Illustrations – The Exceptional Curios (Rank Princess – SEO)

As a nation, we have failed time and again to celebrate the value of art, though our history declares otherwise.  The large part of the population still considers art as a non-essential affair, not paramount to our living. In the recent years, the scenario has begun to change. More people embrace the craft, and there an increase in its patronage. The success of art biennials in prominent cities across the nation are proof of this fact.

An Introduction to Illustrations

   An illustration is simply a printed work of art. It can be anything from a drawing to a painting or a simple sketch. Illustrations mostly accompany any text, which can also be of commercial nature. For several years illustrations were predominantly a part of newspapers and magazines.

  One can commonly find illustrations in comic books, cartoon strips, greeting cards, advertisements, and as animation. Many techniques are used to create illustrations, like sketching and painting.

  To replicate these illustrations processes such as woodcuts, etching and lithography were commonly used. Since the advent of technology, the graphic software is used to create illustrations. Among the most widely used software are Photoshop, Abode Illustrator and Corel Draw.

 A few illustrators, however, stick to the traditional methods of pen and ink, watercolours, and wood engraving.

The History of the Craft

   The origins of illustrations are as old as civilisation. From the cave paintings of India to the ones in Spain, different races have embodied this form of art. These caves have several illustrations of what the people observed around them. The artwork on the cave temples of Ajanta and Ellora are renowned for their unique style. It has survived thousands of years since its inception.

   From the earliest collectives, it is apparent that several rulers and kingdoms across the Bharat continent patronized art. From the Mauryans to Guptas to the Mughals, there have been great connoisseurs of art. Before the Mughal era, the illustrations on the temple walls in the Northern region were imminent.

  In the Medieval age, during the rise of Bhakti Movement, illustrations were found accompanying texts that supported the Vaishnava cult.

  Following the Medieval period, since the early days of printing, illustrations have accompanied written texts in the newspapers and magazines. During the independence struggle, several home grown publishing houses, depended on the power of illustrations to add dynamism to the written texts of patriotism.

The Styles of Illustration

    There are several styles of illustrations. The ones for children or the ones used for arts and crafts are prevalent. The other forms that are practised include:

  • Art Deco
  • Expressionism
  • Romanticism
  • Realism
  • Gothic
  • Surrealism
  • Punk
  • Comic
  • Caricatures
  • Post-modern illustrations
  • Digital

Is Illustration Considered Fine Art?

   An illustration is seen as an explanation of an idea, and hence people do not view it as a fine art. Fine art is an approach that creates thoughts and raises questions. However, these petty differences cannot deny the fact that any art is supreme.

  The illustration is a more freeing art form, something that a common man can appreciate and enjoy without much examination of the minute details. Illustrators require high levels of skill and vision and a signature style. Several talented and young Indians embracing this art form are on the rise.

  In the recent years, corporate houses have supported this type of art, in accommodating them in their spaces. There are several platforms including the virtual ones and flea markets that bring this kind of art to the masses. Illustrations are the objet d’art that is an aesthetic collectable for a common man.

LSI Keywords: work of art, drawing, painting, plain sketch, fine art, illustrations in comic books, pen and ink, watercolours, wood engraving, illustrations for children, collectable for a common man.

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Illustrations = Art? Yes, Indeed (Rank Princess – SEO)

Why would buying a comic book cover illustration be any lesser than getting a reproduction of a famous painting? What is modern and tacky may very well be cherished memorabilia with time. Postergully thinks over this difference.

Any art gallery worth its salt will have a corner shop with reproductions and posters of the art hung willy-nilly on its walls. That’s the butter on the bread, for those who have yet to figure out why. Get impressed by the psychotropic blazing of colour on that wall? Buy a copy at the annexe.

But here’s the thing, why would an illustration be any less than high art? Would a Will Eisner cover of the Spirit comic be any lesser than a painting by KG Subramanyan? Or a Frank Miller cover of Dark Horse be a sullying factor if it stood next to a Goya masterpiece?

Illustrations Got Them Fame

Some of the world’s greatest painters and artists delved into illustrations to express their vision to the world. Take Salvador Dali, for example. In a pinch, his paintings are enough to motivate art lovers to pitch puppies into hot water. The artist created some of the most profound art via the medium of illustrations. Take ‘Les Diners de Gala’, a cookbook which Dali graced by illustrating. The illustrations of food, done by the master of the surrealist art, have layers of meaning unto themselves.

Or, Norman Rockwell, one of America’s most famous and revered artists. Bestowed with the Presidential Medal of Freedom, Rockwell did hundreds of illustrations for magazines such as Life, Literary Digest, The Saturday Evening Post and Country Gentleman.

Even Satyajit Ray, Andy Warhol and Amrita Shergill for that matter. But we know the tree we’re hacking away.

Coming Back To Modern Material, Comics

Some of the most enduring art has come forward via the medium of comics and t-shirt ideas. Take the comic book Iron Man issue #128 aka ‘Demon In A Bottle’. Bob Layton’s cover gives a heart-rending synopsis of the whole story in a single picture.

So why can’t a chibi drawing of Deadpool as a laptop cover be the expression of fine art, if not High Art? Or a creative imagining of roly-poly pandas as wontons on a mouse pad cover be even a shade lesser than a framed canvas of an MF Hussain?

We’re pushing the envelope here, but so did all the names mentioned above.

Postergully – The Rebel in Prints, Canvas and Sofa Covers

When Banksy made walls and underpasses into famous art landmarks, why the raised eyebrows at art on a phone cover? Or a t-shirt or a tote-bag, for that matter?

Postergully makes bringing art to daily life its mission. In as creative ways as possible, and in various media – all to provide that extra spark in the daily drudge. Illustrations as High Art can be discussed ad nauseam, but as a way of bringing a little bit of fantasy and dreamland, nothing even comes close.

LSI keywords-

High Art

Chibi drawing

Postergully

Surrealist art

Illustrations as High Art

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The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business is not an easy job to do, and those who are brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by the business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

  1. Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid smoother functioning and operations.

For example, utilizing working capital, business owners can build better workstations for workers, better offices for employees. This improves the overall environment and safety of workspaces and directly contributes to improved productivity.

  1. Hire Competent And Skilled Workmen

Running a successful business requires having an efficient workforce. This is truer for electricals and electronics businesses due to their liabilities with regard to the safety of the workers involved in their manufacturing as well as their customers.

Working capital loans shall allow the employers to hire skilled workers and employees, without any money constraint.

  1. Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in advanced machinery and equipment that can be utilized to increase productivity and produce quality products.

The latest equipment and machinery increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

  1. Better Preparedness

Working capital helps business owners insulate against unforeseen circumstances that may arise in the future. Such circumstances can range from emergency payments that might need to be made to employees to any expenses relating to repair or upgrade of existing machinery.

  1. Support For Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment.

Working capital provides owners of such businesses with existing and easily available cash that can be used to settle regular payments with workers, raw material providers/ service providers and customers.

  1. Speculation Opportunities

Working capital also helps business owners broaden their horizon by providing them with sufficient funds to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them.

Working capital loans help business owners to invest in better quality raw materials for their products, which directly impact the overall quality of the product and also improve the safety quotient associated with the same. Its availability can result in improvement in customer satisfaction, and of course, positive impacts for the business.

LSI keywords: electricals and electronics business, business owners, working capital, working capital loans

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Content Marketing- The Secret to a Sustained Success

In a world of never-ending possibilities, the battlefor customer acquisitioncan seem more intense than running the business itself. When the same product is offered throughout, how can you, as a seller, stand out and reach the mass of customers?

The Online Generation

You may sell the best products in the market. But what do you sell that your competitors don’t? What do you offer that the customers will want to spend their money on? To establish yourself as a successful business, you must work to embed your name in the hearts of the buyers. They must know that what you sell is authentic and worth the price tag. You must show your customers that you are selling more than just a product.

The evolution of the internet has opened up a new global platform that reaches the customers faster and leaves a lasting impact.

While traditional marketing focuses on Product, Pricing, Placement and Promotion, which are the physical attributes of a commodity, e-Marketing or Content Marketing, gives life to a product. The customer, who is virtually seeing and experiencing the product will know it’s worth and recognize its quality without having to physically see the product.

That is the power of words. They can be compelling without being manipulative if used properly. That idea which sprawled in the online content is the product’s projection which will be planted in the minds of the readers.

When the reader, who is also the customer, can get updates, information and reviews on a product at the comfort of his home, he/she is more likely to be convinced of the authentic value of the product.

How does content marketing affect sales and profitability?

The concept of putting your content out there, right in front of the customer, is what is known as Influencer Marketing. Influencer Marketing, which is the primary attribute in online Content Marketing, has influenced the business and sales in the following ways:

  • 46{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Indian consumers opt to click and peruse relevant ads while browsing online.
  • In the IMRG Capgemini e-Retail Sales Index, an escalating growth has been recorded in sales in the UK outlets due to the increase in their content displayed in popular search engines like Google, Bing, and Yahoo, and Social media like Facebook, Twitter, and Tumblr. The retail sales have seen an increase of 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} apart from the online sales, which has also increased by 13{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.
  • 65{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of leading marketing researchers believe that visual content has a higher reach than auditory content.
  • B2C (Business to Customer) businesses such as retail brands depend 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on Influencer marketing of their content online. 63{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of those retailers have seen an increase in their retail sales due to Content Marketing.
  • It’s no wonder that 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of businesses around the world have resorted to Content Marketing.
  • 45{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of sellers say that blogging online is their #1 marketing strategy.
  • Mobile browsing, which is the quickest accessible tool in online marketing, is said to create a sustained 72{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the readability and usage of online content.

The Verdict

Content marketing is a concept that has to be taken seriously. It is a boon for retailers who wish to grow and expand their brand. In this digital age, investing your two primary resources of Time and Cost in Content Marketing will not only decrease your expenditures but will help you make three times more profit than the predicted profit you could get as a result of traditional marketing.

Believe it or not, Content Marketing has been foreseen as a $300 Billion Industry by 2019, which means that it will become twice as bigas what it is today.

Investing in content marketing seems the safe bet and the wise choice, given the benefits you will reap out of it.

 

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Why is Content Marketing the Future of Advertising?

While every marketer is quite happy following the traditional path of advertising, sampling and selling, in today’s world where no single person moves without a portable device, it’s important to understand that “Content” is indispensable to marketing. Marketing without content is like the Earth without water. While there is oxygen to survive, without water, there is no sustenance.

So, why is it so important to use content marketing? And what is the significant buzz surrounding it?

What is Content Marketing?

It is the type of marketing that doesn’t explicitly advertise a brand but inspires enough curiosity within the consumer to know more about the brand. It is a personalised form of marketing where the brand is promoted without being completely in-the-face.

Hike in Ad-Blocking

Well, a lot of marketers don’t realise that as of December 2016, Asia Pacific is the largest driver of ad-blocking tools (Mobile Segment), with about 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} using ad-blockers on mobile/ portable devices. While the advertisement is one of the major drivers of sales, one can’t overlook the increase in Ad-blocking apps and tools that consumers put to use.

More Traffic

According to stats, a Content marketing leader attracts almosteight times higher website traffic compared to non-leaders. While charisma, networks and good values become the backbone of thebusiness, you can’t overlook the fact that personalised content is always more attractive to the consumer than generalised content.

Higher Engagement

About 56{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of marketers believe that customised content arouses higher engagement rate, according to IBM Digital Experience Survey 2015. It builds better brand recall as the brand connects with the consumer at a personal level and the consumer tends to remember the brand because of a higher engagement score.

Lower Costs

Despite charging around 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} less than traditional marketing, Content Marketingcan generate more than triple the leads. This means that there is more output than traditional marketing methods and that too at a lower cost. Content marketing leads to higher savings and bigger margins.

Higher Conversion Rates

About 88{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of B2B marketers use content marketing because of their underlying confidence in it. That’s because content marketing drives higher conversion rates regarding sales via impression and it is about six times as much as their competitors. Content Marketing adopters feel that it is value for money with more leads than traditional platforms.

Increased usage

Content marketing has become so indispensable for major organisations that now about 73{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} organisations hire employees or outsource their content marketing strategy to generate leads and sales.

The Key Take-Away

While traditional marketing efforts are important for business, one needs to understand the importance of content marketing in a world filled with busy lifestyles and short attention spans. The median time that a person now spends on an article online is about 37 seconds. Therefore to make those 37 seconds worthwhile, an effective content marketing strategy shall be employed.

Primary Keyword

Content Marketing

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Lenders in the Millennial Temple: Revolutionizing Mortgages in the Digital Age

Just a few brief decades ago, almost no one had internet access. Now, the internet has fully invaded every industry, and housing mortgages are no exception.

The housing market has struggled in grabbing the new millennial consumer audience. Research shows that, largely due to the emergence of the sharing economy and changing generational values, young people are not buying homes or cars.

Compared to their parents’ generation, hardly any millennials plan on buying a home in the next decade. Mortgage rates are low, and employment rates are high, but it is simply not a priority for many.

How are mortgage companies capturing millennial audiences?

Instead of trying to rope in young audiences with expansive ad campaigns or through rate incentives, some mortgage companies are taking a different approach. Instead of getting the customer to come to them, they are picking up their businesses and taking it to the customer. And where else could millennials be but – you guessed it – the internet.

It is widely known that millennials essentially live on the internet. They conduct much of their public and private business online. They are the children of the internet age – the expectation is that information on products (in this case, homes) will be readily available, easily accessible and accurate.

Information Access is the key appeal for younger generations

Companies like Zillow, Redfin, and Realtor.com operate well-interfaced real estate search engines that cater to young people’s preference for finding information online rather than heading to an office or hiring a real estate agent.

This online search capability gives a sense of power to the buyer, as they feel they have more control over their finances and future when they are secure that they have accurate information and are not being exploited by a salesperson.

Online mortgages have also entirely changed the lending market. By moving from banks to the web, more peoplecan take out mortgages and gather information about the best rates applicable to them.

Most millennials want to do as much of the homebuying process as possible by themselves, but eventually many also want the affirmation of a real, expert agent. Therefore, even though mortgages are being steadily shifted into the online world, it can never quite push out the importance of loan agents and realtors.

There are plenty of benefits to online mortgage boom, but some negative impacts as well

Online mortgages are often acquired at the lowest possible rates, but without the help of an expert to walk you through the entire process and regulations.

This could actually lead to additional costs down the line due to a lack of understanding of the terms of a mortgage.

However, current technology has made us biased towards the belief that most large purchases can be made very quickly, an aspect where online mortgages have a huge advantage over traditional ones.

Advisory HQ published their recent list of the best-rated online mortgage companies, including:

-Quickenloans
-AmeriSave
-LendingTree
-Sebonic Financial

These companies all have a few things in common which determine online lenders’ success:
  -Understandable online interface
-Customizable products
-Low rates
-Fast turnover

Further reading:

https://academymortgage.com/news/article/industry-updates/technology-continues-to-impact-the-housing-industry
http://www.themreport.com/news/origination/05-12-2016/the-digital-revolution-in-the-mortgage-industry

http://www.advisoryhq.com/articles/best-online-mortgage-lenders/

keywords:
housing market, millennial consumer, online mortgage, online lenders, online mortgage companies, real estate search engine, online mortgage, loan agent, online interface, online search, millennia

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The Face of Digital Disruption in the Mortgage Industry – Roadblocks and High Points

The industry is bursting with digital disruptions across verticals, whether its taxi services, accommodation providers or cinemas. Smart players who have spearheaded the digital revolution have done so by single-mindedly caring for the customer experience, as opposed to the resources fed into their service delivery.

How about the mortgage industry then? How far are we from crossing thisdigital chasm?

Key Roadblocks in Digitally Disrupting the Mortgage Landscape

Caring about your customers can profoundly control the extent and degree of innovation and eventual transformation for revolutionary market domination.But there is more to the mortgage industry,and it seems to lag behind. There are obvious reasons, inhibiting a welcome change:

  • Regulatory complianceis hard to traverse and mainly creates roadblocks in the way of innovation.
  • Complexities in mortgage products make them more costly and harder to convert into revenue generators.

Customer Experience is Still the Single Most Important Piece of Mortgage Processing

Here’s what’s preventing an excellent customer experience when it comes to mortgage products:

  • Customers find mortgage products and getting to their core featurescomplex, and determining the value they provide is a tough task for the average consumer.
  • When applying for a mortgage loan, they might want to take advantage of professional advice to exercise their best possible choices.

The attitude of innovation in the mortgage mindset itself has to undergo a drastic change, to unleash the right degree of force for digital disruption.

Traditional processes, underlying complications, the regulatory maze and most importantly, acceptance for the digital drive weighs you down considerably.

If you are in the mortgage space and creating a haven for your customers, then you are at your best by rolling out a plan that will care of the following:

  • The best digital and mobile experience on par with parallel industry verticals
  • An effective no-hassle plan to handle financial documents
  • Secure end-to-end processes with best in the industry security standards, audit and encryption mechanisms
  • High priority customer experience and an effectively guided path through your workflow

How Far Can You Get with Mortgage Digitization?

Digital technology can profoundly influence the mortgage process. You might empower the consumer by simplifying the mortgage process considerably, so your consumer feels empowered.

When getting your reliable and scalable product in the market, allowing your consumers to compare available options and getting through with the help of a pre-qualification tool and online application increases your efficiency.

Security is one of the most important aspects of the mortgage transaction and instils customer confidence. Encapsulating your digitization with the help of enterprise-grade technology helps effectively position your product on a global scale.

Competitive lenders must ensure that their technology solution must be extensible and flexible. Also, you must be easily able to configure technology for changing lending scenarios.

The digital world is pushing lenders to embrace digitization that matters to their consumers. Therefore, those who deploy meaningful solutions that create unmatched customer experiences are here to stay.

 

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Digital Marketing and Mortgages in 2016

Online and digital marketing services are in a grand and exciting flux with things like dynamic marketing becoming more flexible and sophisticated. In the mortgage market, typically skewed towards traditional methods, with banks retaining large parts of the markets, digital presence of mortgage lenders is changing the scenario.

Non-bank and digital mortgage servicing is a hit for a very obvious reason, which is that they are customer-friendly. The tech is often marketed as customer-friendly too, proving that there is a real need.

Unlike banks which are traditionally uncomfortable for those who want to borrow money, digital services can seem like a nonjudgmental space for those looking for the best deal.  All the information can be accessed from home or in a comfortable atmosphere.

Some digital mortgage services that are gaining in popularity include:

  1. Digital Application Takers

Digitizing the application process leads to a situation where borrowers can access all the information and track the progress of their mortgage application. The borrower gains power by being able to keep track of the various steps in the digital mortgage process without extra work.

This streamlines the process for lenders as well, since much of the communication happens online, in a traceable way. The discussion and processing can happen almost simultaneously with digital mortgage applications once the borrower has made their decisions.

There is no missing paperwork problem to worry about and with a visible list of required documents; borrowers can handle the document check without issue.

  1. Home Market Research

Want to buy a home? There’s an app for that too!

Apps and online marketplaces for home buying is a huge hit. And why not? You can:

  • Compare the lists of pros and cons of your favorite places right on the screen.
  • Customers can ‘window-shop’ for houses or apartments without going to a real estate dealer.
  • The site may often have listings not available anywhere else
  • They may help with finding agents or other additional matters. On a site, you can read reviews and select from a lot of options.
  1. Pre-Approval

Pre-approval apps get realtors and loan officers to digitize their process. They promise to remove the repetitive and redundant aspects of the work and promote customer engagement.

Dealing with digital risk mortgage problems becomes easier when the mundane tasks are taken care of by software.

Lenders can see results faster when loan officers can focus on customers who are more serious and engaged. This is also helped by pre-approval websites which promise to help with helping them provide customers what they want.

The other way that mortgages have become digitized is the ‘all in one’ solution method. This is where a digital mortgage marketplace has been built up.

There are quite a few lenders who are now jumping on this bandwagon. Going for an online mortgage can allow for several antiquated systems to be left behind. There are applications where the borrower can directly share their financial information with the mortgage application to remove the hassle of doing and redoing the financial paperwork.

With digital mortgage companies and a streamlined one-stop process, borrowers get approval faster than they could otherwise have hoped and lenders and loan officers can get results faster as well. Finding affordable mortgage solutions is much easier with the digital mortgage services.

LSI Keywords: digital mortgage, Digital mortgage applications, digital mortgage process, digital risk mortgage, online mortgage, digital mortgage companies, digital mortgage services

References:

http://www.pwc.com/us/en/consumer-finance/digital-mortgage-streamlining-borrower-experience.html

http://www.zillow.com/blog/can-mortgage-process-be-digital-191267/

https://www.cml.org.uk/events/digital-innovation-in-the-mortgage-market-395/

 

 

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Here’s Why Customer Onboarding is More Than Just Customer Acquisition

Customer Acquisition is essentially gaining new customers which involves convincing consumers to buy a company’s products and services.

Customer onboarding is a phrase used to describe the method users go through from the beginning of the journey to becoming a customer and beyond it. While both are interrelated customer onboarding goes a lot further than customer acquisition.

Customer Acquisition

Customer acquisition management points to the methodologies and systems used for handling customer potential and inquiries. Many marketing methods generate them, which need strategy and forethought. The process:

  • Potential customers are identified through mailing lists and call centres. Consumers and businesses who already use or show an interest in similar products to those of your business are determined.
  • Companies assess the needs further, using research methods. If the prospect of getting this new customer seems viable, his status is elevated, and he is assigned to a salesperson.
  • Most customer acquisition programs then involve establishing an association with potential consumers to determine their need and how the offered products relate to those needs.
  • Staff will attempt to ascertain unstated needs determined by interactions and continuing conversations with the prospects.
Word of Mouth – For Customer Acquisition
Word of Mouth (W.O.M.) continues to be the most successful marketing channel

for acquiring new customers and leads. In a Bright Local survey, 28{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of participants indicated that W.O.M. is the most effective of 12 online and offline channels. The next three most effective were online marketing channels. SEO is the most successful marketing channel according to 1 in 5 respondents. 15{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} cited online local directories and 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} email marketing. Word of Mouth is still the most frequently cited expressions in marketing.

Customer Onboarding

Successful customer onboarding results in your customers becoming enthusiastic about your product or service. It gives the consumers useful information and engagement to ensure they get the most from their purchases.

Some advantages are:

  • Revenue – If your customers are onboard, they will stay with your product or service and continue doing business with you. This will improve total conversions and lessen customer acquisition costs.
  • Recurrent Business – It’s a considerable loss to lose regular revenue when you have secured a customer. Customers who have gone through a robust “out-boarding” process are more likely to stay with you.

20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of existing customers can contribute to 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of a corporation’s future income (Gartner Group). However, research has shown that most B2B companies allocate only 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of promotion efforts towards retaining customers.

  • Word of Mouth – Your customer’s experience successful outcomes with your product or service and are happy with the quality thereof. They’ll want to speak to their contacts about you.

 More than 92{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of consumers base their purchase choices on peer reviews. Word of mouth is promoting, and referrals can direct serious revenue to your business.

  • Reduced Customer Service Load – Your customers are better educated on gaining success from your product or service. They are less likely to have issues in the early adoption stages.

All Your Teams Can Be Involved in Customer Onboarding

It involves:

  • Marketing
  • Customer Service.
  • Technical Support.
  • Sales and Account Management.

Customer Onboarding is a more intensive and a longer process than the initial customer acquisition. It also involves all the teams in the business. Digital Customer Onboarding is a top priority for 2017 according to 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of 200 attendees in a recent Digital Account Openings webcast.

Primary Keyword: Customer Onboarding.

Secondary Keywords: Customer Acquisition, potential customers, word of mouth, recurrent business, revenue, research methods, future revenue.

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Working Capital For Industries That Never Stop Working?

Working capital is something no industry can do without at some point or the other.

A primary measure of the Working Capital is Working Capital per revenue, defined as the measure of working capital required to generate one unit of sales.

Electronics and electrical component manufacturing firms show themselves to be in the top 100 users of working capital for the past decade consistently. These industries alone account for close to 5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of working capital users in the US.

They also show favorable ROI almost across the board and on average required <20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Working capital per sales unit, as calculated by NYU Stern as of January 2018, (343 firms out of 7247 surveyed across all industries).

But it’s requirement and effects are probably best demonstrated in the electronics and electrical components industries for the following reasons:

Endless Applications and Users

Take a look around your living room, office or even your car.

Almost anything you see from your lights and wireless routers to your TV and computers is made out of hundreds of individual components. On a larger scale, these can have up to thousands of electrical components, from aim-assist and target acquisition on a tank to geological cameras and horizon scaling imaging devices on weather satellites.

We often only see this larger picture since the constituent elements are so varied and complex in their own right.

Vast Inventory Catalogue

Everything from solenoids to start cars, a circuit board for a transformer to RAM chips for your computer are likely to be manufactured, imported and sold by local and major electrical concerns in varying amounts.

Where the complication arises is – these aren’t always on an order-basis, that is, they need to maintain minimum stocks of these at all times. Otherwise, they risk ending up with the unsold inventory at the end of the lifetime of the product – especially in an industry so fast-moving.

PWC has also attributed the noticeable increase in Net Working Capital (NWC) in the electronics sector (the first since the 2008 market crisis) to these same industry conditions as per a 2015 report.

Lucrative Options For Small To Mid-Tier Firms

With a varied catalog of services ranging from flexible tenure and repayment options to EMI-based loans, working capital loans ensure that even a small to medium-sized business can maintain essential inventory while continuing to innovate in this rapidly-evolving, competitive industry.

With firms like Flexiloans and ICICI offering benefits like low one-time processing fees and zero collateral options, emerging companies, and established concerns are further incentivized to pursue a working capital loan from such institutions.

As per David Clayton of BlueVine Capital Inc., Working Capital is absolutely essential to growth for new firms of firms in the small to mid-tier, especially if they are going up against much larger, established concerns.

Fast-Paced Industry

Studies show that instead of making better phones that last longer, the industry is edging towards revolutionary new products that consumers, casual or “techie,” upgrade almost annually.

This could range from your smartphone and wearables to even your laptop – updated on average, every 3-5 years in the US for even casual users.

Smartphones see annual updates amongst large segments of their user base, the best example of them being Apple’s iPhones. As per a PEW research poll, 96 percent of American adults lacking broadband at home are still smartphone users, showing proving the market is continuing to skyrocket despite lacking infrastructure for broadband and wireless.

Great Option For Component Manufacturers

Another good example is the specialized materials and cabling infrastructure in the new routers you’ll need to support high internet speeds. These can go over 1 GB/second and are making their way into developing markets as well.

With revolutionary new technology from the advent of fingerprint sensor-unlock to Apple’s new FaceID, manufacturers constantly have to update their stocks of components and materials.

Specialized Raw Materials and Parts

Speaking of Apple, did you know that your average iPhone contains fractions of a gram each of palladium, silver, and platinum? This isn’t even taking into account the sapphire crystals on its cameras (the newer models have two lenses at that, so double the sapphire).

Balancing efficient inventory (all/mostly sold before becoming outdated or downright obsolete) and efficient supply chains is difficult. Especially in the electronics industry with such specific and often expensive parts that can be hard to source.

Ideal Users?

This is one of the primary reasons electronics and electrical companies are ideal candidates to apply for working capital loans.

Especially since constantly updating inventory, maintaining spares and older parts for repairs and managing a company of any scale – particularly start-ups, can be expensive.

More importantly, the need for capital is often more specific and inconsistent than say, construction or legal firms, where financing requirements are usually more predictable.

LSI Keywords used: Working Capital, electronics and electrical companies, revolutionary new technology, Specialized Raw Materials and Parts

 

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