Author: gaia

Startups: Creation of Cultural Diversity(Rank Princess – SEO)

A startup is nothing but a newly established business that has grown. With this new age of startups, a culture of diversity sometimes becomes an issue. Usually, there aren’t many women entrepreneurs spoken for or Black/Latino ones either.

These are just a few of the myths we are going to break today.

Why do we need Diversity?

Diversity in the workplace is something that gives a company an edge over its competitors. A more diverse workforce can more efficiently tackle the diversity in the product range, as well as, the marketing approach.

It also becomes easier to hire the best minds in the field, when you are not biased about one or more cultures or societal groups. That way, you get to widen your baseline for employees, even as you pick out the “crème-de-la-crème.”

 Diversity among Consumers:

When the startups focus more on what the consumers want and less on what they would prefer for themselves, only then can they increase their consumer base. Sticking to societal and culture-based biases or prejudices is not healthy for any company in its initial stages. So basically,

  • Consumers come from a lot of cultures.
  • Startups cannot afford to be too choosy regarding their customers.
  • The risks of building a business are already high. Ruling out consumers by culture will only result in a lower bottom line.

Collaboration:

We all know that when people from different cultures come in together, there occurs some level of integration and association among them. What we overlook is how these people notice their diversities and acknowledge them. This not only helps the participants to appreciate diversity but also work with them in diverse ways.

This kind of collaboration begins to lead to a chain of ideas and different thoughts that can add up to a very interesting scenario.

Maintaining Individuality:

You can only truly understand the “culture of diversity” when the workforce, as well as, the consumer-base insists on maintaining their individuality regarding ideas, opinions, tastes and preferences. This may involve:

  • Specialised workforce, such as an “all women” group.
  • Certain specific consumer-oriented approaches that may appeal to a few cultures specifically.
  • A startup tries to advertise the same product to different cultural groups in different manners.
  • A diverse working population, brainstorming ideas and creative approaches, based on their culture or societal values.

This way, companies can maintain their originality and individuality not only regarding their products but also to the satisfaction of the different tastes and preferences of their customers.

Approach Backed by Data:

This approach is backed by data. Research and studies have shown that companies with a diverse board of public marketing and management have a 95{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} higher success and popularity rate.

Entrepreneurs are assured more by numbers, than by word-of-mouth. So when observations show that a diverse cultural workforce brings in a higher rate of profits, it is difficult not to opt for it.

Going Global:

An integrated and inclusive approach to the different cultures out there is a plus. When you have even a small group of people working in your company, they are bound to come up with a varied set of ideas for marketing, production, and campaigning.

This can only help you when it comes to increasing your customer base. With more and more diverse campaigns, it becomes possible to attract more people towards your product.

Keeping the company’s core values straight is profitable to diversify the workforce and the customer base. This just keeps bringing in higher profits and increases the sale of products and services.

LSI Keywords: Customer-base, campaigning, diversification, diverse cultures, culture of diversity, maintaining individuality, integration, collaboration

Reference Links:

https://quip.com/7GSaAovqAPEh

http://www.investopedia.com/ask/answers/12/what-is-a-startup.asp

https://www.peoplematters.in/article/diversity/how-organizations-can-facilitate-childcare-support-13861

Why Diversity is Good for Tech Startups Aiming for Global, and How Buffer Nailed It

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Explore What Lies Beneath the Ancient City of Varanasi (Rank Princess)

SandHI is the clever name IIT Kharagpur has given to its mega-project of reestablishing the heritage and antiquity of India’s heartland Varanasi through scientific research.

One of the most exciting parts of the project is the geo-exploration of Varanasi city. The present project is geared towards looking at the way geology or nature controlled the origin, evolution and survival of the city through ages.

Primarily funded by MHRD under the SandHI megaproject, funding for the Varanasi geo-quest project is by British Geological Survey (UK Aid).

Varanasi’s Facelift and What Lies Beneath

Varanasi (Banaras or Kashi), is seen as holy in many ancient religions of Southeast Asia like Hinduism, Buddhism, Jainism. 

Along with Alexandria, Luxor, Faiyum, Varanasi has the distinction of being one of the oldest cities of the world that has been continuously inhabited.

Varanasi today is being brought rapidly into the twenty-first century with investment in infrastructure.

Prof. Abhijit Mukherjee, Principal Investigator of the project, mentions that bringing ancient infrastructure into the structures needed for modern life is a challenge. The preservation of archaeological sites is a problem.

He also says that the city’s future will depend on the sustainable use of natural resources like groundwater, dealing with the possibility of flooding and a proper understanding of how the river works and how climate change will affect it.

We need to know the past and the present of the river and ground to predict the future.

Varanasi’s Civilisation through the Ages

The project is delineating the extent of growth phases of Varanasi civilisation through ages. It is exploring a number of routes:

  1. Exploring the evolution of the Ganga River, as this might have influenced the development and survival of Varanasi.
  2. A delineation on the quantity and quality of the river and groundwater and their interactions in and around the Varanasi area. This will help them understand the usable water resource and the renovation of the river Ganga.
  3. Understanding the weathering patterns and restoration of the ancient and historical monuments and Ghats of Varanasi
  4. Developing an urban geological framework of the future city of Varanasi.
  5. Excavating in several key locations including close to Kashi Viswanath Temple, to understand the historical foundation of Varanasi
  6. Urban mapping is being done to assist in the determination of archaeological sites and anthropological signatures. This may provide new insight into the North Indian civilisation evolution from Post-Harappa to modern periods.

So, What’s Been Happening?

The team has just completed drilling in about 100 locations up to a depth of 110 m below land surface, in and around the city of Varanasi.

They will then drill several deep boreholes to explore the deep earth control on the evolution of the Gangetic plain.

Detailed investigation of the river Ganga and groundwater resource and contamination studies are being carried out. Collaborating with Intel, the team is in the process of deploying several high-resolution chemical sensors to the River Ganges. This will allow for real-time water quality monitoring of the chemistry as well as the river pollution level.

New Century Tech Takes Us to the Past

Putting together all their research elements will help to build a 3D conceptual model and an underpinning database of the city and its environs. These can then be used to understand the location, evolution and future effect on the development of Varanasi and Ganga.

“Out of sight… out of mind, the role of the sub-surface in the urban footprint is often overlooked and rarely, if ever, makes an appearance in the long-term planning of the world’s cities,” says Dr. Martin Smith, Director-Global Science, British Geological Survey and collaborating scientist. 

An important thing the team emphasises is that the ground beneath our cities not only holds its history; it is a potential resource with groundwater aquifers and space for storage and transport.

“However, it can also be a hazard regarding stability and dispersal of contaminants” points out Prof. Probal Sengupta of IIT Kharagpur, Joint Investigator of the project, talking about the very ground we stand on.

Social Media

IIT Kharagpur goes deep into the past exploring the foundations of holy Varanasi, in order to map our future. 

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Explore What Lies Beneath the Ancient City of Varanasi (Rank Princess)

SandHI is the clever name IIT Kharagpur has given to its mega-project of reestablishing the heritage and antiquity of India’s heartland Varanasi through scientific research.

One of the most exciting parts of the project is the geo-exploration of Varanasi city. The present project is geared towards looking at the way geology or nature controlled the origin, evolution and survival of the city through ages.

Primarily funded by MHRD under the SandHI megaproject, funding for the Varanasi geo-quest project is by British Geological Survey (UK Aid).

Varanasi’s Facelift and What Lies Beneath

Varanasi (Banaras or Kashi), is seen as holy in many ancient religions of Southeast Asia like Hinduism, Buddhism, Jainism. 

Along with Alexandria, Luxor, Faiyum, Varanasi has the distinction of being one of the oldest cities of the world that has been continuously inhabited.

Varanasi today is being brought rapidly into the twenty-first century with investment in infrastructure.

Prof. Abhijit Mukherjee, Principal Investigator of the project, mentions that bringing ancient infrastructure into the structures needed for modern life is a challenge. The preservation of archaeological sites is a problem.

He also says that the city’s future will depend on the sustainable use of natural resources like groundwater, dealing with the possibility of flooding and a proper understanding of how the river works and how climate change will affect it.

We need to know the past and the present of the river and ground to predict the future.

Varanasi’s Civilisation through the Ages

The project is delineating the extent of growth phases of Varanasi civilisation through ages. It is exploring a number of routes:

  1. Exploring the evolution of the Ganga River, as this might have influenced the development and survival of Varanasi.
  2. A delineation on the quantity and quality of the river and groundwater and their interactions in and around the Varanasi area. This will help them understand the usable water resource and the renovation of the river Ganga.
  3. Understanding the weathering patterns and restoration of the ancient and historical monuments and Ghats of Varanasi
  4. Developing an urban geological framework of the future city of Varanasi.
  5. Excavating in several key locations including close to Kashi Viswanath Temple, to understand the historical foundation of Varanasi
  6. Urban mapping is being done to assist in the determination of archaeological sites and anthropological signatures. This may provide new insight into the North Indian civilisation evolution from Post-Harappa to modern periods.

So, What’s Been Happening?

The team has just completed drilling in about 100 locations up to a depth of 110 m below land surface, in and around the city of Varanasi.

They will then drill several deep boreholes to explore the deep earth control on the evolution of the Gangetic plain.

Detailed investigation of the river Ganga and groundwater resource and contamination studies are being carried out. Collaborating with Intel, the team is in the process of deploying several high-resolution chemical sensors to the River Ganges. This will allow for real-time water quality monitoring of the chemistry as well as the river pollution level.

New Century Tech Takes Us to the Past

Putting together all their research elements will help to build a 3D conceptual model and an underpinning database of the city and its environs. These can then be used to understand the location, evolution and future effect on the development of Varanasi and Ganga.

“Out of sight… out of mind, the role of the sub-surface in the urban footprint is often overlooked and rarely, if ever, makes an appearance in the long-term planning of the world’s cities,” says Dr. Martin Smith, Director-Global Science, British Geological Survey and collaborating scientist. 

An important thing the team emphasises is that the ground beneath our cities not only holds its history; it is a potential resource with groundwater aquifers and space for storage and transport.

“However, it can also be a hazard regarding stability and dispersal of contaminants” points out Prof. Probal Sengupta of IIT Kharagpur, Joint Investigator of the project, talking about the very ground we stand on.

Social Media

IIT Kharagpur goes deep into the past exploring the foundations of holy Varanasi, in order to map our future. 

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Olympics-A Force That Unites Our War-Torn World! (Rank Princess – SEO)

Events abound in number that unite humanity. While some may be tragic, others may be festive. Whatever be the nature, few events linger in the collective psyche of humanity for long. Olympics is one such world sports festival. It lifts nations above hostilities and gathers them under one roof.

Forces that unite the world whatever may be the disparities are there in plenty. Tragic incidents and festivities are perhaps the most important among them. While some fade away with time, others acquire a whole new meaning. They stay in the collective human memory for generations to come. One such event that unites our present war-torn world is Olympics. Once in four years, it brings the entire world together. No war bars any nation from enjoying the world’s largest sports festival.

Here are the psychological benefits Olympics offer humanity.

It helps a nation forget a tragedy

The statement holds true specifically for Japan that survived an earthquake. The excitement that follows such an event is great. The preparation, the waiting; the process brings joy even to the downtrodden.

It declares; humanity is above war

If you are someone living in Israel; you are sure to know one thing. The unstoppable hostilities between nations thwart the dreams and aspirations of millions. Olympics are the only sporting event that gathers even warring countries together. Its history is such an inspiring tale that humanity cherishes it even today.

The event originated in Greece. Records say that rival nations signed a truce so that everyone can participate in the event. The war began only after the games were concluded. Olympians often send words of hope and inspirations to their countrymen. However, people often forget them in the midst of trivial complaints of corruption and other events.

It creates a developmental mindset

Any major event requires drastic changes in the transportation and other facilities in a country. The ensuing expectations uplift the collective psyche of the people residing there. Investors get excited because of the business opportunities the event presents. Surveys reveal that chances are the highest for an event like Olympics.

It boosts the profile of hosts

As mentioned above, Olympics gather the entire world into a single place. Quite naturally, it raises the profile of the hosting nation. The importance enjoyed in media helps a nation rise above petty differences. Clearly, the people of the nation forget hostilities and strive to maintain the dignity of their country. It is no doubt a genuine boost for the psyche of a nation suffering from long-standing war.

 Olympics instils patriotism

The desire to be treated as a dignitary in one’s country boosts the morale of participants. He strives to make sure that his country is the winner. The hostilities of warring tribes or organisations appear nothing to him.

The exciting thing is that the fervour stays long after the event is over. And, the person truly considers himself as a champion. An entire nation comes together to appreciate his achievements. The boost to try for the next event like Olympics is something no one can ignore.

Truly, Olympics is a force of an event to be reckoned with. It rises above war and gathers even enemies under one roof. Even hostile nations shake hands cordially; that is sportsman spirit.

LSI Keywords: Olympics, war, nation, event, sports, participants, champion

Resources

https://recruiterpoet.com/2012/08/02/why-the-olympics-bring-the-world-together/

http://guruinabottle.brandrepublic.com/2013/09/08/iocs-decision-to-award-2020-summer-olympic-games-to-japan-has-psychological-benefits-for-the-country/

http://sportbettercities.com/top-5-advantages-and-disadvantages-of-hosting-a-global-event/

http://www.economicshelp.org/blog/29/sport/costs-and-benefits-of-the-olympics/

http://bleacherreport.com/articles/2655926-winning-will-have-benefits-beyond-gold-medal-for-us-mens-olympic-hoops-team

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Olympics and Its Uniqueness in Today’s War-Torn World (Rank Princess – SEO)

Conflict and war continue to divide the international community. The Rio Olympics are a welcome light of unity in the darkness of our war-torn world.

As much as the Olympics is about sports, one cannot ignore its political aspect. From the Black Power Salute in 1968 to the Refugee Olympic Team in 2016, the Olympics are an important stage for political messages.

It Isn’t a Pretty Picture: Olympic Games Political Issues

A genocide claims millions in Darfur. Bullet pellets maim hundreds in the Kashmir valley. Tensions in South China have never been higher. And Afghanistan still dreams of returning to its erstwhile glory.

While Steven Pinker might rightly claim that our world has never been more peaceful, there is still a significant amount of violence going around.

In the wake of all the discord, the Rio Olympics has refreshingly managed to emphasise the importance of unity and peace. IOC President Thomas Bach reminded us, quite eloquently, of this fact in the magnificent opening ceremony.

The Five Rings

There have been many heart-warming instances of international unity at Rio this year, not the least among them a selfie between two Korean gymnasts.

The catch, of course, was that one of them (Lee Eun Ju) was from South Korea and the other (Hong Un Jong) from North Korea. The animosity between the two nations notwithstanding, this cheerful selfie showed the world that people from ‘rival’ nations could get along just fine.

A second instance belied what is arguably a bigger conflict. In the men’s 81kg (178 lbs) class judo, Khasan Khalmurzaev (Russia) hugged Travis Stevens (USA) after defeating him. Stevens called the Russians he trains with his ‘brothers’.

Americans are rightly proud of their prowess on the basketball court. But after winning a close match against Australia, the US head coach remarked, “Australia has played the best basketball in the Olympics”.

All these examples showcase that no matter what might be going in international politics when people come together for the love of sport, they can let go of their differences.

The Stateless and Uncertain

The modern refugee crisis is the biggest in the world, claimed to be bigger than that during the Second World War, and that’s saying something.

Millions upon millions of stateless refugees have been knocking on Europe’s doors for a while now. And in spite of Angela Merkel’s valiant efforts, the doors have largely remained shut.

For the first time in history, the Summer Olympics have hosted a Refugee Olympic Team (ROT). And yes, it’s great news.

Running for Respect: Social Importance of the Olympic Games

From Marine Le Pennin France to the louder Donald Trump in the US, right-wing nationalism has been on the rise. And with it, people have begun shunning the stateless millions.

But with the ROT participating, people are now beginning to respect the refugees.

Getting these people to Rio has highlighted their stories in ways that didn’t happen yet. Whether it be Yusra Mardini, Rami Anis, Yolande Mabika, or Popole Misenga, their stories of courage and perseverance are inspiring us all.

A Coming Together

There are athletes from every country of the world, and the refugees, who are living and training together in the Olympic Village. Their trainers, neighbours, and competitors are equally varied.

It is no surprise, therefore, that the pursuit of excellence in sports will allow us to forget if only for a few days, the pain and division in our war-torn world.

 

LSI Keywords: Olympic Games Political Issues, Rio Olympics, Summer Olympics, ROT, Refugee Olympic Team, Olympics and unity, Olympic Village, Social Importance of the Olympic Games

Additional URLs:

  1. http://abcnews.go.com/Sports/18-time-gold-medalist-michael-phelps-bear-american/story?id=41141118
  2. http://www.bbc.co.uk/news/world-asia-37018914
  3. http://www.bbc.co.uk/news/world-asia-37018914
  4. http://news.xinhuanet.com/english/2016-08/06/c_135569291.htm
  5. http://www.newyorker.com/news/sporting-scene/what-the-olympics-mean-for-rio
  6. http://www.bloomberg.com/view/articles/2016-08-05/unity-and-division-at-the-olympics-irhituu7
  7. http://www.theatlantic.com/international/archive/2016/08/refugee-olympic-team-rio/494969/
  8. http://www.npr.org/sections/thetorch/2016/08/10/489466775/for-refugee-team-just-being-in-rio-is-like-winning-gold
  9. http://www.firstpost.com/sports/rio-olympics-2016-the-refugee-team-now-have-a-flag-anthem-of-their-own-2949344.html
  10. http://www.chicagotribune.com/news/opinion/letters/ct-the-olympics-bring-peace-in-our-war-torn-world-20160808-story.html
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Olympics and Its Uniqueness in Today’s Troubled War-Torn World (Rank Princess – SEO)

Every four years, countries from across the globe come together to celebrate and test the limits of human endurance. They push for excellence by competing against the best in the world. However, in light of the current political and social context, the games seem to gain new significance. Read more to know about the impact of various wars across the world on the Olympic games.

The last two years has changed the Middle East and much of the western world along with it. The Syrian crisis has ripped West Asia into bits and pieces with the powers that be, circling over the carcass of a brilliant civilisation like vultures.

Adding to the conflict in the Middle East is the situation in the host country. Brazil has been ripped apart over the last couple of years with political instability, economic uncertainty as well as a scare over the Zika virus. All of this taken together has created a veritable war zone in the middle of which these Olympics are about to take place.

What is the significance of Rio 2016?

For one, we have an emerging economy hosting the games, a move from the usual developed and industrialised world. The Olympics have almost always resulted in staggering costs, with the first ever games overshooting its budget by around six times of what was originally planned. According to many estimates, the costs for Rio 2016 are likely to go overboard as well.

Contrast the cost of hosting the Olympics with the current political climate in that country. Their president was forced to resign recently, on charges of corruption. Add to this political uncertainty, the fact that their economy has been in recession for the past one year, whereas they had been enjoying unprecedented growth during the years in which it had submitted its official bid to host the Olympics.

The Significance of War

The condition in Syria has resulted in a steady influx of refugees from that region into Europe. Never before have so many people been rendered stateless, since the Second World War.

While the Olympics have always been about bringing out the best in athletes representing their respective nations and fierce national rivalry of the kind seen in Russia, China and the United States, this time, the inclusion of a team of refugees has gone against that trend.

These refugees represent no nation and are united by their common identity of having no state. However, their stories are inspiring.

The Story Of A Swimmer

One of them, Syrian Yusra Mardini swam for a mile through the cold sea as she guided a boat to the Greek coast, as she fled her country for her life. Having had to shuttle between refugee camps across Europe, she achieved her personal best in this year’s Olympics. That one minute that she was there in the pool led her to forget her identity as a refugee and let her get into the skin of a swimmer, as it should be.

Why is Rio 16 a good thing?

  • By including a team of refugees, it has managed to send a powerful message across the world, regarding people and nations ravaged by war.
  • It has managed to act as a soothing balm to a nation rattled by internal strife.
  • It reminds the world the value of excellence.
  • It exemplifies the power of a democratic emerging nation.

Rio 2016 hopes to ensure that the Games ring true to the spirit of a faster, higher, and stronger sporting world.

LSI Keywords: Olympics, Rio 16, Games, stronger sporting world,

References:

http://www.si.com/olympics/2016/07/25/olympics-rio-2016-refugee-team

http://www.telegraph.co.uk/news/2016/06/17/rio-declares-state-of-calamity-amid-cash-crisis-ahead-of-olympic/

http://money.cnn.com/2016/06/01/news/economy/brazil-recession-economy/

http://time.com/4421865/olympics-cost-history/

http://syrianrefugees.eu/

http://www.theatlantic.com/health/archive/2016/06/rio-de-janeiro-brazil-olympics-zika-risk-postpone-cancel-move/485183/

https://www.washingtonpost.com/world/the_americas/weeks-from-olympic-games-rio-worries-about-rising-crime-police-cutbacks/2016/06/08/16343886-2c0b-11e6-b9d5-3c3063f8332c_story.html

http://www.forbes.com/sites/kenrapoza/2016/06/06/facts-and-fictions-behind-the-pending-impeachment-of-brazils-president-dilma/#34c81f8740ce

https://www.washingtonpost.com/lifestyle/style/the-rio-olympics-are-troubled-but-arent-they-always/2016/08/03/42648ab4-55b9-11e6-88eb-7dda4e2f2aec_story.html

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A Comparative Study Of Diesel vs. Petrol (Rank Princess – SEO)

Based on our analysis it is well established that diesel cars cost you less in the long run. Be it in Chennai where a litre of petrol will cost you 60 bucks or be it Mumbai where it is 65 bucks, diesel cars are the way to go. But if you are looking to get a car for 3-4 years then petrol is the ideal choice.

Let us take a look at the other aspects of diesel and petrol like its chemical composition, emission values, the performance of petrol variant against diesel variant and so on.

Chemical Composition

It is a well-known fact that diesel cars are more powerful and fuel efficient compared to petrol cars. But what is the reason behind this? Let’s find out.

Both petrol and diesel are derived from crude oil by a process called distillation. The hydrocarbon and carbon atom chains are removed in this process. Distillation takes place in a refinery. The gradual increase of temperature vaporises the unwanted atoms and the product left is petrol.

Petrol and diesel are hydrocarbons too. While petrol is comprised of 9 carbon atoms diesel is composed of 14 carbon atom chains. Petrol has traces of nitrogen and is more refined than diesel.

The 14 carbon chain composition of diesel makes diesel more powerful and fuel efficient than petrol. The energy per unit volume is more for diesel than petrol. This gives a better mileage in diesel variant cars. 

Since diesel is composed of the longer carbon chain, there is more content of other atoms like sulfur and nitrogen in it. Petrol, on the other hand, is more uniform.

Pollutants Comparison

Both petrol and diesel, when burnt, produce pollution. Since petrol has less quantity of nitrogen and more of carbon, the byproduct of the combustion process is carbon mono oxide and NOx. The CO further reacts with O2 and gives carbon dioxide. This is what comes out of the exhaust tube in the cars. Carbon dioxide is a greenhouse gas and has a pernicious effect on the environment. 

Diesel, on the other hand, produces a high amount of NOX and particulate matter rich in sulfur compounds. This causes major health risks.

Diesel emits 15{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} less carbon dioxide than petrol. But at the same time, it also produces four times more nitrogen-based pollutants and 22 times more sulfur particulate. These particulates are very harmful to the human heart, lungs, and the brain.

Climate Friendly?

As long as you burn fuel, there will be harmful emissions which will affect our health and cause problems for the environment as well. Since the major pollutant from petrol cars is CO2, petrol cars contribute majorly to global warming.

The main pollutant from diesel car is nitrogen and sulfur based compounds. Both these pollutants adversely affect humans. It causes respiratory problems. The sulfate compounds like sulfur dioxide cause acid rain which ruins the quality of buildings.

The reason why Taj Mahal has a yellowish plague is acid rain.

Technological Advancements In India, Europe, America, and Japan

Over the years many countries across Europe and even India have invested a considerable amount of money in R&D on how to reduce the pollution levels caused by diesel cars.

The amount of pollution caused by diesel vehicles 10 or 15 years ago was way more than the present numbers. While European diesel vehicles produce 10ppm, Indian diesel vehicles emit as much as 50ppm.

Of course, the European standards are higher than India.

Certainly, it is more difficult to control the pollution emissions from diesel variants than petrol variants. But one can debate that diesel does not cause global warming which is the hot environmental concern in our times.

Japan, on the other hand, has a different viewpoint on it. While Europe is making technological advancements in a diesel engine, Japan is developing highly efficient petrol engine.

They have been able to reduce the pollution emission from petrol variants effectively. The urban air pollution problem is greatly cut down with such innovations.

After the signing of Kyoto Protocol in 1997 most well off countries were obliged to reduce their carbon dioxide emissions by an average of 8{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} over the span of 15 years. This was when America and Japan started researching into hybrid and electric cars. At this time European market had a different perspective.

The dominant car- makers in Germany like Volkswagen, BMW, and Daimler encouraged the consumption of diesel. According to these guys using diesel variant cars was a better and more effective way of reducing the carbon emission levels in the environment.

Britan, Germany, France, and Italy cajoled the car makers and the people to buy diesel.

Production of variant diesel engines shot up in Europe especially after the 1998 EC Acea agreement with all European car makers. And they decided to slash carbon emissions by as much as 25{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} over the course of 10 years.

Diesel rose to be the primary choice in the late 90s. The market share of diesel in the UK made a jump from under 10{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} in 1995 to over 50{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} in 2012. Today Britain has the largest number of diesel based cars in the world.

Interesting Fact About Diesel And Petrol

Did you know that the petrol car takes 10km to warm up on a chilly day, whereas the diesel car takes only 5 km to warm up on a cold day? This means that diesel variants produce less emission on a cold start than petrol. More reasons for why you should go for diesel based cars than petrol based.

Conclusion

It’s quite clear that diesel has proved to be a better fuel than petrol. It effectively improves the urban air quality. The lower carbon emission from diesel means reduced global warming and subsequently, reduced climate change as well.

In India, diesel is way cheaper than petrol, and in a span of 10 years you would have saved as much as Rs. 1,30,000 ( this is just a rough figure, the actual figure will depend on the kilometres run by the car).

Check out our previous post to find out how much money you would save if you get yourself a diesel car.

LSI Keywords: Petrol vs. Diesel, Petrol engine, Diesel engine, European cars, Japanese car, petrol emission rates, diesel emission, environmental hazards of petrol.

Reference Links:

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Five Tweets for Luna Lights – Part 4 (Content Strategi)

Home safety means a lot in #fallprevention – from furniture to lighting, simple ideas can make big differences!
http://bit.ly/1mSQzLt
Half of the 85{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} senior hospitalisations in Canada occur at home! Safer homes cut costs and prevent fatal injuries.
http://bit.ly/1mCXz4e
81{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} Americans are looking out for #fallreduction solutions, says Carnegie Mellon
http://bit.ly/2bfwRAd
Is #innovation the answer to senior worry, anxiety, fear? Can #tech lead to #fallreduction? Our heart goes out to this story!
http://bit.ly/2aLmlRp
Fear of falling can lead to a fall. Even a no injury fall can trigger fear in seniors.  #fallprevention goes a long way!
http://nyti.ms/2aZmygw
—————-IOT Based —————
#IOT technology solutions are all set to change the lifestyle of ageing seniors for the better. #tech
http://bit.ly/2aBfhFM
Are #IOT solutions the next generation breed of home safety options for seniors? Check this out!

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Five Tweets for Luna Lights – Part 3 (Content Strategi)

Home safety means a lot in #fallprevention – from furniture to lighting, simple ideas can make big differences!
http://bit.ly/1mSQzLt
Half of the 85{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} senior hospitalisations in Canada occur at home! Safer homes cut costs and prevent fatal injuries.
http://bit.ly/1mCXz4e
81{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} Americans are looking out for #fallreduction solutions, says Carnegie Mellon
http://bit.ly/2bfwRAd
Is #innovation the answer to senior worry, anxiety, fear? Can #tech lead to #fallreduction? Our heart goes out to this story!
http://bit.ly/2aLmlRp
Fear of falling can lead to a fall. Even a no injury fall can trigger fear in seniors.  #fallprevention goes a long way!
http://nyti.ms/2aZmygw

Facebooktwittergoogle_plusredditpinterestlinkedintumblrmailFacebooktwittergoogle_plusredditpinterestlinkedintumblrmail

Five Tweets for Luna Lights – Part 2 (Content Strategi)

Detecting senior living patterns with #IoT #tech does matter. #caregiving #innovation
http://bit.ly/2aYSOAJ
Seniors need safety and security more than anything else. #Revolutionary technology is built around #empathy.
http://bit.ly/2aLWyoa
81{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} Americans are looking out for #fallreduction solutions, says Carnegie Mellon
http://bit.ly/2bfwRAd
Is #innovation the answer to senior worry, anxiety, fear? Can #tech lead to #fallreduction? Our heart goes out to this story!
http://bit.ly/2aLmlRp
#caregiving at home is most preferred. What if we designed homes well for safety and #mobility? Mobility matters. Here’s why.
http://bit.ly/2bixFAm

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