195 and 205 degrees Fahrenheit. Hence, hot coffee has a stronger flavour than iced coffee. When brewed with hot water, the solubles are quickly extracted from the coffee ingredients. They easily evaporate and release a beautiful aroma.

However, the hot water might cause the coffee compounds to oxidise. This generates a bitter taste. If you are not a fan of a strong taste, iced brews are perfect for you.

Oxidation happens in iced brewed caffeine as well, but very slowly. It does not turn acidic or bitter easily. It tastes more refreshing and stays fresh for a longer time.

The temperature of the cold water is way below the heat required to draw out the aromatic soluble. Thus, cold coffees are less aromatic than conventional hot brews.

The Perfect Brewing Methods Ensure The Best Flavours, Aroma And Charm!

The two key elements determining the charm, flavour, and aroma of coffees- both cold and hot brews are – temperature and time.

Appropriate brewing methods are implemented to bring out the best in cold brews and hot coffees. The chemistry of different brews impacts the taste and feel of the beverage. Keeping this chemistry in mind, coffees are tailor-made to suit customers’ unique tastes.

Fresh Cold Brews Served In Popular Restaurants And Cafes

Some of the best and freshest cold brews are served in cafes and restaurants all over. These iced coffees are available in bottles and on taps.

The best coffee shops seek to provide quality beverages with indigenous ingredients which add soul to your cup. Discover the realm of infinite possibilities that coffee has to offer and nurture the chemistry of love and longing that coffee shares with your soul.

LSI keywords:

Hot brewed coffee, cold brewed coffee, iced coffee, hot coffee, hot brews, cold coffee, caffeine options, coffee blends, caffeine beverages, brewing methods, coffee chemistry

Reference:

https://en.wikipedia.org/wiki/Economics_of_coffee

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Wireframes, Prototypes and Mockups – How Are They Different? (Rank Princess – SEO)

Lots of people use the terms prototype, wireframe, and mockup in lieu of each other but they are all different. They look different and have different purposes. Some projects may require only a wireframe and a mock-up while some others call for a prototype.

Wireframe

A Wireframe displays the basic layout of a web page represented by gray boxes. It shows the main elements of the product and where each item should be placed on a page.

Wireframes are not interactive. They create a simple design for the project team to follow and can be developed and refined quickly.

To the layman, wireframes are like blueprints, or like city maps and guides to find your way around with.

From the perspective of a product designer, a wireframe is a tool for visualization of his idea. He communicates this to his team members to get their instant feedback.

Keywords: Guide, Blueprint, Static, Communication tool

Prototype

An interactive wireframe is a prototype. It is a more detailed and interactive representation of the product.

It simulates a real-time user interface. Clickable prototypes enable users to test their way through all the parts of the UI.

For providing this enriching user experience, prototypes need to closely model the real-time scenario.

This enables extensive user testing and reviewing of different solutions.

 Key-words: Interactive, Dynamic, Clickable

Mockup

  • A Mockup figures somewhere between a wireframe and a prototype.
  • It is static like a wireframe.
  • It is visual like a prototype.
  • It conveys the product without being interactive.

Visual appeal is the most prominent feature of a mockup.  The product identity is conveyed through colors and typography. It aims to portray the look and feel of the final product.

Keywords: pixel perfect, typography, rich visual elements, color, static, non-clickable.

High vs. Low Fidelity

Wireframes, prototypes, and mock-ups can be high or low fidelity based on their usage scenario at a specific stage.

When many pages of a mockup are made to be clickable, it evolves into a high-fidelity prototype.

Similarly, when many pages of a wireframe are made to be clickable, it transforms into a low-fidelity prototype.

Tools

Wireframes can either be drawn by hand or doodled on a whiteboard. Tools like Sketch.app, Adobe Fireworks, OmniGraffle can help in creating wireframes, mockups or prototypes. Some other tools are:

Wireframe.cc – Wireframe.cc offers a simple interface for sketching wireframes that don’t contain the basic toolbars of a drawing app. There is a limited color palette, and UI elements appear only when necessary.

Moqups – This tool takes you through the whole process of sketching the wireframes to building functional prototypes.

UXPin – You can design wireframes at top speed using this tool by dragging and dropping elements. Designs done in Photoshop or Sketch can also be imported into UXP for prototyping.

Mockplus – This is a desktop based tool created by the startup Jongde Software LLC. Its ease of use and clean interface helps to prototype web and mobile applications quickly.

Sketch – Sketch is the most widely used tool for prototyping. It’s made specifically for Mac users to design icons, websites, and images.

Axure RP – Axure RP Pro is a tool used for rapid prototyping and wireframing desktop and web applications. It is mostly for designers who create sophisticated, interactive prototypes.

Comparison

Mock-ups are not as abstract as wireframes and take lesser time to build than prototypes. So they are especially useful in trying to get an early design buy-in from the stakeholders.  

Wireframe focuses on functional features instead of visual elements. Logic and content take priority over a visual appeal. Mostly colors like black, white and gray are used in wireframes.

The decision of wireframing, mockuping or prototyping your website or mobile app depends on the project needs and its end users. If it’s a small project, a wireframe and a low-fidelity prototype will suffice. For a product which is high on visual interaction, a mockup and high-fidelity prototype will be a prerequisite.

LSI Keywords: Wireframe, Prototype, Mockup, Guide, Blue-print, Static, Communication tool, Interactive, Dynamic, Clickable, pixel perfect, typography, rich visual elements, color, static, non-clickable. 

References:

https://brainhub.eu/blog/difference-between-wireframe-mockup-prototype/

https://designmodo.com/wireframing-prototyping-mockuping/

http://www.creativebloq.com/wireframes/top-wireframing-tools-11121302

https://blog.prototypr.io/the-7-best-prototyping-tools-for-ui-and-ux-designers-in-2016-701263ae65e8

https://medium.com/@Mockplus/8-ux-and-ui-wireframe-tools-you-must-try-in-2016-f8fbcccf7f6e

https://ux.stackexchange.com/questions/82997/the-difference-between-mock-up-prototype-and-wireframe

https://speckyboy.com/wireframing-prototyping-mockuping-whats-the-difference/

 

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Cold Brewed Coffee Vs Hot Brewed Coffee – The Chemistry (Rank Princess – SEO)

What could be better than a hot cup of freshly brewed coffee for kick-starting your day? The magical aroma and the taste tickle your senses and give you the energy boost you need to start yet another glorious day.  Most people wake up and look forward to ‘smell the coffee’ and sip it after a restful night’s sleep.

A hot cup of coffee keeps you warm and calms frayed nerves, while a glass of soothing and delicious cold coffee can make a great difference at the end of a hot sultry day.

Next time your boss is on your head or wife is after your life; go for a cuppa coffee – hot or cold! The first thing in the morning that people around the world crave for is coffee; the first thing they ask for in the middle of a hot summer day is a glass of cold coffee brew.

Two Types of Coffee Drinkers

  • Hot coffee drinkers: This is your normal coffee with which you start your day. Most people prefer the regular hot coffee rather than the cold coffee. This is especially true for the first cup in the morning. The warm and nerve – soothing taste cannot be replaced by a cold coffee.
  • Cold Coffee drinkers: A specially blended coffee normally served in cafes, restaurants, clubs houses and other places where you can order a glass-full. It may be served in different forms or with many different add-ons, like ice – creams.

Hot Coffees – Spoilt for Choices

In addition to the regular hot coffee made at homes, coffee comes in a variety of blends and is served in cafes and restaurants and includes:

  • Cappuccino: served as a shot of espresso topped with steam-foamed
  • Cafe Latte: A lighter coffee mixed with a shot of Espresso with milk added.
  • Aztec Coffee: This is a gourmet, international blend that has a double shot of espresso made from a blend of coffee beans and topped with steamed and frothy milk.
  • Regular Filter Coffee: This is the traditional South Indian Coffee that is strong and aromatic. It takes you back to the lush coffee plantations in the coffee growing region of Chikmagalur, Karnataka, India,

 Cold Coffee on a Hot Summer Day

Cold Coffee is brewed with hand-crafted blends and is specially prepared to enhance the tones and flavours. The coffee is brewed for several hours so that it is less acidic and you can enjoy your cup of joy without any side effects. Cold coffee is usually a casual drink for any part of the day. There is a whole range of cold coffee which includes:

  • Cafe Frappe: The original cold coffee which is rich and creamy and has an endearing taste. It is an all-time favourite beverage of all coffee drinkers.
  • Almond Rabri Frappe: This is a concoction of rich rabri with a shot of smooth, whipped cream and topped with roasted almond flakes.
  • Citrus Cold Brew Coffee: Brewed coffee, blended with Mandarin flavour served in sugar – rimmed

The Best Places to Buy Coffee

Experts, who know their coffee, source only the best coffee beans from Coorg and Chikmagalur in Karnataka state. It is also sourced from Araku Valley in Andhra Pradesh. This area is a non-traditional coffee growing region. Here, the local tribals have taken to producing coffee of a premium quality that is free from pesticides, thereby offering pure coffee beans that have a personality of its own.

According to the Coffee Board, the total coffee production across India – for both Arabica and Robusta blends was estimated at 348, 000 for the year 2015 and 2016.

The Cup That Heals

Years of research has revealed that coffee is not only a pick-me-up drink but it has therapeutic values too.

  • Moderate Coffee drinking prevents premature death
  • Coffee drinking reduces mortality
  • It protects against liver cirrhosis
  • Coffee saves you from multiple sclerosis
  • It is believed to protect you from colorectal cancer

Coffee is not only a versatile beverage- it is also a health drink that will add years to your life. So, here’s to Coffee – Cheers!

LSI Keywords: coffee, Citrus Cold Brew Coffee, Almond Rabdi Frappe, Cafe Frappe, Cold Coffee, Cold Brewed Coffee, Regular Filter Coffee, hot coffee, brewed coffee.

http://www.indiacoffee.org/coffee-statistics.html

http://www.medicalnewstoday.com/articles/270202.php

 

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Why Ride Your Motorcycle To Work? (Rank Princess – SEO)

Suggested Title: Make Your Commute Interesting, Ride To Work

The single most amazing thing besides our toys and cool gadgets back in the day used to be our bicycle. Do you remember the first time you took off without the learning wheels? How did it make you feel?

It felt more or less the same when you learnt to ride a motorcycle. But you got done with college, went on from doing a part time job that made you some pocket money to a full-time job that sees you as a professional. The suit and tie mean that you have to ditch your motorbike for something more luxurious, may be a car.

So you take up a loan and buy yourself a fancy pair of wheels. But what happens to your dear baby that now sits at the far end of the garage hoping to be ridden just like the old days?

The obvious answer is to ditch the car, ride the bike. Below are a few reasons why you should do so right away.

1)  It’s Obviously A Lot More Fun

Tell me you believe it isn’t, and I guarantee you that you haven’t experienced riding a bike at all. Motorcycles are the single most legal things on the road you can have a lot of fun with and not be given a ticket for doing so. Ride ’em, pop a wheelie or two when no-one is looking and giggle within the confines of your helmet while doing so.

2) It Saves A Lot Of Gas

It goes without saying, smaller the engine, lesser the mass. So your carbon footprint immediately goes down. You save a lot of money not only on gas bills but also on maintenance and repairs. It basically will help you in your long-term investment goals. To put it into perspective, the average fuel price of petrol in India is up to Rs.72/ litre.

Say you put the same amount of fuel into a Maruti Baleno which is the most widely sold hatchback in India (stats as per April 2017) and into a Hero Splendour which is the highest selling motorcycle/scooter in India (Stats as per May 2017). The average fuel economy stated by the manufacturer is approximately 18-20 km pl for the Maruti Baleno whereas the fuel efficiency for the Hero Splendour is 68-72 km pl as claimed by the company.

Hence it is convenient to say bikes save gas.

3) Motorcycles Are Cool

When was the last time you got a big thumbs up while you were in your Toyota Corolla or your Ford Ecosport? Obviously, your chariot will have people make a perception about you, that you are heavy on your wallet and love big things, but big doesn’t equate to better. It simply means you are taking up more space on the road than the other guy on a Honda CBR 250R standing right next to you at the red light. Anyone on a bike or rather most people on a bike look like objects of desire.

The combination of man and machine in such a tightly knitted package makes jaws drop, and women drool, regardless of the fact that the one riding it must be a complete nerd within the helmet, those few minutes of stardom is worth getting a motorcycle. And all this is even before you fire up that sweet sounding engine of yours.

4)  Motorcycles Are Quick

Splitting lanes, cutting people off, taking the leftmost lanes in the case of traffic and zooming past everyone when the car next to you is going slow, these are the few things that give you superhuman like powers while making your commute and overall experience a lot faster yet so much more fun.

There you go. There are so many reasons for a motorcycle to be your worshipped weapon of choice. So go right ahead and get the bike out of the dark end of your garage and give it a good wash. It needs your love and respect for what it is, and hence even though you are having a blast riding it, it is utmost important to ensure you are wearing a helmet and riding gear.

To look out for more references related to riding to work google motorcycle ride to work 2017, ride your motorcycle to work day and ride your motorcycle to work day 2017. Many countries have a national ride to work day, and they celebrate these days to encourage people to ride their motorcycles in a bid to save the environment and do their bit for the environment.

LSI Keywords: ride your motorcycle to work day 2017, national ride to work day, save the

environment, Motorcycles Are Quick, Saves A Lot Of Gas, ride a motorcycle

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Why Invest in Real Estate in Chennai? (Rank Princess – SEO)

India looks set for a bumper year when it comes to real estate and the economy as a whole. The nation has shot to the top list of best destinations for real-estate investment in the eyes of international investors and has ranked fourth in Asia for FDI inflows as per the United Nation’s world investment report.

Also, thanks to banks reducing interest rates and the RBI offering incentives for infrastructure financing, it has set the stage for a thriving real estate market.

If you are planning to invest in real estate now, the majestic Metropolitan of Chennai is a great option. Here are the reasons why you should invest in real estate in Chennai:

  1. Prominent Investment Hotspot

Chennai is a great commercial and IT hub of India. This has resulted in the growth of employment opportunities and thereby an increase in demand for commercial and residential spaces in Chennai. As per the latest study by Candy GPS Report, Chennai has come out to be among the leading real estate locations in the world.

  1. Infrastructure Projects

The ongoing infrastructure projects including the Chennai Metro Rail, underground drainage systems, mass rapid transit system, suburban railway extensions, bus terminals, outer ring roads and more have given a natural boost to the real estate market. As these projects will impact the citizens and the surrounding property market, it will result in growing demand.

  1. Construction of Expressways

Elevated expressways which are going to be built on the prime route of the Grand Southern Trunk Road aim to decongest traffic issues. There are several other ongoing expressway projects in Chennai that will take connectivity to the next level. This will have a direct impact on the property pockets.

  1. Affordable Investment Options in Real Estate

When compared to other metros of Bangalore, Mumbai or NCR, property rates in Chennai are affordable and reasonably priced. In fact, the Tamil Nadu government has decided to reduce guidance value by 33{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} and as a result buying property in Chennai will become more affordable. Also, the suburban locations of Chennai have witnessed good appreciation in investment by providing affordable and good buying options for home buyers.

  1. Lowered Interest Rates

Banks have cut down the interest rates on housing loans by 0.25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, and this is great news for all property buyers. This has fuelled residential demand of Chennai’s real estate by bringing more buyers to the market.

  1. Major IT Hub of India

The general purchasing power is greatly enhanced with substantial incomes paid by IT industries, and this has led to a greater buyer optimism. The emergence of multiple SEZ units in Chennai has driven the real estate market in the surrounding areas to meet up with the increased demand for residential spaces.

  1. Thriving Rental Market

For NRIs or buyers who are not end-users, Chennai has a great rental market that ensures a good rate of rental returns in real estate. For example, IT professionals who are not interested in buying properties because they are unsure about their period of stay opt for rented houses. Renting out houses would provide end users with assured monthly returns and puts the invested property to good use.

All the above reasons make Chennai a highly desirable real estate investment option. So, now is the time to make the right move.

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Top 10 Benefits of Ayurveda (Rank Princess – SEO)

Worried about the strong medications that tend to do more harm than good in the long run? Then opt for an Ayurvedic treatment, one of the oldest forms of medicine. This herbal healing method not just cures the disease but also aims to harmonise the body.

It gives complete cure and tones the mind, body and soul to offer total wellness. So next time when you go for treatment, look at the benefits of Ayurveda and the knowledge that it has to provide.

Stress Relief

There are many techniques like Shirodhara which uses a liquid stream poured over the head to offer stress relief. There are also breathing, herbal treatments and exercise. There is known to be a significant decrease in the levels of stress when one opts for an Ayurvedic method of healing.

Dental Care

Ayurveda offers solutions to many tooth problems. It offers herbal solutions for tooth decay, gum diseases and sensitivity. One needs to use Ayurvedic oil and needs to retain it in the mouth for some time. The oil treats the dental problems effectively.

Weight Loss

Ayurveda also promotes weight loss. The patients are treated by helping them follow a healthy diet which makes them lose extra body weight efficiently. A simple Ayurvedic home remedy for weight loss is drinking a glass of lukewarm water with the juice of a lemon squeezed every morning on an empty stomach.

Skin and Blood-Related Diseases

Ayurveda uses the technique of bloodletting which is done using needles or leeches. This is supposed to be the best remedy for diseases related to skin and blood. Ayurveda has proved to help cure scabies, acne, eczema and other skin and blood-related problems. Sugandhadi Lehya is an Ayurvedic medicine that cures scabies, itches and skin infections.

Imbalance In Hormones

Ayurveda helps to balance the hormones naturally, and this offers a healthy menstrual cycle and an easy pregnancy. Essential oils are used to balance the hormones, and it has many therapeutic properties that help cure the ill effects of the imbalance in hormones. Herbal remedies like Maca have adaptogenic properties and help stimulate the functions of the Adrenal glands and are used to treat hormonal imbalance.

Mental Health

Allopathic medicines treat mental health, but there can be many side effects to them. Swedana is an Ayurvedic treatment that can cure mental illness without any side effects. The therapy uses massage and baths to help relax the body and the mind

Cures Inflammation

Poor diet, improper digestion and less sleep can lead to inflammation. Ayurveda helps reduce inflammation by regulating the heart and the digestive tract and helps eliminate waste. The Mahanaranyan oil contains around 54 Ayurvedic herbs and gives comfort from pain and treats inflammation.

Consciousness

Ayurveda is used to improve medical ability and restores the stressed-out nerves and helps purify the mind. Shirodhara is a therapy where a steady stream of medicated oil is made to flow from the forehead. It helps treat psychotic disorders.

Cleanses the Body

Ayurveda cleanses the body internally and improves health. Food and toxins get rid of the body by a process called Panchakarma. Oils and massage let the body function properly and remove toxins as waste from the body

Balance

Ayurveda gives overall balance. It offers individual treatment and helps improve the body both externally as well as internally. It offers spiritual connection, so you have a complete balance of your body.

Ayurveda believes that there are three kinds of life forces; they are Vata dosha, Pitta dosha and Kapha dosha. Every human being has all the three doshas but one more predominant than the other. Each dosha is associated with controlling different body functions.

Ayurveda is not just any other form of medicine, but a total health care system.

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