Why fragmented, copied data is a problem in finance

The concept of Master Data Management isn’t something new, yet it is needed now more than ever. As marketers in the 21st century, there are a multitude of tools available to us.

These are the days when Machine Learning, Automation and Artificial Intelligence (AI) have reached a point where we can apply them on our data-sets.

We use them to manage messages across channels, find new prospects, study behavior of leads and even sell a lot better. I could go on to say that with the rise of Big Data, Business Intelligence isn’t a problem either.

The problem we face now is data. No, not a lack of it, but rather, too much of it – in too many places.

Data, and its fragmentation

Marketing trade has seen the rise of a lot of tools, such as Marketo, Salesforce, Demandbae, etc. They are what I call ‘purpose-built’ and have excellent stand-alone features. While they boast of having data management features, the ‘management’ only happens within the application.

The greater the number of tools, greater the problem of fragmentation. Data exists in too many places. The change in this data, when done in only one place, makes the entire database incomplete, inconsistent and disconnected.

Extend this across the number of applications used; we lose the ability to leverage all that we know about a channel, campaign or customer. This results in what I call ‘generalized’ offers, deteriorating customer satisfaction.

Loss of Consistency and Data Traps

Due to a limitation on the number of resources and historical development, data is fragmented across the entire database which creates ‘Bad-Data-Points’ as well as various data traps.

For example, the presence of typos in ‘zeroes’ in a series. Bad data can occur for a spread constructed by subtracting a two-time series that might be individually reasonable, yet constructed with methodologies that were inconsistent.

Impact

It’s also common that proxy spread index data is used for a particular spread, either because the data doesn’t exist, or the number of spreads is too great for the risk model to handle explicitly.

All of this results in a loss of consistency, resulting in business data getting ‘siloed,’ even if the employees are working efficiently.

Finance Operations

A recent report indicated that out of 380 CFOs, 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} are crippled with financial data. This results in delays for top management to make critical decisions.

Finance teams spend over 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of their time gathering the data and then cleaning it. However, they only get the remaining 20{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} to actually build strategies.

Finance needs operational support. Another thing it needs is less fragmentation and copied data. A copy results in old data being used again and again, which has the potential to increase losses and inaccuracies in the end product.

The Bottom Line

The data your company holds is exclusive your company. No other marketer or company can replicate it. That being said, you cannot overlook the importance of building a strategy that manages that data.

The end-to-end enterprise data has a lot of value and is pretty powerful in transforming the value you deliver to your customers.

Sources:

https://leapfin.com/blog/future-of-finance-is-finops/

http://www.cmswire.com/digital-experience/master-data-management-helps-you-fight-data-fragmentation-tap-into-datas-value/

http://www.imf.org/external/pubs/ft/fandd/2012/09/straight.htm

http://it.toolbox.com/blogs/itmanagement/six-ways-to-handle-fragmented-data-76669

Writer notes:

Pretty vast topic. Just tried to touch it, as this article is a sample. 🙂

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Top 3 Celebrity Cruise Ships You Must Sail With!

Looking to get a taste of the good lives of the rich and famous on your next vacay? Well, get a whole chunk of it amidst the oceans on these celebrity cruise ships!

Seven Seas Explorer

Source- https://www.avidcruiser.com/2016/07/02/regent-seven-seas-explorer-preview/

From the fleet of Regent Seven Seas, they claim this £297 million 750 passenger ship is “the most luxurious cruise ship on the planet”!

Enjoy services like sunglasses cleaning by the poolside, being massaged with sea salts from the Atlantic Ocean and have someone carry your buffet plates for you.

 Route

This cruise sails from ports in Italy, Portugal, Monaco, Greece to the French Riviera, Turkey, Egypt, Cyprus and Israel.

 Cabins

Source – http://www.milesmorgantravel.co.uk/blog/miles-on-the-luxurious-seven-seas-explorer

Source- http://www.shipparade.com/cruise-ship-articles/ships/20160725-regent-seven-seas-cruises/seven-seas-explorer-review-interior-photos.htm

Source – https://www.avidcruiser.com/cruise-reviews/luxury-cruises/regent-seven-seas-cruises/seven-seas-explorer/

Obviously! Every single room is a “suite” with the smallest being 219 square feet. Every cabin boasts of a 138 square feet balcony with 10 feet depth. While stone and marble bathrooms, rainfall showers, European sleep slumber beds and high-end linen are basic amenities, Regent Suite, the most expensive one at USD 5000 per person per night is a staggering 2,917 square feet with two bedrooms, two bathrooms, separate living room and a 958-square-foot wrap around balcony. USD 90000 Savoir Bed, USD 250000 Steinway piano, a couple of Picasso paintings, personal butler and driver and an in suite spa are add-ons.

Dining

Source- http://www.cruiseline.co.uk/blog/regent-seven-seas-explorer-on-sale-monday/

Source – http://www.travelweekly.com/Cruise-Travel/Del-Rio-strove-for-timeless-luxury-with-Seven-Seas-Explorer

Talk about fine dining! With every guest entitled to one dinner at every restaurant, you are sure to be spoilt for choice! Titillate your taste buds at the continental flagship restaurant Compass Rose, dig into sumptuous dim sums, miso glazed black cod and curried seafood laksa at Pacific Rim or pamper your palate at the French Chartreuse.

Still not satisfied? Head for their gourmet tours that combine wine tasting with meals prepared by Michelin starred chefs like Rene Berard. Or, why not try your hand at whipping up something delicious at Culinary Arts Kitchen, where you are trained in their professional kitchen.

Celebrity Reflection

Source – https://www.celebritycruises.co.uk/onboard/our-ships/celebrity-reflection/

Ranked the best amongst the best of celebrity cruise ships like Celebrity Infinity, Celebrity Millennium, Celebrity Solstice, Celebrity Eclipse, Celebrity Silhouette, Celebrity Constellation as per celebrity cruise ships reviews by US News & World Report based on expert, guest and health ratings, this 3030 passengers luxurious beast was launched in 2012.

Route

This luxury cruise sets off from Fort Lauderdale to St Lucia, Barbados and Antigua and from Rome to Mykonos, Athens, and Naples.

Cabins

Source- https://www.cruise118.com/cruise-ship/celebrity-cruises/celebrity-reflection.html

Source-http://www.telegraph.co.uk/travel/cruises/cruise-ships/85424/Celebrity-Reflection-review.html

The staterooms on all the decks on board are 176-183 sq ft with two beds that can convert to one and come with pure Egyptian cotton linen, European pillows, luxurious pillow shams and thermostat controlled air conditioning. The Veranda rooms that are 192-575 sq ft with a 53 sq ft balcony also include all of that plus a sitting room, ceiling to floor sliding French windows that open to a private verandah, private bar and much more.

The class category rooms are 192 sq ft with 53 sq ft balcony and include all the above amenities; bathrooms with Hansgrohe showerheads, priority check in, baggage delivery, embarkation/disembarkation, welcome champagne, daily fresh fruits and flowers, personalized stationery and tote bags. Also, enjoy VIP invitations to events, hors d’oeuvres bottled water, selection of teas/juices, exclusive wellness treatments, and a shoeshine service.

The suites are 300 sq ft with a 77 sq ft balcony and include all the facilities of the class category plus 24×7 butler service, private portrait sitting, in suite spa therapies, automatic doors to enter the bathroom and vanity roll in shower.

Dining

Source – https://www.bonvoyage.uk/celebrity-cruises/reflection/

Source – http://www.thecruiselines.com/cruise-ships/celebrity-reflection.htm

You have a tough task on hand with 12 restaurants and six exclusive dining venues to pick from. Must-try is:

  • The Lawn Club with open air grills on the top deck
  • Opus, the main dining area with four-course meals that also serve vegan and gluten free
  • Blu, which is the private restaurant with spa-inspired cleansing food like grilled tamarind-glazed quail, lemon soup with poached shrimp, steaks with truffle vinaigrette, coconut Crème Brulee meant only for the suites guests
  • Luminae, another exclusive fine dine with an assorted selection only for the suite occupants

Oceanview Cafe, Mast Grill or Aquaspa Cafe for your share of junky burgers, fries, pizzas, healthy eggs, granolas, salads and spicy tandooris, seafood, pasta or stir-fried veggies, there’s something for everyone!

Oceania Riviera

Source – https://www.hotelwkrakowie.info/pages/o/oceania-riviera.html

This upper-premium-line celebrity cruise ship is your answer if you are looking to spoil yourself silly.

Route

Oceania Riviera departs from Rome, Barcelona and Venice in summers with transatlantic crossings.

Cabins

Source – https://www.oceaniacruises.com/ships/riviera/suites-staterooms/

Source – https://www.oceaniacruises.com/voyage-unavailable/

Apart from 478 staterooms, there are 147 suites. The best of them is the 2000 square foot Owner’s Suites with Ralph Lauren furnishings throughout. Add to those priority check-ins, luggage delivery, restaurant reservations, 27×7 butler service, unlimited access to the private spa terrace and you will literally be living in the lap of luxury!

Dining

Source – https://de.oceaniacruises.com/ships/riviera/cuisine/

Source – https://cruiseable.com/tips-to-maximize-oceania-cruises-riviera

You’ll wish you had a bigger appetite to do justice to the diverse dining options on this celebrity cruise ship!

Apart from the Grand Dining Room, there is a French bistro, Jacques, with a menu designed by Jacques Pepin; a steakhouse, Polo Grill, that serves dry aged beef; Toscana, the Italian fine dine where tables are designed with made to order Versace china and Red Ginger serving the best of Asia on your platter.

That’s not all. Every evening, 24 guests can enjoy an exclusive seven-course meal at La Reserve by “Wine Spectator” at an additional fee starting at USD 95 per person or a table can be reserved at Privee for up to 10 guests at USD 250 per person.

Brush up on your cooking skills at the Culinary Center, the well-equipped cooking school with individual cooking stations.

So, pack your bags and dip into luxury on your next sea voyage! Bon Voyage!

Reference links

https://www.cruisecritic.com/articles.cfm?ID=5

https://www.cruisecritic.com/articles.cfm?ID=2465

https://travel.usnews.com/cruises/celebrity-cruises-289/celebrity-reflection-335/

https://www.cruisecritic.com/reviews/review.cfm?ShipID=621&pgtype=dining

LSI keywords – Celebrity cruise ships reviews, Celebrity Infinity, Celebrity Millennium,Celebrity Solstice,Celebrity Eclipse,Celebrity Silhouette, Celebrity Constellation.

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More start-ups in DU – here’s why we need it! (Rank Princess-SEO)

9-6 monotonous job? – Nah! The question that sprints is “will it be fulfilling”? The answer that would mostly echo is “NO.”  As a 23-year-old grad from a reputed university, would you like to join the pile of dead fish and go with the flow? Or, do you wish to join a startup or maybe start your own business, provide employment and revolutionize? A traditional job because it would pay good and is stable or a startup which will grow and flourish with your blood and sweat? The former looks appealing, but the latter is satisfying, isn’t it?

So, comes the question should universities help boost startups and help provide primary education on “entrepreneurial skill” at the least? How would it benefit the youth or the school per se?  Colleges and universities accommodate a diverse crowd from all nooks and corners of the country and the world. Youngsters who just wish to prove their worth beaming with fresh and innovative ideas are overflowing in canteens, classrooms, gardens and at any place that you can think of.

Why DU should promote startups

1)    While in university, the students learn responsibilities and teamwork. They work in close knitted units to try and accomplish the toughest of tasks. That bonding and sense of team unity are one of the pillars in the foundation for a successful startup.

2)    Secondly, the can-do attitude is something that floods university and college campuses. These foals need someone to groom them into Arabian horses. Who else other than the professors and mentors? These people are always ready to help you with a smile on their face.

3)    Universities have auditoriums, meeting places, chill-out zones, free food, and internet. What else does a young entrepreneur require to lay the foundation of his/her Fortune 500 company but cheap as well as free resources?

4)    Universities can also help guide, motivate, and even filter the most innovative ideas and may be funding them.

What startups came out of DU?

In addition to multiple other startups, recently students of DU launched a startup to change the waste management system in India. Waste management is apparently one of the significant problems we face. Two aspiring engineering students are walking down towards the metro, notice a garbage bin and Voila! A brilliant idea struck these young minds, and there it was – the birth of We-Convert. The concept is pretty simple and would work like a charm: E-collectors that will accept waste material and in return generate some rewards. Isn’t that awesome? Clean the country and in the process have a stable earning. Win-win for all. Another startup HelloMeal promises to provide an economical meal at your doorstep. Order through an app, a toll-free number, and no delivery charges. The founder (a grad from DU’s Swami Shraddhanand College) mentioned that he and his friends came up with the idea after facing food related inconvenience at college. The app, they say, is doing good as they receive almost 150 orders a day.

The crux of it is that in today’s world, the market doesn’t appreciate tradition but innovation. Showcase your ideas, test your skills, understand the requirement, break the barriers and do what you’re passionate about and make things happen. Yes, we can!

 

Keyword: Startups at DU

 

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Here’s why we need more startups at DU(Rank Princess- SEO)

   Are you a graduate with entrepreneurial dreams? Or, are you someone who is a part of the corporate world trying to break the shackles to follow your dreams of being an entrepreneur?  Are you afraid to travel the road less traveled?

   Every excellent business empire today was once a frivolous dream. What made the difference was the men behind these ventures were not apprehensive of the first step.

   Here are a few reasons why you should work towards accomplishing your idea and your dreams.

  1. Now is the time

With the Government of India aiding start-ups and manufacturing in the country like never before, the next few years seem more promising for first-time entrepreneurs. 

       Going by the Economic Survey of 2015-2016, India is home to more than 19,000 startups that are tech-enabled. Also, in recent years, Indian startups have seen an unexpected valuation. This surge is more than promising.

   In the first half of 2015, Indian startups raised a whopping 3.5 billion American dollars in funding, and there are close to 490 active investors in India (as of the end of 2015). The number of deals signed has only increased to 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} in 2016. This growth suggests a definite growth curve in the future years too.

  In 2016, India was ranked Number 3 in the world in the number of start-ups. Certain organizations like NASSCOM plan to support close to 10,000 startups in India in the coming years. Regulatory bodies like SEBI have now eased the norms, and it is far more comfortable for the companies to raise funds through the IPO route. Therefore, raising money for your start-up is not as arduous as it once was.

  If you have an idea that stands out, you will get all around support from the right institutions when you put it across.

  1. Incubators in the university campuses provide the right platform.

   To aid the ‘Start-Up India’ initiative, the leading universities launched start-up incubators within the campuses to nurture business start-ups. These nurseries have seen success in certain IITs, IIMs and Delhi University.

  What is interesting is the growth rate of these incubators. 2016 saw a 40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the number of these nurseries, with aid from government and corporate. In the same year, the state helped set up 30 new incubators on the university campus and close to 66{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of them have been established in the Tier II and Tier III cities.

  Another interesting fact is that there has been a 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the number of student entrepreneurs. Can you believe in 2016 alone, 350 startups were launched by young students?

  Lithics.in, a renowned online marketing place promoting handicrafts, paintings and other gift items from the weaker sections of the society was formed by three students of Delhi University. They are housed in Technology Business Incubator under the Cluster Innovation Centre at Delhi University. Through tie-ups with NGOs, they market products from the weaker sections of the society and have received several accolades and awards for their work. Lithics.in is an example of a successful campus aided venture.

iii.    Broad societal benefits

       As a society, we continually face challenges from all aspects. To tackle these problems and to make ourselves visible on a global platform, we need to embrace innovation and change. How can you promote innovation in the nation? The answer is simple, by encouraging startups.

   Startups also carve a path to discover solutions to the most pressing societal problems.  If you have an answer to any of the issues the society faces, you could bring about change benefitting the large sections of people.

    Take the example of two students from Bhaskaracharya College of Applied Sciences (DU). Their idea was born while lamenting about the waste management strategy in the city. This led to the formation of We-Convert. They introduced a machine called E-collector which accepts the user’s waste and generates rewards in return. After fruitful collaborations, the venture is eyeing revenue of Rs 67 lakhs for the fiscal year 17-18 and is starting its expansions in many cities across India.

   A 30-year-old Delhi University graduate along with an IITian started Zophop, an app to help the daily commuters of public transport. The app supports real-time tracking of the position of buses and its time of arrival at any stop along its route. Passengers can also purchase tickets in advance. Zophop has made the commute more accessible for passengers in more than 15 cities across India. They smoothened out the challenging commute time for lakhs of daily travelers.

 The future seems promising.

       India needs close to 20 million jobs a year, and as per a global data, it is the startups that provide a large percentage of employment when compared to established enterprises. Startups aid in the economic reforming of a nation and that is what India needs at the moment.

When you delve into the startup bandwagon, you are not just accomplishing your dreams but bringing about a change in a small yet significant way by creating more jobs and helping in the economic growth of the nation.

Keyword: startups at DU

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Here’s Why We Need More Startups at DU(Rank Princess- SEO)

You just graduated. You have a plan to get to your dream job. You decide to start slow. But tell me, would you like to join a startup fresh out of college as opposed to a well-established, revenue-generating, high-profile company?

Why Should DU Invite More Startups during Internship/Placement Season?

DU students have created startups like We-Convert, 3Dexters, HelloMeal, and Spamster. You are asking for reasons to consider joining one. Well, here they are!

  1. More Responsibilities Equals Hands-On Experience

Startups have limited personnel. There is no ‘watch today, do later’ attitude there. You’ve to figure out tasks you’ve never committed before. Thus, you learn more than you could ever have gained by merely observing.

  1. Firsthand Participation Translates into Bigger Opportunities

A Future Workplace Survey says 91{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} millennials expect to switch jobs within three years. Another NACE Job Outlook Survey says that employers seek leadership, teamwork, problem-solving skills, and work ethic primarily.

In a startup, you juggle different responsibilities, long to-do lists, and inherent risks. Whenever you switch, this versatility makes you the better candidate.

  1. Tough Supervision Means Improved Resilience

Startups are small, close-knit units. Credit, as well as backlash, comes easy because your work is visible. Thus, you learn to find solutions, endure, and tackle tricky scenarios.

  1. Opportunities Seem Endless

Startup remuneration is often inadequate. But, they offer chances to grow. You get to branch out, learn new skills, try them in real-case scenarios. You discover the significance of hard work, tenacity, creative thinking, accountability, and personal ownership.

  1. And There Is Free Food

And an enthusiastic environment, chilled-out colleagues, determined teams, and the excitement of accomplishment.

Startups versus Fancy Industry Jobs-There’s No Winner, so Choose Carefully

Between a corporate job and a startup one, people tend to flock to the former. And why not?

You crave job security. High-end companies will pay you well enough. They’ll offer additional benefits.

In startups, the working hours are ridiculous. So is the pay. There is minimal room for error. And you can’t tell if or when the newfound company will run out of capital and shut down. In fact, 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}-30{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of backed up startups fail, says the National Venture Capital Association.

But, when Startups flourish, and you tag along from the beginning, you gain tremendous experience via hours and hours of innovation, brainstorming and active participation. You learn your limits and capabilities. These help you build an exceptional career.

Keyword: Startups at DU

 

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How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

In the digital world that we live in, there is more data than ever.  That means more information about everything that surrounds us. Now, this information can be used to do some pretty amazing things, and the present e-commerce Industry is a shining example of that.

About Data Science

Data Science refers to the interdisciplinary study of the scientific methods and processes used to manage the source of data, understand its representation and convert it into useful information.

Every organization generates a lot of data from the consumers through the services that they use. Data scientists can help those organisations use that data to serve those consumers even better.

e-commerce Supercharged

In the business world, it is a self-evident fact that for any business to serve its customers well, it has to know those customers and their preferences and then craft their business plan accordingly.

Traditionally, this was done by the store operators and other executives who directly interacted with the customers. They had a pulse of the market and the direction in which the wind was blowing. But this method was inefficient and barely useful in the long run, and not to mention unusable in the e-commerce industry. This is where Data Science comes in.

  1. Knowing Customers

The biggest aid Data and Data Scientists provide to e-commerce businesses is in knowing the customers. Companies gain this knowledge through the online behaviour of the consumers: their interests, the product they often view, their possible needs, etc.

This helps the companies to know the consumers as well as they see themselves and simplifies the purchasing process.

  1. Selling Better

Data scientists have revealed that consumers’ buying pattern and brand loyalty is ever-changing and not as predictable as previously thought. This has made gaining consumer insight even more crucial for any e-commerce business.

Data sciences have provided the answers to various questions that have enabled the companies to sell better, such as:

  • What demographic of people are buying your products?
  • Which products interest your consumers?
  • How can you contribute to the shopping experience of your consumers?
  • What encourages the consumers to buy the products that they do?
  1. Marketing Done Right

Data Sciences has revolutionized marketing as a whole. With information collected from users about their spending habits, browsing and shopping patterns, more personalized marketing campaigns can be implemented.

These things have helped the businesses with advertisement retargeting, channel mix optimization and have increased the overall attentive time spend by the consumers on the company’s adverts.

This means more specific commercials for the end users and more effective marketing campaigns for the businesses.

On the Flip Side

Whenever the topic of collecting information from the public comes up, questions of security and privacy emerge. This is only natural as cyber security is a pivotal part of the digital lives that we lead.

Companies ensure users’ privacy through ever-updating encrypting technologies and firewalls. And to further enforce security, it is made sure that the sensitive data of users are stored locally on their devices and not on the cloud.

To say that the world of e-commerce has changed forever by Data Sciences would not be an understatement. And with more data scientist working together to further enhance our shopping experience, the future is only looking brighter.

LSI Keywords

Data science in e-commerce

Applications of data science

Online retail and data science

Data science and marketing

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How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

In the digital world that we live in, there is more data than ever.  That means more information about everything that surrounds us. Now, this information can be used to do some pretty amazing things, and the present e-commerce Industry is a shining example of that.

About Data Science

Data Science refers to the interdisciplinary study of the scientific methods and processes used to manage the source of data, understand its representation and convert it into useful information.

Every organization generates a lot of data from the consumers through the services that they use. Data scientists can help those organisations use that data to serve those consumers even better.

e-commerce Supercharged

In the business world, it is a self-evident fact that for any business to serve its customers well, it has to know those customers and their preferences and then craft their business plan accordingly.

Traditionally, this was done by the store operators and other executives who directly interacted with the customers. They had a pulse of the market and the direction in which the wind was blowing. But this method was inefficient and barely useful in the long run, and not to mention unusable in the e-commerce industry. This is where Data Science comes in.

  1. Knowing Customers

The biggest aid Data and Data Scientists provide to e-commerce businesses is in knowing the customers. Companies gain this knowledge through the online behaviour of the consumers: their interests, the product they often view, their possible needs, etc.

This helps the companies to know the consumers as well as they see themselves and simplifies the purchasing process.

  1. Selling Better

Data scientists have revealed that consumers’ buying pattern and brand loyalty is ever-changing and not as predictable as previously thought. This has made gaining consumer insight even more crucial for any e-commerce business.

Data sciences have provided the answers to various questions that have enabled the companies to sell better, such as:

  • What demographic of people are buying your products?
  • Which products interest your consumers?
  • How can you contribute to the shopping experience of your consumers?
  • What encourages the consumers to buy the products that they do?
  1. Marketing Done Right

Data Sciences has revolutionized marketing as a whole. With information collected from users about their spending habits, browsing and shopping patterns, more personalized marketing campaigns can be implemented.

These things have helped the businesses with advertisement retargeting, channel mix optimization and have increased the overall attentive time spend by the consumers on the company’s adverts.

This means more specific commercials for the end users and more effective marketing campaigns for the businesses.

On the Flip Side

Whenever the topic of collecting information from the public comes up, questions of security and privacy emerge. This is only natural as cyber security is a pivotal part of the digital lives that we lead.

Companies ensure users’ privacy through ever-updating encrypting technologies and firewalls. And to further enforce security, it is made sure that the sensitive data of users are stored locally on their devices and not on the cloud.

To say that the world of e-commerce has changed forever by Data Sciences would not be an understatement. And with more data scientist working together to further enhance our shopping experience, the future is only looking brighter.

LSI Keywords

Data science in e-commerce

Applications of data science

Online retail and data science

Data science and marketing

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How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

How Data Science is Revolutionising e-commerce(Rank Princess-SEO)

In the digital world that we live in, there is more data than ever.  That means more information about everything that surrounds us. Now, this information can be used to do some pretty amazing things, and the present e-commerce Industry is a shining example of that.

About Data Science

Data Science refers to the interdisciplinary study of the scientific methods and processes used to manage the source of data, understand its representation and convert it into useful information.

Every organization generates a lot of data from the consumers through the services that they use. Data scientists can help those organisations use that data to serve those consumers even better.

e-commerce Supercharged

In the business world, it is a self-evident fact that for any business to serve its customers well, it has to know those customers and their preferences and then craft their business plan accordingly.

Traditionally, this was done by the store operators and other executives who directly interacted with the customers. They had a pulse of the market and the direction in which the wind was blowing. But this method was inefficient and barely useful in the long run, and not to mention unusable in the e-commerce industry. This is where Data Science comes in.

  1. Knowing Customers

The biggest aid Data and Data Scientists provide to e-commerce businesses is in knowing the customers. Companies gain this knowledge through the online behaviour of the consumers: their interests, the product they often view, their possible needs, etc.

This helps the companies to know the consumers as well as they see themselves and simplifies the purchasing process.

  1. Selling Better

Data scientists have revealed that consumers’ buying pattern and brand loyalty is ever-changing and not as predictable as previously thought. This has made gaining consumer insight even more crucial for any e-commerce business.

Data sciences have provided the answers to various questions that have enabled the companies to sell better, such as:

  • What demographic of people are buying your products?
  • Which products interest your consumers?
  • How can you contribute to the shopping experience of your consumers?
  • What encourages the consumers to buy the products that they do?
  1. Marketing Done Right

Data Sciences has revolutionized marketing as a whole. With information collected from users about their spending habits, browsing and shopping patterns, more personalized marketing campaigns can be implemented.

These things have helped the businesses with advertisement retargeting, channel mix optimization and have increased the overall attentive time spend by the consumers on the company’s adverts.

This means more specific commercials for the end users and more effective marketing campaigns for the businesses.

On the Flip Side

Whenever the topic of collecting information from the public comes up, questions of security and privacy emerge. This is only natural as cyber security is a pivotal part of the digital lives that we lead.

Companies ensure users’ privacy through ever-updating encrypting technologies and firewalls. And to further enforce security, it is made sure that the sensitive data of users are stored locally on their devices and not on the cloud.

To say that the world of e-commerce has changed forever by Data Sciences would not be an understatement. And with more data scientist working together to further enhance our shopping experience, the future is only looking brighter.

LSI Keywords

Data science in e-commerce

Applications of data science

Online retail and data science

Data science and marketing

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How Is Data Science Revolutionising e-commerce? (Rank Princess- SEO)

Geoffrey Moore once compared companies without data analytics with deaf and blind deer on a freeway. And Moore was quite right too!

 Any online transaction between a shopper and a seller is a negotiation. And in every consultation, knowledge conjures power. Right kind of information about the other party gives you leverage. And leverage lets you squeeze a better deal where you reap the benefits.

 As a shopper, the sites you visit, the products you browse, the models you put in your cart only to dismiss the window and buy the same item from some other website- that data is significant for a seller. How? Let’s see!

 Business Analytics in e-commerce- Can You Optimise Conversion?

 To guarantee a sale, the seller must:

  • identify the influenceable section of the target shoppers

 

  • figure out what’s important to them, and

 

  • present them with an apt product-deal combination

 

It’s tough! Buyer’s intent is hard to spot. It’s where data science, analytics, & e-commerce    based machine learning come into play.

 Data Science in E-Commerce- How Is the Revolutionising Happening?

 Insights

Sellers use technology to track customer behaviour without disturbing said customer. If a shopper logs into a store Wi-Fi, the software monitors the sections where they linger longer. Marketing teams look at social media and browsing patterns to gather information on trending items.

  1. Prediction

Algorithms study the existing data like product attributes, shopper behaviour, and correlations. They try to infer future trends. They make assumptions based on the data they’re fed about the shopper.

  1. Strategy

Algorithms work to predict what the company should sell when and at what price. The product design, supply-demand forecasting, window of sale, promotional schemes, and personalised shopper targeting are strategized using the learnings of the machine.

  1. Personalisation

As per a 2014 Infosys report, 78{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of consumers respond to targeted ads that focus on their specific interests with a successful purchase.

Sellers use the data and patterns to revisit their retargeting plan, reach to a client of a particular age, interest, gender, and demographic and offer a deal that suits their present concerns.

Why Is Predictive Analysis in e-commerce Needed?

Shoppers often have the advantage of information over sellers. They know the product details and the shopper credentials. They have market reviews and ratings to turn to. They have options from different sellers for one product.

The seller has no way to know what drives the shopper- price, availability, or delivery window. It has to rely on guessing, and that doesn’t work out well in all cases.

Predictive analysis & e-commerce analytics allow the seller to gather fact-based ideas extracted from previous consumer behaviour using machine logic and data science. It helps them optimise conversion, and offer a better customer experience.

Basic Advantages

  • Cross-sell- I see you bought an iPhone 7 recently. Can I interest you in an iPhone case?
  • Up sell- I see you browsing a Full HD LED TV. Here, this 4K is the next version and fits your expected price range too.
  • Personalisation- I have your location. Would you like to see where our nearest store is? Or if we express deliver to your place?
  • Opportunity- I see you are in this country right now that has this upcoming festival that’s apparently a huge thing. Can I interest you in this relevant product that you may need during the said festival?

And That’s Just the Front End

Data science can help e-commerce websites by allowing consumer retention via heightened levels of perception and recognition. But, it can also be used for web analytics, fraud detection, payment, delivery, and other post-purchase aspects that build customer experience.

LSI: business analytics in e-commerce, ecommerce analytics data science, Data Science in ecommerce, predictive analytics in ecommerce

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How Data Science is Revolutionizing e-commerce(Rank Princess- SEO)

Data science as the name suggests is data driven by science. It is a method to extract relevant data or insight from the data in various forms which can either be structured or unstructured. It is kind of similar to data mining.

If we talk about business terms, it helps businesses provide a richer understanding of the clienteles’ by capturing and integrating the information of the prospect’s online behaviour. At this period, e-commerce is the essence of almost every business. The world at this time is immersed in data from many sources. Data science and ‘data scientists’ have revolutionized modern business. With the boom of e-commerce, the aspect of Analysis (“A” from the DMAIC theory) has broadened by leaps and bounds. Before, we talking about the benefits, let’s talk about how it is used in e-commerce.

In the field of e-commerce, customer and sales data are integrated into a database which is further linked with the email marketing and ad platform data. A thorough analysis of these gives a data scientist a 3D view of (i) Customer lifetime value, (ii) Personality analysis, (iii) Churn detection, (iv) Customer segmentation, (v) Cohort analysis, and (vi) Trend analysis. This helps the business to work and forecast new and beneficial acquisition and retention strategies. This is exactly the evolution it has brought to the modern business.

Let me explain it this way – assume you’re on a shopping app/website browsing. You scroll downwards and see that the app/website has recommendations based on your browsing/shopping history. Did you ever ponder as to how the app/website know your preferences and suggests products that you might end up buying? That, my friend, is data science. This method can be classified under Acquisition strategy. You might initially have logged in to the website just to browse, but recommendations have a probable chance of triggering a sale. Another example of it is boosting cross-selling (selling a different product to an existing consumer). Once you select a product, most websites/apps recommend a bundle option of similar or related products. Statistics say that cross-selling is a major part of today’s e-commerce business. As a matter of fact, websites/apps these days also recommend items based on perceived customer journeys. This is also a part of the acquisition. The technique just tells you what other customers have loved so far and thus intrigues a prospect increasing the chances of a successful sale. Retention strategy is when businesses use offers, promo codes, discounts, etc. to a prospect and flash sales to retain market. Big brands use data science and scientists to monitor stock and manage promotions accordingly.

Apart from the above, data science can help a new online business to determine strength and impact of the online vs. physical brand. It can help provide detailed analysis to a retailer on physical shops vs. online sales. Also, the inclusion of data science in online business will help sellers offer personalised deals per customer based on individual browsing habits and patterns. It helps a company to anticipate customer behaviour and understand connections of customer’s product reviews and shopping behaviour with other customers further leading to successful Prediction model (surfing behaviour vs. {ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} deal-making).

Thus, data science helps to gain sales/conversion providing optimized information about customers. Numbers speak, isn’t it?

Keywords:

Data science

Data mining

Online sales

e-commerce

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