Category: SEO

SEO’d Content by Rank Princess.

Dandruff V/S Dry Scalp: Differences and the Best Treatments (Rank Princess – SEO)

It is very easy to confuse dandruff with a dry scalp because they are flaky and are found in the scalp area. Dandruff flakes are caused by excess oil in the scalp. When there is excess oil on the scalp, yeast forms on the scalp.

This yeast feeds on the oil and keeps growing, and thus, dandruff is formed. In dry scalp condition, when yeast feeds on the oil that is produced by the scalp, the scalp dries up. This causes the skin of the scalp to clamp and flake off. For this reason, people assume dandruff and dry scalp to be same.

How to Identify Dandruff from Dry Scalp

If your scalp seems yellowish white in colour, it is dandruff. Dandruff has larger and off-whitish flakes while dry scalp has flakes which are white and smaller. Dandruff Flakes are more difficult to remove from your scalp.

An easy way to identify dandruff from the dry scalp is to scratch your scalp and smell your fingers. If there is a certain smell, then that is the smell of dandruff.

Treatment for Dandruff

  • Vinegar- Every time you wash your hair, mix two drops of vinegar with water. Not only will it remove dandruff, but also make your hair shinier.
  • Keep Your Hair Clean- Wash your hair at least twice a week with anti-dandruff shampoo. However, do not overdo it as it may lead to hair damage and friskiness.
  • Lemon and Coconut Oil- A perfect remedy from grandma’s kitchen, the anti-bacterial properties of lemon are a sure treatment for dandruff. Just mix a few drops of lemon juice with coconut oil and let it seep through your hair. You will notice a visible reduction in dandruff in just one wash.

Treatment for Dry Scalp

The causes of the dry scalp are not as complicated as dandruff, and hence, the treatment is not as complicated either. Here are a few simple tips you can follow:

  • Let Your Scalp Breathe – To improve your dry scalp condition, you have to give your scalp a chance to breathe. Avoid using hair products that clog your pores. Leave-in conditioners, oils, etc. may have their advantages, but they don’t give your scalp a chance to breathe. It is better to stay away from them at least until the time your condition improves.
  • Use the right hair products – Using hair products according to your hair type is very important. Use hair products that give your hair the chance to adjust to the temperature of your surroundings. Use a moisturising hair shampoo, Avoid using dry shampoos as they tend to escalate the dry scalp condition.
  • Avoid scratching your scalp – Dry scalp causes a lot of itching, but you may want to resist the temptation of scratching. Scratching causes your scalp to flake. This not only shows on your clothes but also cause wounds on the scalp. These wounds will take a while to heal and worsen your dry scalp condition.
  • Drink Water-Always keep your body and scalp hydrated. Drinking water will help the blood circulation in your scalp, improving your scalp health.

LSI: Dandruff, Dry Scalp, Treatment for Dandruff, treatment for dry scalp

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Meet the start-ups Olympians Redefining Growth in 2016 (Rank Princess – SEO)

When a term or phrase gets over-used, the meaning falls flat over time. Like ‘epic’, for example. Or disruption, in the case of startups. Here are five startups who took a good idea and turned it into mind-numbing, unheard-of growth in 2016.

When the world is catching up to startup funeral parties, take a look at Deloitte’s list of startups which have posted inhuman growth figures. It should be no surprise to anyone that a significant part of the 500 is Chinese and Australian startups.

Chengdu Wolaila

Website: www.sposter.net

The number one spot was taken by the Chinese start-up Chengdu Wolaila. Via an internet portal called Sposter, this enterprise provides e-commerce and 24-hour express delivery services.

Using pin codes and special delivery boxes, this company has the distinction of completing a million deliveries a day. Chengdu Wolaila tops this year’s index with a staggering 25,239{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} growth, taking advantage of the Asian supergiant’s love for all things consumerist.

Puhui Finance

Website: www.puhuifinance.com

The job board of Puhui Finance is buzzing like anything. The last and the most important requirement for a customer service representative is ‘can work under stress’.

If the Chinese startup’s meteoric growth can be pinpointed to an effect, this would be it.

The butterfly effect of consumerist overkill in China is playing off here as well. Puhui Finance Information Service Co Ltd has recorded growth figures of 14,047{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, providing easy lending to the masses through an app itself.

Seeing Alibaba, the success of these two should not be a surprise. E-commerce, logistics and consumer finance, the holy troika appears!

Byte Dance Ltd (Toutiao)

Website: www.toutiao.com

With a 30-something CEO Zhang Yiming, Byte Dance has redefined startup success in the heavily-controlled media arena of China. Toutiao or Today’s Headlines is the almost-addictive app which aggregates news by using Artificial Intelligence to curate content.

The latest reports put Toutiao’s user base at a mind-boggling 700 million, and an explosive 68 million regulars to heavily active users. These numbers have propelled Byte Dance to claim a growth figure of 13,085{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, as put by Deloitte’s Technology Fast 500 Asia Pacific 2016 list.

Bringing up the last of the top five list of Olympian growth figures are two Australian startups, Cash Rewards and Property Exchange Australia Ltd.

Cashrewards

Website: www.cashrewards.com.au

Move over, loyalty points. Instant gratification has made you obsolete. Andrew Clarke had the brainwave of ditching loyalty points for straight-up cash rewards for shopping and named it exactly so.

Within a few years, this Australian startup has garnered over 100,000 subscribers providing AUD 150 million in consumer splurges. The modus operandi is simple: Log into Cash Rewards and start shopping frequently from thereon. Finish shopping, get cash-backs in a few days. Elementary!

And the growth shown by the startup – 12,469{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. Chew on that.

Property Exchange Australia Ltd

Website: www.pexa.com.au

Property Exchange Australia Ltd, or Pexa as it’s known, is the quintessential example of technology turning an age-old process into a hassle-free, transparent process. Quite simply, Pexa has taken conveyancing, or the act of transferring land titles from a pen-and-paper based, time-consuming exercise to a paperless transaction. Now, this does not sound much, but considering the banks, governments, property lawyers and land registries – this is nothing less than heaven sent for the parties on all sides. Pexa, under CEO Marcus Price, has grown by 7,116{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} by providing a platform for the above. And that’s a good thing for a startup as any, isn’t it?

There has been news all this while about startup success and burn-outs. But as an edict in perseverance, innovation and technology, these top five start-ups are a welcome sign. All is not bad. Some fall, but some do fly. And when startup success is talked about, it will not only be about Google, Uber and AirBnB. There’s a lot more to the startup success story than meets the eye, and here’s the proof.

Now, be a good netizen and share!

LSI Keywords Used:
Startup success
Startup success story

In Story:

Australian startups
Toutiao
Chinese startup

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Meet the start-ups Olympians Redefining Growth in 2016 (Rank Princess – SEO)

When a term or phrase gets over-used, the meaning falls flat over time. Like ‘epic’, for example. Or disruption, in the case of startups. Here are five startups who took a good idea and turned it into mind-numbing, unheard-of growth in 2016.

When the world is catching up to startup funeral parties, take a look at Deloitte’s list of startups which have posted inhuman growth figures. It should be no surprise to anyone that a significant part of the 500 is Chinese and Australian startups.

Chengdu Wolaila

Website: www.sposter.net

The number one spot was taken by the Chinese start-up Chengdu Wolaila. Via an internet portal called Sposter, this enterprise provides e-commerce and 24-hour express delivery services.

Using pin codes and special delivery boxes, this company has the distinction of completing a million deliveries a day. Chengdu Wolaila tops this year’s index with a staggering 25,239{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} growth, taking advantage of the Asian supergiant’s love for all things consumerist.

Puhui Finance

Website: www.puhuifinance.com

The job board of Puhui Finance is buzzing like anything. The last and the most important requirement for a customer service representative is ‘can work under stress’.

If the Chinese startup’s meteoric growth can be pinpointed to an effect, this would be it.

The butterfly effect of consumerist overkill in China is playing off here as well. Puhui Finance Information Service Co Ltd has recorded growth figures of 14,047{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, providing easy lending to the masses through an app itself.

Seeing Alibaba, the success of these two should not be a surprise. E-commerce, logistics and consumer finance, the holy troika appears!

Byte Dance Ltd (Toutiao)

Website: www.toutiao.com

With a 30-something CEO Zhang Yiming, Byte Dance has redefined startup success in the heavily-controlled media arena of China. Toutiao or Today’s Headlines is the almost-addictive app which aggregates news by using Artificial Intelligence to curate content.

The latest reports put Toutiao’s user base at a mind-boggling 700 million, and an explosive 68 million regulars to heavily active users. These numbers have propelled Byte Dance to claim a growth figure of 13,085{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}, as put by Deloitte’s Technology Fast 500 Asia Pacific 2016 list.

Bringing up the last of the top five list of Olympian growth figures are two Australian startups, Cash Rewards and Property Exchange Australia Ltd.

Cashrewards

Website: www.cashrewards.com.au

Move over, loyalty points. Instant gratification has made you obsolete. Andrew Clarke had the brainwave of ditching loyalty points for straight-up cash rewards for shopping and named it exactly so.

Within a few years, this Australian startup has garnered over 100,000 subscribers providing AUD 150 million in consumer splurges. The modus operandi is simple: Log into Cash Rewards and start shopping frequently from thereon. Finish shopping, get cash-backs in a few days. Elementary!

And the growth shown by the startup – 12,469{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616}. Chew on that.

Property Exchange Australia Ltd

Website: www.pexa.com.au

Property Exchange Australia Ltd, or Pexa as it’s known, is the quintessential example of technology turning an age-old process into a hassle-free, transparent process. Quite simply, Pexa has taken conveyancing, or the act of transferring land titles from a pen-and-paper based, time-consuming exercise to a paperless transaction. Now, this does not sound much, but considering the banks, governments, property lawyers and land registries – this is nothing less than heaven sent for the parties on all sides. Pexa, under CEO Marcus Price, has grown by 7,116{ed162fdde9fdc472551df9f31f04601345edf7e4eff6ea93114402690d8fa616} by providing a platform for the above. And that’s a good thing for a startup as any, isn’t it?

There has been news all this while about startup success and burn-outs. But as an edict in perseverance, innovation and technology, these top five start-ups are a welcome sign. All is not bad. Some fall, but some do fly. And when startup success is talked about, it will not only be about Google, Uber and AirBnB. There’s a lot more to the startup success story than meets the eye, and here’s the proof.

Now, be a good netizen and share!

LSI Keywords Used:
Startup success
Startup success story

In Story:

Australian startups
Toutiao
Chinese startup

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How an Idea Made this Firm into a One-Stop Payment Solution (Rank Princess – SEO)

PushPay is a New Zealand based payment solution that proves to be more than just that. In 2011, PushPay was just an idea conceived by a man who, like many of us, had trouble making a payment. That idea has transitioned into a rapidly growing commerce exchange platform in just six years. Apart from empowering businesses, Pushpay also functions as a donation platform for various non-governmental organisations and churches across New Zealand, Australia, and the United States.

What Sets them Apart from the Other Payment Solutions?

While PushPay is a commerce flow facilitation platform, it also operates as a voice for churches and organisations who need donations for a cause. In this busy world, while most of us have the resource to donate money, we do not have the time. The co-founders of Pushpay, Chris Heaslip and Eliot Crowther wanted to eliminate just that. They have simplified the payment time to just ten seconds, which has made making payments an easy task.

Customer Friendly Monetisation

Pushpay enables a firm to contact their customer and thus establishes a good relationship between the two. This unique feature sets it apart from its competitors in the global market. Small or big, business is a business, in the view of this multi-national firm. The signing up and payment process is simplified to avoid any inconvenience that the customer may face while making a payment.  

The Idea of Giving, Anytime, Anywhere

This innovative initiative taken by this firm has given it a high reputation among Churches and Organisations alike who have the need to be heard and helped. Over 6,000 churches have partnered with PushPay. A customer need only spend less than ten seconds or five in some instances, to donate any sum he wishes to support the cause of a Church of their choosing. The Virtual Terminal/Envelope Giving allows the customers to make credit card, debit card, and ACH payments.

Leader in the Global Markets

The products offered by PushPay are based on the Software as a Service (SaaS) model. SaaS expert Jason Lemkin describes the exponential development of the firm as a “hyper-growth” based on his evaluations, having grown from an Annualized Committed Monthly Revenue (AMCR) of $1m NZD to $10m NZD in just a year and four months since its inception in 2011. Currently, the AMCR of the firm is an impressive amount of $28.01m NZD. Added to this exuberant figure, this company had set a record of servicing $500m NZD in the November of 2015 which was a huge $300m NZD more than its money flow in March of that same year.              

Generosity Drove Success

In 2015, the efforts invested by the co-founders bought them the ‘EY Young Entrepreneur of the year award’. The US faith-based market saw the emergence of two young men who set up a global platform for them to be benefitted. This initiative to improve faith and aid their cause has earned the firm applause even from the neighbouring faith-circle in Canada. The Firm’s social responsibility has made an impact on more the 150 million church-goers and led to its generosity-driven success.

The Question of Security?

PushPay has a highly secure cloud trade forum. Keeping in mind the importance of Privacy, the security developers of PushPay have made the donating and exchanging process, an easy one. This ensures that there is no room for data hacking or fraudulent activities.

Financial Partners

The steady growth of PushPay attracted globally reputed financial institutions such as Pie Funds, ASB, Visa, Mastercard, Watercare, and AMP to partner with them. The Auckland-based cloud commerce exchange platform has become a SaaS force to be reckoned with. Apart from its prominent service countries such as New Zealand, Australia, and the US, PushPay has established its network across Europe, Canada, and Mexico. The top-notch quality of service provided by the Exchange platform is the key to their success. 

Keywords

Commerce Exchange platform, Firm, cloud trade forum, commerce flow, payment solutions, cause, payment and donate.

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Is Pushpay Holdings a Financially Strong Company? (Rank Princess – SEO)

For companies such as Pushpay Holdings Limited which have small market capitalisation, financial strength is the deciding factor for their existence in the long run.

A low debt load may lead the investors to believe that the company has a strong financial base. However, financial strength is also governed by operating cash flows and earnings stacked up against debt.

The lack of geographic diversification is one of the major reasons for which such companies are highly affected by a downturn in an industry in the region, or in the country’s economy. So, investors often go for small-cap funds.

Well-versed investors, on the other hand, allocate to individual small-caps a small part of their portfolio capital, with the primary aim of improving its risk-return profile. But that does not reduce the risks that these companies face individually.

The Company

Pushpay Holdings Limited develops mobile payment solutions with primary operations in the United States. The company was incorporated in 2011 and has its headquarters in Auckland, New Zealand. The company creates a platform for electronic payments and mobile commerce and offers tools to merchants for engaging with consumers.

The solutions provided by the company comprise Event Registration, an instinctive solution that offers registration and sign ups, a collection of payments, and other process solutions to churches. Another product is 3D Touch. It is a built-in support technology to help make repeat payments by using its platform.

The company also allows app vendors to include a five-second giving experience within their mobile apps with a few configuration solutions by using Pushpay Fastpay. The Envelope Giving solution or Virtual Terminal allows the church administration to process the envelope based debit card, credit card, and ACH payments by using Pushpay.

Does Pushpay Holdings Have Enough Cash To Weather A Storm?

Even though Pushpay Holdings has low levels of debt, it requires a sound liquidity position to carry on operations in the event of a downturn. While evaluating financial strength, one needs to compare a company’s total debt to its current assets (both liquid and cash assets). Pushpay Holdings total debt ($1M) is easily covered by the current assets ($7M), giving the company enough control over its balance sheet to make it through a downturn.

Are the Earnings of Pushpay Holdings Sufficient To Service Its Debts?

A different way to look at the financial health is to compare Pushpay Holdings’ earnings with the interest obligations. Scrutinising the income statement will reveal both these numbers. These numbers are important in determining whether Pushpay Holdings can service its debt without any hassle during adverse conditions.

A ratio of interest payments versus earnings above 5x is an indicator of a strong financial position. In the case of Pushpay Holdings, the earnings cover the interest on debt pretty well (327.6x coverage).

Conclusion

Pushpay Holdings does well on the interest costs to earnings ratio. However, it fails to impress in the case of comparison between the operating cash flows and overall debt. It appears that Pushpay Holdings needs to increase its operational efficiency to be classified as a financially healthy company. 

LSI Keywords – Pushpay Holdings, financial strength, cash flows, current assets.

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A Fresh Life To The Financial Sector When Brokering Is Not Enough (Rank Princess – SEO)

The story of ZUU the newest online financial media

On 2nd April 2013, a big leap was attempted by the top salesperson from Nomura Securities. Kazumasa Tomita was not satisfied with the lack of innovative challenges that exists in the traditional finance industry. He took a brave step and started a multinational financial media platform with almost all processes set up online that touches upon educational sector where they also offer training in various aspects of finance.

ZUU Business Outline

‘ZUU’ is derived from ‘Zoo’ where the company’s motto is to bring everyone and all aspects of finance together under one roof. Their basic portfolio is as below

  1. Website development that offers comparisons and matches, financial advisors, accordingly.
  2. ZUU advisors provide information and service to financial clients.
  3. Maintain websites for their premium financial clients.
  4. Consulting and training service for the financial advisory industry.

Vision

ZUU’s growing passion and vision is towards developing a uniform platform for equal access and opportunities for all towards learning the financial sector. They are working towards equipping their users with all the necessary skills to compete in the ever-changing and challenging financial environment globally. With current offices in Tokyo and Singapore, the support-owned media company in the finance and real estate business is all set to emerge as the top risk management consulting firm by securing a market value of $830 billion (about ¥100 trillion) by the year 2038.

What Do You Get When You Collaborate With ZUU

What started as an online media startup, ZUU has now grown into one of Japan’s fastest growing finance-related media websites that offer a variety of services including finance-focused news and columns. All categories of equity, securities, insurance, taxes, and real estate are touched upon. With his finance background, Kazumasa is now focusing on the extensive use of social media in financial services and networking into the banking sector to tap into FinTech services in the next segment.

Their website boasts about 2.5 million monthly subscribers and about 10 million page views every month. ZUU is unique since each article is written by the experts in the industry, original work reviewed by their passionate staff of 50.

Why ZUU Works

Kazumasa explains that the freedom that they offer to their expert writers is the key to their growth. Since the company thrives on the originality of their work, they let their professionals choose when and what they write about without deadlines. ZUU introduces new Japanese business culture training to constantly motivate and encourage good work ethic to sustain their resources and maximise productivity, and their staff concur that it is one of the best management consulting firms to work for.

ZUU won the 2015 Intelligence Award at a startup showcase event that is hosted by CyberAgent Ventures RisingExpo in August. The same year, they launched their online asset-management tool ‘ZUU Signals’, that primarily advise users what stock to buy or sell in an easy representation inspired by three colours in traffic lights.

The company now has a mass reach thanks to its media partners in Japan. Yahoo Japan which is the biggest news portal for Japan uses ZUU. Other news and media giants include Google News, Rakuten Infoseek, Excite, and Huffington Post Japan. One can also view their content on popular Japanese news mobile applications SmartNews, Gunosy, and NewsPicks.

Financial Planning Tools – Next Step

Kazumasa Tomita is a true visionary. He is developing ZUU as an online media website to solve problems for its subscribers. He explains that they have loyal users purely because of their content-based resources that are original and descriptive and written by experts. However, ZUU is focused on more customisation for their users to compare and match for that all-around experience.

Unlike other startups, ZUU may not have too much trouble acquiring human resources and expertise in the sector for their business to grow. With his refreshing take on finance consulting, it will be interesting to know what he can bring in the years to come.

LSI

use of social media in financial services

top risk management consulting firms

best management consulting firms to work for

financial planning tools

Japanese business culture training

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Truly Gifted – Upcoming Trends in Wedding Gifts (Rank Princess – SEO)

Indian weddings have seen it all, from simple ceremonies to extravagant destination weddings. Gift industry trends 2016 showed a vast divide of ideas amongst young couples to what exactly they want on their special day.

There has, however, been a breakthrough these last few years in the size of the gifting industry in India. Even though the gifting industry statistics in India is set at 30 billion USD, couples have realised that the more personal the ceremony is, the more memorable they are.

This year, there is an inclination towards eco-friendly weddings with gifting favours that are more personal, edgy and chic.

Gift Package

The packaging of the gift is as important as the gift itself.  Indian gifting market provides readymade options of decorated boxes to elegant pouches to accommodate gifts like small candles, jewellery, dry fruits and nuts.

Opt for green gifting like a small plant, cacti, or bonsai plants. The guests will love it and cherish it for a long time.

Personal Gifts

Gifting toiletries is always a go-to option as party favours. There is a wide range to choose from where you can either personalise it to your taste or your guest.

Go for options of personal items such as cufflinks, broaches, scarves, fancy hair clips, etc. These are useful items that the guests will appreciate and keep for a long time. There are a lot of unisex options in this category which makes the job of choosing much easier.    

Ditch the Sweets

Gifting business in India goes hand in hand with giving sweets. Many are now health conscious and often consider it a burden to receive sweets. Switch to healthier options that the entire family can enjoy like dry fruits and nuts. These stay for longer and come in very attractive pre-packaged parcels.

The edgy option here would be gifting wine, gourmet raw or ground spices, and preserves that are available in trendy tins that you can personalise with your names or logo.

Functional Gift Options

Choose party favours that go along with your theme of the wedding. For example, a couple who are football fans had a FIFA-themed wedding with party favours like team jerseys and other football souvenirs.

Go over the edge and gift a hangover kit, that includes coffee sachet, electrolyte sachet, breath mints, and an express make-up put-together, and finally, instructions to the nearest restaurant for that perfect hangover cure breakfast.

Let your Guests Decide

With the online gifting market size getting larger, with so many innovative options available to choose from, it is super trendy to let your guests decide what they want to buy.

Gift cards and vouchers are available with several online shopping portals, and this is probably the easiest and the most eco-friendly method to give and receive gifts.

Another alternative to this trend is gifting discounts on travel websites to give your favourite people a well-deserved vacation.

Create a Memorable Experience

Gifting an experience is not only new but is a welcomed concept in Indian weddings now. Many gifting startups in India are coming up with interesting options like dancing lessons for the guests and DIY workshops with a take home after the ceremonies.

A special spa and massage session for couples and cooking classes for the young makes the surrounding lively and interesting, and they are sure to be talking about it for a long time into the future!

LSI Keywords:

gifting startups in India

Indian gifting market

gifting industry statistics India

online gifting market size

gift industry trends 2016

size of gifting industry in India

Gifting business in India

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Redefining Ethnic Home Décor- the Kannada Way (Rank Princess – SEO)

In this article, we’ll be walking you through some of the traditional Kannada elements to incorporate into your home. So be ready to de-clutter and renovate your home the Kannada way!

Rangoli

Any Kannada household is bound to have a traditional hand- made rangoli design by default. The white coloured pattern made of rice flour made in different designs is found in every South Indian family since it is considered auspicious.

It may take time and practice before you perfect it but it’s worth it!

Fresh flowers

The interior designers of today are greatly inspired by this particular practice. A Kannada household always has a large broad mouthed vessel filled with water and fresh flowers floating on it.

It brings a new feel to the house and is one of the best ways to perk you up instantly!

Jharokhas

These are window shaped outlines either carved in wood or can be seen embedded in the walls of a typical Kannada home. These can also be made of clay.

When embedded in the wall, these act as a space to keep the earthen lamps or diyas.

Scented incense sticks

One can invariably find a typical Kannada household smelling of sandalwood!

So you can use sandalwood incense sticks as well, or you can opt for scented candles instead. It can serve the dual purpose of lighting up a corner also.

Torans

Yes! The indispensable accessory of festivals, even the grih-pravesh, designer torans that we usually purchase to decorate our homes is inspired from here.

Traditionally these are made from fresh mango or coconut leaves, but you can also go for the fabric ones.

Swings

This style statement of today has its origins from the south, where almost every courtyard has this particular piece of furniture. It’s available in every size right from those meant for toddlers to those intended for adults.

So go on and add a bit of ‘ethnic’ to your balcony!

Traditional architecture

A typical Kannada household is synonymous with a central ‘aangan’ or inner courtyard. A place that provides a special patch of sunshine to dry papads and make pickles!

The outer verandah is invariably made of delicately carved wooden columns supporting massive wooden beams. These columns are seen crafted in unusual patterns and intricate designs.

Art

Oil paintings of gods and goddesses such as those of goddess Lakshmi find a home in these households.

One can even find a corner dedicated to the ancestors where photos in black and white are kept framed.

Ornate carvings in wood depicting mythological stories add a rustic element to the house. You can also indulge in these decorative pieces to add that rustic look to your home.

Furniture

Furniture may include wooden chests, decorative boxes in sandalwood, metal, marble, footstools, jharokhas and even bird cages.

It is heavy in design with intricate patterns and motifs, curved armrests, metal or ivory inlay works and may have silk fabric upholstery.

Whatever be the taste in furniture, you won’t find the knick-knacks and curios. No clutter in short!

No household incorporates calm, serene and peaceful at one place as does a typical Kannada home. Just follow the cues mentioned above and bring these traits to your home.

LSI keywords- home décor, Rangoli design, jharokhas, Kannada household, Oil paintings of gods and goddesses, Ornate carvings

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Google Optimize (Rank Princess – SEO)

What is Google Optimize?

Google Optimize is a web enhancement tool. With this tool, entities can measure and analyze several online business related aspects and devise their website to enhance business performance and positive customer experience.

Google Optimize is based on web-enabled statistics that returns solutions in a jiffy. It is integrated with web metrics and web analytics. With this tool, you can perform statistical operations. You can collect, measure and analyze web-related data, all within a remarkably reduced time frame.

Google Optimize collects data from several web and user interfaces and feeds these into the analyzing machinery to generate valuable business information.

Who can use Google Optimize?

Google offers some of its Google optimize versions free of cost while a few others are chargeable. The basic versions are recommended for small or medium-sized enterprises with less sophisticated business requirements. If the business is large and sophisticated, then advanced versions are recommended such as the Optimize 360.

The basic versions are free of cost whereas the advanced versions are chargeable.  Advanced version users are provided installation and support services as well as advanced user and account administration.

A lot is spent on website promotions, taking decisions based on web metrics improves cost effectiveness and efficiencies.

Features of Google Optimize

The basic features of Google Optimize enable:

  • Testing different website versions.
  • Experimentation
  • Tailoring websites to optimize performance parameters.
  • Comparison of different website versions (A/B testing).
  • Performing multivariate analysis.
  • Application of customer targeting tools.
  • Personalization of web features.
  • Integration with Google Analytics.

In advanced versions, each of the above features is equipped with more statistical power, and there are also some additional features.

Other Optimization Tool Options

Various other optimization and analytical tools are on offer, and these include Spring metrics, Woopra, Clicky, Mint, Chartbeat, Kiss Metrics, User testy, Crazy eggs, Mouseflow.

All these tools can have specific features which can serve specific purposes, all these are chargeable, but Google Optimize is free and is a comprehensive problem solver that includes a wide range of capabilities and features that enable solving diverse and complicated business problems.

Google Optimize Advantage

Google optimize tools have been made conspicuous by Google and extremely user-friendly so as to promote the culture of web metrics. It is very easy to install and is free.

Google Optimize can be used for solving many types of combinatorial optimization problems such as constraint programming, linear programming, vehicle routing problems as well as solve graphical algorithms.

Google Optimize has been created by using C++, but the tool can also be used with Python, C#, or Java.

In a nutshell, the benefits of Google Optimize include:

  • Round the clock maintenance.
  • Several free versions.
  • Maintenance of records of user experience.
  • Wide versatility, can be used on other platforms besides C++.
  • Wide applicability, can be used for solving wide range of problems.
  • Has surpassed several tests.
  • Has been used in Google internally to solve critical business problems.
  • Efficient and user-friendly.
  • Provision of high-level user support.

LSI Keywords: Web metrics tool, Web metrics, Web analytics, Web data, Analytical tools.

 

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Make the Best Use of Business through Online Optimization (Rank Princess – SEO)

If you are happening to be an organization, it is quite evident you would like to reach out to the maximum number of end user customers. When the internet has spread out, and websites of various companies are ruling the world, it has dawned on many and rightly so of being the only and best way to sell the products and services on offer from your end.

A Tough Call:

However easier said than done, stiff competition in the market followed by a diverse online presence of companies selling similar patterns of products and services makes the going quite tough. It is here that the digital ventures of companies on the lookout to make it big needs a boost or a push.

Making it Count:

If we are to search the meaning of the word optimization in a dictionary, it will point out the meaning as, making the best possible output through proper and full utilisation of a sequence. How true is that and this is exactly how the SEO function or Search Engine Optimization works.

Visible Presence:

On digital grounds, it can be explained as the more an organisation has its website displayed at the top of popular search engine results, the better are the chances of drawing the maximum traffic of web users. The search results are often defined through phrases as, ‘natural’ or ‘organic’.

Google’s Part in It:

Talking of popular search engines, Google undoubtedly features as one. Thus website contents to be optimized in accordance of Google has to go by a basic criteria. These are;

  • A thorough and comprehensive analysis behind choosing of the keyword. Since websites are largely content based, a good pickup of keywords is mandatory.
  • The success of website remains in how short, precise and informative a manner it can give away a company’s purpose, products and services. There isn’t scope for overdoing any piece of information.
  • Other than the content, the visual aesthetics through pictures and video content also greatly matter.
  • Next in line of the tasks is building up of links. The links can be shared on various social media sites, and it directs a user to the content of a website.

Is it Only Just Google SEO?

The question naturally arises as there are the other available search engine options of Bing and Yahoo. Studies very well show the combined effort of Bing and Yahoo has already managed to capture a good percentage of online market shares.

Bing, for instance, is constantly pushing itself up the ladder for a greater audience reach and ranks its content higher on search platforms. The websites optimized not just for Google but also the others will certainly help draw in a broader traffic.

Staying Ahead:

A popular search engine has to and always does undergo updates of its algorithms that put them in a better chance of scoring over others. At times these changes make it difficult for the client companies to adjust but over the long run, it is beneficial for both. Moreover, if the ranking position of a company suffers due to the changes, as discussed in the above paragraph, there are always the options of using other search engines.

LSI Keywords: Digital Ventures, Search Engine Optimization, Popular Search Engine, Maximum Traffic, good pickup of keywords, building up of links, Search Platforms

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