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Is Your Brand Communication Encouraging Brand Activation (Rank Princess – SEO)

Have you ever wondered how a reputed popular brand in the market became so famous and trustworthy? How did it engage so many loyal customers and why is it admired by so many? When a product is first launched in the market, it is unknown to the general public.

To popularise their brand and product, companies engage in consumer engagement marketing. They come up with marketing strategies like ad campaigns, viral growth, experiential events, surveys, consumer participation activities, etc. They engage in brand communication. They try to spread the word about their brand and their products in the market.

But the real question is: Is brand communication enough to bring about brand activation?

What Is Brand Activation?

Brand activation is the process of making a brand famous and admired by customers. It is a demonstration of how you plan to manage your brand marketing activities. It plays a very important role in creating a positive perception of the brand.

To encourage brand activation, your brand communication strategy needs to be right. You need to know clearly what your brand stands for and who your target audience is. The entire process needs to be carried out systematically.

First, your brand activation process requires an input for brand communication. Through this communication process, you should be able to convince more customers while maintaining the market share of your brand.

Key Principles of Brand Activation

Formulate creative ideas and strategies to understand the consumers’ passions and needs. You can create a huge demand for your brand by doing so.
To transform a consumer into a fan of the brand and a loyal customer, selecting the right place and right time is very crucial. Connect with your consumers at the right time.
Use activation strategies like in person experience events. This way you can connect with the customers and make them start believing in the brand and what it represents.

Your Ladder to Convert Brand Communication to Brand Activation

There are five steps you need to follow so that your brand communication results in brand activation:

Be sure of what message you are trying to communicate. Articulate your goals and make sure they are quantifiable. The way you approach branding is more important than simply raising awareness.
There is a famous quote by Teddy Roosevelt which says “people don’t care how much you know ’til they know how much you care”. Do not just show off your brand. Let your customers know how much you care about the brand.
The next step is to strategise an idea for brand activation. Formulate a strategy which helps you embody all your brand attributes. Think outside the box to leverage cross-channel strategies.
Try to come up with ways in which you can leverage your activation for promotional activities. You can adopt programming, digital strategies, content and public relations strategies, paid advertising, etc. for customer engagement.
Lastly, formulate strategies to generate additional consumer touch points. Stay connected with them through social channels. Do not just focus on one product of your brand. Focus on your brand as a whole.

Push all the right buttons during your brand communication process. Don’t just communicate; connect with your customers. Keep your brand relevant, reflective and visible to encourage brand activation.

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Make Mother’s Day Special with IndiaCakes (Rank Princess – SEO)

Your mother is someone who is always there for you and loves you no matter what. This Mother’s Day, show her your appreciation by getting her something special, her very own flowers and cake from IndiaCakes.

We at IndiaCakes seek to make special occasions even more remarkable. Choose something special for your mother from our wide range of cakes, bouquets, and gifts to show her how wonderful she is.

We can help you celebrate Mother’s Day even from afar. Even if you cannot make it home on Mother’s Day, or can’t get a break from work, you can order our special Mother’s Day cakes online, and we will deliver them to your loved ones.

You can also order an assortment of flowers and gifts from our site, and we will deliver them along with our special Mother’s Day cakes anywhere in Delhi.

Explore Our Mother’s Day Delights

Our Mother’s Day cakes come in all kinds of flavours and sizes, from Butterscotch, Black Forest, Pineapple and Chocolate Truffle, to Red Velvet, Irish Coffee and Orange cakes in half and 1 kg optional sizes.

Give your mother a special treat by ordering our special Mother’s Day heart-shaped cakes with fruity flavours like Mango, Strawberry, Kiwi and our special Pineapple Mousse cake.

We also deliver combos that consist of various combinations of cake, a bouquet and an assortment of chocolates or an adorable little teddy bear. Pick and choose what you want, and we will make the delivery anytime and anywhere you want in Delhi.

Celebrate Mother’s Day this year with IndiaCakes.

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Make Your Mother’s Day Special (Rank Princess – SEO)

When a person embodies selflessness and love, you want to celebrate her being every day. She has an undying passion, and that passion is you. Whatever name you call her by; mummy, mummyji or baybay, no one can make her feel as special as you do.

We at Indiacakes.com know how much you love your mother. She knows you are special to her; now it is your turn to show her how special she is to you.

So let’s give her the much-needed appreciation and love that she deserves. Make her Mothers Day a memorable one by celebrating it with cake and flowers.

Here’s A Plan!

Wake her up with a lovely bunch of flowers from our range of bouquets. Prior, quiz her on her favourite colour, and you can buy it from our store.

Plan the day full of surprises and kisses and end it with a sweet cake from our collection of more than ten cakes. When you order cake online, same day delivery is our promise. You will find new flavours among the regulars like black forest and fruit cake.

This will be a treat that she will never forget.

What Makes Us Stand Out?

To keep it simple, we also have combo offers. So save yourself the hassle, you can select a combination of items to please your mom.

Our online birthday cake with name customisation is our speciality. You can now gift her a cake with her name on it!

Another feature is India Cakes order tracking. You can check your order number online and track your cake’s progress. We deliver anywhere in Delhi.

So go ahead and make this Mothers Day special, for you and her.

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Mother’s Day Cakes (Rank Princess – SEO)

There is no love greater than the love of a mother, and there is no stronger bond than that of a mother and a child. Our mothers are one of the most special people in our lives.

They stand by us and give us strength in the hardest of times. Mother’s day is the perfect occasion to express gratitude to these special women. Since no celebration is complete without a cake, gift your mothers the perfect mother’s day cake this season.

Delivery at Your Doorsteps

At IndiaCakes, we deliver Mother’s day cakes in Delhi at your doorsteps. You don’t have to waste long hours in the traffic, scooting from bakery to bakery to find the perfect cake for your mom.

You will find cakes in all sizes and all flavours at Indiacakes. You can select your favourite, and we will deliver it to your home. If you’re looking for Mother’s day cakes in Delhi, we are the one stop choice for you.

Flowers and Cakes Combos

If you want to make your mother feel extra special, you can gift her flowers too, available at IndiaCakes. From beautiful red roses to exotic fresh lilies, we have them all. You will not have to go through the trouble of finding a florist near your locality.

We will deliver fresh flowers to your home. We also have several flowers and cake combos available. You can surf through the ones available on our website and select your pick.

So get ready to give your mother the perfect surprise this mother’s day and give her the attention she deserves.

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App or Website: Which Way to Go? (Rank Princess – SEO)

With the expansion of internet services and the boost in E-commerce, digital marketing is the way to go for increasing your revenue streams. More and more consumers are turning to online sites or mobile apps for product information and purchasing.

In the age of start-ups, online marketing and brand promotion can be a cost-effective way for launching new businesses and firms. The accessibility and consumer-friendly quality of your website can go a long way in establishing your presence and gaining a wide range of customers. So, now the question arises; Websites or Mobile Apps: which is the right way to go?

The suitability of either option depends on the nature of your business and various other considerations like budget, the type of products and services offered, the type of notifications and promotion required and finally the extent of the customer base that you want to reach out to.

Deciding Factors

Budget: Mobile apps cost more to build, usually a budget of more than 10 thousand US Dollars, while a simple website can be designed for a much smaller amount.

Requirements: If you need location-based or navigational elements then apps are the better option. Additionally, if you need to deliver quick or real-time information, updates and notifications, then again, apps are the way to go.

Ability to function across a wide a range of devices: Hybrid apps can be developed for a wide range of devices using iOS, Android and Windows.

Competition: If getting a mobile app will make your business stand out concerning competition, then again apps are the way to go. The best option in this scenario would be to get both a website and an app to expand your reach.

Advantages of Apps

With the constant expansion of the internet and smartphone usage, apps represent a convenient platform for users to search and compare products and services.
In the case of apps, geofencing can be used for marketing based on the location of your customers.
Apps make it easy to send out notifications of the latest products and offers.
Apps can be used to send customised invitations and offers to expand your customer base.

Advantages of Websites

A website can help you reach out to a wide consumer base, especially if you are a newly launched business.
A website can be an important step in the process of brand-building, potential clients or customers have to be impressed by the content on your website. The website needs to contain all the information about your company and why you are a better choice than your competitors.
An interactive forum on your website can go a long way in building loyal customers. Customers will feel gratified if their requests and complaints are dealt with in a swift and courteous manner.
Not all internet users have a smartphone, but most of them will have a computer or access to one nearby. A website will enable you to reach out to a large number of people.

The Best of Both Worlds

In the end, getting both a website and an app will be of great help in establishing and expanding your business. You will be able to combine the features and advantages of both these platforms and reap the benefits. In other words, you will be able to eat your cake and have it too.

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Are Apps and Websites the Flip Sides of a Coin? A Report (Rank Princess – SEO)

When technology has been progressing in leaps and bounds, the above-posed question in the title is bound to surface for most digital marketing agencies. And it does take more than an insight to determine the validity and extent of such concerns.

Being on Top of the Game:

One thing cannot be denied, the presence of digital marketing agencies in the virtual world have been increasing on a continuous basis, making the existing competition between them tougher.

Thus, to make a mark concerning ingenious web solutions like a responsive website or a user-friendly app, for example, web designing and development companies are going to great lengths to have their clients make the most out of the digital world.

The Question of Choosing Wisely:

Yes, it is always about choosing the best possible platform for the client for a web designing and development agency. The platform which can be from an extremely appealing mobile app to that of a very informative website happens to trigger some decisive factors. These can be;

The expected budget. Mobile apps tend to be built at a much higher cost than the very basic and simplest form of available websites.
Aiming for the target audience. Websites have a definitive edge over most apps by being available to a greater number of users.
Users or clients that have the requirement of knowing the location of their end user customers along with the provision of navigation can aim for app development.
Apps are also suitable for the real-time deliverance of information.
Compatibility is another requirement that should also be of consideration. Mobile apps are nowadays readily made for application platforms like Androids.

Money is Not a Constraint:

What if we have a situation where the client is willing to spend a good amount of money for effective digital presence? It is there that follows the feasibility of both app and website development.

A client can very well vouch to develop an informative website with the right content as well as delightful mobile apps suited to every available platform of handheld devices. With the existence of such a ground, a company can be largely successful by being accessible to all.

The Rising cost of Mobile Apps:

You might be wondering as a reader of this piece as to why mobile based apps tend to be much costlier than the good old websites? The answer mostly lies in the fancy features of the app which can be understood going by its intended use.

No to Websites:

It is this standpoint that most business organisations should be observing if they are to have a complex representation of data such as financial reports. It would be a nightmare if, in place of a dedicated mobile app, a website is accessed through mobile devices for viewing such data.

Easy Updating Procedure:

When it comes to informative websites, they are much more suitable to be updated on a timely basis than apps. This is the same reason why hybrid apps exist that are web based as websites undergo frequent updating procedure.

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Apps V/S Websites- 7 Questions to Ponder On Before Deciding What Fits Best (Rank Princess – SEO)

If you are an entrepreneur looking to make a mark in your chosen domain, making your presence felt in the digital world is the sine qua non for success. This essential condition leads to an inevitable dilemma – What should you Build- An App or A Website?

Mobile websites are websites which are designed to be accessed via smartphones and are hence adaptable to smaller screens and the touch screen interface. Apps are downloaded and installed on your mobile device rather than being accessed through the browser. The App may access data using the Internet or may download the content so that it may be used offline.

Mobile websites and apps look deceptively similar, and it’s difficult to predict the outcome of this war of technologies. However, you must answer these following questions to understand which side of the war you must ally with.

Do You Want To Widen Your Audience?

If you want to expand your user base, then a mobile website will be of better help to you than a mobile application. This is because a mobile website is accessible to anyone with a mobile browser across a range of devices such as iPhone, Android, Blackberry, etc. as well as search engines and can be easily shared amongst users. Apps, on the other hand, have to be downloaded and installed from the device specific app portals such as Apple’s iStore, Android Market or Blackberry App World so that they are compatible with the user’s operating system. This can act as a significant barrier to the initial engagement of the user and the subsequent conversion.

How Interactive Is Your Idea?

If your idea or product is such that the user has to use it more than five times a day, then it’s a good idea to develop a mobile application versus a mobile website. This is apparent for products like games, email, social media, notes, reminders and so on- they are utilised via an app because they provide a user experience through interactivity and personalisation. Also, via the app, they are faster and easier to access.

Do You Need To Use The Native Features Of The Phone?

While responsive mobile web browsers are becoming savvier when accessing the mobile specific features such as the SMS, GPS and so on, an app is a step ahead in making use of your smartphone’s camera, sensors and most importantly, processing power.

Does Your User Need Your Product Offline?

Mobile websites cannot be accessed without the internet as they source their data on a real time basis and while apps have the ability to store the user data locally on the mobile phone. Forests, Caves, Basements, and Trains, etc. are places where one very often does not have access to the internet -which points towards the need to have complementary location-dependent apps such as Google Maps which allows one to download the map and use it with navigation offline! If your solution is such, that the users may require to use it under offline conditions, a mobile app is what you should be looking at.

How Complex Is Your Product?

If your product involves complicated calculations and reports, a dedicated app is a prudent choice to make. The scrolling, editing, reviewing, calculations and recalculations will be nightmarish using the mobile websites and easier using the optimised user interface of a native app.

How Often Will You Be Updating Your Product?

A mobile website affords more flexibility in updating content when compared to a mobile application. If the mobile website has to be edited or upgraded, the changes can be easily incorporated and published. In the case of a mobile application, the process is much more tedious since the updates have to be pushed to the users who have to download and install them. Besides, different versions of the apps on different platforms have to be upgraded separately.

What Is Your Budget?

With a veritable app rush, many entrepreneurs and businesses rush into developing an app. An app may seem to be the snazziest new way to connect to your users, but you should invest in one only after calculating your returns realistically because the development cost of an app is sizable and such expense is pointless if you can achieve your target using a mobile website. Also, multiple versions of the application have to be developed for compatibility with multiple platforms if the application has to be present on the App Stores of all the devices.

Development of a mobile website is considerably more efficient in terms of time and money when compared to the development of an application. Moreover, after the initial investment and launch, support and maintenance are much more expensive and time consuming for a mobile application when compared to a mobile website.

The app versus website dilemma will intensify as organisations seek to establish a mobile presence in a more and more smartphone friendly audience. In this dynamic scenario, it is simply a question of tradeoffs, and at the end of the day, it is about choosing what is right for your business.

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Truly Gifted – Upcoming Trends in Wedding Gifts (Rank Princess – SEO)

Indian weddings have seen it all, from simple ceremonies to extravagant destination weddings. Gift industry trends 2016 showed a vast divide of ideas amongst young couples to what exactly they want on their special day.

There has, however, been a breakthrough these last few years in the size of the gifting industry in India. Even though the gifting industry statistics in India is set at 30 billion USD, couples have realised that the more personal the ceremony is, the more memorable they are.

This year, there is an inclination towards eco-friendly weddings with gifting favours that are more personal, edgy and chic.

Gift Package

The packaging of the gift is as important as the gift itself. Indian gifting market provides readymade options of decorated boxes to elegant pouches to accommodate gifts like small candles, jewellery, dry fruits and nuts.

Opt for green gifting like a small plant, cacti, or bonsai plants. The guests will love it and cherish it for a long time.

Personal Gifts

Gifting toiletries is always a go-to option as party favours. There is a wide range to choose from where you can either personalise it to your taste or your guest.

Go for options of personal items such as cufflinks, broaches, scarves, fancy hair clips, etc. These are useful items that the guests will appreciate and keep for a long time. There are a lot of unisex options in this category which makes the job of choosing much easier.

Ditch the Sweets

Gifting business in India goes hand in hand with giving sweets. Many are now health conscious and often consider it a burden to receive sweets. Switch to healthier options that the entire family can enjoy like dry fruits and nuts. These stay for longer and come in very attractive pre-packaged parcels.

The edgy option here would be gifting wine, gourmet raw or ground spices, and preserves that are available in trendy tins that you can personalise with your names or logo.

Functional Gift Options

Choose party favours that go along with your theme of the wedding. For example, a couple who are football fans had a FIFA-themed wedding with party favours like team jerseys and other football souvenirs.

Go over the edge and gift a hangover kit, that includes coffee sachet, electrolyte sachet, breath mints, and an express make-up put-together, and finally, instructions to the nearest restaurant for that perfect hangover cure breakfast.

Let your Guests Decide

With the online gifting market size getting larger, with so many innovative options available to choose from, it is super trendy to let your guests decide what they want to buy.

Gift cards and vouchers are available with several online shopping portals, and this is probably the easiest and the most eco-friendly method to give and receive gifts.

Another alternative to this trend is gifting discounts on travel websites to give your favourite people a well-deserved vacation.

Create a Memorable Experience

Gifting an experience is not only new but is a welcomed concept in Indian weddings now. Many gifting startups in India are coming up with interesting options like dancing lessons for the guests and DIY workshops with a take home after the ceremonies.

A special spa and massage session for couples and cooking classes for the young makes the surrounding lively and interesting, and they are sure to be talking about it for a long time into the future!

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Wedding Gifting Trends for 2017 (Rank Princess – SEO)

Weddings are the grandest platform of pomp and show. The delicious food, people dressed their best, and of course, the wedding gifts add the charm to the wedding. Gifts are an expression of joy and gratitude.

They are an integral part of a wedding ceremony. Here are the best gifting trends of this season for weddings:

Gift Vouchers – There is no better gift than the gift of choice. This gifting trend is raging these days. With online shopping on the rise, you can gift the newlywed couple a gift voucher from Amazon, Flipkart, etc. they can select any gift they want and be satisfied with it because it was their choice. You can gift them gift vouchers from trendy lifestyle stores like Shoppers Stop, Lifestyle, etc. These stores stock up a wide variety of clothes, perfumes, watches, etc. Your gift will be appreciated.

Honeymoon or Holiday Package – What could a newlywed couple want more than an all-expense paid trip to a serene and exotic land. Gift the newlyweds a romantic holiday, and they are sure to appreciate the gesture. Both domestic and international packages are available at travel agencies.

If you’re looking for a domestic package, you can gift them a trip to Goa or Kashmir. These are best honeymoon spots in India. If you’re feeling more generous, you can gift them a trip to Mauritius or Bali. A romantic getaway every couple desires and this could be the best possible gift you could give to your loved ones.

Spa Treatment – Their wedding day is the happiest day of their lives, but the preparations and all the festivities leave the couple exhausted. Give the newlyweds a chance to rejuvenate after the wedding by gifting them a post-wedding spa session at a renowned spa. The relaxing Jacuzzi and the refreshing aromatherapy sessions are something they would be longing for, and you could gift them the perfect opportunity to pamper themselves.

Cash – It is one of the smartest and easiest gifts. Instead of wasting your time looking for the perfect gift, you could save yourself the effort and simply gift the newly married couple cash. Not only can they buy a gift of their choice, but it also takes the pressure off of your shoulders.

For two people who are about to embark upon a new journey in their lives, cash can surely come in handy. All you have to do is buy a nicely decorated envelope and put a decent amount in it and voila! Your gift is ready.

Customized Decorative Things– If you are close to the couple getting married, you could gift them customized gifts which are available at every gift shop these days. Not only do they add a personal touch to gifts, but they are also very affordable. From photo collages to customized wall clocks to personalized wall hangings, there is a wide variety to choose from.

A gift done right is a relation done right. Choosing the perfect gift for the happy couple can be quite a task. In a wedding, either you are from the groom’s side or the bride’s side. But it is always a smart idea to gift something that encompasses them as a couple.

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Evolution of a Present (Rank Princess – SEO)

History

Way way back, before the industrial revolution, did giving gifts mean a lot more than it does now? You see most of the people were poor, small things like a comb seemed like a luxury to them.

So as a result, gifts held a lot of significance for these people. Unlike our modern-day gift giving traditions where we often buy something because social norms and easy availability force us.

However, some traces of this behaviour could be traced back to the time when people couldn’t afford combs, yet the aristocracy used to give unique gifts as a token of love.

Why Do We Give Gifts?

Firstly, affection. It is only natural to shower the person of your love interest with gifts. Common amorous gifts were often aphrodisiacs.

Then there were the gifts you give someone when you attend a gathering hosted by them. Common examples are weddings gifts, birthday gifts, basically gifts for any occasion of celebration.

Thirdly and most importantly, for influence. Even today it is common for people to use gifts to exchange socio-political influence. Eg: The Statue of Liberty was a gift to America from France to establish their alliance. On a micro scale, people try to buy somebody’s loyalty with gifts, or maybe, the gift is a token of appreciation for the loyalty shown.

Disaster Of Not Knowing The Other Person

We live in an era where everything is hyper-connected to everything else. In fact, Bill Gates thinks that in the case of an epidemic like the Black Plague, due to this connectivity the virus would destroy half the global population in three months. Since we are a part of society and we affect everything around us, we should know about the economic impact we have on the values of items we purchase.

Economic value is the price or amount an individual who owns the item is willing to pay for it. Whenever buying something we always know how much we are willing to pay for something and so we can make profitable decisions. However, according to Economist Joel Waldfogel from the University of Minnesota, we might depreciate the value of a good by the process of gift giving.

For example, you like a girl and get her a mug as her Christmas gift. Let’s assume you paid X amount for the mug. Let’s say she likes the gift you got for her and was willing to pay twice as much for the same mug; you just created a value for the product. However, in most cases, we do not know how much one is willing to pay for a present, and this often leads to the destruction of value.

So the point is that whether it is out of love or influence, we need to have a deeper and more intimate understanding of the person we are offering this gift to; make sure that your feelings are translated with a unique gift. It will not only strengthen the bond you share, but you will also be creating the value of a product and thus earning a profit.

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Author: gaia