Marketing Archives - Page 3 of 4

Sales Reminder Email (Demo – Aakshey)

Dear Ashish and Sanjay,

You now have a new time bound offer. That expires on 31st March 2016.

In case you’re still interested, that is.

The price hasn’t been reduced. And nor have the terms changed.

But.

I’ll add in something else. Something that could really help you. Perhaps. And is worth more than what you’re being charged for the entire project. And you can get that without paying a penny extra.

What is it, you’re probably wondering. Coming to that now.

I’ll personally write an email series for you. One, that you could use to contact your vendors via email to book a meeting.

It will probably be a series of 3-5 emails or so, short ones at that. But optimised for conversion.

Something that won’t alarm your prospect and work step by step to put your point across.

A good email series can really help your business. If you contact vendors through email, that is.

They will be short. Because that is how they’re meant to be. But. An amateur can never do proper justice to your email series.

These emails will be written only after the full project is completed and the full payment has been received. I’ll only start writing these emails after that. No extra charge if the project is awarded within March though. 😛

But.

A good email series can be the difference in achieving a 0.5{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} conversion rate or a 3{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} or higher conversion rate. So 600{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} the business with the same effort!

Reply to this email if you’re still interested.

You need to confirm within the end of March to avail this time bound offer.

The previous offer still stands, without any limitation of time. 🙂

Thank You so much, God Bless!

Aakshey Talwar

P.S. Looking forward to your response, hopefully a positive one!

Email to HeadphoneZone.in (Successful)

Hey Raghav,

This is Aakshey Talwar from New Delhi. I have been trying to get in touch with you directly, through your IVR. But haven’t been successful yet. Hence this email to you.

The work you’ve done with HeadphoneZone.in so far is impressive. Schiit, Audeze and the other brands you’ve got here at such reasonable prices, is really commendable.

Honestly, you’re one of the few startups I’m truly impressed with. Anybody can lose somebody else’s dollars. But. What you’re doing right here is a really BIG achievement.

I decided to write this email to you when I listened to your IVR messages on the phone. One of a kind. Just my style. Something that only the best copywriters and marketers understand and you are able to deliver that so well.

Your unique approach with your IVR and even other elements of your web design etc, truly stand out. Even your web copy is above average for a small business. Even by international standards.

Anyway.

Why I wanted to get in touch with you?

There is a Whatsapp audiophile group by the name of Audiophilia. With over 40 members, mostly Indians, but a few foreigners as well. The group also includes important Audio people including:

Sennheiser India’s Head of Marketing
Owner of Lakhozy
Distributer of iFi Audio in India
Owner of Hifinage.com
Eminent Hifivision.com members like Hari, Keath etc.
Eminent TE members like Chaos
A moderator from Erodov forums
And many fun loving audiophiles.

So.

I’d like to invite you to become a member of this group. You can help this small audiophile community in many ways. Like making it larger. And many other ways.

You can add me : +91-9910623813
And I’ll add you.

I would also like to talk with you once over phone. May I please have your mobile number?

I wish you every success in your business. And I hope you’ll answer this email soon. 🙂

Thank You so much, God Bless!

Aakshey

Marketing Quotes

1. If you have a great product or service, it is your duty to market it well. Your prospect needs it but doesn’t know it yet. It is in your prospect’s best interest to buy from you. Make it happen!

2. You know your MARCOM department is doing its job when the will of the buyer to purchase from you is greater than your will to sell to him.

Inspired by Jeff Walker and Perry Marshall respectively. Revamped by Aakshey Talwar.

Landing Page Copy U&I (Dummy Draft)

Make way for the world’s only Intelligent Collaborative Distribution Network!

Exclusively focussing on Information Technology & Telecommunications

Video

Hold on. What is an Intelligent Collaborative Distribution Network?

U&I operates the world’s only inventory less comprehensive distribution network. We channelise the available shared infrastructure so that resource wastage is minimised.

This may be a bit difficult to adjust your mind to in the first go, as this is something unprecedented.

Think of it this way.

When you go to a restaurant, the restaurant doesn’t have a separate chef for each of their customers.

They have one, maybe two main chefs who balance their time and ensure a balance of delivery time, customer satisfaction and profitability for the restaurant owner. I’m sure you agree with that. Don’t you?

Unfortunately, this isn’t what is happening in the IT Distribution Network in India right now. And U&I is here to solve this bleeding neck problem of yours.

The U&I Edge

Comprehensive Distribution
We have ties with 123 Distributers, 123 Vendors, 123 Retail Units and 123 Sales Consultants in over a 1000 Indian cities across all 36 states of India. And you can partner all of them by just fixing a call with us!

Real-Time Analytics & Big Data
Get detailed real-time insight and information across several metrics, about your industry, sales, inventory, competition and a lot more, using U&I’s proprietary CRM.

Advanced CRM
Use your advanced custom software (PC, iOS and Android) to track every single of your tasks, from inventory to dues payable and a lot more.

Manage Your Finances
Our software minimises your losses by hedging your cash flow and realising possible credit risks well in advance.

Local Sales Consultants
A country like India is a conglomerate of cultures. And the sales process needs to be tweaked from one district to the next. You get instant access to over 1200 sales consultants who are master salesmen within their respective districts.

Increase Your Sales
We help you sell more units by streamlining your inventory management and helping with accurate supply and demand forecasts using your cutting edge technology. Sell more units while spending less to bring in those sales.

Execute A Pull Based Supply Chain Network
This results in a more responsive and agile distribution channel that not only costs less per unit but helps sell more of them.

Promote Your Product
You’ll gain access to infrastructure and resources that will allow you quick, easy and economical product promotions and advertising across all 36 states of India.

Do What You Do Best
All of the above allow you to focus more on your product rather than trying to distribute it a vast country like India that is impossible for a small business or even funded startup! Leave that to us.

Menu for U&I Corp (Dummy)

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Landing Page Copy (Dummy – Incomplete – R Systems)

DATE, Washington:

The US Federal Government Appoints R Systems Ltd For America’s Nationwide Health Information Network (NHIN)

R Systems is alone responsible for securing and scaling America’s NHIN to industry standards as per HIPAA norms.

Why do you think America handed over such a critical project to us?

Of course you realize that Washington won’t do this solely on the basis of competitive bidding. And nor is mere capability and technology enough to land one with something that is so crucial for Americans.

Moreover, year after year, several state and central government departments in USA have awarded several important projects to R Systems. So. How come biggies like Infosys and Accenture didn’t get those projects and they landed up at R Systems?

Obviously you know that there are literally thousands of software companies in the world. And several hundred of them are within the States. All these companies are very competitive in their pricing and even as far as technology is concerned.

But there is something that R Systems takes a bit too seriously. And although this causes us to lose a few big clients, but often it does just the reverse. That is it hooks up those big fishes to R Systems for years.

What is that we are talking about here? What is this secret ingredient?

R Systems founder Rekhi Singh started the company in 1993 with a few core values in mind. And fortunately, these core values bring in quite a bit of business for the company even today.

We will let the man himself tell you about the core values that make R Systems so special.

From the Desk of Rekhi Singh
MD & Founder, R Systems Ltd
1st January 2016, Noida, NCR, INDIA

Rekhi here.

I’ll keep this section short. I know you’re waiting to hear what was promised and I’ll come straight to that.

The R Secret Sauce

Trust

I believe that our clients should be able to trust us. I believe in forming a personal bond between Team R and every single one of our clients. If as a client you trust us, I feel I don’t need to try too hard to make a sale. And once that happens, I’m sure you’ll automatically consider me for all your confidential and critical projects.

Emotions

A client isn’t a paycheck for me. A client is a friend who makes my life easier and better. And in return I feel obliged to keep my end of the bargain. And this emotional and personal relationship is what makes R Systems so unique. Also. This trickles down to Team R as well.

Learn Before You Earn

I believe a person should perfect his learning before he even thinks of earning. If you perfect your learning, earnings will automatically follow. And this is what I imbibe in Team R. I encourage them to learn for the sake of learning. Rather than to rush and mess projects in hand. And touch wood, it couldn’t have worked better. After all, if you already master a technology when it is in its beta stage, you are already way ahead of your competition.

And lastly, Time Management

It is said that if you master your time, you become the creator of your own destiny. And the philosophy we follow at R allows us to deliver projects before time, every time. While ensuring that Team R isn’t overworked or stressed out. So that brings about the best in them. And at the same time, resources are efficiently utilized between projects.

That is it my friend.

These 4 pillars are what hold the R Systems business together.

I’d like to take your leave now, God Bless!

Rekhi

As you saw, Mr.MD did a great job of explaining why he believes his company is doing so well.

I’m not saying we are the only company or even the best company out there. Far from it. But what Team R promises to you is that we will make your project with us an experience. And not merely a piece of code that will get outdated as time passes.

And all this doesn’t come at a premium either.

We take up projects of all sizes, of all types and from just about anybody who wants to do business with us.

…

Academic Definitions

Marketing:

The process by which a sender of information convinces an entity (almost always other than itself) to willingly become a receiver of information such that the information can be of any type, in any form or at any scale, and in such a manner that there is at least a potential to at least potentially benefit either the sender (most often) and/or the receiver and/or another entity.

Sales VS Marketing

Sales is done in person or such does it may seem

Marketing is usually via text and/or via audio/video and is often (not always) less personalized and/or with a larger reach.

A salesman who propagates via the written word and/or audio and/or video or other forms of selling where his realtime presence (in any form) isn’t required, is a marketer.

10 Companies That Are Way Ahead Of Their Time in Copywriting Advertising (Rank Princess)

10 Companies That Are Way Ahead Of Their Time in Copywriting Advertising

There is so much written material around us that people are very selective about what they read. They are indifferent to or annoyed with the written word unless it catches their attention. Good copywriting is indeed, an art which needs to be mastered in such a scenario.

Copy, copy everywhere

Copy is everywhere; everywhere. Some companies have managed to stand out in the sea of copy with their refreshing copywriting. What makes them worth our precious time? The most liked copywriting always has some or all of these features:

• getting the essential message through in few words
• humour
• straightforwardness
• simplicity
• consistency

Here’s a list of ten companies that have been doing a great job of copywriting.

Innocent

Innocent is a drinks manufacturer. The highlight here is the, shall I say, innocence of their copy. From their site navigation options to their product descriptions, everything is refreshingly simple and straightforward.

EAT24

After you’ve read EAT24’s job description, you would’ve giggled at least thrice. That is how cool they are. Their ‘About’ page is light and straightforward. Within the first paragraph itself, they declare the most important information. One would know they’re here to handle their customers well and better the takeout service.

UrbanDaddy

UrbanDaddy has got its hands on some of the best copywriters. They maintain a funny-yet-informative style in every piece of copy they write. You will not find them beating around the bush. They arrive at the point quickly instead of dragging readers in with suspense.

They can make you pay more than two second’s attention to their emails. How, you ask? Catchy subject titles, that’s how. You are in a hurry, and you want to scroll past to that email from your lover. But then your brain registers the words, “Losing this umbrella is nearly impossible”. How can you not click?

GymIt

GymIt cleverly conveys its main idea through its catchy tag-line “get in, work out”. They want customers to be able to work out without any unwanted side features. They elaborate this in a short, straightforward paragraph – an admirable feat.

ModCloth

Copywriters at ModCloth seem to enjoy stringing together words into quirky names for their products. They are also great at whipping up engaging scenarios as product descriptions. One might just buy that skirt just to live out that imagination.

Hipchat

Hipchat is immediately likable due to the creative twist in its copywriting. They incorporate the characters of The Office and copywriting is done keeping in mind their personalities. While being entertaining, they effectively communicate what they want to say to the readers.

Dropbox

Dropbox is noticeable for its simplicity, and the copywriting is in sync with that spirit. The clean, fresh look is accompanied with a few words that do their job very well.

R/GA

It is a B2B company which aids businesses by developing products and services for them. Their twitter copy is funny enough for them to make it to this list.

Trello

Trello is an app designed to help people organize and manage projects. These can be day to day activities or something more complex. The copywriters have done a great job of keeping it simple and clear-cut.

Intrepid Travel

Intrepid travel gets points for having spot-on descriptions. They have various packages according to different kinds of travelers’ preferences. Their copy, in a few sentences, conveys the nature and perks of the package.

Improving Marketing with Conjunction of Big Data and Thick Data (Rank Princess)

Improving Marketing with Conjunction of Big Data and Thick Data

In the last ten years, the world witnessed an increasing shift towards online business. As online retailers offered lucrative opportunities, consumers began to prefer the convenience of digital purchasing.

Sharp incline in digitization let to a huge influx of customers. This led to a stiff competition between various merchants. Numerous marketing strategies came into force to lure people towards their brand. And with this came the need to manage and utilize Big Data.

What exactly is Big Data and how important it is in the world of digitized marketing?

Big Data is any huge set of data which is beyond the capability of the usual databases used for sorting and relating data. For the past five years, Big Data has been the Big word. It’s been sought after like a pack of wolves. From small businesses to large, everyone wants to gain advantages by compiling, sorting and analyzing huge data.

Data analytic tools are used to find correlations and patterns between vast data extending up to zettabytes, which is not humanly possible. Different data mining and predictive analysis tools, optimization and mathematical algorithms are deployed to get the relevant details. These are then used to derive important trends and make ground-breaking decisions.

Where and how does Thick Data come into the picture?

What lacks in Big Data is that is it too technical. Since trade is solely client-centric, it becomes imperative to understand their needs and expectations. No amount of mathematical curves or principles can precisely predict the unpredictable human behavior.

This is where Thick Data comes into the picture. Thick data essentially bridges the gaps in Big Data. Where Big Data is quantitative, Thick Data is qualitative. It aims at understanding the emotional quotient of the consumers. Thus probing at the dynamic human behaviors and draws conclusions over what and when customers are most likely to make their purchases.

Amalgamation of Thick Data into Big Data

Thick Data takes quantitative data from Big Data and incorporates it into the evolving human approach. This helps organizations develop customer-centric methods and build positive relations with them.

A short example would be the decline in sales of Lego Toys which led them to conclude that kids were not interested in building toys anymore. A further human-level assessment, in the form of spending time with kids playing Lego, proved that there are some who enjoy building Lego blocks while some don’t. They are all different with separate needs.

Marketing with the union of Big Data and Thick Data

There are some methods employed to tackle the merger of Thick Data into Big Data :

• Exploratory Data Analysis (EDA) – By exploring the compiled data specific undiscovered features are detected.

• Confirmatory Data Analysis (CDA) – This confirms the existing stats to be true or false based on human actions.

• Qualitative Data Analysis (QDA) – Qualitative Analysis deals with non-numeric data like pictures, videos or words to extract experiences of the customers.

There is no doubt that Big Data is the next Big thing in the world of marketing, but it is not complete. Graphs and Excel tables cannot provide human empathy. And Thick Data provides this missing human connection making it complete.

The Steps to Becoming an Advertising Copywriter (Rank Princess)

The Steps to Becoming an Advertising Copywriter

Writing copy for advertisements can be an exciting job. Copywriters may work on several kinds of customer accounts. This is a great protection against work becoming dull. While there might be tight deadlines, there is great scope for creativity and fun.

And we need good advertisement copywriters! We could do with more witty lines that make us laugh, or cry. Simply watching language and knowledge coming together in a great way is a pleasure. So all you aspiring copywriters, march on!

Let your creativity flow

Saw an advertisement that you thought could do better? Had an idea for your favorite running shoes? Thought of a better pun than the company’s original you scoffed at? Let it grow, write it down! Let what is around you stir you.

Read a lot and expose yourself to all the ways words can be played around with. Try to come up with clever ways to describe something. Think of analogies. Create puns. Let your mind be abuzz with words and wit. This is a great exercise for the brain in fact.

What to do with all that talent!

If you’re a student, try landing copywriting work online and do freelance copywriting. This is a great space to learn the minutiae and work on your own skills. You will be able to see what you were missing and what you are doing well. If your work is good, you will develop the confidence to move to bigger platforms. If not, take it easy and give yourself time to develop gradually.

An internship in copywriting is a welcome step in the plan to become an advertising copywriter. But also try to get employed in an advertising agency eventually. That will expose you to better experience and progress opportunities.

Your portfolio is your best friend

Most importantly, whatever you do and wherever you do it, keep a record of your work. This is your portfolio. You can build a tangible file or book of your work. But you will inevitably find that having a portfolio on the web is a must. This is the age of the internet after all.

Facebook, WordPress, LinkedIn are commonly used web spaces for displaying portfolios. But having a separate all-my-own website is also a good idea. Make sure to have a link to this website in your other accounts. It gives a sense of being in control of, and owning your work. It shows you are serious about it. And if your work is really good, it looks best on its own, personal website.

You can do it!

Even if you think you don’t have a natural flair for writing interesting copy, don’t lose faith. There are some things that you and any aspiring copywriter should be doing:

• Reading as many advertisements as you can.
• Reading in general; it helps.
• Perceiving reactions of people around you- friends, family, or strangers at the bus stop.
• Keeping up with the internet’s reaction.
• Learning how to grasp the essence of what is to be advertised.
• Learning how to get the essential message across in a catchy, concise and effective manner.

Category: Marketing