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Major Breakthroughs in the World of Fashion

Fashion is something that not only changes from day to day but also is quite a subjective topic. What is a style for one person may just be an attire for a fancy dress party for another. But over the years, the world of fashion has evolved and refined itself into the glitzy and glamorous world that we see today.

Here are a few things and breakthroughs that have revolutionized the world of fashion over the years.

  1. Artificial Dyes

Your favorite red dress would probably not be your favorite if it wasn’t, well, red. In the earlier times, dyes were only obtained from natural substances, and while it was delightful (and possibly the only feasible) idea at that point, the natural dyes had weak staying power, and the colors soon became washed out and faded. Hence, when a British chemist accidentally created the first artificial dye ever—a mauve color dye—things took a turn for the better.

Artificial dyes are not only more economical to make, but we also now have access to a wider spectrum of colors, since not all natural substances could be successfully combined to give a secondary color.

  1. Cotton Gin

Cotton is probably the material worn the most around the globe, especially in tropical countries where summer season can be cruel and extremely uncomfortable. However, before Eli Whitney invented the miracle machine cotton gin, obtaining cotton lint from its plants was a severely tedious and cumbersome process. On an average, it took a single person a total of ten hours to extract one pound of cotton lint from its seeds. With the invention of the cotton gin, however, the production of cotton sky-rocketed in all leading industrial areas of the world. The USA now could produce millions of tons of cotton a year.

  1. Sewing Machine

While sewing stuff by hand fell under ‘precious handicraft’, it was a very long process, especially when the number of garments in question was large in number. The invention of the sewing machine resulted in a dramatic increase in the overall production rate of the industry. Produced in all shapes and sizes with a various range of functionalities, the fashion industry by storm with the use of sewing machines.

  1. Digital Printing

Dying is essentially an elaborate process, which also uses a lot of water that is rendered non-reusable. With digital printing, designs are directly applied to the fabric, resulting in an impressive 95{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} reduction in water usage, and also minimized textile waste. Also, with digital printing, a lot of intricate designs can now be created and transferred to clothes.

  1. Smarter Online Shopping

The online marketplace is where everyone goes to get everything that they need, and clothes are no exception. Online websites that sell clothes and accessories have hopped on the technology bandwagon, and now offer their customers smart tools that help them create a digital avatar of themselves, and pick and choose clothes that will look good on them. Such tools not only help shoppers make better choices but also reduce the chances of refunds and returns considerably.

LSI Keyword: fashion industry, online shopping, sewing machine, dyes, artificial dyes, natural dyes, digital printing.

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10 Unconventional Figures Who Redefined the World of Fashion

We have all grown up knowing the names of big fashion houses like Versace, Louis Vuitton, Chanel, Dior and the like. These symbols of luxury and high fashion are instantly recognizable, with their signature styles and iconic logos.

Despite not being instantly recognizable as the top fashion designers in the world, there are several names in the industry that have made their own significant contributions. While fashion trends are seasonal, these individuals have made their mark as influential fashion designers in their own right.

Here’s our list of 10 not-so-known people who have redefined the world of fashion:

Mary Quant

This iconic British Fashion designer is frequently credited as the creator of miniskirts and hot pants as we know them today. They symbolized freedom in women fashion sensibilities, allowing them to be sexy and feminine at the same time.

Vivienne Westwood

Another British designer and also a businesswoman, she is said to have shaped the look of the punk rock in the late 1970s’. She is known for her unconventional and edgy styles and outspokenness.  She was instrumental in bringing new wave fashion and modern punk into mainstream fashion.

Calvin Klein

Calvin Klein is one of the more mainstream of male American fashion designers in this point in time. Klein’s brand was known at the time for its sensual and provocative approach to advertising and incorporating elements of celebrity in promotions for the brand. The Calvin Klein look is known to maintain a minimal aesthetic and is linked not just to clothes, but perfumes and undergarments as well.

Diane von Furstenberg

Her famous wrap dress is what first brought her to the attention of the fashion world. But she is multifaceted and has dabbled in several other creative pursuits such as publishing and cosmetics, to name a few. She also advocates for leadership roles for young women.

Donna Karan

At the time when women were slowly starting to play a more prominent role in the corporate world, formal clothing options were very limited. She is credited with bringing comfortable and stylish workplace staples for the career and business woman.

Stella Mccartney

Not only is her brand easy to wear and comfortable, but it is also ethically conscious. As a vegan, she is a champion for cruelty-free and environmentally conscious fashion. 

Valentino

His gowns are stunning in the way they make the wearer look extremely feminine and sophisticated at the same time. He gained recognition for the shade of red that he used to create his initial collection of gowns. This was later called Valentino red. His client list includes not just famous actresses, but royalty as well. 

Carolina Herrera

She has her own business empire spanning the globe, which spells luxury and sophistication. She has dressed several First Ladies of the U.S. She is also credited with the concept of a white shirt being the staple part of every woman’s wardrobe.

Vera Wang

Think of this designer and your immediate reaction may be- Wedding dresses! But that is just one part of her business. She is also involved in several other aspects of fashion like fragrances, ready to wear, tuxedos, etc.

Levi Strauss

Who doesn’t love a good pair of jeans? This is a fashion staple that’s been around for decades and is well loved by men and women alike. Enduring great hardship in his younger years, his move to America in 1847 is what started his journey in creating one of the most versatile pieces of clothing in the world.

LSI Keywords

top fashion designers in the world

influential fashion designers

fashion trends

Calvin Klein

luxury

women fashion

Diane von Furstenberg

American male fashion designers

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The 5 Content Marketing Strategies Defining 2017(Content Strategi – SEO)

 

Every good business knows that their success almost always relies on the quality of their marketing strategies. As shown in the chart below, most marketers have a marketing strategy, whether it is documented or not. 40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of organizations have a marketing strategy that is documented:

  1. 34{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} have one, but they have not documented
  2. 23{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} do not have a marketing strategy in place but plan to have one in the next year
  3. Only 3{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} do not have a strategy for marketing in place and have no plans to implement one

The five content marketing strategies currently defining 2017 are social media, the use of the mobile website, content diversity, using research/data, and email. There is more information about each of these topics in the sections below.

Social Media

There are many different types of advertising. Paid advertisements and Social media are right at the top of the list for various tactics used to distribute content, as shown in the chart below.

The reason that social media is the number one way to distribute content is that people put more faith into the words of their family and friends than they do into any other source of information.  Social media sites, such as Facebook, have quickly become the primary form of “word-of-mouth” advertising. Individuals not only like and share things on their Social Media accounts; but in today’s world, Social Media is used by many as their primary form of communication.

Diversified Content

Businesses utilize marketing strategies to be successful. It is important to ensure that you are engaging your users. Most businesses have a diversified client group. 

The reason that your 2017 marketing strategy should include diversified content is that individuals are diverse. The same type of content for your marketing strategy does not apply to everyone in the world. It takes different content to engage and entertain diverse populations.

The more diverse the type of content for your marketing strategy, the more is the likelihood for successful strategies in 2017.

Mobile Sites

The world is going mobile. It is a fact that every business is going to need to come to terms with if they want to succeed. Individuals like to have information available to them while they are on the go.

When information isn’t easy to pull up, individuals tend to look elsewhere. For this reason, it is critical that a mobile websiteis part of your 2017 marketing strategy. This is one of the most efficient ways to promote your site.

The following chart shows the percentage of B2B marketing executives in the world that find a mobile website is critical to your marketing efforts.

Email

The days of randomly calling consumers are over. Thanks to social media, businesses now have a harder time controlling their reputation. The good news is that we live in a technological world.

The reason that this is good news is that email is making a comeback. It is important that marketing efforts include email to distribute content. More and more individuals are using and checking their email every day.

Email is also a good way for you to follow consumer trends and use it to your advantage. You can send out newsletters to engage your target audience. Emails can significantly assist in ensuring you have developed successful marketing strategies in 2017.

Research/Data

Another important element that should be included in your 2017 marketing efforts is research and data. Individuals do not want a lot of fluff in articles. They want articles that include some investigation and data. They want to know that you know what you are talking about.

The chart below shows the importance of different types of content to use on your website.

Your marketing efforts should make sure that you are doing active research on your client population and using data to your advantage. Research and data mean more than just incorporating it into the type of content for your marketing strategy. You want to ensure that your 2017 marketing strategy includes using consumer data to your advantage.

This means that you need to research what is and is not working for your 2017 marketing strategy and adjust accordingly. You need to pay attention to the trends and patterns of your target population. This is one of the main elements required for marketing strategies to be successful.

Wrapping it Up

Your marketing strategy can make or break your company. It is important that your strategy for marketing is individualized and diverse at the same time. You want to make sure that you are using the most efficient ways to distribute content.

Your 2017 marketing strategy should be used to promote your website. Promoting your site helps promote your business. Your marketing efforts should be as diverse as your content for your marketing strategies to be successful.

There is more than one type of content for your marketing strategy. Your 2017 marketing efforts need to include diverse content. Successful strategies in 2017 are aimed at engaging and entertaining target audiences to promote loyalty in consumers and growth for the business.

LSI Keywords:

  1. Marketing Strategy
  2. Strategy for marketing
  3. distribute content
  4. 2017 marketing strategy
  5. Promote your website
  6. Marketing Efforts
  7. Marketing strategies to be successful
  8. Type of content for your marketing strategy
  9. 2017 marketing efforts
  10. Successful strategies in 2017

References:

http://www.business2community.com/content-marketing/2017-top-5-content-marketing-trends-01758847#Y4G2yXV6PIOjuA6C.97

http://contentmarketinginstitute.com/2016/12/content-marketing-trends-watch/

https://marketinginsidergroup.com/content-marketing/5-trends-will-shape-content-marketing-2017/

http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

https://www.brandwatch.com/blog/content-marketing-trends-2017/

http://www.pr2020.com/blog/influencer-roundup-top-5-content-marketing-trends-for-2017

 

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The 5 Content Marketing Strategies Defining 2017 (Content Strategi – SEO)

What We’ll See and How We’ll See It as Marketing Matures

From the Lightning Rod to Today

In 1732 Benjamin Franklin started printing and distributing “Poor Richard’s Almanack” to promote his written business. That was one of the United States’ first and best examples of content marketing, used by one of the ultimate innovators and inventors we’ve ever seen. 

Just as he invented the lightning rod to attract lightning (by the way, he never applied for a patent for any of his inventions), he used his publication to attract buyers. Over the years, content marketing has grown to become a staple for businesses intent on connecting with consumers.

Franklin would nod approvingly at the increased scope of intricate consumer outreach employed now. He loved a good story – as do we all. The best content marketing tells that good story and adds bells and whistles to enhance its message.

Franklin had an audience generously estimated at 700,000 (man, woman, and child) to play to back in the day. Facebook itself today has 1.13 billion daily active users. The numbers have skyrocketed and the techniques refined over the years as technology blossomed.

Today’s Storytellers

Companies have found that the best way for people to become hooked on its products is to have a long-term narrative. Keep them coming back for more. The modern attention span is short, so it is imperative to draw the consumer in and for them to want to hang out for a while.

Many methods have been employed with success. 2017 will see further refinement with something old making a comeback, as well as fresh spins on established practices. Here are 5 Content Marketing Strategies which will shape and define 2017:

  1. Email – You have Mail!

It’s been done before, right? But it’s making its comeback. Companies already have your data – and they want to make something out of it. Now they’re making their emails relevant by using that info to inform you of things you want to know instead of mindless spam. 

The average click-through rate for emails is roughly 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. Different factors increase that rate.

  • Emails that use the consumer’s first name in the subject line have a higher rate.
  • Emails that say “Thank You” in the subject line have the highest above-average level of engagement.
  • 64{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of people prefer text-rich emails
  • 86{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of consumers welcome monthly promo emails from companies they already do business with.

With email users expected to top the 3 Million mark by 2020, that’s a lot of bang for the buck.  Already, 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of companies have concluded that email offers “good to excellent” Return On Investment (ROI)

2.Video – Lights, Cameras, Action!

Consumers want information, but they also want entertainment. Videos are an excellent way to accomplish both. Experts have provided several facts about visual impact:

  • 98{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of info transmitted to the human brain is visual.
  • Visuals are processed at a rate 60,000 times faster than text.
  • Visuals stay in the long-term memory for a longer period.
  • Visuals cause a stronger emotional response than text and can be more meaningful to the viewer.

If you want your story (and product) to be more impactful and memorable to your audience, a video is your way to go. The big guy (Facebook) is featuring more video sharing and videos are easier to produce than ever. Ride the wave!

  1. Mobile – With You Wherever You May Go

More and more people are making purchases on a mobile device. Make it easier for them. How are we more into mobile? Let me count the ways:

  • Tablet or smartphone access over 66{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of emails.
  • 95{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of smartphone users use their device to look up local businesses to call or visit.
  • Over 2 Billion mobile users will make a commerce transaction by the end of 2017.
  • It’s projected that by the end of 2018, 27{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of e-commerce sales will take place on a mobile device.

To make use of the trend, make the process easier – apps, fewer clicks, buyer information carried over from platform to platform.  Create an entertaining and welcoming virtual environment for your customers.

  1. Authenticity Over Celebrity – Trust Over Popularity

Celebrity endorsements are a dime a dozen. It’s either their product or they’re being remunerated. The message might be entertaining, but can you take it to the bank?

Enter the influence marketers. Their word might not be gold, but it will have enough gold-like characteristics to sway. Whether it’s a leader in their field or someone giving an honest review, their word goes a longer way with the consumer.

Experts giving a video review on their blog or podcast can be the deciding factor for many potential buyers. They want facts to cement their decision. How many times have we heard the hype and then heard the consumer reviews and got a different story? That’s what we’re looking for, a real story – and enough true stories and we listen.

  1. Diversify Content – Hit Them on All Fronts

If the video doesn’t get them, maybe the galleries, podcasts, or infographics will. Everyone has different tastes – and different things catch different peoples’ eyes. Hit them on all fronts, and something will click and draw them in. Even if it’s mostly the same information, the delivery mechanism makes it a different animal.

Different content can also apply to effectiveness on various platforms. Tailoring towards a video presentation will, of course, be more suitable to Facebook and YouTube than Pinterest or Twitter. Flashy images with brand placement are right up Facebook and Pinterest’s alley.  Hit the consumer where they live and where they browse.

  • Facebook – 1.9 Billion unique monthly users
  • YouTube – 1 Billion unique monthly users
  • Twitter – 317 Million unique monthly users
  • Pinterest – 317 Million unique monthly users
  • LinkedIn – 106 Million unique monthly users                                                              

Different demographics using various sites – adapt and diversify your message to take the advantage of all your audiences.

Tomorrow’s Winners Use Help Today

You know the trends, but how do you take advantage of them? Spike Native Network at spike.com.au is the Content Recommendation Platform for business pros.

If it’s worth doing, it’s worth doing right. Get your campaign underway today with Spike and find yourself in the Winner’s Circle tomorrow.

Keywords

content marketing, click-through rate, text-rich emails, mobile device, smartphone, e-commerce, influence marketers, podcasts, infographics, platforms, brand placement, Spike Native-Network, spike.com.au, Content Recommendation Platform     

 

 

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Stripe Hits A Strike With Third Acquisition- Indie Hackers (Content Princess – SEO)

US technology company Stripe has announced that it has made its third acquisition in March 2017 with Indie Hackers, a knowledge sharing community for independent start-ups.

 

Reason for the acquisition

 

In an attempt to build and grow relationships with the ever-expanding independent start-up scene, US digital payments company Stripe has recently acquired Indie Hackers for an undisclosed sum.

Patrick Collison, co-founder of Stripe said about the acquisition in March 2017: “Our goal in the acquisition of Indie Hackers is to ensure that the site becomes as successful as possible.”

With Stripe’s revenue upwards of $111 million and the current valuation of around $9 billion, the acquisition seems to be a move towards increasing its customer base.

 

About Indie Hackers and its Founders

 

You may not have heard of them, and that’s because Indie Hackers was founded less thana year ago, in July 2016.

Courtland Allen, the founder, set out to create a space where both entrepreneurs and successful business owners could come together in a community for advice and inspiration.

 

Allen is quoted as saying, on the company’s website, that “he is impressed by Stripe’s aspiring mission of making it simpler for entrepreneurs to establish and grow their businesses.”

With business increasing and recently bringing in a reported $6,000 per month, Allen found his attention was being diverted away from producing content and increasingly towards filling ad inventory.

Why Buy A Knowledge Sharing Community Company?

So, what was the interest for a digital payment company in acquiring a company like Indie Hackers? Stripe, based in San Francisco, already has a significant percentage of new companies choosing their product. Their aim in the acquisition of Indie Hackers, they say, is not to increase that fraction but to increase the overall number of sales.

Stripe hopes that their new acquisition will “strengthen the relationship with the start-up community and further increase the GDP of the internet.”

Stripe’s Fortunes

Stripe has received more than $355 million in funding, with names such as Elon Musk and Sequoia Capital contributing to that fund. The company provides payment processing services for mobile and online payments. It supports credit card payments in more than 135 countries.

In March 2013, Stripe acquired Kickoff. RunKit was purchased in September 2016. Both were bought for a similar reason to Indie Hackers – to benefit Stripe’s customers

The online payments firm understands that if it supports and nurtures smaller, knowledge- sharing communities, it will have a knock-on effect. It will ultimately filter through to Stripe’s potential customers.

What’s In It For Everyone?

Courtland Allen now goes by the official title of ‘Indie Hacker at Stripe’.

Now that Stripe has relieved him of a financial burden, Allen can continue with his first intentions for the entrepreneurial community. Soon, the team plans on developing the Indie Hacker community and working on more original content for the website.

Stripe has an aim to make it easy for entrepreneurs to develop and nurture their businesses. And this is where Indie Hackers will turn up. In turn, Stripe will also benefit as more customers will sign up for their product.

No doubt, this acquisition has created a win-win situation for both companies.

Keywords/LSI

technology company, online payments company, digital payment company, internet payments, payment processing service, online payment service, online payments firm, credit card payments, online payment firm

References

https://www.indiehackers.com/blog/acquired-by-stripe

https://www.owler.com/iaApp/100441/stripe-company-profile

https://www.wsj.com/articles/stripes-valuation-nearly-doubles-to-9-2-billion-1480075201

http://www.cbronline.com/news/verticals/fintech/stripe-buys-indie-hackers-push-entrepreneurs/

https://venturebeat.com/2017/04/11/stripe-acquires-indie-hacker-in-bid-to-strengthen-relationship-with-entrepreneurs/

 

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Droom Is Vrooming Ahead With Plans For $60 Million Investment In 2017 (Content Princess – SEO)

India’s largest online automobile marketplace is driving forward with visions to globally expand the car buying and selling sector with a huge investment planned in 2017.

Massive Investment ForDroom

Indian company Droom is accelerating forward at an impressive speed as CEO Sandeep Aggarwal announced to PTI plans of a $60 million investment for 2017.

He stated the funds raised would be to fuel international expansion and assist the development of new products

Aggarwal is keen to point out that these funds are not to plug losses in the company. Instead, this money will let Droom “dominate the market in future with new products and enhanced market share”.

Droom’s Current Presence In The Automobile Market

Starting back in April 2014, in less than two years, Droom became India’s largest hyper-local automobile marketplace. Having a presence in 500 cities across the country, it is currently the fifth largest e-commerce company in India with a workforce of just over 200 employees.

Global Expansion

Speaking to PTI, CEO Sandeep Aggarwal declared his desire to raise $60 million this year. This investment is meant to expand the car buying and selling platform out of India. Droom’s visions for 2017 are to set up operations first in Indonesia followed further by South East Asian countries shortly afterwards.

Where Will The Investment Come From?

Last year Droomraised Rs. 200 Cr from a mixture of Chinese and Japanese investors such as Beenext and Digital Garage. That was the fourth round of fundraising done by Droom. The current round will, therefore, be the fifth and their largest till date.

Aggarwal has made recent trips to Hong Kong and China. He is quoted as saying “there has been significant interest from China” and the company also did an “investor day in Hong Kong”.

It has not yet been confirmed where the money is coming from or who the investors might be. But with an estimated revenue of $52.7 million, it is clear that Droom is firmly in the driving seat racing forward, which will surely attract some lucrative investors both new and old.

How will this investment impact the revenue?

The massive investment will fuel Droom’s rapid expansion further East in Asia. These foreign enterprises hopeDroom to bring 15-20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of their revenue by March 2019.Eventually, the percentage will go up to 30-40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.

Given the amazingly large potential customer base in India, Aggarwal states: “the local Indian market will continue to have the greater share of our revenues in the coming years”.

Along with operating in Indonesia, Droom is also considering a secondary base in the country.

Where Next For This Rapidly Growing Company?

Currently, the company is accelerating at a rate of 350{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} year on year. Compare this to India’s e-commerce growth of 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} year on year.

The goal is to achieve $1.2 billion in GMV (Gross Merchandise Value) by the end of March 2018. GMV currently stands at $400 million.

2017 is set to be an exciting year for Droom’s online selling portal. The road ahead certainly looks clear for Droom, and With Sandeep Aggarwal at the wheel, they seem to be continuing this race in pole position

Keywords/LSI

online automobile marketplace, car buying and selling, hyper-local automobile marketplace, automobile market, car buying and selling platform, online selling porta

References

http://news.webindia123.com/news/articles/Business/20170323/3078955.html

http://droom.in/about

http://www.thehindubusinessline.com/companies/droom-to-raise-60-mn-for-global-expansion-product-development/article9642117.ece?utm_campaign=RSS_Syndication&utm_medium=RSS&utm_source=RSS_Feed

http://economictimes.indiatimes.com/small-biz/startups/droom-raises-rs-200-crore-from-a-consortium-of-japanese-and-chinese-investors/articleshow/52543785.cms

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Recruiting? Check out These Five Apps (Content Princess – SEO)

Recruitment is something that requires a lot of networking and involvement. It can be a hard task to recruit the right candidate for a company, but there are various innovative apps to help make the process easier.

With everything going online these days, there is no dearth of the different ways in which the internet is being used for recruitment. According to Jobvite, around 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the recruiters plan to use or are already using the social media for recruitment purposes.

Another statistic shows that 43{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} people look for jobs through their mobile devices. So, let’s get to know what mobile apps recruiters can make use of to hire the right talent.

LinkedIn Recruiter

It is observed that more than 50{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of millennials use their mobiles to search for jobs. LinkedIn is the most popular platform for recruiting after Facebook. It allows you to see a variety of potential candidates to whom you can talk to, and stay up to date. According to Career Builder, almost 54{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of recruiters stay engaged with former recruits who did not get hired through them.

This app also allows employers to see when applicants edit their profiles. It is best suited for on-the-go searches and allow you to send quick notes or search for a particular profile. Sorting candidates is another feature.

The Linkedin Recruiter app is available for free for both iOS and Android users.

Monster for employers

Monster is the next favorite app after LinkedIn. 25.3{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of visits to this site come from search engines. Employers can post new jobs as they become available and share them. They can shortlist applicants and contact them through the app itself.

Both iOS and Android users can make use of this app, and it is absolutely free to use!

Interview Assistant

As the name implies, this app is ideal for conducting interviews. It is customizable, and that’s why it is easy to work with. According to MRI Network, 48{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} recruiters agree that they take about 3 interviews per candidate.

Interview Assistant allows you to design your own interview. Employers get to pick which questions they want to ask. You can choose from a list of 250 questions, or create your own.

Employers can also track multiple interviews and review them. It is also possible to create a custom interview template.

A potential drawback to this app is that it is only available for iOS users although it is free.

TheLadders Recruiter

This app operates on a database. Subscribers have free access to applicants and applications. Employers can review applications and can also find candidates and contact them. Another perk of this app is the fact that the number of searches that can be made is unlimited.

Research shows that around 44{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} job seekers spend about 1 to 5 minutes on an average to read a job post on TheLadders app.

There is one drawback to this app, however. It is only available for iOS. Thus, Android users cannot download this app.

Talent Xray

This app is meant as a sourcing tool. It links to social networks, such as Google+ and LinkedIn. As per Career Builder, around 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} job seekers search for recruiters on social networks.

This app allows you to save and share searches. One great aspect of this app is the fact that it is customizable. Employers can customize searches. Customizing searches includes the selection of job, location, and keywords. When keywords are entered, it delivers search results through Bing.

This app is available for both iOS and Android users. It is available for download for $2.99.

As per the Jobvite Recruiter Nation Report 2016, up to 19{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} recruiters are already investing in creating a mobile-friendly job website. No doubt that finding candidates through mobile apps and websites is the trend for 2017!

LSI Keywords:

Recruitment Apps, app for recruiting, used for recruitment, search for recruiters, mobile apps recruiters, find candidates, potential candidates, review applications, job seekers, conducting interviews

Sources

http://blog.capterra.com/the-top-6-apps-for-recruiters/

https://www.socialtalent.co/blog/5-top-mobile-apps-for-recruiters

http://www.pewinternet.org/2015/04/01/us-smartphone-use-in-2015/

http://blog.capterra.com/top-15-recruiting-statistics-2014/

https://uptowork.com/blog/hr-statistics#job-search-statistic

http://www.jobvite.com/resources/ebooks/2016_recruiter_nation_survey/

http://www.alexa.com/siteinfo/monster.com

http://recruiterstoday.blogspot.com/2015/06/talent-xray-mobile-recruiting-tool.html

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ShoeBoxOne is reinventing the meaning of shoe storage (Content Strategi – SEO)

Why should you have specialized shoe storage?
Let’s face it; you sneakerheads don’t drop over $100 on a pair of Nike Air Jordans, old-school Adidas sneakers, retro leather Pumas or comfy Vans, just to wear them for a week and then move onto something else. Well, not unless you’re Kanye West and you have millions of dollars to spare.
For most of you kick connoisseurs out there, you want to make sure that your sneaker investments stay fresh all year round, and that every time you put them on, it feels like you’ve just bought them new out of the shop.
Whether your shoes are fabric, leather or suede, looking after them means two things: putting in the work to keep them clean and well-maintained, and having a high-tech storage solution for your kicks that not only looks stylish but also keeps them in optimum condition when you’re not wearing them.
Best conditions for your shoes
Humidity, heat, sunlight and dust all create problems for your shoes if you allow exposure. White soles become yellow and oxidized, the material becomes stiff, and those natural creases and folds you get in your sneakers from wearing become cracks and fissures over time.
The lifespan of a poorly cared-for pair of sneakers can be as little as one year, while a well-maintained and stored pair can last you for three years or even more. Given how much you spend on a pair of sneakers, would you not want to get all the possible extra mileage out of them that you can?
Say goodbye to shoe racks, boxes and cabinets
Now, of course, any storage for your kicks is better than no storage, and all of them have their advantages. A simple rack keeps them off the ground, allowing your shoes to breathe, and freeing up space in your crib – whether it’s a bedroom or a lounge – for all those other important things, like your beer fridge.
A transparent cabinet or stack of plastic boxes goes one step further and turns your sneaker collection into not just something you wear on your feet, but an impressive decorative piece. This piece allows you to fit your collection into small spaces; why have a collection of sneakers if guests can’t come around and admire them when they’re not on your feet?
The ShoeBoxOne solution to all of your storage needs
ShoeBoxOne takes an innovative and high-tech approach to storing your sneakers. Our shoe boxes are made from high-quality transparent plastic and can be stacked on top of each other up to 8 boxes high. In addition to this, customizable LED under-lighting makes your sneaker collection look even more impressive.
But it’s not just all about looks. Our boxes can be vacuum sealed to prevent oxidation and yellowing. Sensors within the boxes can alert you about temperature and humidity levels. And all of this can be synced up with a smartphone app allowing you to care for your shoes remotely.
LSI Keywords
shoe storage, sneakers, sneakerheads, plastic boxes, rack, shelves, cabinet, bedroom, small spaces, drop front
Client: shoeboxone.com
Audience: Young, streetwise people, USA
Language: US English, street casual
Subject: high-tech shoe storage for expensive sneakers.
Intention: Marketing and brand awareness, emotional connection. Subtly mention the client and what they offer without hard selling.

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ShoeBoxOne Is Reinventing The Meaning Of Shoe Storage (Content Strategi)

Sneaker lovers around the globe will be nothing short of ecstatic when they finally discover the perfect shoe storage compartment they’ve been searching for their entire lives.

As someone who collects shoes, who worships the very ground they walk on (pun intended), it’s not just purchasing the freshest new releases and showcasing them on their feet, it’s about showcasing their collection in their allotted storage area too. With ShoeBoxOne’s brand new product, the shoe storage game is as good as revolutionised.

We’ve thought outside the box with this one!

The Ins And Outs

As an avid sneaker collector, have you ever found yourself staring at the pyramid of shoes over in the corner of your room, still in the original boxes that don’t allow you to observe their beauty at every second of the day, only to feel a bitter sense of disappointment? Well, with our new product, that feeling is as good as gone.

Now your shoe pyramid can be worshipped from all angles, at any time of the day. Our new shoe storage compartment is to fashion what the Five Guys burger is to meat lovers – literal heaven on earth.

With our shoe box, there is no need to wish you could see your sneakers because you can. The box is completely transparent, meaning you don’t have to drag yourself from the comfort of your bed to walk over to the corner and open up your box, to take a sneak-peek at your beauties.

Does it sound amazing yet? Well hold on to your hat, it gets way better

Let’s say, for instance; you just bought a pair of Jordan Horizon’s in red, well you can activate the LED light system in the bottom of the box and light the base of it up, so it matches the colour of your shoes, showing your babies in the best light possible. The LED panel has a broad range of colours to choose from and will match with the vast majority of the colours in your arsenal.

You still got that hat of yours? Well, there’s time yet

As well as choosing the lighting by the colour of your kicks, the box also comes complete with temperature and humidity tracking and the option to vacuum seal, making it air tight. So not only can you make your shoes look pretty, but you can also keep them in the optimum temperature while sealing them off from all the dust they’re currently collecting up there on your shelf.

There goes your hat…

And to top it off, all of this can be controlled and monitored via the ShoeBoxOne app, downloadable and accessible via your Apple or Android device. The game just got raised to a whole new level.

Are You Ready To Take The Leap?

As the world of sneakers is advancing, it’s about time the world of sneaker storage did too, and us guys over here at ShoeBoxOne feel like we’re doing just that. There’s no point in rocking the finest foot swag and not treating your babies to the most elegant storage available. That’s like organising your beloved grandma’s funeral and buying a cheap, nasty coffin. You wouldn’t do it. Get with the movement and store your beloved shoes in the type of box they deserve. The revolution is coming. Are you on board?

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Cold Brewed Coffee Vs. Hot Brewed Coffee – The Chemistry (Rank Princess – SEO)

For coffee lovers, coffee is the most important meal of the day. They believe that coffee gives them super powers. A cup of coffee gives them an unrealistic expectation of an increase in their productivity. Any coffee connoisseur can distinguish between hot brewed coffee and cold coffee.

Coffee Facts

  • There are approximately 250,000 coffee growers in India. Maximum coffee production is in the southern states of India.
  • Almost 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the country’s coffee production is exported.
  • Over 2.25 billion cups of coffee are consumed in the world every day.
  • An interesting fact is that more than 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of coffee production happens in developing countries like the countries in South America.
  • Most coffee consumption happens in the industrialized economies.

Well, that explains why it’s the favorite beverage of the world!

Hot Brew vs. Cold Brew

The real difference between the two lies in its aroma and flavor. The former is strong and acidic while the latter is cool and refreshing. Although they have the same initial ingredients – coffee grounds and water, they differ widely in preparation and taste.

The Process

Hot coffee is typically prepared by letting hot water drip over a coffee filter either by using traditional coffee pots or modern coffee making machines. They are filtered straight into a cup. As simple as that. Preparation time for hot coffee is relatively lesser.

Cold brew coffee is made by soaking coffee grounds at room temperature or cold water and then letting it sit for hours or even days. Then they coffee is strained from the mushy solids.

Which One Wins?

It is not possible to endorse one type of coffee over the other as it depends on the consumer.It is ultimately decided by the coffee enthusiast’s palate and the weather on any given day. 

If one wishes for less acidic, subtle taste than traditional coffee, cold coffee is his best bet. If he or she craves for a strong, aromatic flavor, the hot brew is perfect.

Cold brew has a creamier taste to it. Its cool refreshing flavor makes it a perfect beverage for a hot sunny day.

Hot brew coffee gives you the energy to pump you up on a lethargic day. Cold brew coffee must not be mistaken for iced coffee. Iced coffee is made by brewing hot coffee and immediately adding ice. Cold brew demands more patience than the hot brew during preparation.

The Chemistry

When coffee grounds are mixed with water, a chemical reaction separates them into coffee solubles and grounds.  So technically, coffee beverages are a mixture of these solubles and water.Hot water pulls the soluble chemicals away from the grounds quickly, making them more volatile. This means they evaporate into the air faster and give the enchanting aroma. 

Coffee solubles have a remarkable decrease in their solubility at room temperature. This increases the brew time for cold brew coffee to many hours. If brewed in water, water temperature is kept below the ideal level to remove the acidic solubles. It must sit for a longer period to obtain a stronger brew.

Choosing the Right Cuppa

Cold brew stays fresh for a longer time. Hot coffee usually must be consumed within a day as otherwise, it becomes stale.Since cold brewing doesn’t volatilize the solubles, it has a blunt smell compared to hot drip coffee.  For people who wish for an aromatic coffee experience, the hot coffee is the better option. 

Cold coffee costs more than its hot counterpart because it takes a longer time to prepare and uses up more coffee grounds.

Now that you know the chemistry of hot and cold brew coffee, you will appreciate it better the next time you grab a cup of hot steaming java or deliciously rich and soothing cold coffee.Whether you are a conservative hot coffee fan or a contemporary cold coffee addict, as long as there is caffeine in your cup, all is well!

LSI keywords

hot brew coffee, cold brew coffee, caffeine, solubles, chemistry, aroma, flavour, coffee grounds

References

https://en.wikipedia.org/wiki/Economics_of_coffee  

https://en.wikipedia.org/wiki/Coffee_production_in_India 

 

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