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Landing Page Copy U&I (Dummy Draft)

Make way for the world’s only Intelligent Collaborative Distribution Network!

Exclusively focussing on Information Technology & Telecommunications

Video

Hold on. What is an Intelligent Collaborative Distribution Network?

U&I operates the world’s only inventory less comprehensive distribution network. We channelise the available shared infrastructure so that resource wastage is minimised.

This may be a bit difficult to adjust your mind to in the first go, as this is something unprecedented.

Think of it this way.

When you go to a restaurant, the restaurant doesn’t have a separate chef for each of their customers.

They have one, maybe two main chefs who balance their time and ensure a balance of delivery time, customer satisfaction and profitability for the restaurant owner. I’m sure you agree with that. Don’t you?

Unfortunately, this isn’t what is happening in the IT Distribution Network in India right now. And U&I is here to solve this bleeding neck problem of yours.

The U&I Edge

Comprehensive Distribution
We have ties with 123 Distributers, 123 Vendors, 123 Retail Units and 123 Sales Consultants in over a 1000 Indian cities across all 36 states of India. And you can partner all of them by just fixing a call with us!

Real-Time Analytics & Big Data
Get detailed real-time insight and information across several metrics, about your industry, sales, inventory, competition and a lot more, using U&I’s proprietary CRM.

Advanced CRM
Use your advanced custom software (PC, iOS and Android) to track every single of your tasks, from inventory to dues payable and a lot more.

Manage Your Finances
Our software minimises your losses by hedging your cash flow and realising possible credit risks well in advance.

Local Sales Consultants
A country like India is a conglomerate of cultures. And the sales process needs to be tweaked from one district to the next. You get instant access to over 1200 sales consultants who are master salesmen within their respective districts.

Increase Your Sales
We help you sell more units by streamlining your inventory management and helping with accurate supply and demand forecasts using your cutting edge technology. Sell more units while spending less to bring in those sales.

Execute A Pull Based Supply Chain Network
This results in a more responsive and agile distribution channel that not only costs less per unit but helps sell more of them.

Promote Your Product
You’ll gain access to infrastructure and resources that will allow you quick, easy and economical product promotions and advertising across all 36 states of India.

Do What You Do Best
All of the above allow you to focus more on your product rather than trying to distribute it a vast country like India that is impossible for a small business or even funded startup! Leave that to us.

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Newsletter Front Page (Dummy)

From The Doctor’s Desk

From The Desk Of Dr. John Smith
XYZ Hospital, Mumbai, INDIA
28th February 2016

Dear Patient,

I have been using various LASIK machines for over a decade now. And I’m grateful to God that LASIK machines today are far easier to operate, quicker and less painful as compared to when I first started out.

But what hasn’t changed is that LASIK was safe then, and it is even safer now.

I’m sure you’d have heard horror stories about LASIK over the years. And truth be told, I have talked to patients first hand who experienced the original issues associated with LASIK. And to be honest, many of those issues were caused by inexperienced surgeons rather than inadequate technology. And I consider myself blessed that at our eye hospital, LASIK casualties are almost unheard of.

I’d like to share some developments that have happened at Adityajyoth.

Our hospital has brought in a new machine for LASIK – EX500. And this has taken the entire experience of the patient to a whole new level.

The EX500 has several powerful benefits over its predecessors. To tell you about some briefly:

Far less discomfort

Significantly reduced risk of contracting an eye infection

More stable vision and often quicker. Several patients report a clearer vision within moments of the operation.

Less pain compared to its predecessor (PRK)

And that’s not all.

At our eye hospital we also offer SBK (Sub-Bowman’s Keratomileusis) aka Thin-Flap LASIK. And of course SBK also offers advantages of its own. To explain a few:

It is absolutely painless and highly efficacious thanks to the all-laser blade-less technology.

A more natural and stable cornea that is less altered and results in eyes that aren’t as dry. This happens because fewer nerves are cut due to a thinner flap of cornea being cut.

And of course SBK is even safer than previous LASIK technologies that were already pretty safe.

I could have wasted your time on technicalities, but I’m sure you wouldn’t enjoy that. So I’ll be sharing more about the technology as this newsletter progresses.

I sincerely thank you for taking out your precious time to read this newsletter. I hope you find this newsletter worthwhile, as I have tried my best to ensure what reaches you is a no-nonsense newsletter that aims to clear general misconceptions about LASIK.

Thank You & God Bless!

Dr.John Smith
HOD – Cornea
XYZ Hospital

Landing Page Copy (Dummy – Incomplete – R Systems)

DATE, Washington:

The US Federal Government Appoints R Systems Ltd For America’s Nationwide Health Information Network (NHIN)

R Systems is alone responsible for securing and scaling America’s NHIN to industry standards as per HIPAA norms.

Why do you think America handed over such a critical project to us?

Of course you realize that Washington won’t do this solely on the basis of competitive bidding. And nor is mere capability and technology enough to land one with something that is so crucial for Americans.

Moreover, year after year, several state and central government departments in USA have awarded several important projects to R Systems. So. How come biggies like Infosys and Accenture didn’t get those projects and they landed up at R Systems?

Obviously you know that there are literally thousands of software companies in the world. And several hundred of them are within the States. All these companies are very competitive in their pricing and even as far as technology is concerned.

But there is something that R Systems takes a bit too seriously. And although this causes us to lose a few big clients, but often it does just the reverse. That is it hooks up those big fishes to R Systems for years.

What is that we are talking about here? What is this secret ingredient?

R Systems founder Rekhi Singh started the company in 1993 with a few core values in mind. And fortunately, these core values bring in quite a bit of business for the company even today.

We will let the man himself tell you about the core values that make R Systems so special.

From the Desk of Rekhi Singh
MD & Founder, R Systems Ltd
1st January 2016, Noida, NCR, INDIA

Rekhi here.

I’ll keep this section short. I know you’re waiting to hear what was promised and I’ll come straight to that.

The R Secret Sauce

Trust

I believe that our clients should be able to trust us. I believe in forming a personal bond between Team R and every single one of our clients. If as a client you trust us, I feel I don’t need to try too hard to make a sale. And once that happens, I’m sure you’ll automatically consider me for all your confidential and critical projects.

Emotions

A client isn’t a paycheck for me. A client is a friend who makes my life easier and better. And in return I feel obliged to keep my end of the bargain. And this emotional and personal relationship is what makes R Systems so unique. Also. This trickles down to Team R as well.

Learn Before You Earn

I believe a person should perfect his learning before he even thinks of earning. If you perfect your learning, earnings will automatically follow. And this is what I imbibe in Team R. I encourage them to learn for the sake of learning. Rather than to rush and mess projects in hand. And touch wood, it couldn’t have worked better. After all, if you already master a technology when it is in its beta stage, you are already way ahead of your competition.

And lastly, Time Management

It is said that if you master your time, you become the creator of your own destiny. And the philosophy we follow at R allows us to deliver projects before time, every time. While ensuring that Team R isn’t overworked or stressed out. So that brings about the best in them. And at the same time, resources are efficiently utilized between projects.

That is it my friend.

These 4 pillars are what hold the R Systems business together.

I’d like to take your leave now, God Bless!

Rekhi

As you saw, Mr.MD did a great job of explaining why he believes his company is doing so well.

I’m not saying we are the only company or even the best company out there. Far from it. But what Team R promises to you is that we will make your project with us an experience. And not merely a piece of code that will get outdated as time passes.

And all this doesn’t come at a premium either.

We take up projects of all sizes, of all types and from just about anybody who wants to do business with us.

…

Academic Definitions

Marketing:

The process by which a sender of information convinces an entity (almost always other than itself) to willingly become a receiver of information such that the information can be of any type, in any form or at any scale, and in such a manner that there is at least a potential to at least potentially benefit either the sender (most often) and/or the receiver and/or another entity.

Sales VS Marketing

Sales is done in person or such does it may seem

Marketing is usually via text and/or via audio/video and is often (not always) less personalized and/or with a larger reach.

A salesman who propagates via the written word and/or audio and/or video or other forms of selling where his realtime presence (in any form) isn’t required, is a marketer.

This is why the Future is all about Contextual Content Marketing…

This is why the Future is all about Contextual Content Marketing…

Customer delight is no longer as simple as it used to be about two decades ago. That is when content alone would engage the customer and drive revenue growth. Not anymore…

We are now in a highly connected world, and as more and more information becomes available to the marketer, customer expectations about personalization and delight soar extraordinarily high.

For the marketer, availability of personalized information is highly rewarding as it enables delivery of content based on time, place, person and the ideal medium and strategy.

We Have Now Moved from Content Marketing to Contextual Marketing

Contextualmarketing, the buzzword that culminates all of this, is the next generation thinking that will drive a truly personalized customer experience.

This new marketing focus in the Internet era is slightly different and much more effective than plain content marketing that we have been looking at for sometime.

While value and relevance are targeted in both approaches, context marketing is much more strategic; ensuring that the likelihood of acquiring satisfied customers is very high.

There is Enough Reason for Contextual Marketing to be More Important than Mere Content Marketing

Customercontext is the term of the future, plainly because of the way customers react to the content in the presently connected world.

The number of messages in different forms that customers are exposed to every minute is humungous. This means that most of the content is going to be ignored unless it catches attention owing to a certain context.

In order tochrun content that matters to your customers, marketers must ensure far beyond mere customer segmentation.

Sending messages in context ensures that customers are well connected to your brand, and theyare able to portray the right attitudes for longer periods ensuring brand loyalty.

By getting to the core of contextual data and ensuring that customerrecognition has been carried out, marketers can ensure high-quality customerexperience.

Most of all, marketers can ensure that by pushing out highly relevant information tailored according to buyerpersonas, they will be ruling out the possibility of being ignored by their target market.

Here’s Why Contextual Marketing is Going to Rapidly Cover Ground

Marketers are observing customer behavior extremely closely. The competition is not about getting more content to a large group of audience. Rather, it is about providing useful content in the right context.

According to Teradata survey, as many as 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} marketing professionals out of the 1500+ group of professionals, was of the opinion that even segmentation is a thing of the past. The future is about thinking in context and in real-time.

Marketers realize that Big Data is the ideal grounding on which to base their customer analysis. Overcoming challenges related to security, human resource, funding and technology would provide the desired customer view.

So Make the Move from Plain Content Marketing to Insightful Contextual Marketing

It’s true; you will not move an inch in this competitive digital landscape without banking on contextualmarketing. But that does not mean you can do away with content marketing altogether.

With contextualcontentmarketing you are able to more appropriately tune into the tastes and preferences of your customers for the best buyerjourney.

Giving the right recommendations at the right time along the buying experience as well as pushing alerts and notifications that matterensures a customer experience that they can cherish.

Finally, basing these content snippets on the attitudes, needs, preferences and motivations of buyers is the key to customer satisfaction and delight.

A strategy along these lines,carved using the best interactions and engagement using contextualdata ensures precision every time.

Contextual Marketing Can Lead to the Best Goal Oriented Marketing Strategy

Marketing is an ongoing process and the more relevant the feedback loops, the better it is for developing a brand image that fares well.

A well planned contextual content marketing plan ensures that marketers get the right tracking information during their campaign.

Eventually, a thorough understanding of customer emotion, response or action results in an effortless buy decision.

Contextual Marketing is a Full Plan Rollout for Maximum Conversions

Contextual marketing is a much-focused approach deployed under the right circumstance, at a time when shoppers are most receptive to the marketing message.

By getting their attention for the right reasons, marketers have figured out an approach that identifies with not the demographic, but rather the emotional state of their most prized consumers.

In the digital marketing arena today, such an approach is the sure shot pathway towards instant conversions.

Keywords:Content marketing, context marketing, content, customer context, contextual content marketing, contextual marketing, contextual data, customer segmentation, customer recognition, customer experience, buyer persona, buyer journey

6 Reasons Sovereign Gold Bonds Are Safer Than You Think (Content Strategi)

6 Reasons Sovereign Gold Bonds Are Safer Than You Think

The Reserve Bank Of India will soon be issuing Sovereign Gold Bonds on behalf of the Government of India.

How They Work

Investing in Sovereign Gold Bonds is similar to investing in physical gold. Investors receive returns that are linked to the market price of gold.

The bonds are issued on payment of Rupees and are denoted in grams of gold. Investments can be as small as two grams or even as large as 500 grams per fiscal year.

These bonds will be available from designated post offices and individual commercial banks. When applying for a Sovereign Gold Bond, the potential investor includes a bank account. This account will be credited all rofits from the bond.

The bonds can be purchased through cash, cheques, demand drafts, and electronic fund transfers. They are paid upon maturity in direct payment credited to the bank account provided.

Sovereign Gold Bonds earn interest at the rate of 2.75 percent per year on the amount of initial investment. They will be available in both paper and demat forms.

Exiting The Investment

Though the tenor of Sovereign Gold Bonds is eight years, it is possible to exit the investment early. There are a few ways to do this:

● Trading the demat form of bond on the Exchange

● On the 5th, 6th, and 7th years there is the option of coupon payment dates.

● Approach the bank or post office purchased from within thirty days of the coupon payment date.

● Must be done at least one day before the coupon payment date.

Once early redemption has been completed, proceeds will be credited to the bank account provided when applying for the bond.

Better Than Gold?

Investing in physical gold can come with issues and risks. These problems are removed when investing in Sovereign Gold Bonds.

Sovereign Gold Bonds eliminate the risk and cost involved with storing gold. These bonds also remove the issue of purity level involved in gold jewelry investments.

Using Sovereign Gold Bonds In Other Ways

Sovereign Gold Bonds can also be used as collateral when applying for loans. The loan to value rate for Sovereign Gold Bonds would be the same as it is for gold loans.

The Sovereign Guarantee

Sovereign Gold Bonds carry a Sovereign Guarantee on both the capital invested and on the interest obtained.

The quantity of the investment is protected since payment when redeemed at the market price per gram.

Secure Records Prevent Loss

With Sovereign Gold Bonds, there is no risk of losing the bond. The files of the bonds are held in the books of the Reserve Bank of India.

When the bond is one month from maturing, a notice is sent to the investor. On the day it matures the proceeds are credited to the bank account on record.

Tax Exemptions

The capital gains tax on the profits from redeeming a Sovereign Gold Bond has been exempted. This exemption will transfer to the new holder if the bond is traded or transferred.

The only risk of Sovereign Gold Bonds is one attached to any investment based on gold. The risk that the market price of gold will drop.

Startup Trouble! Watch Out For These Five Legal Complexities When Starting Up (Rank Princess)

Startup Trouble! Watch Out For These Five Legal Complexities When Starting Up

Thinking of launching your startup? Stop and Read! Here are the five most common legal complexities to watch out for when starting up.

Getting to the stage where you have your venture up and running can be a difficult task even with the greatest ideas on mind. New entrepreneurs are more likely to run into legal complications, but this can be avoided. Careful assessment of the legal procedures and comprehension of the long-term effects can save a fortune and even make one!

Here is a detailed brief on legal issues to be kept in mind.

1. Improper settlement between co-founders

To avoid a probable legal feud between partners in the future, a proper settlement needs to be made between co-founders right at the beginning. Most legal hassles stem from misrepresentation of agreements between partners.

This, however, can be duly avoided by having a detailed, documented and decisive agreement made between the co-founders before any further incorporation. It is advisable to get this agreement made before registering as a private limited company.

2. Legal hurdles when raising the first investment

A lot of questions and decisions must be dealt with in the investment phase. All the legal formalities must be taken care of with regard to taxation, employment laws, intellectual property, business licenses, and contracts.

Due diligence must be made, and guidance must be sought from experienced entrepreneurs, investors, and professionals. With everything in check, raising an investment can be a rewarding experience. The right investment company must be selected by keeping in mind the income tax, returns, and policies.

3. Enforcement and negotiation of contracts

Startups enter various contracts with third-party vendors almost right from their inception. Contracts, as we all know, are legally binding and may lead to possible trouble if not properly enforced and negotiated.

It is important to assess the hidden clauses, the terms and conditions, and other legal aspects of the contract before submission. It may be so that a contract made with a PR agency allows it to walk out of the agreement under certain circumstances and this clause was not negotiated by the startup.

The concentration of power, loss of money and larceny are some of the outcomes of faulty agreements. This, however, can be avoided by cautious evaluation and suitable negotiation of the contracts. Help can be sought by hiring an expert for the enforcement and negotiation of dealings.

4. Improper asset handling

Asset mingling is the most common mistake made by entrepreneurs. It is important to plan properly and sort all the investments. There is a fine line between personal money and company budget; they must never be mixed.

Business accounts must be properly managed to avoid legal issues with partners and investors. Documentation of every payment, purchase and investment are completely necessary. Negligence on this part may come back biting hard in the future. Startups suffer from murky court trials and even arrests in some cases due to asset and accounting faults.

5. Taxes! They must be paid on time!

Taxation is the most important aspect to be taken care of; tax payment done on time ensures the company stays up and running without any legal trouble. Startups need to be aware of the tax system and its implications.

There are just too many cases of tax frauds due to negligence. The results can be devastating, ranging from fines and incarceration.

So, this can be avoided by simply paying the taxes.

What Monsoons Might Have To Do With Your Start-up’s Productivity? (Content Strategi)

What Monsoons Might Have To Do With Your Start-up’s Productivity?

Some might assume that the 21^st-century urban entrepreneur is free from the vagaries of nature. Some might assume that, apart from the agro-industry, no one really needs to care about the eccentricities of the weather and least of all Internet start-ups. They would be categorically wrong.

Monsoons have a surprisingly strong and unquestionably harmful impact on start-ups’ productivity.

Rain, rain, go away

Quite simply, the monsoon rains and storms damage the rather vulnerable infrastructure that is used to maintain the Internet connections.

Without an Internet connection or at least a reliable one, start-ups struggle to keep up their operations. Most transactions and data keeping and updating are online. These vital operations become difficult without the Internet.

How important is the Internet to Indian start-ups?

Start-up companies in India are increasingly being based on the Internet.
Popular examples include PepperTap, CommonFloor, and UrbanLadder. In fact, even if the core of their work doesn’t relate to the Internet, they at the very least heavily rely on the Internet for most of their operations.

Without the Internet, it is very hard to imagine that India would have such a budding and lively start-up culture.

Are there any solutions?

Well, theoretically, yes. Practically? Not so much.

Most start-ups use either underground fiber networks or overhead cables. These structures are quite vulnerable to damage due to the rain and monsoons. In fact, even the lightest of stormy weather could cause power cuts in some areas.

And because of these power cuts, the transmitters that relay Internet signals don’t work. The solution would be to invest in a leased line Internet connection.

What is a leased line connection?

Well, to avoid going into recondite engineering definitions, suffice it to say that a leased line is much more resilient to monsoon weather.

With a leased line, the bandwidth that the client has asked for is reserved solely for the client’s use. That is, the connection is dedicated. Moreover, the hardware design is such that it just isn’t harmed by rain or storms.

Then what’s the problem?

The problem is, that leased line connections cost too much money. At least, from the point of view of start-ups.

By definition, start-ups function on initially low reserves of capital money. They don’t have a lot to invest.

And leased line connections can cost up to and more than ten times the amount they are paying for with the other connections, depending on the speed and reliability they desire. These costs can understandably be prohibitive to the start-up founders.

The Money Problem

For start-ups, lack starting capital and need to invest in the latest technology present a daunting conflict. Many start-ups fail because of lack of investment, and/or poor technological infrastructure. Examples include Shubhamilana.com, SASLAB Technologies, HashTag – to name a few.

Is The Grass Greener On The Other Side?

Unfortunately, the urban, hopeful Indian entrepreneur isn’t the only one hit by the rains. Another important victim is the rural, hard-working farmer.

The unpredictability of the weather combined with a lack of information about sustainable modern farming methods causes untold misery to farmers who depend on the rains for their daily bread.

Other URLs:
http://scroll.in/article/733519/startups-in-bengaluru-have-another-nightmare-monsoon-rains
http://www.forentrepreneurs.com/why-startups-fail/
http://www.hso.co.uk/leased-lines/leased-line/what-is-a-leased-line-an-expert-explains
http://monsoon.yale.edu/monsoon-affects-economy-health-in-india/

LSI Keywords: agro-industry, technological infrastructure, modern farming methods, latest technology, unpredictability of the weather

Masala Bonds – How They Work and How They Help India’s Investment Ecosystem (Content Strategi)

Masala Bonds – How They Work and How They Help India’s Investment Ecosystem
Since September 2015, the Reserve Bank of India (RBI) has given clearance to Indian companies to delve in Masala Bonds – an amazing way to expand a company’s market of investors to the world at the comforting rate of the rupee.

Almost a year later The London Stock Exchange welcomed Housing Development Finance Corporation (HDFC) into the UK stock market. They’ve raised Rs.3000 crore because of it.

NTPC also raised Rs.2000 crore from bonds dedicated to supporting alternate power sources and solutions.

This is just two of the bonds entirely worth 1 million USD the Indian Prime Minister Narendra Modi issued in the UK last year.

So, What Is A Masala Bond?

Before this concept, it was only common
for companies with foreign currency earnings to delve into international stock markets and diversify their portfolio of investors.

Foreign investors meant profits from stocks being in a different currency so; there was the conversion charge as well as a large part of your stock now riding on the economy of another country.

This meant that if the price of the INR fell, companies would have to put in more rupees to meet say, the same price in Euros.

It’s a loss-making strategy to depend on too many variables, and every company recognized that, so it was a rarely opted for choice for Indian companies.

It was only common for companies with foreign currency earnings to delve into international stock markets and diversify their portfolio of investors.

These bonds bridge the gap between the currency exchanges.

With this, stock buyers buy in INR, no matter where they’re buying from. It works out cheaper for investors as well as Indian companies.

With the stock dependent of the value of INR alone, business is steadier and can flourish under an expanded buying market.

Benefits of Bonds

They’re Rupee Denominated – Since most foreign investments come in a different currency, a stock will depend on the currency fluctuation of other countries. This is an added risk.

With bonds, investors pitch in using INR and help make our currency an international one.

Big Returns, For a Lesser Price – For a foreign investor to buy stocks in INR works out best; for both the company and the investor.

Companies like NTPC, HDFC, Indian Railway Finance Corporation (IRFC), Adani Transmission, Shriram Transport Finance have all begun to put out international stocks and are making big bucks from it.

Additionally, it’s about 200 basis points lower in cost for companies when foreign investors buy their Masala bonds.

Safe and Secure – The RBI issues Masala Bonds and only allows foreign persons who have cleared the Financial Action Task Force’s examination to decide that the investor is not of malicious intent like an international money launder and a beneficiary for any terrorist organization.

This keeps the company-investor relationship a close one, even if they’re miles apart.

How Does It Benefit India as A Nation?

Masala Bonds help in roping in international investors and divert all eyes to the Indian stock market.

This sort of attention compels advice and feedback that is useful to companies so that they may increase their market value and the investor’s capital
gain.

If other nations invest in the long-term stability of the Indian Rupee, both intellectually and financially, it helps boost INR to international standards
and increase in value.

It is in India’s best interest to spread its stocks out to the world, so they can find value and give value to our economy and helps us grow into a
superpower.

Sources:
http://www.thehindubusinessline.com/opinion/columns/masala-bonds/article7194362.ece
http://economictimes.indiatimes.com/markets/bonds/http://www.thehindu.com/business/https://advisesure.com/blog/what-are-masala-bonds-and-its-benefits http://economictimes.indiatimes.com/markets/bonds/who-invested-in-hdfc-masala-bonds/articleshow/53402954.cms http://indiafa.org/masala-bonds-an-innovative-financial-instrument/https://www.quora.com/How-masala-bonds-works-and-what-are-its-returns
http://www.thehindu.com/business/Industry/masala-bonds-the-flavour-of-the-moment/article7930287.ece

LSI Keywords: bonds, stock market, investor’s capital gain, investors, currency, market value of the rupee, stocks, Indian Stock Market

Author: gaia