IoT is rapidly becoming one of the most looked-into and studied trends in the technological world of today, with many firms, organisations and businesses firmly believing that it is paving new pathways in technological advancement, providing companies with an enhanced outlook and greater chance of betterment.

IoT refers to ‘Internet of Things’, and it is one of the hottest topics in today’s ever-expanding world of technology. Many of today’s firms believe that IoT is the key to all of this. Although there have been many keys, they see this as sort of a master-key – almost like the Holy Grail of business growth, both financially and in terms of viewership. IoT is believed to be able to aid in many things, including enhanced customer relationships, business growth, reduced risk, cost and theft, better insights and improved customer satisfaction – and that is only the tip of the business-expanding iceberg.

How Exactly Does IoT Impact Businesses Who Choose To Focus On It?

Although it is thought to be the answer to all questions, IoT – just like anything else – does come with its setbacks. One of the most major flaws of IoT devices was discovered back in October 2016,  when a DDoS attack struck a colossal 1600 websites in the US, crippling their services and distributing important and more importantly, private and confidential information. It proved that IoT devices are somewhat vulnerable and penetrable as opposed to what was originally thought.

Even everyday devices that are powered by IoT such as CCTV cameras and smart-home devices were hijacked and taken control of, then used against the servers. This would be a massive issue for those focusing on IoT in the world of business, because, in a place in which money is at stake, security is of utmost importance. With this hack already making people sceptical, businesses will have to be extra careful to make sure that their own IoT devices are sufficiently protected.

Another challenge that companies choosing to focus and incorporate IoT have to face is talent shortage in the IoT field. Surveys have shown that forty-five percent of IoT companies struggle to find security professionals and thirty percent have the same problems when searching for digital marketers. It seems as though there just aren’t many professionals out there who have adequate training, understanding or experience in the IoT area. Though it seems that in 2017, major vendors must act upon this and are looking to invest in IoT certifications and training. They will make it a part of the mainstream training programs undertaken in the tech industry.

Inevitable Leaps And Bounds

It seems as though with IoT rapidly growing in popularity and becoming more and more of an everyday thing in not just the technological world, but also the normal world, that big companies and businesses are starting to venture down the IoT route. With a lot of corporations beginning to place their focus on IoT devices and programs, there is no doubt about it that others are following suit. Though they may face a heap of challenges along the way and end up having to revise and edit their strategy now and then, it certainly still seems that IoT is the way to go for the corporations and businesses inside of today’s world of technology.

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