February 2018 - Page 4 of 8

Claim Settlement in Health Insurance in India (Rank Princess – SEO)

When buying a new health policy, the area of concern for the most is perhaps ‘claim settlement’. While we supposedly refer to the process as complicated but with proper awareness, claim settlement in health insurance can be made smooth and hassle-free.

Why Do You Need a Go Claim Settlement in Health Insurance in India

Why Do You Need a Good Health Insurance Policy?

Nowadays, with the remarkable increase in the expenses associated with medical procedures and treatments, investing in real health insurance plans has become a necessity. To enjoy the monetary respite and peace of mind, especially in times of need, you have to have a medical insurance cover for you and your loved ones.

What Should You Consider Before Purchasing Health Insurance?

It is quite obvious that you will be doubtful about whether the insurer or the private company would settle your claim or not. To help you understand let us first discuss three important insurance claim ratios:

Claim Settlement Ratio for Health Insurance: It implies the claim solving capability of the company. The ratio would be high when the majority of the claims are solved. The ratio is calculated as (Number of Claims Settled)/(Number of Claims Reported + Number of Claims Outstanding at the Start of the Year – Number of Claims Outstanding at the End of the Year)
Claim repudiation ratio: It gives you an idea about the percentage of claims rejected by the health insurance company. It is calculated as (Number of Claims Rejected/Total Number of Claims){ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}
Claim pending ratio: It tells you about the claims that are neither approved nor rejected. It is calculated as (Outstanding Claims/Total Claims){ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}

Meaning of Claim Settlement and How Does the Data Help?

The claim ratio data gives you a clear insight into the history of the insurance company’s claim handling process. Although new insurers would naturally have low ratios, claims data helps you in analysing companies that have been in business for the same period.

If you have already invested in a valuable health insurance policy, you need to be familiar with all the aspects of claim settlement for easy dealings.

Claim Settlement Types

Cashless Claims

In the case of a planned hospitalisation, you can select a cashless settlement. Make sure you follow these steps for a hassle-free process.

Check whether the health condition is covered according to the terms and conditions of the policy. Also, track a hospital included in the network of the insurer before going ahead with cashless hospitalisation
Inform the insurance company that you want a cashless claim on your policy. Fill the Pre-Authorisation Form during admission and submit it to the TPA counter
Submit documents such as the Cashless Card given by your insurance company and some documents for identity at the TPA counter
The original hospitalisation documents will be kept by the insurer once you receive the cashless approval. Therefore, keep a copy of the documents for your records
Check the pre-post hospitalisation cover in the health insurance plan. Retain all the medical reports, prescriptions and bills to claim expenses

Reimbursement Claims

Some policies do not offer cashless claim facility. In such cases compensation claims can be made in the following ways:

You need to inform the insurer by submitting the duly filled claim form offered by the company within 30 days after discharge from the hospital
Submit all the original medicine bills, hospital bills, and reports duly signed and stamped
The Discharge Summary issued by the hospital after your discharge has to be given to the company
The follow-up prescription, showing that you are fit after hospitalisation, has to be given in the original. You need to submit the bills within three to four months after discharge for post-hospitalisation expenses
For future reference, you must retain copies of all the documents submitted

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Claims Settlement In Health Insurance In India (Rank Princess – SEO)

The IRDA is the sole governing institute for all insurance bodies in India. An average consumer puts in a lot of effort into assessing the claim settlement ratios of individual insurance companies before they buy their product.

Understanding past claims and track record of settlements of an insurance company is important while shopping for a medical claim insurance. While this may be an essential parameter to judge the institution, it’s certainly not everything. Read on to know more.

Claim Settlement Ratio in Health Insurance

Claim Settlement Ratio in health insurance is the ratio of claims submitted to claims settled in a given time. The proportion of claims filed against the number of claims paid or settled is measured. When all submitted claims are paid, the company can claim 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} settlement ratio. Subsequently, when there are rejected claims – the ratio is below 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.

Why do Health Insurance Claims get rejected?

Health insurance claims are mainly rejected due to the following:

Pre-listed conditions within the contract:

To keep the plans viable and make premiums affordable, the insurance provider lists certain conditions like waiting periods, sub-limits and exclusions. Therefore, claims that fall into these categories are exempted. These are approved by IRDA.

Fraudulent and misrepresented claims:

Falsified records or undisclosed information if traced, can lead to claim denial. This is usually the case where petitioners sign their forms without thorough study.

Outrageous charges quoted by the treating doctor or the hospital, fraudulent claims by a group of patients, etc. are also not entertained.

An efficient health insurance company that has proper legalities in place is due to see rejections. This proves that claims settled and rejected are both in accordance with the contract, without deviations.

How to Ensure 100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} Claim Settlement

Here are some key parameters to make sure your claim is not rejected:

Always fill the contract yourself and read the proposal document thoroughly before signing.
Take the time to analyse terms and conditions of the policies. Use web services and online comparison tools to find your perfect health insurance plan
Private analyses indicate that about 95{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of health insurance claims are rejected. Ensure that all past and present health conditions are truthful
Make sure declarations of the dependants like parents and in-laws, spouse and children are updated.
File claims within the time frame in the contract.
Provide all the necessary details requested by your insurer. Speak to your broking firm or an agent for clear understanding.

What to do when your Claim is rejected?

The following is the route to take when filing a grievance:

Go back to the contract and check for inaccuracies and misinterpretation of information.
Contact TPA to rule out systemic errors or communication problems.
Check supportive documents submitted for the medical insurance being claimed. Ensure all reports, bills including pharmacy receipts are there.
Talk to your doctor or hospital about providing adequate proof if your claim is denied for unnecessary medical procedure.
Register an appeal with the insurance company first, stating all the reasons and with all the proofs.

Insurance Ombudsman

If your insurance company further rejects your claim or if there is no response within 30 days of filing, you can register a complaint with the insurance Ombudsman, who will then follow legalities to test your claim and offer a solution.

Top Five Health Insurances for 2015-16

Apollo Munich: 89{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}
Religare: 87{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}
Star Health: 79{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}
Max Bupa: 86{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}
Cigna TTK: 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}

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Claim Settlement Ratio

100{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} Claim Settlement

IRDA

What to do when your Claim is rejected

5 Reason To Quit Your Smartphone! (Rank Princess – SEO)

I know that you’re thinking “how is it even possible when our whole lives revolve around our Smartphone?!”. You may also think that it’s impossible to quit your Smartphone. However, if you think about it, for most of human history, people didn’t have smartphones, and they didn’t need them. Our ancestors had tools, and that’s what our phone is – a tool.

Exercise

It’s egoistic to believe that we are in some way special or more important than our fellow flora and fauna. These biological machines (including us) are meant to be out in the open. We are meant to feel the wind against our hair and scrape our knees every now and then. Your Smartphone is keeping you from it. Let’s face it, would you rather start a new series or go for a run? To quit our Smartphone is to live healthily.

Screen Addiction

Scientists have proven that the screens have become an addiction. In fact, even developing countries like India have de-addiction centres. The reason we are having a hard time accepting it is because this isn’t like any other addiction where a person uses an illegal substance. If you think about it, the millennial aren’t living healthy lives. They are cooped up inside their houses NOT learning any of the necessary skills that helped their parents attain success. Let’s use our phones as a tool and begin to live a healthy life again!

Less Human Interaction

I know it’s laughable to claim that we have poor human interaction, especially because I could video call anybody anywhere in the world from the comfort of my chair. However upon close examination, you’ll realise that we don’t talk anymore, we don’t talk about how we really feel. Most conversations begin with “sup?” and end with “nm”. Are these really the bonds that we will cherish for the rest of our lives? Alternatively, we could quit our smartphone and only use them as a tool to make life smoother!

Social Media

Another new epidemic – Millennials are zombies that need Wi-Fi to survive. Social media is mainly about creating an image of oneself so that we can gain social acceptance from people. It is paradoxical in the sense that the people themselves are trying to maintain their superficial life. It’s a vicious circle. How is this healthy living?

Phones as Tools

The final argument is that our phones were invented to be tools. They were ironically built to help us live a healthier and more comfortable life. So in conclusion Smartphones aren’t bad at all, they are just tools, and like any other tool they will either help us or harm us, depending on how we use them.

Let’s quit our Smartphone or at least minimise our usage of them. Let’s know they joy of being human, of being flawed. After all, this isn’t what our Father in heaven would want for us. Let’s start a new trend, a counter-revolution – let’s change the world (again) simply by listening to each other.

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The Lazy Man’s Guide to Wall Art (Rank Princess – SEO)

We all have each of everything: home, a desk, our gadgets, coffee mugs; you get the idea. But how many of those articles are truly ours? Most of us don’t consider giving our living space and our belongings some personality, and that needs to change.

You &The Crowd

No two people are alike. And we go to great lengths to stand out from the crowd and showcase ourselves. But somehow, this does not translate to our personal belongings. Rarely do we look at art as an instrument to facilitate and amplify our personality. And there are many reasons for that.

People have a misconception that they are not artistic and do not understand art in general. Others believe that acquiring and collecting art pieces is for the rich with too much money to throw around. That couldn’t be farther away from the truth.

The Breakdown

Art can be either ‘functional’ or ‘aesthetic’, and the definitions lie in words. When we talk about art that goes on the wall, we are referring to art that is intended to look good and improve the aesthetic value of something. We also call this ‘fine art’.

Design-based art is generally of three types: one-off paintings, prints and reproductions. Let’s run through each one of them real quick.

To Each Their Own

One-off paintings refer to the original pieces of work for which there are no copies. These are more expensive than the other types and may not fit everyone’s budget.

Reproductions are on the opposite end of the spectrum. They are made once and then copied into an indefinite number of copies, without an artist’s signature. They are an affordable option for somebody who wants to bring their room to life but can’t spend on one-off paintings.

Prints are the sweet spots between one-offs and reproductions. Prints can be made through many mediums such as wood or metal engraving, etching, digital printing, etc.

These works of art are rolled out in a limited number, and this makes them comparatively affordable. But unlike open reproductions, they have the artist’s signature and copy number.

No Wrong Answers

Whether it is an artist’s interpretation of the recent political issue, a quote from your favourite movie, or just an abstract illustration, there is a piece of art for everybody.

If something speaks to you, it deserves a place on your wall, and thanks to an army of creative thinkers and artists, there is no shortage of prints for every mood and theme

Developing Taste buds

If you are just starting out on your art collection, start with something simple and straightforward. The deeper you dive, the better palate you’ll develop and then start appreciating more abstract ideas and high art.

You noticed we mentioned ‘high art’ so let’s talk about that. The concept of high art is centuries old, and it refers to a piece of art that takes a cultivated mind to appreciate. High art is a very subjective topic.

Art that might be high art to somebody might be trash to someone else. Yes, we know, the world of art is a little wonky but filled with experiences. So get collecting and build your very own gallery. But before you proceed, we warn you: this stuff is highly addictive.

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Illustrations – The Exceptional Curios (Rank Princess – SEO)

As a nation, we have failed time and again to celebrate the value of art, though our history declares otherwise. The large part of the population still considers art as a non-essential affair, not paramount to our living. In the recent years, the scenario has begun to change. More people embrace the craft, and there an increase in its patronage. The success of art biennials in prominent cities across the nation are proof of this fact.

An Introduction to Illustrations

An illustration is simply a printed work of art. It can be anything from a drawing to a painting or a simple sketch. Illustrations mostly accompany any text, which can also be of commercial nature. For several years illustrations were predominantly a part of newspapers and magazines.

One can commonly find illustrations in comic books, cartoon strips, greeting cards, advertisements, and as animation. Many techniques are used to create illustrations, like sketching and painting.

To replicate these illustrations processes such as woodcuts, etching and lithography were commonly used. Since the advent of technology, the graphic software is used to create illustrations. Among the most widely used software are Photoshop, Abode Illustrator and Corel Draw.

A few illustrators, however, stick to the traditional methods of pen and ink, watercolours, and wood engraving.

The History of the Craft

The origins of illustrations are as old as civilisation. From the cave paintings of India to the ones in Spain, different races have embodied this form of art. These caves have several illustrations of what the people observed around them. The artwork on the cave temples of Ajanta and Ellora are renowned for their unique style. It has survived thousands of years since its inception.

From the earliest collectives, it is apparent that several rulers and kingdoms across the Bharat continent patronized art. From the Mauryans to Guptas to the Mughals, there have been great connoisseurs of art. Before the Mughal era, the illustrations on the temple walls in the Northern region were imminent.

In the Medieval age, during the rise of Bhakti Movement, illustrations were found accompanying texts that supported the Vaishnava cult.

Following the Medieval period, since the early days of printing, illustrations have accompanied written texts in the newspapers and magazines. During the independence struggle, several home grown publishing houses, depended on the power of illustrations to add dynamism to the written texts of patriotism.

The Styles of Illustration

There are several styles of illustrations. The ones for children or the ones used for arts and crafts are prevalent. The other forms that are practised include:

Art Deco
Expressionism
Romanticism
Realism
Gothic
Surrealism
Punk
Comic
Caricatures
Post-modern illustrations
Digital

Is Illustration Considered Fine Art?

An illustration is seen as an explanation of an idea, and hence people do not view it as a fine art. Fine art is an approach that creates thoughts and raises questions. However, these petty differences cannot deny the fact that any art is supreme.

The illustration is a more freeing art form, something that a common man can appreciate and enjoy without much examination of the minute details. Illustrators require high levels of skill and vision and a signature style. Several talented and young Indians embracing this art form are on the rise.

In the recent years, corporate houses have supported this type of art, in accommodating them in their spaces. There are several platforms including the virtual ones and flea markets that bring this kind of art to the masses. Illustrations are the objet d’art that is an aesthetic collectable for a common man.

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Illustrations = Art? Yes, Indeed (Rank Princess – SEO)

Why would buying a comic book cover illustration be any lesser than getting a reproduction of a famous painting? What is modern and tacky may very well be cherished memorabilia with time. Postergully thinks over this difference.

Any art gallery worth its salt will have a corner shop with reproductions and posters of the art hung willy-nilly on its walls. That’s the butter on the bread, for those who have yet to figure out why. Get impressed by the psychotropic blazing of colour on that wall? Buy a copy at the annexe.

But here’s the thing, why would an illustration be any less than high art? Would a Will Eisner cover of the Spirit comic be any lesser than a painting by KG Subramanyan? Or a Frank Miller cover of Dark Horse be a sullying factor if it stood next to a Goya masterpiece?

Illustrations Got Them Fame

Some of the world’s greatest painters and artists delved into illustrations to express their vision to the world. Take Salvador Dali, for example. In a pinch, his paintings are enough to motivate art lovers to pitch puppies into hot water. The artist created some of the most profound art via the medium of illustrations. Take ‘Les Diners de Gala’, a cookbook which Dali graced by illustrating. The illustrations of food, done by the master of the surrealist art, have layers of meaning unto themselves.

Or, Norman Rockwell, one of America’s most famous and revered artists. Bestowed with the Presidential Medal of Freedom, Rockwell did hundreds of illustrations for magazines such as Life, Literary Digest, The Saturday Evening Post and Country Gentleman.

Even Satyajit Ray, Andy Warhol and Amrita Shergill for that matter. But we know the tree we’re hacking away.

Coming Back To Modern Material, Comics

Some of the most enduring art has come forward via the medium of comics and t-shirt ideas. Take the comic book Iron Man issue #128 aka ‘Demon In A Bottle’. Bob Layton’s cover gives a heart-rending synopsis of the whole story in a single picture.

So why can’t a chibi drawing of Deadpool as a laptop cover be the expression of fine art, if not High Art? Or a creative imagining of roly-poly pandas as wontons on a mouse pad cover be even a shade lesser than a framed canvas of an MF Hussain?

We’re pushing the envelope here, but so did all the names mentioned above.

Postergully – The Rebel in Prints, Canvas and Sofa Covers

When Banksy made walls and underpasses into famous art landmarks, why the raised eyebrows at art on a phone cover? Or a t-shirt or a tote-bag, for that matter?

Postergully makes bringing art to daily life its mission. In as creative ways as possible, and in various media – all to provide that extra spark in the daily drudge. Illustrations as High Art can be discussed ad nauseam, but as a way of bringing a little bit of fantasy and dreamland, nothing even comes close.

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The Need For Working Capital Loans By The Electricals And Electronics Businesses

Building and running a business is not an easy job to do, and those who are brave enough to venture into entrepreneurship face a multitude of problems every day. One of the prime problems faced by the business owners is the requirement of capital and dearth thereof.

That is where business loans (or working capital loans) come to the rescue of business owners, and there are a variety of ways in which businesses, especially those dealing with electricals and electronics.

Constructing Advanced Infrastructure

Working capital provided to electricals and electronics businesses enable them to build offices and infrastructure that can aid smoother functioning and operations.

For example, utilizing working capital, business owners can build better workstations for workers, better offices for employees. This improves the overall environment and safety of workspaces and directly contributes to improved productivity.

Hire Competent And Skilled Workmen

Running a successful business requires having an efficient workforce. This is truer for electricals and electronics businesses due to their liabilities with regard to the safety of the workers involved in their manufacturing as well as their customers.

Working capital loans shall allow the employers to hire skilled workers and employees, without any money constraint.

Purchase State-Of-The-Art Machinery For Manufacturing Purposes

Working capital provides business owners to invest in advanced machinery and equipment that can be utilized to increase productivity and produce quality products.

The latest equipment and machinery increases the quality of the product, which in turn helps the business grow due to the positive feedback provided by the target customers.

Better Preparedness

Working capital helps business owners insulate against unforeseen circumstances that may arise in the future. Such circumstances can range from emergency payments that might need to be made to employees to any expenses relating to repair or upgrade of existing machinery.

Support For Transactions

Businesses require cash in hand for several transactions that they deal with on a daily basis and not all of which can be settled through online mode of payment.

Working capital provides owners of such businesses with existing and easily available cash that can be used to settle regular payments with workers, raw material providers/ service providers and customers.

Speculation Opportunities

Working capital also helps business owners broaden their horizon by providing them with sufficient funds to invest in other opportunities that may help expand their business reach. Such expenses include the purchase of new stock of products, investing capital in the production of other products apart from the usual products manufactured by them.

Working capital loans help business owners to invest in better quality raw materials for their products, which directly impact the overall quality of the product and also improve the safety quotient associated with the same. Its availability can result in improvement in customer satisfaction, and of course, positive impacts for the business.

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Content Marketing- The Secret to a Sustained Success

In a world of never-ending possibilities, the battlefor customer acquisitioncan seem more intense than running the business itself. When the same product is offered throughout, how can you, as a seller, stand out and reach the mass of customers?

The Online Generation

You may sell the best products in the market. But what do you sell that your competitors don’t? What do you offer that the customers will want to spend their money on? To establish yourself as a successful business, you must work to embed your name in the hearts of the buyers. They must know that what you sell is authentic and worth the price tag. You must show your customers that you are selling more than just a product.

The evolution of the internet has opened up a new global platform that reaches the customers faster and leaves a lasting impact.

While traditional marketing focuses on Product, Pricing, Placement and Promotion, which are the physical attributes of a commodity, e-Marketing or Content Marketing, gives life to a product. The customer, who is virtually seeing and experiencing the product will know it’s worth and recognize its quality without having to physically see the product.

That is the power of words. They can be compelling without being manipulative if used properly. That idea which sprawled in the online content is the product’s projection which will be planted in the minds of the readers.

When the reader, who is also the customer, can get updates, information and reviews on a product at the comfort of his home, he/she is more likely to be convinced of the authentic value of the product.

How does content marketing affect sales and profitability?

The concept of putting your content out there, right in front of the customer, is what is known as Influencer Marketing. Influencer Marketing, which is the primary attribute in online Content Marketing, has influenced the business and sales in the following ways:

46{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of Indian consumers opt to click and peruse relevant ads while browsing online.
In the IMRG Capgemini e-Retail Sales Index, an escalating growth has been recorded in sales in the UK outlets due to the increase in their content displayed in popular search engines like Google, Bing, and Yahoo, and Social media like Facebook, Twitter, and Tumblr. The retail sales have seen an increase of 18{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} apart from the online sales, which has also increased by 13{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}.
65{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of leading marketing researchers believe that visual content has a higher reach than auditory content.
B2C (Business to Customer) businesses such as retail brands depend 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} on Influencer marketing of their content online. 63{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of those retailers have seen an increase in their retail sales due to Content Marketing.
It’s no wonder that 75{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of businesses around the world have resorted to Content Marketing.
45{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of sellers say that blogging online is their #1 marketing strategy.
Mobile browsing, which is the quickest accessible tool in online marketing, is said to create a sustained 72{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} increase in the readability and usage of online content.

The Verdict

Content marketing is a concept that has to be taken seriously. It is a boon for retailers who wish to grow and expand their brand. In this digital age, investing your two primary resources of Time and Cost in Content Marketing will not only decrease your expenditures but will help you make three times more profit than the predicted profit you could get as a result of traditional marketing.

Believe it or not, Content Marketing has been foreseen as a $300 Billion Industry by 2019, which means that it will become twice as bigas what it is today.

Investing in content marketing seems the safe bet and the wise choice, given the benefits you will reap out of it.

Why is Content Marketing the Future of Advertising?

While every marketer is quite happy following the traditional path of advertising, sampling and selling, in today’s world where no single person moves without a portable device, it’s important to understand that “Content” is indispensable to marketing. Marketing without content is like the Earth without water. While there is oxygen to survive, without water, there is no sustenance.

So, why is it so important to use content marketing? And what is the significant buzz surrounding it?

What is Content Marketing?

It is the type of marketing that doesn’t explicitly advertise a brand but inspires enough curiosity within the consumer to know more about the brand. It is a personalised form of marketing where the brand is promoted without being completely in-the-face.

Hike in Ad-Blocking

Well, a lot of marketers don’t realise that as of December 2016, Asia Pacific is the largest driver of ad-blocking tools (Mobile Segment), with about 94{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} using ad-blockers on mobile/ portable devices. While the advertisement is one of the major drivers of sales, one can’t overlook the increase in Ad-blocking apps and tools that consumers put to use.

More Traffic

According to stats, a Content marketing leader attracts almosteight times higher website traffic compared to non-leaders. While charisma, networks and good values become the backbone of thebusiness, you can’t overlook the fact that personalised content is always more attractive to the consumer than generalised content.

Higher Engagement

About 56{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of marketers believe that customised content arouses higher engagement rate, according to IBM Digital Experience Survey 2015. It builds better brand recall as the brand connects with the consumer at a personal level and the consumer tends to remember the brand because of a higher engagement score.

Lower Costs

Despite charging around 60{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} less than traditional marketing, Content Marketingcan generate more than triple the leads. This means that there is more output than traditional marketing methods and that too at a lower cost. Content marketing leads to higher savings and bigger margins.

Higher Conversion Rates

About 88{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} of B2B marketers use content marketing because of their underlying confidence in it. That’s because content marketing drives higher conversion rates regarding sales via impression and it is about six times as much as their competitors. Content Marketing adopters feel that it is value for money with more leads than traditional platforms.

Increased usage

Content marketing has become so indispensable for major organisations that now about 73{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} organisations hire employees or outsource their content marketing strategy to generate leads and sales.

The Key Take-Away

While traditional marketing efforts are important for business, one needs to understand the importance of content marketing in a world filled with busy lifestyles and short attention spans. The median time that a person now spends on an article online is about 37 seconds. Therefore to make those 37 seconds worthwhile, an effective content marketing strategy shall be employed.

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Lenders in the Millennial Temple: Revolutionizing Mortgages in the Digital Age

Just a few brief decades ago, almost no one had internet access. Now, the internet has fully invaded every industry, and housing mortgages are no exception.

The housing market has struggled in grabbing the new millennial consumer audience. Research shows that, largely due to the emergence of the sharing economy and changing generational values, young people are not buying homes or cars.

Compared to their parents’ generation, hardly any millennials plan on buying a home in the next decade. Mortgage rates are low, and employment rates are high, but it is simply not a priority for many.

How are mortgage companies capturing millennial audiences?

Instead of trying to rope in young audiences with expansive ad campaigns or through rate incentives, some mortgage companies are taking a different approach. Instead of getting the customer to come to them, they are picking up their businesses and taking it to the customer. And where else could millennials be but – you guessed it – the internet.

It is widely known that millennials essentially live on the internet. They conduct much of their public and private business online. They are the children of the internet age – the expectation is that information on products (in this case, homes) will be readily available, easily accessible and accurate.

Information Access is the key appeal for younger generations

Companies like Zillow, Redfin, and Realtor.com operate well-interfaced real estate search engines that cater to young people’s preference for finding information online rather than heading to an office or hiring a real estate agent.

This online search capability gives a sense of power to the buyer, as they feel they have more control over their finances and future when they are secure that they have accurate information and are not being exploited by a salesperson.

Online mortgages have also entirely changed the lending market. By moving from banks to the web, more peoplecan take out mortgages and gather information about the best rates applicable to them.

Most millennials want to do as much of the homebuying process as possible by themselves, but eventually many also want the affirmation of a real, expert agent. Therefore, even though mortgages are being steadily shifted into the online world, it can never quite push out the importance of loan agents and realtors.

There are plenty of benefits to online mortgage boom, but some negative impacts as well

Online mortgages are often acquired at the lowest possible rates, but without the help of an expert to walk you through the entire process and regulations.

This could actually lead to additional costs down the line due to a lack of understanding of the terms of a mortgage.

However, current technology has made us biased towards the belief that most large purchases can be made very quickly, an aspect where online mortgages have a huge advantage over traditional ones.

Advisory HQ published their recent list of the best-rated online mortgage companies, including:

-Quickenloans
-AmeriSave
-LendingTree
-Sebonic Financial

These companies all have a few things in common which determine online lenders’ success:
-Understandable online interface
-Customizable products
-Low rates
-Fast turnover

Month: February 2018