Why good WiFi is just the beginning (Content Strategi – SEO)

Wi-Fi is now expected to be ubiquitous with IoT devices everywhere. Travellers expect seamless integration and connectivity for their typical tasks such as checking email, taking work-related video calls, logging onto social media and so on.

The importance of Wi-Fi for your guests

Mobile professionals are actively counting on Internet connectivity for their everyday needs.  Studies by Roomzzz indicate that nearly 67{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of hotel guests attempt to connect to Wi-Fi within 7 minutes of arrival. Nearly 33{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the hotel guests ask for Wi-Fi passwords during check-in, and 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the guests ignore the TV and focus on connecting to Wi-Fi as soon as they enter their rooms.

Wi-Fi has surpassed being an amenity and turned into a necessity and integral part of life. More than 66{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of US travellers place Wi-Fi as their deciding factor when it comes to choosing accommodations.

Quality of your Wi-Fi influences guest’s choices

The iPass Mobile Professional report of 2016 indicates that 72{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of people choose hotels based on their Wi-Fi experience.

Good Wi-Fi leads to better guest experiences and better reviews. And reviews impact revenue, especially since 81{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the travellers find hotel reviews important when choosing their accommodation.

Secure, stable and speedy Wi-Fi – A fundamental requisite

Wi-Fi is now emerging as the centre of a new ecosystem. It has become an indispensable component of innovative applications such as facial recognition apps for keyless entry, robotic bellhops [Yotel – New York City], and mobile mission control systems [Mood Pads] to control guest services like room service, housekeeping, room temperature [Peninsula hotel group, CitizenM] and more.

Endless Possibilities

This is just the beginning of visionary applications that will make a guest’s experience exceptional.

From a management perspective, effective Wi-Fi helps develop a leaner and more efficient way to manage the hotel.

How Qlicket can help you

JD Power’s “2016 North America hotel guest satisfaction index study”, shows that despite the increased demand for Internet access across all hotels, almost 31{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of hotel guests experience Internet issues.

Qlicket can help solve such concerns and facilitate a consistent Wi-Fi service for your guests.

Qlicket is an enhanced Wi-Fi system that finds your dead spots, sets up access points and ensures uninterrupted connectivity for your guests. We have 99.9{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} uptime with complete bandwidth management and 24/7 customer support.

We also have free on-site evaluations and a 30-day trial with no contracts or lock-ins. More importantly, we hold a 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} retention rate of our US clients.

Talk to our consultants today to see how we can get you more out of your Wi-Fi with features like instant guest feedback, management dashboards and more.

Make your guests brand loyal with a Superior Guest Wi-Fi experience from Qlicket.

 

Keywords: Qlicket, superior guest Wi-Fi, importance of Wi-Fi, hotel guest connect to Wi-Fi, Wi-Fi amenity, secure stable Wi-Fi, uninterrupted connectivity, better guest experience, enhanced Wi-Fi

References:

  1. “Hotel Wi-Fi more important than breakfast and parking for US guests”PJ Cunningham [Lonely Planet]
  2. “Wi-Fi trends: What to expect in the next five years” – Robert Brown[CIO Review]
  • “Rules for successful hotel Wi-Fi” – Keith R. Parsons [WirelessLAN Professionals]
  1. “Study reveals the importance of Wi-Fi” – Casey Gale [Lodging]
  2. “Even the super rich want free Wi-Fi in Hotels” – Justin Bachman [Bloomberg Pursuits]
  3. “Exceeding Customer Expectations: The Importance of Wireless and the Wi-Fi Password” –Hospitality [Samsung Insights]
  • “Hotel Guest Satisfaction Plateaus as “Perks” Become Standard Expectations, J.D. Power Study Finds” – D. Power
  • “What’s More Important than Sex, Chocolate or Alcohol? Wi-Fi, According to a New iPass Report” – iPass Inc.
  1. “Internet Travel & Hotel Booking Statistics” – Statistic Brain
  2. “Check into the futuristic hotels that push technology beyond free Wi-Fi” – Les Shu [Digital Trends]
  3. “The citizenM room has affordable luxury coming out of its ears” – Citizen M
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