Fintech Trends in India

Socio-economic and demographic changes have increased the demand for innovative and secure Fintech in India. Fintech startups are piggybacking on the government’s initiative to reach the majority of the population with their tech-friendly regulations.

National Payments Corporation of India [NPCI], Digital India, Smart Cities, Startup India and Aadhaar are some of the prominent Government programs that help build and support this ecosystem.

The growing interests in Fintech Markets put the transaction value of Fintech sector $33 billion as of 2016, and it is expected to grow and reach $73 million by 2020 putting the annual growth rate at 22{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.

There is wide scope for development in the Fintech Sector, and they can be categorized into the following spheres:

 

Growing FinTech trends to watch for in 2017:

  1. Micro-Payments – Companies focusing on the FinTech Sector are capitalizing on the Unified Payment Interface (UPI) and NPCI (National Payments Corporation India) to expand the ecosystem of digital payments. The increased efficiency and security of digital payments systems have increased the adoption rate of transactions via smartphones. A growing acceptance in this space will enable the objective of a cashless society.
  1. Blockchain Adoption – Blockchain is the technology behind “Crypto Currency.” It is an innovative integration of cryptography, mathematics, and economics that helps create and maintain an expansive database of transactions. It resembles a single consolidated ledger of financial activities.

The scope of applicability is large as Blockchain also promises security and credentials. According to the World Economic Forum [WEF], 80{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the banks are expected to start Blockchain projects with big players like Goldman Sachs getting behind the concept.

Even the RBI is considering this as a means to mitigate cheque fraud.

Blockchain also guarantees operational simplicity, reduction in process & settlement time and risk mitigation.

  1. Marketplace Lending – Online lending platforms (P2P) are becoming very prominent. They primarily use non-traditional data to determine a customer’s creditworthiness. Given that almost 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of the Indian population does not have an established credit report, this works well in their favor.
  1. These platforms data analytics backed by algorithms to make a risk assessment for lending.The categories predominant in P2P portfolios include personal loans, commercial loans, and microfinance.
  1. Reg Tech – Regulatory technologies are evolving to accommodate the barriers to business entry. The goal here is to provide the right tools and services that will enable automation of compliance tasks, improve the accuracy of identity management and reduce risks of fraud.

Delegating a lot of the redundant tasks to technology removes the burden of repetitive tasks and enables a lean business. This is a newly discovered market with promises to provide a lot of potential savings to organizations.

  1. Robo-Advisory – This market is expected to grow at a Compound Annual Growth Rate [CAGR] of 68{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. The projected estimate for managed assets by 2025 is expected to be USD 5 Trillion.

Currently in India the apart from the wealth and asset management sectors, retail space is capitalizing heavily on robo-advisory services. Increasing investment in biometrics and security promises to enhance customer experience through digital transformation.

 

References:

  1. The India Fintech Market Map: 72 Startups Working Across Lending, Payments, Insurance & Banking” – CB Insights
  2. “#5 Fintech Trends That You May Want To Watch Out For in 2017” – Kumar Srivatsan [Entrepreneur]
  • “3 Ways Fintech Is Disrupting The Indian Lending Space” – Manavjeet Singh [CXO Today]
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Fintech trends in India Today – Fintech Shows Early Signs of Recovery After a Slow 2016

We’re five months into 2017 and Indian Prime Minister Narendra Modi’s ambitious Demonetization move in the second last month of 2016 has had a tremendous impact on Financial Technology in India.

 So much so that the development of FinTech has seen unprecedented growth in the last couple of months, and Fintech start-ups are busy making hay while the sun is shining.

According to a report published by Professional Services major KPMG, investment in the sector declined to $216 million in 2016 from a whopping $1.6 billion in 2015. The Global Fintech sector may have shown signs of slowing in 2016, fast forward to 2017 and things are only looking up for this sector.

Let’s have a look at what’s happening in the FinTech space in India today:

  • Peer-to-Peer Lending:

Peer-to-peer lending, also known as P2P lending, is a trend to watch out for in 2017. Simply put, P2P lending is a win-win situation for both lenders and borrowers – lenders usually earn high returns compared to those offered by traditional financial institutions and borrowers stand a chance to borrow money at interest rates that are typically lower than those offered by banks.

A hugely unregulated sector, with as many as 30 peer-to-peer-lending agencies operating out of the country including Lendbox and Lendenclub. P2P lending is on the rise – quite a huge number of borrowers who didn’t qualify for a loan from the banks avail this platform.

  • Cryptocurrency:

Cryptocurrency is just like your traditional currency with the difference that it uses cryptography for securing your transactions, and it also controls the creation of new money. In simple layman terms, it may be referred to as digital currency.

Bitcoin, the first cryptocurrency to have been ever created enjoys unparalleled popularity even as many cryptocurrencies like Zebpay, Coinsecure, and Unocoin have emerged over the years. Today, One Bitcoin equals 113458.92 Indian Rupee and continues to grow in value.

However, it is worth noting that it is a currency that is highly volatile – Mark Thomas Williams, popularly known as Professor Bitcoin, who is a member of Boston University’s faculty, suggests Bitcoin is seven times more unstable than gold and eighteen times shakier than the US dollar!

  • Social Media:

India is a huge market for Social Media giants owing to its huge population base. Tech-savvy Indians, be it buying groceries or making bank payments, prefer doing things online. This has prompted most service providers to have their Social Media channels to broaden their customer base and keep the existing clients engaged.

 FinTech companies are no different – they are using Social media like never before, so much so that a new term named “Fintech Marketing” has emerged.

Fintech companies see Social media as a way of communicating with prospective clients, thereby facilitating them to understand customer behavior and preferences which would help them in selling the right product.

Profit book, a simplified and robust cloud accounting software that has proven to be increasingly popular among small organizations to create invoices, for tax calculation and tracking inventory, for instance, has its own Facebook and Twitter handle to connect with people at another level altogether.

2017 looks to be a promising year for the Global Fintech sector – more so for India and Demonetization is only going to accelerate Fintech’s growth. Cash crunch forced your friendly neighborhood tea and vegetable vendor to look beyond printed money and accept e-payments. We’re soon gearing up for a truly digital India, aren’t we?  

LSI Keywords: FinTech, Cryptocurrency, P2P lending, Bitcoin, digital currency

 

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2017 and the Expected Changes in Fintech Trends in India

Fintech, as a term, has changed meanings over the past decade. Defined only by the back-end technology at a time, today, Fintech includes all technological innovations in consumer & finance sectors.

At present in India, the financial sector is going through what may be chalked up as a mini-revolution in hindsight. With a moderately successful demonetization episode followed by the efforts to switch to a cashless economy ruled by digital transactions, the Indian Fintech space has grown to a position of improved significance.

Look at these few changes that 2017 may introduce around the Fintech space in India, given the changing economic scene in the country.

  1. Innovations Related to Digital Payment Systems

Demonetization pushed the already existing yet seldom used digital transactions into a new zone where it became an object of necessity and comfort. A new generation of applications supporting the same came out.

The ecosystem of online transactions is now more productive, inclusive, faster, and easier to use. However, a single digital wallet or operating system is soon to be a thing of the past.

Start-ups in 2017 could be seen trying to work with the consumers, seeking their imagination to improve the service, and introducing innovations to solve the niche and precise issues of digital payment.

  1. Blockchain Support

Cryptocurrency and Blockchain technology have been buzzwords for a few years now. As of now, Blockchain looks like the newest toy in the class, one that has numerous applications, incredible prospects and promises, and is primed for high acceptance.

World Economic Forum has reported an over 80 percent of banks that are willing to and working towards beginning one or the other kind of Blockchain project by 2017. In India, as RBI is considering using Blockchain tech to mitigate cheque fraud, over 90 central banks want in on the tech as well.

Blockchain technology offers operational simplicity. It could help reduce risk, settlement time, and fraud. It could contribute to improving capital and liquidity. Since the potential is immense, 2017 could see many innovations that use this technology.

  1. The Rise of Cryptocurrency

There has been quite a ruckus in India about the security concerns, especially in the financial sectors. Quite a few cyber-attacks in the past year, while not directed at the online transactional division, gave clear warnings regarding the stability of the same.

Cryptocurrency offers immunity from many prominent security concerns that surround the modern digital payment modes prevalent in India.

Bitcoins, an example of cryptocurrency, was seen attracting savings and investment enthusiast in the first quarter of 2017. However, it is a long way from constructing its market in the Indian subcontinent.

  1. Newer Lending Models

Financial inclusions and the availability of loan services to all, as prevails in the traditional banks, are riddled with loopholes. Fintech enterprises have worked to deal with these.

2017 can bring new lending models to the market via the Fintech companies. The reason behind it is RBI’s changing perspective towards the sector and its relaxing reservations towards it. The idea of a democratic financial service industry and exponential growth also aid the evolution of this scenario.

 

It Could Be an Exciting Year for Fintech Sector

The forecasts are numerous. You just read four, and the industry is brimming with hundred other ideas about how Fintech will carve a whole new space for its foundations this year. It will sure be exciting to see how these forecasts get manifested, evolve, or change into something entirely different than what is anticipated at present.

 

LSI: consumer & finance sectors, Indian Fintech space, cryptocurrency Blockchain technology, Fintech enterprises, Fintech companies, financial service industry, Blockchain technology.

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A Distressed Man’s Guide to Online Loans

The Internet is not the future. It is the present; it’s already here. And like most services, borrowing and lending money have moved online as well. So now you can borrow money to fund that very good idea of yours, without ever having to leave the couch.

We spend ages planning for our lives but realize life had other plans in store for us. Be it an emergency, a new idea or a sudden commitment, the need for money doesn’t always come announced. Time to visit the bank for a loan, right? Maybe not!

About Online Borrowing

Though most services we avail have moved to the web, borrowing funds hadn’t received the spotlight, it deserves until very recently. So, how do online loans work and how are they any different (or better) than traditional bank loans? Read on to find out.

Online loans focus on providing customers loans without any of the hassle associated with bank loans and at their conveniences. Before we dive deeper into the benefits and possible drawbacks of online borrowing, it’s important to know the various means of acquiring a loan on the web.

Fantastic Loans and Where to Find Them

When we talk about online borrowing here, we don’t mean applying for bank loans online. This is because you’d still have to wait for your loan application clearance and possibly visit the bank at some point. So not as convenient as the alternatives.

Online borrowing and lending began with peer-to-peer lending. As the name suggests, these are services where both borrowers and lenders (essential investors) sign up and interact. The borrower states his needs, and the lenders assess the creditworthiness of the borrower and extend loans for an agreed interest rate.

But what started off like eBay for borrowing as evolved into a much more organized platform. Individual lenders have been replaced by large financial organizations, and all the verification processes moved to the background, making the process seamless.

Here’s How To

To get a loan, you need a decent CIBIL score and… that’s it! The process itself is as easy as buying something online.

So just visit a lending service that best meets your needs, and registers with that service by providing all the necessary details.

Once that’s done, state the amount you’d like to borrow and the time frame. And as cliché, as it might sound, Voila! You’re done.

The Good, Bad and the Ugly

There are many reasons to consider online loan services. For starters, they’re quick and convenient. The approval process is instantaneous, and the interest rates are often lower too.

The loans offered online are unsecured and thus do not require any form of collateral or security.

If we had to state any downsides, it would be that one that applies to everything online: online scams and fraud. So research your lender well to avoid being mugged.

 

So this sums up our guide to borrowing funds online. 2Before you plunge. We would advise you to thoroughly research the services from multiple sources and strictly avoid services which demand an upfront payment. With these guidelines in mind, we wish you the very best of luck and hope you accomplish whatever it is you need funding for.

 

LSI Keywords

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Everything You Need To Know About Borrowing Funds Online

Borrowing Money

Barely a handful of members in our country may not be familiar with this term in their lifetime. But not everyone is born with a silver spoon in their mouth. Taking a loan to complete some of our goals, big or small, is something most of us have to do at some point in our lives.

Rising technology has changed how several things work in the lending industry. Online aggregators like www.moneysupermarket.com help customers zero in on the cheapest loan and banks quickly approve the same.

The personal loan facility from HDFC Bank, for example, takes just seconds to approve a loan to its net banking customers. It certainly saves time and is better than going to a bank.

Sure, the internet has “changed the game” when it comes to getting a loan online, but the basic rules stay the same regardless of online or offline.

Let us not bankrupt our today by paying interest on the regrets of yesterday and by borrowing funds in advance to increase the troubles of tomorrow. Regardless, these are three primary ways to get money online :

  • Borrow Funds Online Via Payday Loans

Websites like www.acecashexpress.com or www.lendup.com offer very short-term loans for small amounts. The idea is, if you only need the money to last you till your next paycheck, then you don’t need complicated big amount loans that may take a few days to process. Instead, you can opt for small loans from $100 to $1500, depending on your state, that you can repay in 7-30 days.

Payday loans are an effective way of quickly obtaining funds online without asking someone money or approaching money lenders but at the same time keeping yourself unburdened by a hefty loan amount that you don’t necessarily need.

  • Take A Short-Term or Title Loan

Depending on your requirements, payday loans may not offer you with enough money in the bank. At such times, a short-term loan is preferable.

Websites like www.cashcentral.com or www.opploans.com offer loans of $1000 to $5000 over a variable period depending on terms and your state. This way, you can get more money than a payday loan can provide but still, have less tenure than a typical long-term loan.

If you own a car, then you can go for auto title loan like www.titlemax.com or www.turbotitleloan.com where you can take a loan against your car for lower interest rates. Thus you get finance as well as retain the full use of your vehicle as you pay off the loan. 

  • Take a Long-Term Personal Loan

Finally, you can raise funds online by taking a personal loan. If you can wait a few days for the money, many online lenders offer personal loans that are approved within a few days at most.

The requirements for such loans are quite strict on the other forms mentioned above, but they also offer much higher loan amounts in return along with2 longer tenures and lower interest rates.

Websites like www.lendingclub.com or www.upstart.com offer loans up to $50,000 depending on your credit score among other things. These loans can be approved within three days. 

If you want to compare the terms and rates of different websites at once then, www.bankrate.com can help you get many personalized loan suggestions based on your location to obtain online finance.

LSI Keywords-

Primary keyword- Borrowing funds online

Variants-  Acquire money online, Obtaining funds online, get money online

 

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5 Ways To Get More Customers For Your Startup On A Shoestring Budget?

Sharks of the pond like Flipkart, Paytm and many others were never always the epitomes in the startup hall of fame. They were mere ideas pondered by a visionary mind. The shape that these remarkable startups took later is a result of careful management of resources and planning.

The early stage of a budding startup is crucial. The goals, strategies, planning and coordination need to be in alignment to hit the target.

Starting one’s own venture is often a long-term or even lifetime aspiration, and therefore it is essential to plan the finances efficiently, specifically in the beginning where the risk-return ratio rests more in the former’s side.

So, here are five cheap advertising ideas that one can take to build the consumer empire in a newbie startup.

Pay-Per-Click (PPC) Ads

Anyone in the virtual commerce sector is well aware of Google Business Accounts. Both Google and Bing let businesses space to place their ads on their search engines result pages.

As the business, you’re supposed to pay every time someone clicks on your ad and effectively lands on your website. The cost depends on the keyword you place with popular keywords costing more.

For this promotional tactic, SEO optimization of your website content is important. The keywords input by a surfer should easily pick up your website content.

PPC Ads are a flexible method of promoting one’s startup. Newbie startups must start off with lower budgets to experiment and analyze the result.

Content-Centric Email Campaigns

Email-marketing is a useful way of promotion. Every business must have an email list of prospective consumers. People join the list because they want to hear more from you.

Thus, new startups with fewer subscribers should hire free services provided by MailChimp and other similar service providers who offer free services to businesses with less than 2000 subscribers.

The emails also shouldn’t contain bland content. They must be of relevance to hold the attention of the consumer.

Exploring Local Networking Events and Startup Conventions

One of the classic and essential promotional tactics is meeting people.

Attending startup conventions and local events organized to connect peers of the industry is a sure shot way to get more people to know your product.

Collaborations and Guest Posts on Popular Sites

Posting as a guest on a popular niche site and spreading the informational content of your product can help you reach whole new audiences and prospect customer segments.

Collaborating with popular YouTubers or sponsoring a cause that is connected to your target community or venturing with other startups can help you gather popularity for your product.

Customer Testimonials and Reviews

Customers tend to place more faith in a fellow customer than a seller.

A good tip could be to highlight the positive experiences of your old customers on your website to build the trust and confidence in new consumers.

Document the honest testimonials and reviews of the consumers. Highlight the improvements you made to fit the consumers’ needs and expectations.

 

LSI Keywords – budding startups, newbie startups, promoting your startup, cheap advertising ideas

 

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5 Ways To Get More Customers For Your Start-Up On A Shoe-String Budget

This is for those of you who have just begun, who have embarked upon one of the biggest journeys in life – developing a start-up to point of seeing it flourish.

Even if you are running low on capital, the following approaches can help shape your company’s future if you can handle it all smartly. The basic premise is to let the captive audience know that you have got exactly what it needs.

Make your customers aware by-

  1. Spreading The Word (By Mouth Or By Handouts) – Begin Communication With Your Existing Network

That includes your friends, relatives, or acquaintances to initiate the process of building a rapport. As you become more confident, you can ask your investors to campaign about your fresh venture. Investors are usually well-equipped with deeply inter-connected networks. Just know that they are reaching out to the relevant base.

About 90{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of people respond to a product based on a recommendation. That is a huge percentage, to begin with.

  1. Availing Social Media For Online Advertising

The CEO of a blog named Chargify, Lance Walley had struck up an acquaintance with a motorist via Twitter and eventually with reference, Mark Cuban, the owner of Dallas Mavericks of the NBA, became a leading investor of his blog. This is how you take charge.

Currently, social networking pages offer options for rotational promotions for a minimum fee. If you don’t like investing in hard copies (flyers and handouts I mean), this is what you can opt for.

You could also start blogging your way into the minds of your target network. Your product should stand out of the rut. This is also known as transparency marketing. You could give a complete step-by-step breakdown of your expense-to-remuneration formula just like Buffer. You need not be a professional writer but simply need a comprehensive technical content, just to rub in the point.

  1. Giveaways To Offer

It could be a gift on purchase given away to the first thousand customers. Start-up agencies of software programs swear by the ‘free trial’ approach saving up the better features for the paid version.

Take Kaspersky antivirus for instance: they have free antivirus protection but the internet security and online payment security options they keep for premium software.

But make sure these are limited opportunities. The golden rule of marketing to abide by here is, scarcity raises the demands. To add to that should be the quality of your product. A great deal of credibility of a service is expected of any start-up in this era of fierce competition. If you fail to deliver, the popularity will be short-lived.

Consumable product-based companies swear by the rule of freebies. Discount coupons, first few pieces sold for free— all these motivate the customers to come to you. The buyers must feel rewarded while availing of your offerings. That is the key.

  1. Availing The Host-Beneficiary Partnership With Recognized Businesses

This method is rarely-used but facilitates your income by exposing you to a huge arena of prospects loyal to an ongoing business that has similar targets to yours. This collaborative approach benefits both sides as the host (the larger company) is keen for goodwill uplift while you get your target audience too.

It is not expensive at all. To provide an instance, a famous boutique company struck up such a deal with the famed BMW for a free giveaway of their silk kimonos to loyal customers of a local BMW store.

Over 600 such customers responded positively to this offer leading to the boutique generating a turnover of $240,000. They had spent just $9,600 as the capital. This is a sure-fire way to gain those first 100 customers that you’ve been hoping for.

The key is to know who all to target, have clarity in what you offer and provide value for money for the prospects. In addition, make sure that the customer base is solid and you in no way will tarnish the image of the host entrepreneur.

  1. Cold Emails And Calls

Admit it. You cannot help but go through some of those personalized messages from companies absolutely a stranger to you. More often than not, they seem to cater to your immediate requirements. This is currently a very popular way to intrigue people.

If done correctly, it helps build a personal rapport that could take you a long way ahead in doing business.

These are some of the cheaper ways to make your company heard. The beginning will be a struggle but hang in there, if your efforts are persistent and calculated, even a shoe-string budget cannot halt your company’s progress.

LSI keywords: developing a start-up, low on capital, investors to campaign, Distributing flyers, cold calls, cold emails, rotational promotions, host-beneficiary relationship, free trial, free gift on purchase, build a personal rapport.

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How To Choose The Best Linux Server For Your Business?

There’s no doubt that over the past few years, the importance, and thus usage, of Linux servers have gone up manifold. There are lots of reasons for this, but we are not here to delve into why Linux has seen sudden growth over the past decade.

A brief recap, however: Linux is a free and open-source software operating system that is built around the Linux kernel.

A Linux server is a high-powered variant of this very same open-source operating system but is designed to handle more demanding work. This includes business applications like network and system administration, database management and web services.

But enough about the software! Most people will know and will have studied its foundation and uses at some point in their lives. There may be thousands of Linux desktops, but there are only a few dozen Linux servers to choose from.

So how does an enterprise go about selecting the best Linux server for its operations?

Why Linux Servers?

Servers operating with the Linux brand are more often than not chosen over other server operating systems as they provide more stability, security, and flexibility.

Should Be Well Known To IT Staff

Perhaps the most crucial factor for the best Linux server is to understand how well a company’s IT wing knows that particular model. One of the issues plaguing the current scenario is that there aren’t enough professionals with Linux experience going around, though the knowledge and expertise have gone up recently.

In this regard, there has been an increase in the number of Linux professionals who are being hired by companies, including the biggies in the industry. And the preference is staffers with some years of experience in the software.

But the situation is only going to get better with more acceptance of the fact that being someone with sound Linux knowledge has a good future ahead.

Lots Of Services

Many Linux companies nowadays provide services and support to businesses. This includes corporate support, professional certificates, staff certification, professional certification, hardware certification and automatic online updates. Knowing each one’s strengths and how they can fit into the policies and vision of your company is a good exercise.

Option To Test Various Servers

One of the best ways to get to know the best Linux server for your company is to test out various companies’ offerings. As mentioned above, this also gives your business the opportunity to gauge different operating systems with their requirements.

There could be situations where more than one seems optimum for your company’s build up, and that is when it comes down to the one which would help generate the maximum revenue.

About eSageIT

eSageIT is a web development & designing and SEO optimization company that also provides technical support for business IT and management IT services. To know more about their products and services, visit www.esageit.com.

LSI Keywords: Linux servers to choose from, optin for the best Linux server, choosing the optimum Linus server, best ways to get to know the best Linux server

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How To Choose The Best Linux Server For Your Business?

Picking the right server for your business is crucial. One common mistake can send it spiraling down into the depths of anonymity. However, picking the right ones can help you elevate the capacity of the business and helps you collaborate better for an expansion proposition.

There are dozens of servers available for your corporate use. The glaring question, however, is which one do you opt for? We recommend Linux servers for their stability, ease of use and smoother operations compared to other open source servers.

Have The Freedom Of Choice With Linux Servers

Linux, as you might be aware, gives you the prerogative to make choices and plenty of them, at that. While it is not very difficult to find a staff that is well acquainted with Linux, it could still be a challenge.

What Do I Do If I Don’t Have Linux Experts On My Team?

First things first – if you do not have Linux SMEs (subject matter experts) onboard, it is recommended that you avoid the major distribution systems. But, in case you have a great team, there few other alternatives you’d rather choose.

There are several distribution systems such as Debian, Ubuntu, OpenSUSE, Fedora, CentOS and the likes which can be used for enterprises of all sizes.

But How Do You Know Which One Is Right For You?

It all depends on your business requirements. Whether you want to opt for a run server or use one for storing data or using it further for restoration, distros can be used for all their intended purposes.

However, most enterprises prefer something that is high end and more sophisticated with a better review or track record, corporate backing capacity and durability.

So Which Ones Are On Offer?

Several distros are rolled out based on subscriptions. Red Hat, Novell, Mandriva, Xandros are known to charge a nominal subscription fee. However, the benefits they offer are manifold and cannot be ignored.

  • Choice of software updates, properly documented details, and round-the-clock technical support teams to assist you in every way. You can be assured that you get nothing but the best product on offer.
  • In case you are looking for something that is free and more suited to your needs, there are distros such as Fedora, OpenSUSE, which roll out beta versions which can be used by businesses which are starting out and want to experiment with the server catalog.
  • Manage your cost, compatibility issues, and transition from an old school Windows server to Linux using these distros with ease.
  • Community-based distribution units like Debian and Knoppix are still popular because of their volunteer community. Open source has an added advantage of free bug fixes, code backups, and support.

The beauty of Linux servers lays in the fact that it can be configured as per the business demands. Set up that network configuration or install essential server, Linux gives you the freedom to get your server up and running.

EsageIT.com is one of the leading brands in digital marketing space. Looking for a branding solution to make your enterprise rise and shine? Log on to esageit.com now!

LSI keywords: Linux, Ubuntu, Debian, OpenSUSE, Distros, network configuration, Fedora, Linux Servers

 

 

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Essential Reasons You Should Be Using A Responsive Website

Responsive Website Keeps Business Ahead Of Competition

Mobile device usage and dependency is growing worldwide at a very rapid pace. By 2020, it is estimated that around 70 percent of the global population will be using smartphones and 6.1 billion smartphones will be in circulation. This shows mobile proliferation is taking over internet surfing.

People are increasingly using smartphones and tablets for tasks that were earlier completed on their desktops. Hence, it is particularly essential for businesses to have websites that are adaptable to the fast-changing technological advancements of society.

Creating a responsive website is a readily achievable solution for all savvy business owners that want to ensure their clients can surf and search information about their services and products on all kinds of devices including tablets, desktop, phone, etc.

Website’s Mobile Presence Is Vital In Google Ranking

Google has revised their search engine algorithms in 2015, which now considers website’s mobile presence in its ranking method. This reason further accelerates the need for responsive website design that also takes into account users on smaller screens.

An adaptable website design is a single website with one URL and one content source that can seamlessly convert itself to fit into different screen sizes based on the user.

That means even when viewing from newer devices including smartwatches, IoT devices, etc., it should cater all kinds of clients needs. This flexibility of the site also enhances its visibility on search engines.

Adaptable Website Design Increases User Traffic

For the companies, it increases their reach to clients on mobile devices that are accounting to be a significantly larger population. It improves lead generation, deals, and conversions. Also, site management, tracking, and reporting become easier.

Mobile Friendly Websites Optimize Browsing Experience

For clients, responsive sites permit them to search for their products and services from the internet using the device of their conveniences such as a mobile or a tablet without distorting the appearance of the website. People are comfortable using their smartphones to search for all their work and life requirements.

However, if the text of the site is jumbled, photo not aligned and scrolling through pages is not simple, smooth and seamless then users are not driven towards it. Hence, a responsive website is a winning situation for both users who value their convenience and companies that want to retain mobile viewers as their clients.

Mobile Compatible Site Is Cost Effective

2Responsive website design will prove to be a time and cost saver for the companies. Instead of operating two versions of one website, allowing them to stay ahead of their rivals that are not mobile-ready.

Creating an adaptable webpage might initially seem to be an expensive process but in the long run, the benefits that come like the decreased expenditure of maintaining two individual sites, etc., will outweigh the costs, reflecting monetary savings.

It is also more comfortable and time-saving to set up and keep a single website compared to having the same as two sites. Also, it convenient to provide custom-made offers on a single site based on location user’s location to drive traffic to your website.

At eSageIT Services, we meet all web design and digital marketing needs of your business in this increasing internet and technology-driven world.

Primary word: Responsive website

LSI keywords: responsive website design, adaptable webpage, mobile compatible site, mobile friendly websites, adaptable website design, responsive site

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