Category: Industry

Give that gym a miss and work out at home instead, like a Pro! (Rank Princess-SEO)

If you’re someone who has been working out at home, there’s no one better than you who knows how convenient and effective it is. If you can resist the temptation of turning on the TV or cuddling in your soft couch, working out at home could turn out to be the best thing for you.

Men and women are from different planets, they say. When it comes to their workout preferences, we can agree with that. While most men prefer pumping iron in the gymnasium, women would rather do yoga from the comfort of their homes. So whose fitness regime is better, you ask? Well, no one-size-fits-all, but each person stands to benefit from the experience of the other.

Recent surveys suggest most women no longer are in the pursuit of finding the motivation to drag themselves to the gym; most of them are now happy to work out at home instead. So what then has caused this shift in the pattern? Let’s find out:

Saves travel time

Modern women are multitaskers – they play multiple roles during the day – that of a wife, a mother, a homemaker and a working woman. She leads an extremely busy life and every minute of her time is very important for her.

Working out at home saves a tremendous amount of time for the quintessential modern woman. She doesn’t have to wade through mad traffic which is an unavoidable byproduct of modern cities nor travel long distances just to get to a far-off gym.

Working out at home can be fun too

Technology is evolving every single day. And so are the options for working out at home. There are a plethora of mobile applications, fitness DVDs and game consoles available today. Not only do they make working out interesting but they help you achieve desired results in a very cost-effective way.

Home workouts allow you to wear what you want to

Workout in your comfortable pyjamas, wear your geeky glasses or that drooping t-shirt, without any hesitation. You can wear what you want to, for nobody is judging you for what you’re wearing.

Also, save yourself from shopping for that dreaded spandex.

You can split your workout throughout your day

For women who have small children or a husband who need them all the time for tiny things, finding even thirty minutes of uninterrupted workout time can be quite a challenge.

Instead of not working out altogether, wouldn’t it be better if you work out for short periods of 10-15 minutes each?  Working out at home gives you the flexibility to do so.

It is easy to do a short uninterrupted meditation

It is a good practice to meditate for a while after every workout session. And we bet you can never do that at the gym. Workout from the comfort of your home and end your workout session with a short meditation.

Spend some time in your kitchen doing some thoughtful thinking

Eighty percent of our fitness is directly dependent on what we eat. We’d do much better if instead of thinking so much about our workout routine, we spent some quality time in our kitchen thinking and preparing a nutritious meal.

Who needs the StairMaster when you have the actual stairs?

Your home has the potential to give you a brilliant cardio workout. Run up and down the stairs, pull out that skipping rope, and dance as if no one is watching or do some yoga exercises – options are plenty.

Germ infected machines of the gym aren’t for you

Women, those of you who want to lose weight and aren’t keen on going to the gym, you’re on the right track. Machines at the gymnasium are used by a countless number of people every day and may be laden with germs. As if worrying about tedious workout routines wasn’t enough, you would have to worry about potential infections too. Workout at home instead and watch the fat melt away.

If you’re finding sticking to your workout regime and consistently going to the gym difficult, why not design a home-based workout routine that’s easier to follow and is enjoyable? Here’s to a healthier, stronger and energetic you!

LSI Keywords: working out at home, pumping iron in the gymnasium, Modern women are multitaskers, uninterrupted meditation, Germ infected machines of the gym, work out for short periods.

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Skin Care Du Jour: The Newest Trend In Skin Care

Microcurrent facials are one of the hottest skin care trends. Enhance your skin’s natural age-fighting abilities with this successful treatment.

What is a microcurrent facial?

The International Dermal Institute uses an electrical current at a very low voltage to fight ageing. The microcurrent stimulates cells to enhance the skin. The current triggers chemicals already found in the skin to make it look young.

Benefits of a microcurrent facial

A microcurrent facial has many advantages. It can even be used alternative medicine for restoring damaged skin! Some other benefits include:

  • Less wrinkles
  • Lifted eyebrows
  • Better muscle tone
  • Improved circulation

These benefits can appear wherever the microcurrent is applied. Not only on your face, but the same results can be seen on your neck as well!

Technology used in the microcurrent

The patent for the microcurrent facial device states that it can sometimes be used in conjunction with other techniques. Sometimes it is paired with photo rejuvenation technologies, which enhances the effect of the microcurrent.

The device that delivers the microcurrent uses electrodes to distribute the microcurrent evenly. This is done by placing the electrodes in a particular pattern on the skin. The patent also mentions that surface area is of vital importance in the microcurrent technology. The shape of the apparatus ensures that as much skin as possible receives the current.

Although you are applying a current to your face and neck, there is no risk associated with this treatment. The current is naturally occurring in your body and is only enhanced by the technology.

A scientifically backed treatment

A study published by the National Institute of Health found that applying a microcurrent increased the body’s production of various molecules. Specifically, there was an increase in amino acid and adenosine triphosphate (ATP) production. Both of these molecules are essential for cell repair and production.

Life Science Journal published an article which found that nearly half (over 48{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}) of women who were treated with a microcurrent showed the greatest improvement in wrinkle reduction on their forehead. 11{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of women also saw growth near their nose and mouth.

Another form of microcurrent treatment

Another form of the microcurrent treatment is called ‘specific iontophoresis’. This treatment penetrates the skin at a deeper level. Although it uses the same process as a microcurrent facial, it lasts longer.

Advanced Clinical Aesthetics found that particular iontophoresis allows clients to target where the current goes through the body. This enables customers greater control over their skin and their appearance. Their study reports examples of various application settings. For overall coverage, high frequency and small waves should be used. If, on the other hand, you are looking for deeper skin penetration, use low frequency and larger waves.

The next trend?

Microcurrent facials undoubtedly have a huge impact. They decrease ageing and rejuvenate the skin. Best of all, they are scientifically proven to pose no risk! Many studies also show that this treatment is effective, so you can expect to see results!

Keywords:

Microcurrent Facial, Aging Skin, Cells, Care, Wrinkles, Rejuvenation, Beauty Treatment

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Healthy Tips and Recipes

Our world is full of unhealthy drinks, snacks, and fast food. As a culinary student in Southern California, I learned some tricks to turn unhealthy favorites into yummy healthy alternatives. While there is a misconception that everything healthy is vegetarian, it isn’t true. Even a vegetarian diet can have harmful components. I will share some of my secrets that even your kids will love!

Replacing Rice

Rice is a big staple in the diet of a lot of different cultures. When trying to cut down on carbs and calories, there is a healthier alternative. This little secret will even get your kids to eat their vegetables without even knowing it. Use cauliflower rice to replace the rice. Cauliflower rice has a similar texture to rice and even looks like it. No one will know the difference. In my household, rice and beans are something we eat quite often for lunch. I switched to cauliflower rice, and my kids didn’t even notice. Try out this recipe the next time you have left over chicken.

  •    Teriyaki Chicken Bowl using Cauliflower Rice
  •    Chicken breast (2 cups shredded)
  •    Spinach (4 cups)
  •    Sugar snap peas (1 cup)
  •    Orange bell pepper (you can use red or yellow bell pepper)
  •    Yellow and red cherry tomatoes (1 cup)
  •    Teriyaki sauce
  •    EVOO (extra virgin olive oil)
  •    Cauliflower rice (2 cups)

Take your bell pepper and thinly slice it and set it aside until ready to sauté. Cut all your tomatoes in halves or quarters depending on your preference. Once you’ve chopped everything, lightly drizzle the EVOO into a pan on a medium high heat. Add all the vegetables and the pre-shredded chicken into the pan to sauté. Once all the contents are nice and hot, add about six tablespoons of teriyaki sauce. 

While sautéing your chicken and vegetables, start heating you cauliflower rice in a separate pan. 

Tip: You should always keep a food thermometer in the kitchen. A safe temperature for food to be served is between 145-170 degrees Fahrenheit. 

Once it is all at a safe food temperature, place the cauliflower rice in a bowl and top with your teriyaki chicken and vegetable mixture. It is now ready to eat.

There are many different recipes with cauliflower rice. Talk about a cut in calories; cauliflower rice is only 25 calories per cup versus 199 calories per cup of white rice or 216 calories per cup of brown rice.

Say No to Sodas

While sodas are a huge market for drinks, they are extremely unhealthy and full of calories. There are 138 calories per can of Coca Cola, one of the leading brands of soft drinks. You don’t have to cut carbonated drinks out of your diet but try switching from sodas and try flavored carbonated water which has zero calories. If you have kids that don’t like to drink water, this is a great trick because it has all the ‘fizzle’ kids love but none of the calories and harmful ingredients that sodas have. 

Carbonated water also satisfies thirst while soda makes you thirstier. You won’t have the sugar crash with carbonated water that you get from sodas either. In my opinion, there are also more flavor profiles to choose from with carbonated water than with soda. 

Healthy Tips and Tricks

Here are some healthy tips and tricks to keep a healthy diet and lifestyle:

  •    To follow healthy eating, eat three meals a day (breakfast, lunch and dinner) with small snacks in between meals. Instead of reaching for a candy bar or cookies as a snack try having fresh fruits or nuts. Even a small portion of yoghurt and granola would be a great healthy snack.
  •    Fish holds a significant bit of Omega 3s (ALA, EPA and DHA). EPA and DHA can help with stiffness in joints. DHA is essential for neurological and visual development in infants. After much research, cultures that eat a diet that contains higher levels of Omega 3s have a decreased rate of depression and bipolar disorders. It doesn’t hurt to increase your intake of fish.
  •    Your brain can sometimes trick you to think you are hungry when you are thirsty and vice versa. Try drinking water when you start getting hungry between snacks and meals. But at the same time, you don’t want to drink way too much either. So try to drink in moderation. Eating in moderation is also a good thing to practice.
  •    Always try to make time for breakfast! Breakfast is the meal that is the most important. It gives you that energy boost to get your day going right. You will notice your ability to focus better as well as a boost to your metabolism. Remember that eating in moderation is important too. Eating breakfast in the morning will cause a chain reaction to not overeat during later meals and snacks. 

While the list of healthy tips and tricks can go on and on, you don’t have to get overwhelmed. You have to find what fits you and your family best. Staying healthy can be easy if you put your mind to it and be creative. Positive thinking will also promote a healthier lifestyle. It is up to you to get out and exercise, eat healthily, and live healthily. 

Keywords: Eat Healthy, healthier lifestyle, healthy tips, healthy, alternatives, healthy diets, calories, cauliflower rice, eating in moderation

 

 

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Delicious Healthy Low-Calorie Recipes For Dinner

Healthy eating is the key to mental and physical well-being. There is a broad range of healthy low-calorie recipes. Your taste buds will not be compromised by the slightest.

Eating Habits Worldwide

In 2008, over 1.4 billion adults aged 20 and older were overweight. The World Health Organization claims half of all adults in the US will be obese by 2030.HHSindicates the typical American diet doesn’t incorporate enough fruits, vegetables, whole-grains, dairy products, and oils as recommended.

Chances are, you are not consuming enough of the nutritious foods that you should be. What does this mean? You might be consuming too many or too little calories, or food that is deficient in vitamins and minerals vital to your health.

HHSstatistics show American diets tend to exceed recommended intake levels within the following categories:

  • sodium
  • saturated fat
  • refined grains
  • calories from solid fats and added sugars

A Healthy Diet Is The Way To Go

What you consume has a direct effect on how you look, feel, and how vulnerable you are to certain diseases.

Not too thrilled about your prospective health-conscious journey? Don’t fret. Gone are the days when healthy eating meant adopting the diet of a rabbit.

According to HHS, 40 {ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of total daily calories for those aged 2-18 come from solid fats and added sugars. There are a tremendous number of low-calorie healthy recipes that are simple to prepare but just as tasty.

Healthy Low-Calorie Recipes

Turkey Taco Lettuce Wraps (4 Servings)

Total prep & cook time: 13 minutes

Ingredients

–    8 Romaine lettuce leaves

–    1.5 lbs. lean ground turkey

–    1 tbsp.chillipowder

–    ½ cup tomato sauce

–    One avocado, diced

–    Two tomatoes, diced

–    ½ cup shredded cheddar cheese

–    ¼ bunch cilantro, chopped

  1. Heat a large non-stick frying pan over medium heat.
  2. Add ground turkey, stir periodically for 5 minutes.
  3. Mix in chilli powder and tomato sauce. Stir for 3 minutes.
  4. Add salt & pepper.
  5. Place lettuce leaves on plates (2 leaves per plate).
  6. Put ground turkey inside the lettuce leaves, dividing it evenly.
  7. Top the turkey with avocado, tomato, shredded cheese, and cilantro.

Garlic Parmesan Zucchini Noodles Pasta (4 Servings)

Total prep & cook time: 20 minutes

Ingredients

–    Four medium zucchinis

–    3 tbsps. virgin olive oil

–    3-4 cloves minced garlic

–    ¼ Tsp. crushed red pepper flakes

–    Two tomatoes, chopped

–    ½ cup shredded parmesan cheese

–    1 cup basil leaves, torn

–    One tsp. cornstarch

–    Two tbsps. cold water

–    Salt, to taste

  1. Trim and spiralize zucchinis into noodles (the length of spaghetti).
  2. On medium heat, add olive oil, garlic, and red pepper flakes to a deep skillet. Add zucchini noodles when oil begins to bubble around garlic.
  3. Toss the noodles, cook for 5-7 minutes.
  4. Stir in tomatoes, basil, and parmesan cheese (cook for 1 minute). Transfer to serving dish, leaving the liquid in the skillet.
  5. Bring liquid to a simmer. In a small bowl, combine cornstarch and cold water. Whisk this mixture into the simmering liquid.
  6. Whisk until the liquid thickens to a sauce.
  7. Add salt.
  8. Pour the sauce over zucchini noodles. Top with parmesan.

One Pan Lemon Roast Chicken And Asparagus (4 Servings)

Total prep & cook time: 50 minutes

Ingredients

–    Two boneless chicken breasts

–    3 lemons, zest 2 & slice 1

–    Juice of ½ lemon

–    Two cloves garlic, grated

–    2 tbsps.Herbes de Provence

–    2 tbsps. Basil, dried

–    1 tbsp. honey

–    Salt & black pepper

–    500g potatoes

–    One bunch of asparagus, trimmed

  1. Preheat oven to 180 °C.
  2. In a small bowl, combine olive oil, garlic, lemon zest, honey, and dried herbs.
  3. Spread marinade over chicken.
  4. Slice the potatoes in half, lengthwise.
  5. Drizzle with olive oil and salt & pepper. Scatter with thyme sprigs and place in oven for about 10 minutes.
  6. After 10 minutes, add the chicken to the pan. Place pan back in the oven for 10 minutes.
  7. After 10 minutes, add asparagus to the pan. Drizzle with olive oil, salt, and pepper. Place back in the oven for 10 minutes.

LSI Keywords – overweight, obese, recommended intake, health-conscious, healthy eating, eating habits, American diet, little calories, deficient in vitamins, nutritious foods, healthy diet

Source Links

http://www.euro.who.int/en/health-topics/disease-prevention/nutrition/data-and-statistics

https://www.hhs.gov/fitness/resource-center/facts-and-statistics/index.html

http://www.inspiredtaste.net/29992/garlic-zucchini-pasta-recipe/

https://www.jenreviews.com/spiralizer-veggetti-recipes/

http://www.melaniecooks.com/turkey-taco-lettuce-wraps/11280/

https://saltedmint.com/one-pan-lemon-roast-chicken-and-asparagus/

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The Three Main Types of Design Documentation & their Differences

For a person from a non- digital design background, the various forms of design documentation such as Wireframe, Prototype and Mockup might mean the same. Many people use these words in an identical context. It is wrongly assumed that these words mean the same kind of sketch that is full of boxes, representing an innovative idea.

  Wireframe, Prototype, and Mockup differ from each other, communicate different things, and they serve different purposes. They are the various forms of representing the final product.

Wireframe

The wireframe form of representing a design is less accurate than mockups and prototypes. It is a low fidelity representation of a product. It should answer the questions of what, where and how. This method depicts:

  • The broad content of the idea in groups
  • The structure of flow of information
  • A short description and a basic opinion of the user

 Wireframes serve as the prominent backbone of your design, and they represent an important part of the final product. Wireframes should be conceived quickly. Its creation requires constant communication with the fellow team members. The creational process should not take long.

  The most commonly used colours on a Wireframe are black, grey and, white, and blue for links. The use of icons and images can be simplified by substituting them with placeholders.

  When created carefully, a Wireframe perfectly conveys the correct design.

The Usage of Wireframes

 Wireframes are mostly used in the documentation of a given project. They should be accompanied by a written note explaining the interactions when needed and other technical documentations.

  They can also be used in an informal atmosphere like communication within a team, as they are simple in form. They are not used as a testing material.

Prototype

   A Prototype is a high accuracy representation of the product. It provokes user-interface interaction. When a user uses prototype, he should:

  • Be able to interact with the interface and experience content
  • Interact and test the representation in a way similar to the final product

  A Prototype will not resemble the final product to the last detail, but it will have a significant percentage of similarities. The interactions are the most important part of Prototype, and they should be modelled with accuracy. 

Prototype Usage

Prototype finds their maximum usage in user testing. This is an accurate method to check the usability of the interface before the development process begins.

  Though the documentation with Prototype takes the effort to understand, it is the most impressive form of design documentation. It is also expensive and consumes time. It is adequate for simple projects.

Mockup

 The Mockup is a middle path to a high accuracy design representation. Mockup, as the name suggests, is a visual draft of the webpage. It can also be an actual layout. 

  A Mockup method of documentation:

  • Represents the flow of information
  • Helps gain vision into the content
  • Help demonstrate the functionalities
  • Projects the visual content of the project

The Usage of Mockup

Mockups are used for gathering feedback and when an early buy from a stakeholder is essential. They are high in accuracy, and they are quicker to create than the other forms.

  The right method of design documentation can be chosen based on the problem at hand, the target group, and requirements of the product.

LSI Keywords:

Forms of design documentation, Wireframes, The Usage of Wireframes, Prototype, user-interface interaction, Prototype Usage, user testing, Mockup method of documentation, Mockup, The Usage of Mockup

 

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Contrasting Shades of Wireframe, Mockup & Prototype

A lot of individuals from non-IT backgrounds tend to confuse between wireframes, Mockups and prototypes for designing webpages. Most of them start to synonymise these terms. However, we are here to clarify these terms in a simplified manner.

We are here to narrate a step-by-step guide as to what these terms mean, how they help and what exactly is the difference between Mockup prototype and wireframe.

Wireframe:

As the name suggests, the term “WireFrame” is a schematic blueprint or a skeletal visual framework for a website. It forms the core foundation of the design that answers the following questions:

  1. What will be the main content bucket?
  2. Where will the information be displayed (The structure)?
  3. How will the interface interact with the user?

Wireframes are free of colours, logos, styles as the primary focus lies on content, functionality, and behaviour.

How does it help?

–    Forms the backbone of the design

–    Can be easily edited

–    Design Map can be reviewed

–    Focus is on available functions

Mockup

A Mockup is a precursor to a full-sized model of a design used to showcase the actual visual design. It’s the stage at which colours, logos, fonts and texts are added to the web-design, thus adding life to the webpage.

How does it help?

– Can be edited easily

– Good for stakeholder feedback

-Quick Creation

Mockups form a coloured map for the stakeholder to review them and give constructive feedback. They allow the web designers to make changes based on the comments in a fast manner thus making alterations easy.

Prototype

A prototype is a final representation that helps in simulating the interaction with the user interface. It is the end product that completes the map with colours, logos and functions. This plan helps the stakeholders understand how the webpage will “behave” with the actual user.

How does it help?

–  Facilitates interaction with the interface by experiencing content

– Allows Pre-launch testing

– Checks the “usability” quotient of the product

– Creates engagement for the viewer

Prototypes are quite expensive for designing communications and can also be quite time-consuming. Thus, it’s best to keep Prototypes for the final testing stage.

Now that you are aware of the terms, let’s analyse how they rank on various aspects:

Basis

Wireframe

Mockup

Prototype

Ease of Alteration

High

Medium

Low

Cost

Low

Medium

High

Alteration

High

Medium

Low

Feedback

Medium

High

Low

 

Conclusion

 It can further be concluded that the underlying structure design via wire-frame is the most price-friendly option followed by Mockup and then prototype. It is best to edit at the wire-frame level as it’s quite easy to make alterations at this level. It’s best not to spend too much time on designing wireframes as interaction level is the least at this stage. 

By the aforementioned variations, the inferences drawn are as follows:

  1. A wireframe is a black and white blueprint of web-designs.
  2. The prototype is the final product that acts as a tester for users and interaction interface is best at this level (out of Wireframe, prototype and Mockup)
  3. The Mockup is a coloured map that is livelier than wire-frames, however making changes at this level isn’t as easy as for wireframes and isn’t as hard as that of prototypes.

Keyword: Contrasting Shades of Wireframe, Mockup & Prototype

 

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MoMagic Technologies: 14 Million Users. Seven Countries. One Success Story.

The key to success in the industry, MoMagic believes, is bridging the gap between what technology has to offer and what users want from technology. And this formula seems to be working for the company as it wins the award for the fastest growing mobile internet company in India.

A Mobile First World

Technology has been evolving at an unprecedented rate in the last decade. What this means is that what might have been a groundbreaking idea yesterday, could be obsolete tomorrow. The constant category creation and disruption that we witness is proof to that. But there is an exception.

The exception we’re talking about are the tiny screens we spend our days staring at. The presence of mobile phones has not been challenged. In fact, it only seems to get stronger. And MoMagic knows this all too well.

There’s an App For It

The single biggest advancement in the history of mobile phones is them becoming smart. And the sole credit for that goes to mobile applications.

Apps have put the bank in your pockets. And they’ve done the same with the tickets, office, fitness instructor, celebrity chef, etc. You get the idea!

It’s Possible

MoMagic is a classic example of the small percentage of companies which recognize potential where it’s present and learn to harness it early on. The app ecosystem is a similar story.

Starting off as content developers for feature phones, this young company sensed when the tide was turning to smartphone territory. And now, it has some of the widest deployment of mobile applications across platforms and in multiple countries.

Seizing the Moment

When MoMagic entered the market, it was evident that they were striving to provide a profitable and consistent user base to app and content developers through Mobile User Acquisition.

It was a simple goal, and yet the industry was shaken with the response MoMagic received.

Partnering with the chipset maker MediaTek, manufacturing giant Foxconn, MoMagic put its efforts in the technological advancement of the company itself and widened its partner base across the globe.

These were signs that MoMagic was doing something very right, something that would pave the way for future expansion of the firm.

It’s All In the Detail

Though functionality is great, at the core of MoMagic’s philosophy is end user experience.

This attention towards users allows MoMagic to gain valuable knowledge about Consumer Behaviour and enable app developers to have a wide and profitable user base that pays for the services it benefits from.

The future, the chief of Momagic believes, lies in Online Distribution and further enhancing its partnership strategies with new players in the market. That’s a lot of work.

Under The Spotlight

The result of all that work? Over 10 million new users in 2016, growth predictions of 50{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, and numerous awards for excellence.

Now in its sixth year, the company is looking to spread its feet even further and experiment in other business areas and other countries in Asia.

Possible plans for the company include using its substantial consumer base and user behavior expertise to try and create a similar success story in the Advertising and Marketing industry.

So whether you are an investor, market analyst or just a student interested in tech, MoMagic Technologies is one company to set your eyes on.

LSI Keywords

MoMagic app market leader

MoMagic consumer base

MoMagic business partnership

MoMagic success story

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Why MoMagic is Front Ranked in the Mobile Internet and Applications Ecosystem

The Indian technological applications industry is undergoing a sudden spurt in growth, thanks to the various initiatives of the Government. Though the growth has stimulated in the start-up trend, there are a few players in the field who are the early entrants. MoMagic is one such technological company that entered the arena of applications development before the onset of aggressive growth.

About MoMagic Technologies

MoMagic is a private limited tech company based outside Noida, India. The company has its presence in India since the year 2011, and it currently functions across five nations in South East Asia. The company has more than a 125 million app installations to its credit.  It is involved in the distribution of mobile apps both online and offline.

  Apart from applications, the company also engages in content distribution. In a short span of time, MoMagic has emerged as a bigwig in the mobile internet market and app environment. The company’s partner enterprises are Original Equipment Manufacturers (OEMs), start-ups, e-commerce players, production houses and gaming houses.

MoMagic is a commonly used mobile platform, and it is delivered to the customer through all three core channels namely Factory Level Preloads, Retail Offline Stores and Online User Acquisition Platform. Since it was among the first few companies to enter the mobile internet ecosystem, nobody understands the market better than MoMagic. As a result, it is vitally associated with the end customer.

  MoMagic is a dominant player in the areas of innovation and development, and while developing applications, services, and own products, the company is looking at a dynamic expansion.

Investing Partners

The principal investor of MoMagic Technologies is MediaTek, a company that specializes in system-on-chip for mobile devices, DVD, wireless networking, and HDTV. In November 2015, FIH Mobile Limited owned 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} stake in MoMagic. FIH is a global tech company that provides green manufacturing services.

Numbers that reveal that MoMagic is the Industry Leader

As of 2015, MoMagic had more than 90 million users in India. This figure includes 75 million phone and smartphone users (as a result of OEMs), 12 million smartphone users through Over the Air (OTA) sources and close to three million users through offline sources.

   The first eight months of 2015 saw a rise of 15 to 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of application installations. This number is on a monthly basis. The most popular application categories that were installed include Social Network, Games and entertainment related apps.

  In the offline user acquisition platform, MoMagic is ranked Number 1 in India. The number of impressions per month is currently more than 10 million. The 10 million mark was made across 250 cities that include 15000 retail shops and 30 million app user acquisitions through the offline platform.

  The reasons for the tremendous result in the offline platform are due to lesser usage of internet services in Tier II and Tier III cities, along with network issues.

The Future Scenario

MoMagic is expecting a tremendous growth in the revenue this Financial year and more than twice the existing increase in workforce. 

  The current growth rate of the handset market is said to be between 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} and 30{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. MoMagic is looking to expand its user base by 12 million more by the financial year 2015-2016. With the Government of India promoting the Make in India and Digital India initiatives, a colossal growth is predicted for the Indian app and m-commerce environment.

LSI Keywords:

Technological applications industry, technological company, applications development, distribution of mobile apps both online and offline, content distribution, mobile platform, developing applications, MediaTek, smartphone users through Over the Air, users through offline sources, application installations.

 

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MoMagic and Spice Digital’s Recent AdGyde Launch- How Will the Venture Work out for the Former?

MoMagic Technologies was recently in the news for its joint venture with Spice Digital to launch AdGyde, an application analytics platform.

In the little over six years of its existence, this company has created a user base of 400 million people for different clients and partners. AdGyde is the most recent in a long line of creative and mobile-technology oriented/implementing projects that it has either funded or helped shape into a deployable product.

What Is AdGyde?

AdGyde offers software development kits for real-time application analytics. In an integration with any Android app. It allows viewing of tracked data, i.e., campaign performance, visual reports, retention reports, usage reports, etc.

MoMagic & AdGyde developers began working on this particular product in 2016. Spice Digital joined the equation for its expertise over handsets and experience with mobile operators.

AdGyde services include post back URL(server to server), cohort analysis, geo-location based performance analysis, revenue analysis, among other features.

What Does This Company Expect to Achieve With AdGyde?

Founder and CEO of MoMagic, Arun Gupta, who was present at the AdGyde launch event, commented on how the application carries a uniqueness to its services.

He believes that AdGyde will help clients improve their product quality, point out user loss, and determine the best possible channel for user acquisition.

Speaking on MoMagic Being India’s Biggest Offline User Acquisition Platform

Addressing the company’s position as one of the leading players in the mobile internet ecosystem in India at present, Gupta also commented on how his organisation is concerned about assisting developers, app marketers, and other businesses related to the industry.

Developing an application that helps in extracting meaningful patterns from any application’s user engagement data is one of the organization’s many current projects.

With his eyes on helping start-ups improve their ROI, gather quality consumer bases, and benefit from revenue acceleration- all through mobile engagement, Gupta plans to continue being supportive towards innovative endeavors in the future.

Consumer Realisation, Application Deployment, Mobile VAS, and More- Other Recent Ventures That MoMagic Took an Interest in

While it started out as a Mobile VAS provider in 2011, MoMagic has built its brand around content delivery in cell phones, application development and deployment on all platforms.

Before AdGyde, MoMagic was in the news for grabbing the title of India’s largest offline user acquisition platform in 2016.

It launched its operation in Bangladesh with the Pickaboo.com launch last year with existing services in different countries(including India, China, Indonesia, Sri Lanka, etc.) At present, the company works with retailers and OEMs. It works through OTA updates for publishing content and advertising.

It recently contributed Rs. Five crores to mChamp and a $1 million to the holistic learning solutions’ company EduAce (both contributions were seed funds directed from Foxconn invested MoMagic to the start-ups.) 

What Is Next for the Multifaceted Organization?

As a user acquisition company, its approaches are well-known for their careful factoring of the customer’s intended audience, resources, and business’s life stage.

In addition to helping other companies locate channels that are most favorable for their growth, MoMagic has also been seen investing in EdTech. It can be expected that the company would grab more projects like EduAce, given the estimated increase in Indian e-learning space by 2019.

Certain strategic partnerships and collaborations with many tech ventures are also possible aspects of its future.

There is no doubt that this organization is a key player in the Indian mobile Internet domain. With investments from Foxconn subsidiary FIH and mobile giant MediaTech and a client base in millions, it is quite reliable an assumption that there is a lot more to be seen of MoMagic in the future.

 Keywords: MoMagic Technologies, MoMagic AdGyde, AdGyde analytic platform application, MoMagic Arun Gupta, user acquisition company MoMagic.

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Cold Brewed Coffee vs. Hot Brewed Coffee – The Chemistry (Rank Princess – SEO)

For coffee lovers, coffee is the most important meal of the day.  They believe that it gives them superpowers. A cup of coffee gives them an unrealistic expectation of an increase in their productivity. Any coffee connoisseur can distinguish between hot brewed coffee and cold coffee. 

Coffee facts

  • There are approximately 250,000 coffee growers in India. Maximum coffee production is in the southern states of India.  
  • Almost 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the country’s coffee production is exported.
  • Over 2.25 billion cups of coffee are consumed in the world every day.
  • An interesting fact is that more than 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of coffee productionhappens in developing countries like South America.
  • Most coffee consumption happens mainly in the industrialised economies.

Well, that explains why it’s the favourite beverage of the world!

Hot brew vs. cold brew

The real difference between the two lies in its aroma and flavour.  The former is strong and acidic while the latter is cool and refreshing.  Although they have the same initial ingredients – coffee grounds and water, they differ widely in preparation and taste.

The process

Hot coffee is typically prepared by letting hot water drip over a coffee filter either by using traditional coffee pots or modern coffee making machines. They are caught straight into a cup. It is as simple as that. Hot coffee is relatively quick to make and has a strong aroma.  

Cold brew coffee is made by soaking coffee grounds at room temperature or cold water and then let it sit, for hours or even days. Then they strain the resulting coffee from the mushy solids.

Which one wins?

It is not possible to endorse one type of coffee over the other as it depends on the consumer.  It is ultimately decided by the coffee enthusiast’s palate and the weather on any given day.  

If one wishes for less acidic, subtle taste than traditional coffee, cold coffee is his best bet. If he craves for a strong, aromatic flavour, the hot brew is perfect.

Cold brew has a creamier taste to it.  Its cool refreshing flavour makes it a perfect beverage for a hot sunny day.

Hot brew coffee gives you the energy to pump you up on a lethargic day.     

Cold brew coffee must not be mistaken for iced coffee. Iced coffee is made by brewing hot coffee and immediately adding ice. Cold brew demands more patience than the hot brew during preparation.

Choosing the right cuppa

Cold brew stays fresh for a longer time. Hot coffee usually has to be consumed within a day as otherwise, it becomes stale.

Since cold brewing doesn’t volatilize the solubles, it has a blunt smell compared to hot drip coffee.  For people who wish for an aromatic coffee experience, hot coffee is the better option.  

Cold coffee costs more than its hot counterpart because it takes a longer time to prepare and uses up more coffee grounds.

Now that you know the chemistry of hot and cold brew coffee, you will appreciate it the next time you grab a cup of hot steaming java or deliciously rich and soothing cold coffee.

Whether you are a conservative hot coffee fan or a contemporary cold coffee addict, as long as there is caffeine in your cup, the right chemistry clicks between your soul and your cup of coffee and then everything is just perfect.

LSI words: hot brew coffee, cold brew coffee, caffeine, chemistry, aroma, flavour, coffee grounds

References:

https://en.wikipedia.org/wiki/Economics_of_coffee  

https://en.wikipedia.org/wiki/Coffee_production_in_India 

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