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QuickWire: Giving Wings to the Philippines Real Estate (Rank Princess – SEO)

The Philippines, real estate market, has been a lucrative investment opportunity for Filipinos and foreigners alike for quite some time now.

The Filipino residential property market soared in 2016 due to commendable economic growth, supported by reducing lending rates, strengthening US dollar, improvement in tourism, heightened public and private expenditure resulting in job generation, as well as the robust inflow of money from foreign investors or OFWs.

This trend is expected to sustain in 2017 which promises to be another profitable year for the Filipino real estate market.

HomeLand, Foreign Money

The majority of the potential investors in this market comprise of foreigners, expats and OFWs (Overseas Filipino Workers). 

Foreigners are allowed to purchase property in the Philippines as is covered by the Condominium Act which puts a cap of 40{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on the FDI investment in a particular real estate project. A foreigner may purchase an apartment or a condo but may not purchase land. He can only lease it for 50 years which can then be extended for 25 years.

OFWs and Filipinos residing abroad, have the same ownership rights as the domestic Filipino. Nearly 2 million Filipinos leave their home country each year to work abroad, but all the while save to nurture their dream of investing in a home for their family in the Philippines.

The Philippines is the second largest recipient of remittances throughout Asia. The remittances by the OFWs hit a record high of $2.56 billion in December 2016, up 3.6{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on a year-on-year basis as per Bangko Sentral ng Pilipinas released data, and this upward trend has been steady for the past ten years, showing no signs of waning.

However, not even 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the 10.2 million Filipinos working abroad have yet made this coveted real estate investment which leaves a lot of scope for the real estate’s developers to penetrate the market even further, confirming a continual upward graph of the property prices.

Thus, the industry is dynamic, and 2017 shows signs of being an exciting year for the real estate brokers and developers.

QuikWire- Providing tools to exploit the Goldmine

However, in spite of the Philippines being declared a real estate superstar, developers often find it difficult to close deals. The reason for this is a simple ground level difficulty faced by Expats, OFWs and Foreigners in carrying out secure cross-border transactions such as payment of mortgages, bills, instalment deposits and so on.

Quickwire has been that significant venture, which has altered this situation dramatically, by transforming the cross-border payment landscape, riding the wave of digitisation. A platform which enables secure cross-border bill payments by enterprises in the Philippines which handle foreign-based clients, Quickwire has been manna from heaven for the real estate market, enabling smooth bill payments and collection without any hassle.

This innovative cross-border payment platform has been set up to allow users to pay their bills through their debit or credit cards, ACH or Bitcoins without compelling the user to have any specific bank account as is usually the case, thus avoiding aberrant payments and money mismanagement.

One of the few MSBs (Money as a Service Business) to be registered with the esteemed US Department of the Treasury’s Financial Crimes Enforcement Network (FINCEN) Quickwire provides the service of efficiently using multiple channels and facilities provided by international banks for collecting and dispersing payments.

They have many facilities in the USA and are supported by Wells Fargo and many major local banks. The electronic ACH used by this platform allows them to collect payments from any bank account in the US  and also enables them to transfer to and receive money from anywhere in the world.

Since US banks underwrite them, they can offer very low credit card processing rates, competitive exchange rates and speedy service about any bank in the Philippines.

Approved by the Third Party Payments Aggregator (TPPA) in the Philippines, Quikwire is currently focusing on developing the real estate market in the Philippines through its indispensable services at enabling secure cross-border payment facilities. 

LSI: real estate market in the Philippines, cross-border payment platforms, Filipinos working abroad, Foreigners allowed to purchase property in the Philippines, Filipino residential property market, the Philippines real estate market, real estate investment by foreigners in the Philippines.

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Real estate foreign investment in the Philippines: Reasons you should go ahead and do it (Rank Princess – SEO)

It is no surprise that the Philippine real estate is every buyer’s most preferred choice. With its growing economy, Philippines is simply one of the best places to invest. It has outgrown many nations in Asia such as Taiwan, Japan and Korea. In fact, according to Bloomberg, it has been cited the second fastest growing economy in the world, China being the first.

Let us see the terms of owning a property in the Philippines.

Land ownership in the Philippines   

Although there is much interest given to the Philippines real estate market, the country does not allow foreigners to own real property. But, you could buy condo units. However, you will have to meet the condition that your ownership in a single project does not go beyond 40 percent. This is what is stated in the Condominium Act.

No foreigner can own a land that the property is built on unless he/she is a legal/natural heir to the property. Also, if a foreigner is married to a citizen of the country, then, he/she can obtain land through their spouse. Other options to own the land include a long-term lease where you can acquire the land on lease for fifty years initially or act as a shareholder of any company in the country buying a land.

If you are a former Filipino, you could own up to 1000 square meters of land in the urban area, while in the rural area, you can own only one hectare of land, given that it is exclusively for residential purposes. Also, you could regain citizenship and any property as normal citizens, without any restrictions.

Now that we’ve looked at the terms of foreign investment in the Philippines let us look at why it is the ideal place to invest in.

Urban renewal

In the year 2014, Philippines had a population of 100 million, and it has been increasing ever since. This gave a need for the chief urban centres to undergo renewal to meet the increasing real estate demands. Since there are not many lands that can be developed in regions that are well built already, take, for example, the Metro Manila, urban renewal is expanding to other regions that were previously not very well known.

The real estate market could get a boost if foreign ownership is encouraged

Earlier, we stated the restrictions imposed on foreigners when it comes to owning land in the Philippines. With these restrictions in place, the entire worth of the real estate industry in the country is at $48 billion. But, according to reports, if the constraints on foreign investors were relaxed a bit, extending lease terms, then it could reach up to $300 billion in a while.

Long-term economic stability

The economy of Philippines has been growing, and as mentioned earlier, it is the world’s second fastest growing economy. The economic growth of the country was at 5.8 percent in the year 2015 and was predicted to increase by at least 6 percent in the coming years. Moreover, it also reported a GDP growth of 6.9 percent, beating China for the first time.

QwikWire: A cross-border payment solution provider

Although there are many restrictions on foreign investment, you should go ahead and explore the options so that you could benefit from the various opportunities in the country.

All you need to do is select the right platform to carry out your transactions. If you are worried about not being able to carry out your amortisation, here is one company to your aid: QwikWire. You can visit their website here: www.qwickwire.com

They carry out cross-border payments and also customise your billings. They also have modules for balloon and partial payment. Moreover, the website is safe to use, and none of the information related to your credit card will be stored.

On the whole, this is an excellent platform for you to manage your bills easily, all in one place, with just a few clicks.

LSI Keywords: Philippines, economy, country, real estate market, restrictions on foreign investment, foreign ownership, land ownership in the Philippines, Philippines real estate market, owning a property in the Philippines.

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Foreigners Now Have Complete Control In The Philippines (Rank Princess – SEO)

Efficient cross-border payments by leading e-commerce service provider in the Philippines – Qwikwire

With money comes power, yet many foreigners investing in the Philippines feel helpless when it comes to knowing where their regular remittances from paying their bills go. Qwikwire allows Filipinos abroad to simply pay all their bills online like Social Security System, PhilHealth, Manila Water, Meralco, Philippine Long Distance Telephone Company, and everything else. Qwikwire optimises and customises billing with invoicing systems for overseas Filipinos. Qwikwire empowers banking, property management, medical billers, and BPOs with their B2B e-commerce solutions.

Why Choose Qwikwire

Ray Refundo, the founder CEO started Qwikwire based on his personal experience of not being able to receive an online payment since he did not have a credit card or bank account to his name. With his educational background in both Economics and Finance, from San Jose State University in California and his friends Scott Yu, Jason Foldi, and Bing Tan from the USA devised the perfect solution to all the problems about online payments for foreigners.

Qwikwire specialises in efficient cross-border e-commerce solutions to overseas Philippines residents with no credit cards or bank accounts to transact their online payments. The goal of the company is to facilitate e-commerce in the Philippines 2016

Advantages When Using Qwikwire

  1. Anyone can sign-up for the Qwikwire service to acquire a transaction code and receive their payments in less than 2 hours after being sent whereas online payment service providers like PayPal take up to 2 weeks in the Philippines for a single transaction.
  2. Only about 2.5 million people in the Philippines own some form of bank cards like Visa and less than 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} in the age range of 25-54 years. For clients who do not have a credit card or a bank account, Qwikwire uses freelancers who transfer the money deposited in their bank account to the company’s to make further payments on your behalf.
  3. Qwikwire facilitates secured transactions for their clients in simple, clear, and easy to understand steps.
  4. All users and freelancers are vetted and are required to produce their identification-related documents and abide by the local money transferring regulations and the Philippine land ownership laws.
  5. Qwikwire uses social media and search engine data to validate its user identification. It gives them access to the merchant account faster than other known service providers.

Qwikwire Is The Future

The recent years have shown foreign land ownership in the Philippines is on the rise, and many Filipinos living and working overseas are finding it difficult to track their remittances. Qwikwire can give their clients the full details for where their money is being spent.

Founder, CEO Ray Refundo is a financial analyst with expertise in market research and tax preparation which helps determine the best solutions for Qwikwire users.

Get the Power back in your hands

Qwikwire’s goal is to return the power to overseas Filipinos with foreign land ownership in the Philippines becoming an enjoyable process. Qwikwire provides faster and more transparent online money transactions than their competitive e-commerce websites in the Philippines.

Clients of the company can view all the transactions details. Having control over one’s finances gives the overseas Filipinos a sense of security. The entire team at Qwikwire strives to give their clients more choices and the freedom to choose how their hard-earned money is being spent.

LSI

e-commerce websites in the philippines

philippine land ownership laws

foreign land ownership in Philippines

e-commerce in the philippines 2016

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5 Relationship Tips To Remain Happily Married (Rank Princess – SEO)

A Happy Marriage is hard work, ask your parents, and they will tell you. There is no way you tie the knot and leave it on autopilot. Your plane will crash, for sure, if not crash, at least the flight will be so boring, you will want to jump out of the aeroplane.

This article is not meant to scare you, and if you are planning on taking the plunge anytime soon, a few relationship tips won’t do any harm.

  1. Compliment Your Partner

Human beings are social creatures. We interact with the world around us, pursue a career and choose a partner because it makes us feel like we are a better person. Compliments never get old, even old people love compliments. Try telling an elderly lady at a party how pretty she is looking this evening, and you will notice her cheeks turn red even at that age. We generally forget to appreciate our partner from time to time, for the little, big, small, silly, adventurous, dumb, cute things they do. Skip this one out, and unhappy marriage signs will start appearing soon.

  1. Be Honest…About Everything

We are honest as kids when we are in love or to our parents. We are honest to our partners as well. But there are times when we intentionally leave out some of the details for the sake of our partner, hoping it will hurt them or simply to cajole our ego. Don’t do that. Missed out on your credit card payments, tell them! The boss is bullying you, tell them! Attracted to someone else, don’t stuff your mouth with food, tell them! It might just end up becoming a joke, and you both will have a good laugh about it.

  1. Maintain Yourself, Physically and Mentally

Remember how great you both looked on the day of your wedding. Since then have you been able to fit into your wedding outfit or is it simply an artefact in the corner of your wardrobe. A beer belly and love handles were never in fashion and never will be. Work out, take up a hobby, live an active life, invest in clothes that make you appear attractive, visit the spa every month. Also, remember when two individuals with strong personalities come together there is bound to be friction and difference of opinion. Plates flying in the house, high pitched discussions and walking out in the middle of the night will end up being an unhappy marriage with kids, and you will constantly look out for guides on how to survive in an unhappy marriage. Find ways to maintain a healthy state of mind. Movies, books, a holiday, meditation whatever it takes, make sure you take it up.

  1. Have A Social Life And Make Sure To Take Sometime Off Each Other

Happy marriage lies in the pursuit for staying happily married. You both need to embark on a journey together and yet wander by yourselves away from each other from time to time. You will come back stronger when you miss each other and remind yourselves how important you both are in each other’s lives. Reconnect with your friends, hang out with your colleagues, and widen your social circle. These relationship tips will help you avoid drastic situations such as an unhappy marriage, or much worse, a marriage where you both are seeing other people.

  1. Keep The Spark Alive

Get intimate from time to time, do things together that got you together in the first place. Enjoy a candlelit dinner, playfully flirt with each other and bet my money on it, the spark within you will never die. Keep an unhappy marriage quiz for your friends and accomplices and poke fun at them while discussing what to do when you’re not happy in your marriage. Just for fun while you are drowning a bottle of Vodka, play twister, scare bystanders, visit the park, basically life presents you with options you might have never thought of, in ways you cannot imagine.

Make sure to make efforts, and you will see that it will go a long way to make your marriage successful.

LSI Keywords: Happy Marriage, Relationship Tips, how to survive in an unhappy marriage, unhappy marriage signs, marriage life tips, problems in marriage life, unhappy marriage quiz, unhappy marriage but can’t leave, unhappy marriage with kids, what to do when you’re not happy in your marriage

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Flying Color: Highlights of Selecting Ideal Business Spaces In UAE (Rank Princess – SEO)

In the global business arena, the market has become more competitive for each and every local and global business firm.

To solve this problem, companies have to strategically look at a selection of business locations. Not only from the customer’s perspective but also from a business standpoint.

It is important for a company to plan and locate its facility or business centre to reduce costs and increase profits.

However, placement and selection of business entity are cumbersome as well as expensive if the company wants multiple centres.

More often than not, if an organisation’s expected profits do not match its plan, the organisation has to let go of the space. That would mean a dead investment in business terms.

UAE is a Known Haven For Technological Advancements

Many global organisations also prefer this country for investments as it has state-of-the-art facilities and a cosmopolitan crowd that means a more diverse customer base.

UAE is also closely connected to other Gulf countries. Hence, business entities can also establish their bases in surrounding countries.

Many organisations consider taxation as a major aspect when planning to rent properties abroad. UAE has a low taxation policy hence, more profit to the organisation.

UAE has the 31st position, as awarded by the World Bank regarding financial capability.

The barrier of language as a means of business communication plagues the Arab nation, but in UAE, English is preferred for doing business.

UAE is Liberal In Its Approach As Much As Western Countries

UAE also has the best Internet penetration. Hence, the IT infrastructure is one to be considered when selecting a domain for business.

When selecting and setting up a business centre in UAE, the organisation must take into consideration the topography of the establishment.

The establishment should have good facilities like water, electricity, etc.

The location is an important factor when looking out for a business space. Again, facilities-centric locations will cost more than slightly offsite spaces.

In this sense, the organisation will have to look out for the best property to rent and make a decision quickly whether to buy it or not.

Another keyword when renting out office space is the price. In these terms, Dubai is blessed with a range of prices for commercial spaces to suit every business’s need.

Many spaces have hidden costs which need to be looked at. So when you go office hunting ask the broker specifically for any stealth costs involved in renting the property.

Since UAE already has a wide range of spaces, it is better to determine how much space a single individual would need to conduct his/her duties. Work out the actual floor space before approaching a dealer.

Even though the selection of business entity is not possible but choosing the right area for coordination and easy availability of resources is crucial.

Hence, when renting commercial properties in Dubai, one should think of flyingcolor.com. They provide a range of services for Dubai mainland and all free zone purchases.

LSI Keywords: selection of business locations, selection of business, selection of business entity

 

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Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

The world of finance is going through a major transformation. Business corporations are becoming more dependent on the strategic and financial proficiency of their CFOs and other financial leaders. Due to this finance companies are becoming even more pre-eminent.

The impact investments create, appears to be growing by the day as it is becoming universal throughout the corporate world.

Therefore, people in top financing roles such as CFOs are facing new responsibilities and challenges. They have to manage the past, present and future of a company.

From vindicating emerging technology risks to managing universally expanded business, they have to do it all.

Trends CFOs should focus on

There are 4 trends CFOs should know and focus on for empowering finance:

  • Using the influence of emerging finance technology to facilitate operational competence and cost cutting.
  • Galvanising clever business decisions by converting data into valuable insights
  • Collaborating with other lines of business to encourage innovation and develop a progressive financial environment
  • Sustaining a stable financial organisation amidst changing business situations

New tools like Microsoft Dynamics AX

To help them grow in this new era of technology, CFOs are using the power of emerging technology. For instance, Microsoft is helping CFOs transform their business organisations by increasing the speed of doing business.

In this new age of finance, financial leaders are using tools like Microsoft Dynamics AX. With this tool, they get real-time access to market and organisational data and improved evaluation.

This tool also provides a single cohesive view of the entire financial organisation and that in turn, helps people in strong financial positions manage risks better. It helps CFOs manage the business with greater proficiency and swiftness.

Changing CFO roles with changing financial trends

The financial world is evolving. And with that, so is the role of a Chief Financial Officer. Financial leaders are transforming from being just a CFO to a Technology CFO. With a new generation of workforce, the emergence of big data, globalisation, etc. financial leaders have access to more information and opportunities than ever before.

Since its inception, the role of a CFO has been progressing. From business strategy to operations, from operations to risk management, and from risk management to an IT leader. A modern CFO skills and competencies are limitless. The primary reason for this is that corporations rely a lot on the strategic and financial expertise of their senior-most financial leader.

Therefore, a CFO should be well-aware of the changes occurring in his responsibilities.

Finance Trends 2017: Big Data and Cloud Deployment

The biggest emerging technology of today is Big Data. With the huge amount of data being used in organisations, CFOs need to know how to launch data projects.

They must efficiently evaluate market trends, distinguish target customer demographics and make smart decisions for their firm that maintains financial stability.

Financial corporations need to start exploring and deploying cloud storage solutions. With the emergence of transportable devices and flexible work hours and locations, clumpy online servers will soon be replaced by fast cloud storage solutions. CFOs should be well familiar with this technology.

This will give employees at a remote location a steadfast way to connect with the data they require.

SAP’s HANA is the centre of emerging technologies in the world today. It is the core of cloud, analytics, and big data. This will give the financial services of a company a new edge.

LSI KEYWORDS: Technology , CFO, Finance, Technology, Modern CFO skills and competencies, IT, finance technology, technology CFO, connect with the data, fast cloud storage solutions, SAP’s HANA, emerging technologies, big data, changing CFO roles, financial trends, finance trends 2017, cloud deployment, new age of finance, Microsoft Dynamics AX.

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Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

With the advent of technology, the role of a CFO has grown vastly more than just being a keeper of money. While understanding the company’s finance and accounting is important, it is also essential for the ambitious CFO to have a firm hold over emerging technologies to offer insightful business suggestions and take strategic decisions.

Smarten Up

Success is all about seizing an opportunity when it comes knocking. Being a Technology CFO, having a clear and concise grasp of the modern CFO skills and competencies can work wonders for your career. Be the finance executive who takes the lead in the transformation and sets CFO trends in 2017.

There are various techs in the market right now, and new ones keep getting added to the list. The four biggest fintech trends in the market to keep an eye on are:

  • Big Data Platforms: Enormous amounts of data are generated because of Information Technology being a part of almost everything. If the underlying pattern and trend are used to understand the opportunities, it could result in decreased costs and potential revenues.
  • In-memory Computing: This improves data processing time. Used in Finance Technology, it can report and process in real time. This can be a breakthrough in how financial planning and forecasting is carried out.
  • Data Visualization:Visualisation is making data graphic. When companies tap into data from various sources and bring it together at one place to be easily accessed by operations, sales, and finance, then it has the power to drive change and improve results.
  • Mobile Everything:CFO’s have the greatest technological power in the form of their smartphones. People are on the go these days and having access to data will help achieve agility in business and economic competitiveness. Focus on everything mobile like laptops, tablets, etc. can give that special edge.

Effective Innovation is Prudent and Practical

In my opinion, a CFO needs to push his Chief Integration Officer (CIO) to find the most efficient way to fit new technologies to enhance or replace the existing system. He also needs to partner with the CIO in exploring new trends.

One of the biggest trendsetters affecting the financial domain is SAP. This technology is currently positioning as the ‘digital core’ of modern business. SAP CFO, Arlen Shenkman states that “the role of a CFO today is not just to know about the current technology that their business relies on, but to also be attuned to how their competitors are dealing with the new offerings.”

Digitisation is speeding up, and this is how SAP is keeping up

  • S/4 HANA Finance

Also known as SAP Simple Finance, this is an ERP financial software that runs on SAP HANA in-memory computing platform. It is instant and real time for better decisions.

  • FIORI

A collection of apps in FIN area, it helps yo improve the user experience. It aids in making the finance tool easily understandable because SAP understands.

  • ABAP, CDS and Solution Manager

Hierarchies help business analyse their data. This add-on feature helps segregate vast amounts of data in tables and column to analyse them better.

  • SAP and CLOUD

Imagine finance for the digital age. The use of cloud technology shifts a big chunk of the company’s fixed costs to variable costs providing better control over operational costs.

Over time, technology is changing the way businesses are run. There is a fast growing demand for investment in the most suitable tech. You as a CFO need to be ready for this ‘Technolution’!

LSI Keywords: fintech trends, technolution, finance for the digital age, finance tool, ERP financial software runs in SAP, technology CFO, financial domain, CFO trends in 2017, technology trends impacting CFO’s, modern CFO skills and competencies, finance technology.

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Technology Trends Impacting Today’s CFO(Rank Princess – SEO)

The only thing that is permanent is change itself. One needs to keep evolving and reinventing oneself to stay abreast of the modern trends and stay competitive in today’s market. CFOs are no exception to the rule either.

Technology is altering the way financial operations take place. Below is a list of modern technologies that will boost modern CFO skills & competencies and make a positive impact on business decisions and processes that all CFOs must be aware of.

When it comes to technological advancements, SAP is never far behind. Below is a touchdown on the latest technological advancements in SAP and other major players around the world.

Types of technologies

  • The ones that enable innovations
  • Disruptive innovations

The first category consists of finance technologies that are already changing and impacting financial operations around the world. These innovations improve the way business is being done. Mobility, in-memory computing and Software-as-a-Service (SaaS) belong to this category. Such innovations help finance organisations achieve lower ownership cost and improved performance from the systems.

Disruptive technologies are the ones that involve changing the traditional business processes from the inside-out. These technologies have the capability to alter business processes drastically in the years to come. Some of these technologies are social media, crowdsourcing, big data and cognitive and predictive analytics.

Advantages of Enabling Technologies

  1. The SaaS model: This can help CFOs with cost reduction and an increased overall efficiency. It enables CFOs to migrate a part of the IT cost from capital expenditure to operational expenses.
  2. Mobility: When mobility is leveraged properly, it can extend the financial capabilities to a greater extent in the organisation. Through mobility, business finance can boost the business’s need for remote enablement and provide crisp analytics for the decision support system.
  3. Visualisation: This is also a powerful technique that provides finance with the ability to uncover hidden insights and enhance finance’s communication and partnership abilities with business. The biggest USP of visualisation is the language in which the data is presented. The language is easily comprehended and consumed by business.

Advantages of Disruptive and Emerging Technologies

  1. Crowdsourcing and Social Media- Social media are put down for being a platform for casting outrage and misdirected anger. However, they have many positive aspects as well. Crowdsourcing and social media can bring external and internal perspectives from “wisdom of the crowds” to the traditional finance capabilities and processes. Content can be collected and analysed from networking platforms and collaboration, information-sharing can be facilitated by finance, increase collaboration in analysis and reporting and give an “outside view” of the organisation’s outcomes to the business partners.
  2. Predictive analytics: using this technique, finance can use historical data correlations and trends and employ them for modelling of the various potential outcomes along with varying risks. It helps finance to predict results by making models of the probable outcomes considering real-time variables and inputs.
  3. Cognitive analytics: This is quite similar to the predictive analytics technique. It incorporates technologies such as natural language processing and in-machine learning to improve hypotheses identification.
  4. Big data: This technology is already bringing about transformative changes and major improvement in the supply chain, customer interactions and operations in different organisations.

While adapting to these technologies may seem like an uphill task for business professionals who are set in their ways. It is certainly the need of the hour. One important thing that technology CFOs should bear in mind is that perfect results are not achieved on the first day itself but by continuously trying out new approaches that eventually lead to improved processes and business performance.

LSI Keywords: Predictive analytics, Big Data, Cognitive analytics, SaaS model, Disruptive Innovation, mobility, business finance, modern CFO skills & competencies, in-machine learning, technological advancement in SAP, technology CFOs, finance technologies, technology trends.

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Boost Your Brand Activation Through Effective Brand Communication (Rank Princess – SEO)

Brand Building is essential for the success of any product or service in free market economies. When a new product enters the market, it is virtually unknown. Along with the quality of the product and service, customer engagement is also required to build a broad consumer base.

Marketing and brand communication can go a long way in expanding customer outreach and thereby gain customer loyalty.

Brand Communication refers to a group of activities that shape and influence the opinion of customers towards a company and its products or services. Brand Communication also helps to create an effective brand image.

Brand Activation or brand engagement aims to influence the consumer’s actions and choices through interaction with the brand. Digital Marketing via various social media platforms enables brands to communicate directly with their customers. This is crucial, especially in today’s markets as marketing and brand promotion have become largely customer-based.

Effective brand communication can go a long way in ensuring a positive reaction towards a brand.  Brand Communication employs strategies like experimental marketing, promotional marketing and in-house retail marketing for effective brand activation.

Measuring Effective Brand Communication

Using the following criteria, you can easily determine whether your brand communication is encouraging brand activation:

Consumer Network-It is important to reach out to a broad and relevant consumer base to boost brand activation. A good brand communication campaign will have a target audience at the local, regional, national or international level that it seeks to cover.

Strategy and Authenticity-A thorough review of the campaign strategy must be carried out to ascertain whether the proposed brand communication campaign will lead to brand activation while staying to the core values and aims of the brand or company. The information provided to the public must be authentic else it may lead to loss of confidence in the brand.

Investment and Returns-The expected costs, benefits and returns must also be thoroughly evaluated. The returns and benefits will include not only the expected boost in sales, but also the anticipated expansion in the consumer-base, and increase the number of loyal customers and brand followers on social media platforms.

Consumers’ Response- The success of brand communication can be determined through the evaluation of the customers’ response. The campaign must be designed such that it creates interest and tempts its target audience. The consumers must enjoy their interaction with the brand.  In this respect, it is not just the sheer volume of response that matters, but also nature. A positive response implies successful brand activation and vice versa.

Creativity and Timing- The interaction with the consumers must be creative, keeping in mind their tastes and preferences. The timing also has to be spot on, the right customer at the right time, in the right place.

Brand Image in the Long Run- Any proposed brand communication campaign has to be undertaken keeping in mind the long-term goals and aims of the brand and company. Brand Activation has to be such that it boosts the image of the brand in the long run.

LSI Keywords: brand building, brand communication, brand activation, customer engagement, widening consumer-base, digital marketing, brand communication via social media, effective brand communication.

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Brand Activation Is The Next Step In Brand Communication (Rank Princess – SEO)

Is brand activation strategy a millennial concept? The marketing and advertising industry have been practising this in the past leading to some of the most successful campaigns.

One of the best brand activation campaigns that will go down in history is Toyota’s launch campaign of their RAV4 Hybrid, ‘The Wall,’ that involved 100-foot rock climbing wall. The rolled in Christina Fate, Toyota’s rally car driver, to go for the climb to inspire the audiences to face their challenges.

When Brand Communication Is Not Enough

All successful branding engage their clients and inspire them in the process to be loyal to the product or the brand itself. When the brand communication process fails to connect to the audience emotionally, it is difficult to sustain the business. It is also important to distinguish the product or the brand from existing competition to get the attention of the prospective customers.

Why Brand Activation

When the clientele bond emotionally, they believe in what the brand stands for. This is what eventually leads to a loyal customer base who can give you repeated sales. Brand activation ideas, such as interactive events that involve one-on-one communication with the target audience will build trust.

Choosing the right time to launch or re-launch a brand image is as essential as a great ad campaign. Establishing connection at the correct time and place draws the consumers faster and closer to the brand.

Being creative is essential to put out the brand that will meet the customers’ passion. Campaigns must change according to the current trends that the general audience is inspired from.

How Do You Measure a Successful Brand Activation

Consumer base: Calculate the number of consumers the activation campaign will reach and bring a reaction? Will the campaign be worldwide, national, city-wide, or local?

The relevance of the brand: Always choose a campaign that is relevant to the core value and the message the brand is trying to send.

How much to invest: More than calculating the sales and financial terms, brand activation campaigns should be measured in brand marketing and consumer data. Focus on how much social media coverage the brand has, enquiries being made, etc.

Long-term benefit: Activation campaigns ideally must focus on building the long-term loyalty of their clients to the brand and maintain trust to promote references.

Integrating with other campaigns: Brand activation campaigns should compliment and integrate with other ongoing as well as future marketing strategies of the company.

Always be unique: Setting the brand apart draws audiences closer and faster to the brand, makes them talk about it and prevents them from going over to another.

Flexibility in Brand Activation: Activation campaigns are better cost-wise when the components of the brand strategy are flexible where just the content can be changed in line with the season.

Advantages of Brand Activation

Brand activation, especially interactive events, brings quality feedback direct from the consumer. The Millennials are always looking for fresh ideas with standard content to spread around the social network. This strategy almost works for all kinds of brands and products out thereRe-launching the brand takes patience and is a financial burden that may not yield results.

Brand activation ideas can help reinforce the positioning of the brand in the consumers’ minds. It is easy to get lost in the clutter of traditional advertising such as print, we-based ads, and TV commercials. Set yourself apart with brand activation.

Conclusion

Experiential brand activations can increase the relevance of a brand and shape the future of the company. Such campaigns help long-term loyalty of the clients by building trust. Brand activation plans generate visibility by engaging the audience at a personal level to create awareness.

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